Mr Golf

What Mr Golf does

Mr. Golf is an independent, brick-and-mortar golf equipment retailer and practice facility headquartered in De Pere, Wisconsin. Founded approximately 1997 and acquired by Jeff and Kathleen Aubry in April 2017, the company operates a single retail showroom at 3141 Monroe Rd and an adjacent driving range at 3111 Monroe Rd. It serves individual golfers in the De Pere and greater Green Bay area through five interlocking revenue streams: multi-brand equipment retail (authorized dealer for Callaway, TaylorMade, Titleist, Ping, Cobra, Mizuno, Srixon, Cleveland, and Wilson across drivers, fairway woods, hybrids, irons, wedges, putters, and bags); professional club fittings using full-swing simulators (free with purchase, $75 standalone reimbursed within 30 days); club repair services (re-gripping at $8–$45, re-shafting, loft/lie adjustment); lessons with three named instructors at $30 (youth) and $50 (adult) per 30 minutes; and a self-serve driving range offering small/medium/large baskets at $5/$10/$15.

The business is strictly DTC through physical walk-in traffic and phone orders (including gift certificates), with no e-commerce functionality on its Wix-hosted website. Customer acquisition relies on local reputation, over 25 years of community presence, social media (Facebook and Instagram under mrgolfofwi), and word-of-mouth. Equipment pricing is not publicly listed, requiring store or phone contact, which is consistent with a consultative sales model. The teaching-and-fit-services component is capacity-constrained by the small instructor base and physical simulator/lab footprint, while the range has been partially automated through a self-serve dispenser to reduce labor dependency.

Mr. Golf is privately held with no external investors, parent company, or disclosed funding. The workforce is in the 1–10 employee range, and operations are owner-led. There are no app, API, SDK, or AI/ML products in the stack. While the company has invested in facility and technology upgrades under its current ownership, the operating model is fundamentally local, single-site, and lifestyle-business in character, with no public signals of geographic, vertical, or channel expansion.

Name

Mr Golf

Legal name

Mr Golf

Website

https://mrgolf.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Mr. Golf is an independent, family-owned golf equipment retailer and practice facility in De Pere, Wisconsin, selling multi-brand clubs and offering club fittings, repairs, golf lessons, and a driving range to local individual golfers in the Green Bay area.

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industry

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Golf equipment retail
• Club fitting services
• Golf instruction
• Driving range facility
• Club repair services

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Golf Equipment Retail: Sale of golf equipment including drivers, fairway woods, hybrids, irons, wedges, putters, and golf bags from major brands like Callaway, TaylorMade, Titleist, Ping, Cobra, Mizuno, Srixon, Cleveland, and Wilson.
2. Golf Lessons: Golf instruction services provided by Grant Aubry, Collin Morris, and Jaden Werner. Pricing: $30 for 30 minutes (17 and under), $50 for 30 minutes (18 and older).
3. Driving Range: Practice facility with grass and mat hitting options. Revenue from basket sales: Small $5, Medium $10, Large $15.
4. Club Repairs: Club repair services including re-gripping ($8-$18 per grip, putter grips $25-$45), re-shafting, re-gluing, shortening, extending, loft/lie adjustment, and shaft reinstallation. Shafts and adapters sold separately.
5. Club Fittings: Custom club fitting using full swing simulators. Free with club purchase; standalone fitting costs $75 for irons and $75 for driver/woods, reimbursed if clubs purchased within 30 days.
6. Gift Certificates: Sale of gift certificates for use in store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mr Golf operates a brick-and-mortar golf retail store and practice facility in De Pere, Wisconsin, selling golf equipment from major brands (Callaway, TaylorMade, Titleist, Ping, Cobra, Mizuno, Srixon, Cleveland, Wilson) including drivers, fairway woods, hybrids, irons, wedges, putters, and golf bags. The company also provides on-site services: professional club fitting using full swing simulators, club repairs (re-gripping, re-shafting, adjustments), golf lessons from three instructors, and a driving range practice facility with grass and mat hitting options.

Product overview

Mr Golf is a golf equipment retail store and practice facility in De Pere, Wisconsin, operating for over 25 years. The company offers a comprehensive portfolio of golf equipment products including Drivers, Fairway Woods, Hybrids, Irons, Wedges, Putters, and Golf Bags from major brands such as Callaway, Cobra, Mizuno, Ping, Srixon, TaylorMade, Titleist, and Wilson. In addition to retail products, Mr Golf provides services including professional Club Fittings utilizing full swing simulators, Club Repairs (re-gripping, re-shafting, re-gluing, adjustments), Golf Lessons with three instructors, and a Driving Range practice facility with grass and mat hitting options. The company also offers Gift Certificates for in-store purchases.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Callaway Golf CompanycoreChannel Partner/ Reseller/ DistributorMr. Golf is an authorized retailer of Callaway Golf equipment including drivers, fairway woods, hybrids, irons, and wedges. The store carries the Callaway Optum Driver, Elyte Driver, AI Smoke Driver, and various Callaway wedges.
• TaylorMade GolfcoreChannel Partner/ Reseller/ DistributorMr. Golf is an authorized retailer of TaylorMade equipment including drivers, fairway woods, hybrids, and irons such as the TaylorMade QI4D, QI35, QI Max Iron, and Sim2Max Driver.
• TitleistcoreChannel Partner/ Reseller/ DistributorMr. Golf carries Titleist equipment including putters, wedges (Vokey SM10), and other Titleist products.
• PingcoreChannel Partner/ Reseller/ DistributorMr. Golf is an authorized Ping dealer offering putters including the Ping Anser D, Ping Tyne H, Ping Anser 2 Milled, and various Ping iron sets and hybrids.
• Cobra GolfcoreChannel Partner/ Reseller/ DistributorMr. Golf carries Cobra Golf products including drivers, fairway woods, hybrids, irons, and wedges.
• MizunocoreChannel Partner/ Reseller/ DistributorMr. Golf stocks Mizuno equipment across multiple categories including drivers, fairway woods, hybrids, irons, wedges, and putters.
• SrixoncoreChannel Partner/ Reseller/ DistributorMr. Golf carries Srixon products including drivers, fairway woods, hybrids, and irons.
• Cleveland GolfcoreChannel Partner/ Reseller/ DistributorMr. Golf offers Cleveland Golf wedges and other equipment.
• WilsoncoreChannel Partner/ Reseller/ DistributorMr. Golf carries Wilson Golf equipment including putters (such as the Wilson Staff model putters), irons (Dynapower Max, Dynapower Irons 2023), and other Wilson products.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Club Champion: National premium club fitting specialist using swing simulators with a free-fitting-with-purchase model. Closely comparable to Mr. Golf's fitting-led, multi-brand retail approach, though at much larger scale.
• True Spec Golf: Premium club fitting concept offering multi-brand custom fittings using launch monitors. Highly comparable to Mr. Golf's fitting service, with a similar brand-agnostic, data-driven value proposition.
• GolfTEC: Largest dedicated golf lesson and club-fitting chain in the U.S., using swing technology at physical locations. Overlaps directly with Mr. Golf's lesson and fitting service lines.
• 2nd Swing Golf: Golf equipment retailer specializing in new and used clubs with strong e-commerce and trade-in programs. Comparable product mix (drivers, irons, putters) and competing for the same multi-brand consumer.

Broad incumbents

• PGA Tour Superstore: National golf-specialty big-box retailer combining equipment, fittings, lessons, and practice bays. Competes for the same multi-line golf consumer as Mr. Golf but at much larger footprint and capital base.
• Dick's Sporting Goods: Largest U.S. sporting goods retailer with a meaningful golf category. Competes with Mr. Golf on equipment assortment and increasingly on fitting services through Golf Galaxy.
• Golf Galaxy: National golf retail chain owned by Dick's Sporting Goods, selling the same brands Mr. Golf carries plus fitting services. Direct overlap on equipment assortment with broader geographic reach.

Others

• Topgolf: Tech-enabled driving range and entertainment venue. Adjacent to Mr. Golf's practice facility offering rather than a direct retail competitor, but increasingly competes for casual golfer time and lesson customers.

Regional players

• Roger Dunn Golf Shops: Regional golf specialty retailer concentrated on the U.S. West Coast. Comparable multi-brand equipment retail format but in a different geography from Mr. Golf.
• Worldwide Golf Shops: Aggregator of regional golf retail brands (Golf USA, Van's Golf Shops, etc.) selling multi-brand equipment with fitting services. Operates a comparable retail-plus-services model across multiple U.S. geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mrgolfofwi
• Instagraminstagram.com/mrgolfofwi
• LinkedInlinkedin.com/company/mr-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Golf