What Bank Uralsib does

Bank Uralsib (ПАО «Банк Уралсиб») is a Russian public joint-stock commercial bank headquartered in Moscow, operating under General License No. 30 issued by the Bank of Russia on September 10, 2015. The bank has been operating since 1988 and serves four primary customer segments: mass-market retail individuals, small and medium businesses (SMB), premium banking clients (assets from 2.5 million rubles), and private banking / ultra-high-net-worth clients. It is one of Russia's larger mid-tier universal banks, ranked top-10 in MSB lending (Expert RA) and top-15 in business internet banking (Markswebb 2023).

The bank operates a multi-product platform including credit cards (flagship "120 Days" with 4-month interest-free grace period, Mir Supreme premium), debit cards (Pribyl with up to 12% on balance and 30% cashback), personal cash loans, POS loans, refinancing, and a full mortgage suite (family, secondary market, new construction, commercial real estate up to 30 million rubles). Deposit and savings products reach up to 13.55% for Private Banking and a dynamic-rate deposit tied to the CBR key rate that scales up to 20%. For SMB, the bank offers tiered settlement accounts (RKO) from free to 3,075 rubles/month, merchant acquiring from 0.59%, business cards, business loans and guarantees, foreign economic activity services, and salary projects. The bank also distributes brokerage accounts, digital financial assets (CFA), and insurance products (notably OSAGO) through partner insurers. Underlying technology includes the Uralsib Online retail platform and Uralsib Business Online (DBO) corporate platform, both available via web and mobile apps, with integrations into the Mir payment system, Fast Payment System (SBP), Gosuslugi state services portal, unified biometric system (EBS), Tendertech for government procurement guarantees, and Advcake for affiliate distribution.

The revenue model is a hybrid of net interest income (lending and deposits), transaction-based fee income (acquiring, transfers, cash operations), subscription/tier fees (RKO packages, premium service packages), and affiliate/referral commissions (insurance, partner programs). Distribution combines a Russia-wide branch and ATM network with shared ATM arrangements (VTB, Alpha, Raiffeisen, Gazprombank), courier-based onboarding for both retail and SMB customers, and digital self-service through mobile and web platforms. GTM is segment-specific: direct-to-consumer for retail, sales-led and field sales for SMB and premium, and dedicated relationship management for private banking.

Name

Bank Uralsib

Legal name

ПАО «Банк Уралсиб»

Website

https://uralsib.ru

Company type

Public

Founded year

1988

Operating status

Operating

Short description

Bank Uralsib is a Russian public universal bank headquartered in Moscow, licensed in 2015, serving retail, SMB, premium, and private banking clients across Russia with credit cards, debit cards, mortgages, deposits, merchant acquiring, and a digital banking platform.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Retail banking services
• Commercial banking
• Consumer lending
• Wealth management
• Mortgage lending

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Banking - Interest Income: Bank earns interest income from retail lending products including credit cards, personal loans, mortgages, and auto loans. The bank also earns interest on deposits and savings accounts held by retail customers.
2. Retail Banking - Fee and Commission Income: Fees from account maintenance, card issuance, cash withdrawals, wire transfers via the Fast Payment System (SBP), and other banking services for retail customers.
3. Business Banking - RKO Services: Revenue from business current account (RKO) packages, transaction fees on business payments and transfers, and fees for additional services like cash management and foreign exchange.
4. Merchant Acquiring: Commission income from POS terminal (acquiring) services charged to merchants. Current promotional rate from 0.59%.
5. Premium and Private Banking: Revenue from premium banking clients with assets starting from 2.5 million rubles, generating income from lending, deposits, investment products, and wealth management services.
6. Investment Products: Revenue from brokerage accounts, investment accounts (IIS), structured products, trust management, and digital financial assets offered to retail and business clients.
7. Insurance Products: Revenue from insurance products including OSAGO (compulsory motor insurance), property insurance, life insurance, and mortgage insurance sold through the bank's distribution network.
8. Partnership and Referral Programs: Revenue from referral partnerships including the Uralsib Force partner program, standard affiliate programs, and agent commissions for customer referrals.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

PJSC Bank Uralsib is a Russian universal commercial bank offering a comprehensive suite of retail banking products (credit/debit cards, personal loans, mortgages, deposits, savings accounts), business banking services (settlement accounts/RKO, merchant acquiring, business cards, business loans, foreign economic activity), premium and private banking (wealth management, premium cards, dedicated relationship managers), and investment products (brokerage accounts, digital financial assets). The bank distributes through a Russia-wide branch and ATM network, digital platforms (Uralsib Online for retail and Uralsib Business Online for SMB), and courier-based onboarding, holding Bank of Russia General License No. 30 issued on 10.09.2015.

Product overview

Bank Uralsib operates a multi-segment banking platform providing a comprehensive suite of retail, premium, private banking, and business banking products and services. The retail offering centers on credit cards (including the flagship 120-day interest-free card and Mir Supreme premium card), debit cards (led by the Pribyl card with up to 12% interest and 30% cashback), personal cash loans and POS loans, and mortgages across multiple programs (family with children, secondary market, new construction, commercial real estate). Savings products include standard deposits (up to 13.55%), savings accounts (up to 13%), the Dynamic deposit tied to the Central Bank key rate, and nominal accounts. Premium and Private Banking tiers offer enhanced cashback, exclusive deposit rates (14.75%), and unlimited business lounge access. For business clients, the bank provides settlement account services (RKO) across four tariff tiers, merchant acquiring from 0.59%, corporate and premium business cards (up to 7% cashback), business loans and guarantees, foreign economic activity (VED) services, and business deposits. Digital platforms include Uralsib Online for retail clients and Uralsib Business Online (DBO) for business clients, both accessible via web and mobile apps. Supplementary investment services cover brokerage accounts, digital financial assets, OSAGO insurance, subscription management, and promotional programs including a car raffle tied to credit card usage.

Differentiator

Problem solved

Functional benefit

Brands

• Прибыль: Debit card with up to 12% on balance and up to 30% cashback
• 120 дней
• Уралсиб Бонус
• UralsibForce
• Доход Плюс
• Динамичный

Products and services

• Credit Card 120 Days (120 дней на максимум) A credit card offering up to 4 months interest-free grace period on purchases, free permanent servicing, free cash withdrawals and transfers, and up to 30% cashback from partners. Named Credit Card of the Year 2024 by banki.ru.
• Credit Card with Cashback A credit card offering up to 30% cashback from Mir partners, with a 62-day interest-free period and 0 rubles servicing fee.

Quantifiable outcome

• Up to 13.55% annual interest rate on deposits for Private Banking clients
• +9 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mir Payment SystemcoreTechnology or IntegrationBank Uralsib issues cards on the Mir payment system, enabling cashback from Mir partners up to 30%. The Mir Supreme premium debit and credit cards are offered through this partnership, with dual cashback benefits from both Uralsib and the Mir payment network.
• TendertechcoreStrategic or Co-development PartnerTendertech is a platform for bank guarantees and loans for government procurement and business. Bank Uralsib uses Tendertech's platform to serve its MSB clients with access to public procurement financing and guarantees.
• Gosuslugi (Government Services Portal)coreTechnology or IntegrationBank Uralsib offers registration via the Gosuslugi portal, enabling streamlined identity verification for account opening through the Russian government services platform. The bank also enables customers to register on Gosuslugi through its branches.
• Sovcombank Insurance (Recommended Insurance Partner)coreChannel Partner/ Reseller/ DistributorSovcombank Insurance is the bank's recommended partner for mortgage and other insurance products. The bank provides referrals to Sovcombank Insurance for policy issuance, including online self-service options and agent-assisted issuance.
• Advcake (Affiliate Marketing Platform)minorGTM or Marketing PartnerBank Uralsib uses the Advcake affiliate marketing platform for its partner program (https://advcake.ru/lp/uralsib/), enabling third-party publishers to promote the bank's products and earn referral commissions.
• CIS (Insurance Companies)coreChannel Partner/ Reseller/ DistributorBank Uralsib cooperates with insurance companies for OSAGO (compulsory motor third-party liability insurance), property insurance, life insurance, and mortgage insurance products sold through the bank's distribution network. A full list of recommended insurance partners is available on the bank's website.
• AVS (Deposit Insurance Agency)coreStrategic or Co-development PartnerBank Uralsib participates in the deposit insurance system of the Russian Federation through the Agency for Insurance of Deposits (AVS/ASV). Since September 12, 2025, Bank Uralsib processes compensation payments for clients of Tavrichesky Bank (Crimean Bank) in Moscow, St. Petersburg, and Kolpino.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sovcombank: Sovcombank is a Russian retail-focused bank with significant consumer lending and deposit-gathering operations, comparable to Uralsib in mass-market credit card and personal loan products. Sovcombank is also Uralsib's recommended insurance partner, indicating direct commercial overlap.
• VTB Bank: VTB is a Russian state-owned universal bank offering retail, SMB, and corporate banking products similar to Uralsib's full-stack model. It is a direct comparable for SMB lending, deposit gathering, and acquiring, though materially larger in scale and with greater state backing.
• Alfa-Bank: Alfa-Bank is one of Russia's largest private universal banks, directly competing with Uralsib across retail, premium, SMB, and corporate segments. ATM-sharing partnership with Uralsib confirms market overlap and comparable customer positioning in cash services.
• Raiffeisenbank Russia: Raiffeisenbank Russia is a foreign-owned Russian universal bank offering retail, SMB, and corporate products with a similar multi-segment structure. ATM-sharing partnership with Uralsib further cements direct comparability in customer-facing distribution.
• Promsvyazbank: Promsvyazbank is a Russian universal bank with a strong SMB and retail deposit franchise, comparable to Uralsib in segment focus and product breadth. Both serve defense-sector-adjacent and SME clients with similar deposit and lending product structures.
• Gazprombank: Gazprombank is one of Russia's largest universal banks serving retail, SMB, and corporate clients with deposit, lending, and acquiring products paralleling Uralsib's offerings. ATM-sharing agreement with Uralsib reflects overlapping customer base and comparable infrastructure economics.

Regional players

• Ak Bars Bank: Ak Bars Bank is a regional Russian bank headquartered in Kazan with similar retail, SMB, and corporate banking products. While geographically narrower than Uralsib, it competes for similar Tatarstan and Volga-region clients and offers comparable deposit and lending structures.

Emerging players

• T-Bank (Tinkoff): T-Bank (formerly Tinkoff) is a Russian digital-first bank that competes directly with Uralsib in retail credit cards, deposits, and SMB banking but with a branchless, mobile-led model. It is the principal digital challenger putting pressure on mid-tier universal banks like Uralsib.
• Home Credit Bank: Home Credit Bank is a Russian consumer-finance specialist focused on point-of-sale lending, credit cards, and personal cash loans—directly overlapping Uralsib's leading personal cash loan and POS loan product lines. It represents a focused competitor in the high-margin consumer credit segment.

Broad incumbents

• Sberbank: Sberbank is Russia's dominant universal bank and the clear market leader across retail, SMB, mortgage, and acquiring segments. It overshadows Uralsib in scale, brand, and ecosystem (SberBank Online, SberMarket), defining the competitive ceiling in every product category Uralsib operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bankuralsib

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bank Uralsib