Fond du Lac Natural Stone

What Fond du Lac Natural Stone does

Fond du Lac Natural Stone is a privately held, family-owned manufacturer of natural stone veneer and landscape stone products headquartered in Fond du Lac, Wisconsin. The company offers over 165 natural stone products across 13 named collections (including Biltmore, Country, Ledgestone, Dimensional, Tuscan, Traditional, Fieldstone, Old World, Mosaic, and Natural Stone Thin Brick), serving residential homeowners, commercial/institutional customers (hospitality, education, healthcare), architects and designers, and a dealer network spanning the United States and portions of Canada. Core operating assets include a 12-acre company-owned campus with sales, production, and storage facilities in Wisconsin and a second production facility in Bulgaria.

Name

Fond du Lac Natural Stone

Legal name

Fond du Lac Natural Stone, Inc.

Website

https://fdlnaturalstone.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held family-owned manufacturer of natural stone veneer products including building stone and landscape stone, serving homeowners, architects, and commercial customers across the United States and Canada through a dealer network and digital visualization tools.

Ownership category

akta.pro rank

Product category

Natural Stone Veneer Products

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)

Keywords

• Natural stone veneer
• Building stone products
• Landscape stone supplies
• Thin stone veneer
• Architectural stone materials

Headquarters

HQ city

Fond Du Lac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Natural Stone Products Sales: Core revenue from manufacturing and selling natural stone veneer products including building stone, landscape stone, and accessories. Products are sold through dealers and directly to customers with various packaging options (boxes, crates, pallets).
2. Accessories (King Cutter): Sale of the King Cutter tool for trimming masonry veneers, priced at $300 plus shipping. Includes 4% credit card processing fee or ACH transfer option.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fond du Lac Natural Stone manufactures and sells over 165 natural stone veneer products, including building stone (thin and full bed-depth) and landscape stone (retaining walls, flagstone, steppers, outcropping, steps), quarried from the United States and abroad. Products are sold through a nationwide dealer network across the U.S. and parts of Canada, with direct sales for accessories such as the King Cutter masonry trimming tool. The company also provides digital tools and architectural resources (BIM Library, MasterSpec/Specpoint specifications, AI-powered Envision visualizer) for architects, designers, contractors, and homeowners.

Product overview

Fond du Lac Natural Stone offers a comprehensive natural stone product portfolio with over 165 products quarried from the United States and abroad. The company operates as a single unified entity combining the legacy of Natural Stone Veneers International (NSVI) and Fond du Lac Stone, merged in 2017. The product portfolio includes two main categories: Building Stone (featuring collections like Biltmore, Country, Ledgestone, Dimensional Ledgestone, Dimensional, Falls, Tuscan, Traditional, Fieldstone, Old World, Mosaic, and Natural Stone Thin Brick) and Landscape Stone (including retaining wall stone, flagstone, steppers, outcropping, and steps). The company also provides digital tools including Envision (AI-powered texture visualizer), BIM Library (Revit materials), and King Cutter (trimming tool), supported by architectural specifications, installation guides, and a 50-year limited warranty.

Differentiator

Problem solved

Functional benefit

Brands

• ENVISION: A seamless texture visualizer powered by Renoworks that allows homeowners, designers, dealers, and contractors to preview natural stone products on photos of real projects before making final decisions.

Products and services

• Building Stone Natural stone building products including thin veneer and full bed-depth stone for residential, commercial, and institutional projects. Combines collections such as Biltmore, Country, Ledgestone, Dimensional Ledgestone, Ledgestone Panels, Dimensional, Falls, Tuscan, Traditional, Fieldstone, Old World, Mosaic, and Natural Stone Thin Brick.
• Landscape Stone Outdoor stone products including retaining wall stone, flagstone, steppers, outcropping, and steps used for landscaping and outdoor living spaces such as patios, walkways, and yard walls.
• Natural Stone Thin Brick Six brick-sized natural sandstone thin-veneer products (Baltic, Carlisle, Monticello, Myrtlewood, Pennington, Winslow) with nominal dimensions of 2-1/4 high x 7-1/2 long and depths of 1/2 to 3/8 inches.
• King Cutter Accessory tool for trimming all types of masonry veneers, sold directly to consumers at $300 per unit plus UPS Ground shipping, with a 4% credit card processing fee (ACH transfer option available).
• Envision Texture Visualizer AI-powered seamless texture visualizer (sub-brand: Envision) that processes uploaded property photos and overlays realistic natural stone textures, with a before-and-after comparison slider and PDF report generation. Useful for homeowners, designers, dealers, and contractors to preview authentic Fond du Lac Natural Stone products on real projects before making purchasing decisions.
• BIM Library (Revit Materials) Digital Revit materials library covering each leading Fond du Lac Natural Stone product line, integrated with BIMsmith to allow architects and designers to design with exact natural stone patterns and textures, customize pre-built Revit wall assemblies, or build their own using BIMsmith Forge.

Quantifiable outcome

• Over 200 customers served across North America through the Renoworks platform
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RenoworkscoreTechnology or Integration · 1 January 2026Renoworks provides the AI-powered Envision Texture Visualizer technology that powers Fond du Lac Natural Stone's seamless texture visualizer tool. This partnership enables homeowners, designers, dealers, and contractors to instantly preview how natural stone products will look on actual projects before making purchasing decisions.
• BIMsmithcoreTechnology or IntegrationFond du Lac Natural Stone's BIM Library is integrated with BIMsmith, allowing architects and designers to configure complete Revit walls on the fly with Fond du Lac Natural Stone products. Users can customize Revit assemblies or visit BIMsmith Forge to craft their own.
• Deltek SpecpointcoreTechnology or Integration3-Part CSI Guide Specification powered by Deltek Specpoint. This integration provides architectural specifications for Fond du Lac Natural Stone products, enabling architects to easily specify products in their project documentation.
• SpecMixminorStrategic or Co-development PartnerFond du Lac Stone hosts the SpecMix Bricklayer 500 masonry competition, a workforce development event that connects students with industry professionals and promotes careers in masonry.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Eldorado Stone: Eldorado Stone is the largest U.S. manufacturer of stone veneer (now part of Westlake Royal Building Products), offering natural and manufactured profiles across a broad portfolio. It is comparable to Fond du Lac Natural Stone as the dominant broad-line competitor in the same product category and dealer channels, though with much larger scale.

Direct peers

• Cultured Stone (Westlake Royal): Cultured Stone, now under Westlake Royal Building Products, is a leading manufactured stone veneer brand serving the same residential and commercial exteriors/end-uses as Fond du Lac Natural Stone. It competes head-to-head through dealers and DIY channels on lightweight stone veneer applications.
• Coronado Stone Products: Coronado manufactures natural and manufactured stone veneer for residential and commercial projects, distributed through dealers across the U.S. It directly overlaps with Fond du Lac Natural Stone's building stone, landscape stone, and thin-veneer product lines.
• StoneCraft Industries: StoneCraft is a manufactured stone veneer producer with deep product portfolios serving similar residential and commercial exterior applications. Like Fond du Lac Natural Stone, it competes primarily through building-material dealers and architectural specification.
• Realstone Systems: Realstone Systems produces natural thin stone veneer panels and accessories used for interior and exterior cladding, fireplaces, and outdoor living—closely mirroring Fond du Lac Natural Stone's thin-veneer focus, panelized offerings, and architectural specification workflows.
• Buechel Stone Corp. Buechel Stone is a Wisconsin-based natural stone veneer and architectural cut stone manufacturer with deep product collections and quarrying operations. It competes with Fond du Lac Natural Stone in the same Midwestern U.S. market and shares the natural stone veneer, fireplace, and landscape categories.
• Salado StoneWorks: Salado Stone offers natural stone veneer and architectural cut stone for residential and commercial exteriors, fireplaces, and landscaping, sold through dealers. It directly competes with Fond du Lac Natural Stone on product format (thin/full bed veneer), end-uses, and dealer-channel distribution.
• Bybee Stone Company: Bybee Stone Company is a leading Indiana limestone fabricator producing architectural cut stone, veneer, and custom projects for institutional and high-end commercial buildings. Comparable to Fond du Lac Natural Stone's commercial/institutional architectural specification work, particularly through AEC channels.

Regional players

• Halquist Stone: Halquist Stone is a Wisconsin-based natural stone quarrier and fabricator serving primarily Midwest residential and commercial projects. It overlaps with Fond du Lac Natural Stone on natural building stone, thin veneer, and landscape stone but with a more regional geographic footprint.
• Northwest Building Products: Northwest Building Products supplies stone veneer, landscaping stone, and masonry products to Pacific Northwest dealers and builders. Comparable to Fond du Lac Natural Stone's building stone and landscape stone lines and dealer-channel model, but with a focused Western U.S./Western Canada footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=NG8rtCSwj7M
• Facebookfacebook.com/fdlnatural.stone
• Instagraminstagram.com/fdlnaturalstone
• Pinterestpinterest.com/fdlnaturalstone
• LinkedInlinkedin.com/company/fdlnaturalstone

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fond du Lac Natural Stone