L.A.K.E. Enterprises
L.A.K.E. Enterprises is an Austin, TX-based consulting firm founded in 2021 that provides outsourced, face-to-face retail marketing and sales services to large telecommunication and home entertainment providers in the Austin market.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What L.A.K.E. Enterprises does
L.A.K.E. Enterprises is a privately held Austin, Texas-based consulting firm founded in 2021 that provides outsourced, retail-based marketing and sales services to large telecommunication and home entertainment providers. Its core service portfolio comprises four offerings — Target Marketing, Retail-Based Sales, Brand Representation, and Career Advancement — delivered through face-to-face sales presentations by company representatives at approved retail locations in the Austin market. The firm positions itself as a brand representation partner that enhances client brand loyalty, increases market share, and guarantees 100% ROI, while internally emphasizing leadership training and a performance-based advancement pipeline for its team members.
The business model is a professional services / outsourced sales channel: L.A.K.E. is hired by enterprise clients to drive customer acquisition through in-person interactions at retail points of presence, rather than through owned technology or digital channels. Revenue mechanics are undisclosed, but the model is B2B with anchor enterprise accounts in two verticals (telecom and home entertainment) and pricing is not publicly disclosed. The company markets itself and recruits through Instagram, LinkedIn, Pinterest, a company blog, and job boards.
Operationally, L.A.K.E. is a micro-business with 1–10 employees, a small leadership team (President & CEO Evan Lalka, HR Manager/Lead Recruiter Taylor Robinson, and a Chief Happiness Officer), and no disclosed technology stack, patents, certifications, partnerships, funding, or revenue figures. The company is founder-owned, states intent for annual geographic expansion, and currently operates solely from its Austin headquarters at 7701 N. Lamar Blvd. There is no evidence of AI/ML, proprietary software, or scalable technology underpinning the service delivery.
L.A.K.E. Enterprises firmographics
Firmographics- Name
- L.A.K.E. Enterprises
- Legal name
- L.A.K.E. Enterprises
- Website
- https://lakeenterprisesatx.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- L.A.K.E. Enterprises is an Austin, TX-based consulting firm founded in 2021 that provides outsourced, face-to-face retail marketing and sales services to large telecommunication and home entertainment providers in the Austin market.
- Ownership category
- akta.pro rank
L.A.K.E. Enterprises industry classification
Industry- Product category
- Outsourced Retail-Based Marketing and Sales Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing, Branding & Sales Skills (EDAMAHAG)
- akta.pro secondary industry
- Leadership, Management & Teamwork for Business (EDAMAHAI)
Keywords
Where L.A.K.E. Enterprises is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
L.A.K.E. Enterprises business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Consulting and Marketing Services: L.A.K.E. Enterprises generates revenue by providing outsourced, retail-based marketing and sales services for large telecommunication and home entertainment providers. The company brings valuable customers to clients through face-to-face marketing and sales presentations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
L.A.K.E. Enterprises product offering
Product offeringCore offering
L.A.K.E. Enterprises is an Austin, TX-based consulting firm that provides outsourced, retail-based marketing and sales services for large telecommunication and home entertainment providers. The company deploys in-person sales teams at approved retail locations to represent client brands, acquire new customers, and grow market share in the Austin area. It also runs an internal performance-based leadership development program to train and advance its team members.
Product overview
L.A.K.E. Enterprises offers a suite of outsourced retail-based marketing and sales services targeting large telecommunication and home entertainment providers. The core offerings include Target Marketing, Retail-Based Sales, Brand Representation, and Career Advancement. Target Marketing and Retail-Based Sales form the primary client-facing service delivery, with Brand Representation providing the professional sales capabilities and Career Advancement supporting internal team development. The company operates face-to-face marketing and sales presentations to qualified customers, focusing on enhancing client brand loyalty and increasing market share in the Austin area.
Differentiator
Problem solved
Functional benefit
Products and services
- Target Marketing
Quantifiable outcome
- Thousands of new customers brought to clients each year
- +3 more outcomes
Companies that use L.A.K.E. Enterprises
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
L.A.K.E. Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
L.A.K.E. Enterprises partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
L.A.K.E. Enterprises competitors and assessment
Company assessmentBroad incumbents
- TTEC: Large customer engagement and sales solutions provider serving telecom and entertainment verticals with end-to-end outsourced sales and support - a scaled incumbent in overlapping end-markets.
- Teleperformance: World's largest customer experience management outsourcer, providing sales, service, and digital customer acquisition for global telecom and media brands - comparable end-clients with much broader scope.
- Advantage Solutions: Large publicly-traded provider of outsourced sales, marketing, and merchandising services to consumer goods brands - a much bigger incumbent offering overlapping retail-based brand representation services.
- Foundever: Customer experience outsourcer formed from Sitel's merger with SYKES, serving telecom, media, and consumer brands with end-to-end sales and support capabilities at scale.
- Concentrix: Global customer experience and sales outsourcing giant serving telecom and media clients among others; offers overlapping customer acquisition capabilities but as part of a much broader portfolio.
Emerging players
- RevLocal: Digital-first local marketing services firm targeting SMBs; represents the digital channel pivot that traditional retail-based agencies like LAKE would need to navigate as foot traffic declines.
Direct peers
- BDS Marketing: Provides retail-based merchandising, sales, and marketing services for major brands across consumer electronics and telecom retailers - directly overlapping with LAKE's telecom/home entertainment focus.
- Cydcor: One of the largest outsourced direct sales and marketing agencies in North America, serving telecom and consumer brands with face-to-face retail-based customer acquisition - the closest large-scale analog to LAKE's model.
- Southwestern Advantage: Door-to-door direct sales organization built on a performance-based advancement model with entry-level reps; comparable to LAKE in the merit-promotion culture and small-team, multi-market expansion approach.
- MarketStar: Outsourced B2B and consumer sales acceleration firm with offices across the US, operating a sales-rep-driven model that mirrors LAKE's outsourced customer acquisition services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
L.A.K.E. Enterprises social profiles
Digital presenceL.A.K.E. Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
L.A.K.E. Enterprises leadership team
Management profileNumber of profiles
Profiles3 records
L.A.K.E. Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L.A.K.E. Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L.A.K.E. Enterprises
What does L.A.K.E. Enterprises do?
L.A.K.E. Enterprises is an Austin, TX-based consulting firm that provides outsourced, retail-based marketing and sales services for large telecommunication and home entertainment providers. The company deploys in-person sales teams at approved retail locations to represent client brands, acquire new customers, and grow market share in the Austin area. It also runs an internal performance-based leadership development program to train and advance its team members.
Is L.A.K.E. Enterprises a public or private company?
L.A.K.E. Enterprises is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L.A.K.E. Enterprises founded?
L.A.K.E. Enterprises was founded in 2021. It employs 1 to 10 people.
Where is L.A.K.E. Enterprises based?
L.A.K.E. Enterprises is headquartered in Austin, United States, in the North America region.
How does L.A.K.E. Enterprises make money?
One revenue line is on record: consulting and Marketing Services.
Who are L.A.K.E. Enterprises's main competitors?
Broad incumbents on record are TTEC, Teleperformance, Advantage Solutions, Foundever and Concentrix. RevLocal is listed as an emerging player. Direct peers are BDS Marketing, Cydcor, Southwestern Advantage and MarketStar.
Does L.A.K.E. Enterprises have an API?
No public API is recorded for L.A.K.E. Enterprises.
What industry is L.A.K.E. Enterprises in?
L.A.K.E. Enterprises's product category is Outsourced Retail-Based Marketing and Sales Services. Its primary akta.pro industry code is EDAMAHAG, Marketing, Branding & Sales Skills, with a secondary code of EDAMAHAI, Leadership, Management & Teamwork for Business. Its NAICS code is 54161 and its SIC code is 7311.