CV Lloyde
C.V. Lloyde Audiovisual is a privately held, 150+ year old Champaign, Illinois-based AV systems integrator specializing in turn-key design and installation of sound reinforcement, digital signage, and AV-over-IP systems for large sports venues, universities, houses of worship, and corporate facilities nationwide.
- Company typePrivate
- Founded1867
- HeadquartersUrbana, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CV Lloyde does
C.V. Lloyde Audiovisual (legal name C.V. Lloyde Audiovisual, DBA 'CVLAV') is a privately held, family-owned audiovisual systems integrator founded in 1867 in Champaign, Illinois, and headquartered at 2001 Kankakee Dr., Unit B. The firm originated as Lloyde & Peterson Book and Music Store, evolved through C.V. Lloyde Music Center, and pivoted in the late 1980s to professional audiovisual design and integration. Today it specializes in turn-key AV systems for large-scale commercial facilities — primarily college and professional sports venues, with secondary practice in houses of worship, higher education facilities, corporate/hospitality environments, and government spaces. Marquee installations include Rose Bowl Stadium (89,700-seat renovation), Clemson Memorial Stadium, Syracuse Carrier Dome (136 line arrays, 153 amplifiers, 930,000 watts), Purdue Mackey Arena, MSU Breslin Center, the Prudential Center, and Dollar Loan Center.
The company's technical stack centers on professional audio reinforcement, AV-over-IP networking (Dante digital audio, full-building matrix switching), digital signage deployment and content creation, video conferencing, wireless AV control, and acoustical treatment design supported by space mapping and 3D modeling. Equipment relationships span Harman International (JBL, Crown, Soundcraft, BSS, AKG, AMX), Bose, Shure, Extron, QSC, Yamaha, Adamson, Fulcrum Acoustic, Powersoft, Digico, RCF, Biamp, and others. The team (~13 visible staff) is led by President & CEO Stephen Morris (former EVP of JBL Professional Worldwide, 35+ year industry veteran) and includes CTS-D/CTS-I certified engineers, Dante-certified specialists, and Extron-trained technicians.
C.V. Lloyde monetizes primarily through project-based AV design and integration fees tied to comprehensive written proposals following free on-site consultations, supplemented by digital signage services, authorized repair revenue for Harman products, and contract work via the IPHEC cooperative purchasing channel running through 2031. Pricing is quote-based and not publicly disclosed. Go-to-market is consultative enterprise field sales targeting decision-makers at universities, sports franchises, and institutional clients — frequently routed through owners-representative partnerships with Anthony James Partners — with national reach anchored by Midwest headquarters and a 150+ year brand legacy reinforced by the 2017 NAMM Milestone Award.
CV Lloyde firmographics
Firmographics- Name
- CV Lloyde
- Legal name
- C.V. Lloyde Audiovisual
- Website
- https://cvlloyde.com
- Company type
- Private
- Founded year
- 1867
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- C.V. Lloyde Audiovisual is a privately held, 150+ year old Champaign, Illinois-based AV systems integrator specializing in turn-key design and installation of sound reinforcement, digital signage, and AV-over-IP systems for large sports venues, universities, houses of worship, and corporate facilities nationwide.
- Ownership category
- akta.pro rank
CV Lloyde industry classification
Industry- Product category
- Audiovisual System Integration
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Assistive Listening & Accessibility AV Infrastructure (Hearing loops, captioning hardware) (EDAEAHAN)
- akta.pro secondary industries
- Video Conferencing & Meetings (HDAIAHAI), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
Keywords
Where CV Lloyde is headquartered
LocationHeadquarters
- HQ city
- Urbana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CV Lloyde business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- AV Design and Integration Services: Turn-key audiovisual design and installation services for commercial facilities including stadiums, arenas, universities, churches, and corporate environments. Revenue is project-based with comprehensive proposals covering equipment and installation labor.
- Digital Signage Solutions: Digital signage deployment, content creation, and ongoing management services for hospitality, sports facilities, restaurants, retail, houses of worship, and corporate environments.
- Equipment Sales and Repair: Sales of AV equipment from partner brands (JBL, Crown, Soundcraft) along with authorized repair services for products sold, ensuring ongoing customer relationships beyond initial sale.
- IPHEC Vendor Services: Services provided through IPHEC (Illinois Public Higher Education Cooperative) consortium, serving public universities and educational institutions through competitive contract pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultation and Assessment |
| Other | Multi-year contract | System Design and Installation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
CV Lloyde product offering
Product offeringCore offering
C.V. Lloyde Audiovisual provides turn-key audiovisual system design, integration, and installation services for commercial facilities including stadiums, arenas, universities, churches, and corporate environments. Core offerings encompass sound reinforcement, video presentation, conferencing systems, wireless AV control, digital signage with content creation, AV-over-IP networking, and acoustical treatments. The firm also operates an authorized Harman repair center and holds IPHEC cooperative contract status for Illinois public higher education.
Product overview
CV Lloyde Audiovisual is an audiovisual systems integrator offering turn-key design and installation services. The company provides a portfolio of core services including audiovisual design and integration, digital signage, authorized repair services for Harman equipment (JBL, Crown, Soundcraft), and IPHEC contract services for public education institutions through 2031. They distribute and install equipment from numerous partner brands including the Harman family (JBL, Crown, AKG, AMX, Soundcraft, Studer, BSS, dbx, Lexicon), Bose, Shure, Extron, QSC, Samsung, Yamaha, and many others. Project types span arena/stadium sound systems, house of worship AV, conference/corporate AV, bar/restaurant entertainment systems, and education facility audiovisual systems.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduced reverb time from 3 seconds to 1.5 seconds at St. John Vianney Catholic Church
- +4 more outcomes
Companies that use CV Lloyde
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
CV Lloyde technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CV Lloyde partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- Anthony James PartnerscorePrimary partner on stadium and arena projects serving as owners representatives and sound system design consultants. Selected CVLAV for major installations including Rose Bowl Stadium, MSU Breslin Center, Clemson Memorial Stadium, and Prudential Center.
- Fulcrum AcousticcoreEquipment partner providing speaker systems including FH1595 roof-mounted speakers, FL283T dual 8" subcardioid arrays, and subwoofer systems for stadium installations.
- PowersoftcoreAmplifier partner providing Unica Series Benchmark Amplifiers and X8 8-channel amplifiers for stadium sound systems.
- YamahacoreMixing console partner providing DM7 and QL1 mixing consoles for stadium sound systems.
- Adamson Systems EngineeringcoreEquipment partner for Clemson Memorial Stadium providing E15 full range line arrays, E219 subwoofers, and Point 15 fill systems.
- Lab GruppencoreAmplifier partner providing D200:4L 4-channel Dante amplifiers and D Series amplifiers with Dante for Clemson and other projects.
- James S. Brawley & AssociatesminorPartner on Clemson Memorial Stadium project for installation support.
- Star-lo CommunicationsminorPartner with CVLAV on Prudential Center project for NHL-worthy system installation.
- Harman InternationalcoreEquipment partner for Dollar Loan Center providing audio equipment and system integration support.
- ExtroncoreControl systems partner for Dollar Loan Center providing AV control and programming.
- DigicocoreDigital mixing console partner providing S31 and S21 consoles for arena installations.
- National Technology AssociatesminorPartner on Dollar Loan Center project for installation support.
- BiampcoreAudio processing partner for Peoria Civic Center project.
- RCFcoreEquipment partner providing HDL 38-AS subwoofers and HDL 30-A line array modules for Peoria Civic Center.
- BSS (by Harman)coreAudio processing partner for MSU Breslin Center project.
- LEA ProfessionalcoreAmplifier partner providing SMART AMP 4-channel amplifiers for UNC Charlotte Jerry Richardson Stadium.
- Huston ElectricminorElectrical partner on Purdue University Mackey Arena project.
- Wiss, Janney, Elstner AssociatesminorEngineering consultant on Purdue Mackey Arena project.
- Cardinal AcousticsminorAcoustical consulting partner for St. John Vianney Catholic Church project.
- MGAminorAcoustical treatment design partner for St. John Vianney Catholic Church project.
- Henderson EngineersminorEngineering partner for Syracuse Carrier Dome $118M renovation.
- The Hayner Hoyt CorporationminorConstruction partner for Syracuse Carrier Dome project.
- O'Connell Electric CompanyminorElectrical contractor for Syracuse Carrier Dome project.
- Zero Point AerialminorAerial installation specialist for Syracuse Carrier Dome project.
- JPW CompaniesminorPartner for Syracuse Carrier Dome project.
- RoncominorPartner for Syracuse Carrier Dome project.
- Oberlander ElectricminorElectrical contractor for Peoria Civic Center project.
- Nunn ConstructionminorGeneral contractor for Colorado College Ed Robson Arena project.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CV Lloyde competitors and assessment
Company assessmentDirect peers
- ProMedia: Pro audio and AV integration firm and former employer of CV Lloyde's CEO Stephen Morris — directly comparable systems integration capability with overlap in venue and live-event audio work.
- Conference Technologies Inc (CTI): Mid-size US AV integrator serving higher education, corporate, and government clients with design-build and integration services — directly comparable customer mix and project model to CV Lloyde.
- Solotech: Global AV integrator and live-events production company with a strong sports and entertainment venue practice — competes with CV Lloyde for large venue sound reinforcement and AV integration contracts.
- McCann Systems: New Jersey-based AV integrator specializing in corporate, education, and entertainment venue projects — similar turn-key design-and-installation model targeting comparable institutional and venue clients.
- Whitlock: Long-established US AV integrator offering design, integration, and managed services to enterprise, education, and government — comparable mid-size integrator competing for similar institutional AV work.
- Diversified: Global AV integration firm with strong sports, entertainment, and corporate practices — competes head-to-head with CV Lloyde for large-scale venue and stadium AV deployments.
- Electrosonic: International AV integrator serving corporate, government, and entertainment clients with design, integration, and managed services — comparable project-based integrator model and venue expertise.
- AVI-SPL: Largest commercial AV integrator in North America, providing turn-key design, integration, and managed services across enterprise, higher education, and large venues — direct competitor for stadium, arena, and university AV contracts.
Others
- PSNI Global Alliance: Global network of premier AV integrators and service providers — adjacent ecosystem where CV Lloyde could participate as a member or compete against member firms for large national accounts.
- Anthony James Partners: Premier independent AV and technology consultant for stadiums and arenas — strategic partner that drives the majority of CV Lloyde's marquee stadium work and an adjacent ecosystem participant rather than a direct installing competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CV Lloyde social profiles
Digital presenceCV Lloyde financial estimates
Financial estimateRevenue estimate
Valuation estimate
CV Lloyde leadership team
Management profileNumber of profiles
Profiles12 records
CV Lloyde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CV Lloyde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CV Lloyde
What does CV Lloyde do?
C.V. Lloyde Audiovisual provides turn-key audiovisual system design, integration, and installation services for commercial facilities including stadiums, arenas, universities, churches, and corporate environments. Core offerings encompass sound reinforcement, video presentation, conferencing systems, wireless AV control, digital signage with content creation, AV-over-IP networking, and acoustical treatments. The firm also operates an authorized Harman repair center and holds IPHEC cooperative contract status for Illinois public higher education.
Is CV Lloyde a public or private company?
CV Lloyde is a private company. It is classified as family owned and is currently operating.
When was CV Lloyde founded?
CV Lloyde was founded in 1867. It employs 1 to 10 people.
Where is CV Lloyde based?
CV Lloyde is headquartered in Urbana, United States, in the North America region.
How does CV Lloyde make money?
Four revenue lines are on record. AV Design and Integration Services are the primary driver. The others are digital Signage Solutions, equipment Sales and Repair and IPHEC Vendor Services.
Who are CV Lloyde's main competitors?
Direct peers on record are ProMedia, Conference Technologies Inc (CTI), Solotech, McCann Systems, Whitlock, Diversified, Electrosonic and AVI-SPL. Others are PSNI Global Alliance and Anthony James Partners.
Does CV Lloyde have an API?
No public API is recorded for CV Lloyde.
What industry is CV Lloyde in?
CV Lloyde's product category is Audiovisual System Integration. Its primary akta.pro industry code is EDAEAHAN, Assistive Listening & Accessibility AV Infrastructure (Hearing loops, captioning hardware), with a secondary code of HDAIAHAI, Video Conferencing & Meetings. Its NAICS code is 516 and its SIC code is 4899.