What Anthony James Partners does

Anthony James Partners (AJP) is an independent, product-agnostic technology consulting firm founded in 2007 and headquartered in Richmond, Virginia, with additional operational presence in Europe. The firm specializes in the design, engineering, procurement, and construction management of large-scale audiovisual and technology systems for professional sports venues, collegiate athletics facilities, and entertainment districts across North America. AJP operates strictly as an Owner's Representative, meaning it does not sell or manufacture hardware or software, and instead provides objective, vendor-neutral advisory services to venue owners navigating complex technology investments.

AJP's service portfolio spans the full venue technology stack, including LED display systems, broadcast production facilities and SMPTE 2110 IP-based control rooms, audio and sound reinforcement systems, digital signage networks, IPTV, structured cabling, Wi-Fi, distributed antenna systems, scoring and timing systems, event lighting, and rigging. Engagements follow a three-phase methodology: facility audits and benchmarking, custom design with detailed financial modeling completed prior to bidding, and procurement management with construction oversight through commissioning. Notable delivered projects include the Toronto Blue Jays Rogers Centre upgrade (~US$10.9m), the Orlando Magic Kia Center center-hung scoreboard and broadcast facility, Michigan State Spartan Stadium's audio system (nominated for a 2023 Mondo Stadia Award), and Purdue University Ross-Ade Stadium's first collegiate HDR scoreboard.

AJP generates revenue through project-based consulting fees negotiated on a per-engagement basis, acquired via direct enterprise relationships, industry referrals, and competitive RFP processes. Its clientele includes 150+ named venues across all major North American professional leagues (NBA, NFL, NHL, MLB, MLS), all NCAA conferences and divisions, and entertainment operators such as AEG. The firm maintains a curated vendor ecosystem including SNA Displays, ANC, Alpha Video, BeckTV, Evertz, Yaham, Meyer Sound, and Fulcrum Acoustic. Founder-led and privately held, with no disclosed external investment, AJP is led by co-founders Michael Rowe (CEO) and Frank Moraski (COO), supported by an expanded leadership team that includes a Vice President of Technology.

Name

Anthony James Partners

Legal name

Anthony James Partners

Website

https://anthonyjamespartners.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Anthony James Partners is an independent, product-agnostic technology consulting firm that serves as Owner's Representative for design, procurement, and construction oversight of large-scale AV and broadcast systems in professional sports venues, collegiate athletics facilities, and entertainment districts across North America and Europe.

Ownership category

akta.pro rank

Product category

Audiovisual Technology Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161)

SIC

Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Venue technology consulting
• AV system design
• Broadcast facility consulting
• LED display consulting
• Stadium audio engineering

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Technology Consulting Services: AJP generates revenue by providing end-to-end technology consulting services for large-scale venue technology projects. Services span from concept design and financial modeling through procurement and construction oversight, with engagements structured as project-based consulting contracts. As a product-agnostic consultant, AJP does not sell hardware or software but charges fees for design, procurement management, and project oversight services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Anthony James Partners (AJP) is an independent, product-agnostic technology consulting firm that provides direction, counsel, and active management for the design, engineering, procurement, and construction coordination of large-scale audiovisual and technology systems. The firm serves professional sports franchises, collegiate athletics programs, and entertainment venues, acting as an Owner's Representative from concept through completion. Services span feasibility analysis, custom design and financial modeling, technical engineering, procurement management, and construction oversight.

Product overview

Anthony James Partners (AJP) is a technology consulting firm, not a software product company. The company provides professional consulting services for the design, engineering, procurement, and construction management of large-scale audiovisual and technology systems. AJP's service portfolio includes LED Display Systems, Scoring and Timing Systems, Digital Signage Systems, Distributed TV (CATV/IPTV), Broadcast TV/Replay/Control Rooms, Structured Cabling, Broadcast Cabling, Audio Systems, Wi-Fi Systems, Distributed Antenna Systems (DAS), Presentation and Control Systems, Event Lighting, Rigging Systems, and Interactive Environments. The company operates as a product-agnostic consultant, helping venue owners navigate technology decisions from concept through completion. Services are delivered through three phases: Facility Audits/Benchmarking, Custom Design/Financial Planning, and Procurement/Construction Administration.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Display Systems Consulting Design, engineering, and procurement consulting for large-scale LED video displays and scoreboards for sports venues and entertainment facilities. Includes custom end-zone videoboards, center-hung scoreboards, ribbon displays, and architectural LED installations.
• Broadcast Production Facility Consulting End-to-end consulting for broadcast production facilities including control room design, video replay systems, SMPTE 2110 IP infrastructure, broadcast cabling, and broadcast studio build-outs for sports and entertainment venues.
• Audio Systems Consulting Design and engineering consulting for arena and stadium audio systems including loudspeaker specification, amplification design, DSP processing, acoustic optimization, and sound reinforcement system design.
• Digital Signage and IPTV Consulting Design and procurement consulting for venue-wide digital signage networks and distributed television systems including lobby displays, concourse signage, wayfinding systems, cable TV infrastructure, and IP-based television delivery.
• Network Infrastructure Consulting High-density Wi-Fi system design, distributed antenna system (DAS) consulting, and structured cabling infrastructure design for large venues and stadiums, including fiber networks and backbone systems.
• Facility Audits and Benchmarking Feasibility analysis, long-range technology planning, benchmarking studies, and financial modeling to support project funding and technology decision-making for venue owners and operators.
• Custom Design and Financial Modeling Comprehensive design packages including dimensions, structural details, attachment points, signage specifications, building materials, finish details, and detailed financial models enabling strategic budget determinations before the bidding process.
• Procurement and Construction Administration Strategic sourcing, procurement management, bid evaluation, contract negotiation, construction oversight, and commissioning support services for venue technology projects.

Quantifiable outcome

• Clients consistently report recovering consulting fees through cost savings. BYU Athletic Director reportedly said 'We made back the consulting fee the minute we hired them.'
• +5 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and supporting.

• SNA DisplayscoreTechnology or IntegrationSNA Displays has been awarded as LED manufacturer and integrator on multiple AJP projects including Michigan State University Spartan Stadium, Butler University Hinkle Fieldhouse, Toronto Blue Jays Rogers Centre, and L.A. Live Chick Hearn Court. AJP leads the design and procurement process while SNA Displays manufactures and installs LED display technology.
• WPS (Washington Professional Systems)coreTechnology or IntegrationWPS served as the integrator for Michigan State University Spartan Stadium's $4.1M audio system upgrade, including demolition of aging audio infrastructure and installation of the new distributed audio system designed by AJP. WPS also handled audio system installation at multiple other AJP-managed venues.
• ANCcoreTechnology or IntegrationANC served as the awarded LED integrator installing Yaham display technology at Orlando Magic Kia Center and Florida Panthers Amerant Bank Arena. AJP designed the systems and managed procurement, with ANC responsible for installation under AJP's construction oversight.
• Fulcrum AcousticcoreTechnology or IntegrationFulcrum Acoustic's AHS steerable array loudspeaker technology is featured in AJP-designed audio systems at Michigan State University Spartan Stadium and Orlando Magic Kia Center. AJP consultants visited the Fulcrum factory to evaluate and validate the technology before specifying it for stadium applications.
• Alpha VideocoreTechnology or IntegrationAlpha Video served as the awarded control room integrator for Cleveland Cavaliers Rocket Arena project. Alpha Video also served as the primary integrator for Toronto Blue Jays Rogers Centre control room upgrade, working alongside Unity-SI for Canadian on-the-ground execution.
• Unity-SI (Unity Systems Integration)coreTechnology or IntegrationUnity-SI served as the on-the-ground integration partner for Toronto Blue Jays Rogers Centre project, located 35 miles north of Rogers Centre in Newmarket, Ontario. Partnered with Alpha Video to complete control room installation, LED integration, and infrastructure work due to cross-border logistics.
• BeckTVcoreTechnology or IntegrationBeckTV served as the awarded broadcast integrator for Florida Panthers Amerant Bank Arena, executing the SMPTE 2110-based media workflow installation and ensuring seamless transition to the new IP-native broadcast infrastructure.
• Clark Wire & CablesupportingTechnology or IntegrationClark Wire & Cable supplied updated cabling technology, custom panels, and assemblies for Toronto Blue Jays Rogers Centre project, providing top-notch fiber optic solutions for broadcast, AV, and entertainment infrastructure. Collaborated with Alpha Video, Unity-SI, and AJP.
• LBYD EngineerssupportingTechnology or IntegrationLBYD Engineers collaborated with AJP on the Toronto Blue Jays Rogers Centre pylon marquee project, conducting detailed structural review of the existing framework to support the expanded LED structure footprint, evaluating wind load, ice accumulation, steel tube flexure, and concrete footing.
• AEG (Anschutz Entertainment Group)coreStrategic or Co-development PartnerAEG is a major entertainment and sports venue operator and owner that has engaged AJP for multiple technology consulting projects including L.A. Live district upgrades (since 2022), Chick Hearn Court redevelopment, and Crypto.com Arena projects. AJP has worked with AEG on digital signage feasibility studies and technology system upgrade planning across the L.A. Live district.
• Poon Design Inc.supportingTechnology or IntegrationPoon Design Inc. led the architecture for the L.A. Live Chick Hearn Court plaza and tower structures. AJP coordinated closely with Poon Design to ensure display systems were integrated into the architectural and structural design of the twisting truss structures.
• John A. Martin & AssociatessupportingTechnology or IntegrationJohn A. Martin & Associates provided structural engineering for L.A. Live Chick Hearn Court project. AJP coordinated with their structural engineering team to ensure display systems could be safely supported within the architectural design.
• Meyer SoundcoreTechnology or IntegrationMeyer Sound's Panther Series loudspeakers and Galaxy processors with SpaceMap Go technology were specified in AJP's arena bowl audio design for Orlando Magic Kia Center. The deployment includes 72 line array elements and 24 subwoofers configured into six main arrays.
• YahamcoreTechnology or IntegrationYaham manufactured LED display technology for Orlando Magic Kia Center's center-hung scoreboard and Florida Panthers Amerant Bank Arena's LED displays. AJP led the design and procurement process with Yaham as the awarded manufacturer.
• PowersoftsupportingTechnology or IntegrationPowersoft Unica cloud-based amplifiers were specified in AJP's audio system design for Michigan State University Spartan Stadium and University of North Carolina Kenan Stadium, providing advanced system control and performance.
• QSCsupportingTechnology or IntegrationQSC DSP platform and amplifiers featured in AJP-designed audio systems at Michigan State University Spartan Stadium, providing signal processing and system control. Also specified for UNC Kenan Stadium audio infrastructure.
• EvertzcoreTechnology or IntegrationEvertz provided the SMPTE 2110-compliant IP routing core for Orlando Magic Kia Center's new broadcast production facility, enabling one of the most advanced control rooms in professional sports. Evertz EQX router also featured in Toronto Blue Jays Rogers Centre control room.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AVI-SPL: Largest North American AV integrator with growing advisory/consulting practice; broader portfolio and global scale than AJP, but increasingly overlaps on sports and entertainment venue mandates.
• PSAV / Encore Global: Largest event-technology and venue services provider; overlaps with AJP in providing technology planning and venue AV services to arenas, convention centers, and entertainment districts.
• Diversified: Global technology integrator offering AV, broadcast, and digital media solutions across sports, entertainment, and enterprise; competes with AJP at the integration side and increasingly at the consulting layer.
• Electrosonic: AV and experiential technology integrator with consulting capabilities across sports venues, museums, and control rooms; broader scope than AJP but competes for similar Owner's Rep-style engagements.

Direct peers

• Acentech: Acoustics, AV/IT, and vibration consulting practice serving sports, higher education, and cultural facilities; competes for similar Owner's Rep and venue technology mandates.
• Idibri (a Salas O'Brien company): AV/IT and acoustics consulting firm specializing in large venues including stadiums and arenas; now backed by Salas O'Brien engineering, directly comparable to AJP in client profile and project type.
• Shen Milsom & Wilke: Acoustics, audiovisual, IT, and security consulting practice serving sports venues, convention centers, and performing arts facilities; competes in the same Owner's Rep space as AJP.
• Cavanaugh Tocci Associates: Acoustics and AV consulting firm with deep sports and entertainment venue experience; overlaps with AJP in audio system design and venue technology consulting engagements.
• ACT Associates (Acoustics, Audio, Video, Technology): Independent AV and acoustics consultancy serving higher education and sports venues; comparable to AJP in delivering Owner's Rep services across collegiate athletics portfolios.
• Wrightson, Johnson, Haddon & Williams (WJHW): Long-standing AV and technology consulting firm focused on sports, performing arts, and worship venues; competes head-to-head with AJP for Owner's Rep mandates on professional and collegiate stadium/arena projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anthony-james-partners
• Instagraminstagram.com/ajptechnologyconsultant
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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthony James Partners