What givova does

Givova, legally operated by Gianto S.r.l., is an Italian sportswear and sports equipment manufacturer founded in 2008 and headquartered in Scafati (Salerno province), Italy. The company designs, produces, and sells athletic apparel, footwear, accessories, and balls across more than 18 sports categories — including soccer, basketball, volleyball, tennis/padel, running, handball, equestrian, swimming, and fitness — with the FIFA-approved Super Diamond football as its flagship technical product. The core offering consists of physical goods rather than a proprietary technology platform; the underlying technology is described as traditional apparel and equipment manufacturing with no disclosed digital product surface beyond standard e-commerce storefronts.

Givova operates a hybrid B2B/B2C revenue model. The B2B leg centers on technical sponsorship agreements with sports teams and federations — encompassing Italian basketball (S.S. Napoli Basket, Scafati Basket 1969), lower-division football (Rimini F.C., Pro Sesto 1913, ASD Barletta, Instituto Atlético Central Córdoba), handball (FIGH), equestrian (FISE Campania), and entertainment properties (Miss Italia) — under which Givova supplies team apparel and equipment in exchange for branding visibility, and also handles club merchandise through dedicated portals. The B2C leg combines franchised retail stores across multiple Italian regions, transit-hub locations at Naples Capodichino Airport and Napoli Centrale station, and proprietary direct-to-consumer e-commerce platforms (givovashopping.it for retail, givovaclub.com for club and bulk orders, ecommerce.givova.it for resellers, plus team-specific merchandising micro-sites).

The company is privately held and family-controlled under President Giovanni Acanfora (founder) and Sole Director Giuseppina Lodovico, with no disclosed external institutional investment, funding rounds, or M&A history. Pricing is not publicly disclosed at the company level and is set per product on the e-commerce platform. The customer base spans athletes and sports enthusiasts (primary B2C), sports teams and clubs (primary B2B), fashion-conscious consumers seeking sports-inspired casual wear, and federations/event organizers.

Name

givova

Legal name

Gianto S.r.l.

Website

https://givova.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Givova is a privately-held Italian sportswear manufacturer producing apparel, footwear, and equipment across 18+ sports categories, sold via e-commerce, franchised retail, and B2B technical sponsorship agreements with sports teams, clubs, and federations primarily in Italy and select international markets.

Ownership category

akta.pro rank

Product category

Sportswear & Athletic Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Sportswear manufacturing
• Athletic apparel
• Sports equipment
• Team uniforms
• Franchise retail

Headquarters

HQ city

Scafati

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Sportswear and Apparel Sales: Givova generates revenue through the manufacture and sale of sportswear products including athletic wear, tracksuits, footwear, and accessories through retail and e-commerce channels.
2. Sports Equipment Sales: Sale of sports equipment including balls (soccer, basketball, volleyball), goalkeeper gear, and accessories for various sports.
3. Team Sponsorship Agreements: Givova provides sportswear and technical equipment to sports teams in exchange for branding visibility on team jerseys and at events.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Givova manufactures and distributes sportswear, athletic apparel, footwear, and sports equipment (including balls, bags, and accessories) across more than 18 sports categories such as soccer, basketball, volleyball, tennis/padel, running, handball, equestrian, and fitness. Products are sold through franchised retail stores, airport and train station outlets, the givovashopping.it e-commerce platform, the givovaclub.com B2B portal, and via technical sponsorship agreements with sports teams and federations.

Product overview

Givova is an Italian sportswear and sports equipment brand offering a comprehensive portfolio of clothing, footwear, and accessories across multiple sports categories. The product offering includes core categories: SOCCER (kits, shirts, shorts, balls), BASKET (basketball apparel), VOLLEY (volleyball kits), TENNIS/PADEL (racquets, pads), RUNNING (shoes, running apparel), ATHLETIC (general athletic wear), TRAINING (gym wear, tracksuits), TRACKSUIT (leisure tracksuits), SWIM (beach towels, swimwear), BALLS (sports balls), GOALKEEPER (gloves, kits), BAGS (backpacks, travel bags), ACCESSORIES (gloves, shin guards), JACKET (outerwear), RAIN (weather-resistant wear), FREE TIME (casual wear), EQUITAZIONE (equestrian apparel), NEW FITNESS (fitness wear), and LINEA BANDA (striped apparel). The company sells through multiple channels including direct-to-consumer online stores, franchise locations, and B2B club partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Apparel and Equipment Soccer shirts, shorts, kits, and footballs designed for amateur and professional play, supplied to clubs and individual athletes.
• Basketball Apparel Basketball kits, training wear, and basketball-specific apparel for teams and individual players.
• Volleyball Apparel Volleyball jerseys and training gear for volleyball players and clubs.
• Tennis and Padel Equipment Tennis and padel racquets, kits, bags, and performance apparel for racquet sport players.
• Running Footwear and Apparel Running shoes, shirts, shorts, and accessories tailored for runners and training.
• Training Apparel Tracksuits, sweatshirts, pants, and gym wear for workout and training sessions.
• Tracksuit Collections Tracksuit collections including Tuta Italia, Tuta Visa, and Tuta Revolution for leisure and sport.
• Sports Balls Sports balls including footballs, volleyballs, and basketballs for various sports.
• Goalkeeper Equipment Goalkeeper-specific gloves, kits, and pants for soccer goalkeepers.
• Sports Bags and Backpacks Gym bags, travel bags, backpacks, and trolleys for sports and travel.
• Equestrian Apparel Riding shirts, competition polo shirts, breeches, and horse riding gear.
• Free Time / Casual Wear Casual and leisure wear including t-shirts, hoodies, polos, and sneakers for everyday use.
• Pallone Super Diamond FIFA Match Ball FIFA-approved professional football designed for competitive matches; Japanese microfib PU, EVA foam padding, 420-450g, 68.5-69.5cm circumference.
• Givova Shopping E-commerce Platform Company-owned online store at givovashopping.it offering the full product catalog with home delivery and multiple payment options for direct consumer purchases.
• Givovaclub B2B Portal (Grandi Forniture) Dedicated B2B platform at givovaclub.com for club and bulk orders of team apparel and equipment.

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Twiga Beach Club Forte dei MarmiminorGTM or Marketing Partner · 24 June 2024Official partner of the prestigious Twiga Beach Club beach venue in Forte dei Marmi, combining sportswear brand with luxury beach club lifestyle positioning.
• Scafati Basket 1969coreGTM or Marketing Partner · 3 June 202412th consecutive season partnership since 2011/2012. Givova provides technical sponsorship and team apparel for the basketball club competing in Italian basketball leagues.
• S.S. Napoli BasketcoreGTM or Marketing Partner · 15 May 2024Three-year technical sponsorship agreement with S.S. Napoli Basket (with option for fourth season), running until 2028. Givova supplies complete team apparel and sportswear for the Serie A basketball team.
• FISE CampaniaminorGTM or Marketing PartnerRenewed partnership with the Campania equestrian federation for equestrian sports events and activities.
• Hapoel Jerusalem B.C.minorGTM or Marketing PartnerSponsorship agreement making Givova the official jersey brand for the Israeli basketball club for 2022/2023 season.
• Instituto Atlético Central CórdobaminorGTM or Marketing PartnerTechnical sponsorship with Argentine football club competing in Primera División (top tier), providing team uniforms and sportswear.
• Miss ItaliacoreGTM or Marketing PartnerRenewed sponsorship with the Miss Italia beauty pageant, under Patron Patrizia Mirigliani. Givova provides apparel and merchandise for contestants and event staff.
• Ballando On The RoadminorGTM or Marketing PartnerOfficial sponsor of the dance competition TV show airing on Rai, providing performance wear for contestants.
• Givova Capri AnacapriminorGTM or Marketing PartnerTechnical sponsor for the football club from Capri island, renewed for 2023/2024 season.
• Giffoni Film Festival & Giffoni SportminorGTM or Marketing PartnerOfficial sponsor of the Giffoni Film Festival and Giffoni Sport events, major youth cinema and sports festival in Italy.
• BITUS (Turismo Scolastico)minorGTM or Marketing PartnerOfficial sponsor of the international school tourism and educational tourism fair-event, inaugurated at Ex Real Polverificio Borbonico.
• ASD Barletta 1922minorGTM or Marketing PartnerTechnical sponsor for Serie D football club from Barletta, Italy.
• Rimini F.C.minorGTM or Marketing PartnerTechnical sponsor for Serie C football club competing in Italian football's third tier.
• Pro Sesto 1913minorGTM or Marketing PartnerTechnical sponsor for Lega Pro football club from Sesto San Giovanni, Milan.
• FIGH - Federazione Italiana Giuoco HandballminorGTM or Marketing PartnerOfficial jersey sponsor for Italian handball federation, providing team uniforms for competitions.
• Play To GiveminorGTM or Marketing PartnerOfficial jersey sponsor for the charitable football club Play To Give, supporting humanitarian initiatives.
• Fédération de Football CalédonienneminorGTM or Marketing PartnerSponsorship with the Caledonian football federation, expanding Givova's international sports presence.
• Padel Fun Store MilanominorChannel Partner/ Reseller/ DistributorPartnership with Padel Fun Store, Italy's largest padel equipment multibrand store, for distribution of Givova padel products.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Legea: Italian sportswear brand producing team apparel and equipment with a comparable Italian-domestic and sponsorship-led business model to Givova.
• Macron: Italian sportswear manufacturer and technical sponsor for hundreds of football clubs and federations across Europe. Macron competes head-to-head with Givova for the same team-sponsorship contracts and serves a similar amateur/semi-pro club customer base.
• Joma: Spanish sportswear manufacturer with extensive football club and federation sponsorships across Europe and Latin America. Similar product breadth (kits, balls, footwear) and sponsorship-driven GTM to Givova, at slightly larger scale.
• Zeus Sport: Italian sportswear manufacturer producing team kits, balls, and athletic apparel, with a sponsorship portfolio overlapping Givova's Italian football and basketball club deals.
• Kappa: Italian heritage sportswear brand (BasicNet group) producing athletic apparel, footwear, and team kits with a sponsorship-heavy GTM. Operates at a larger scale than Givova but competes for the same Italian and European team-sponsorship deals.
• Erreà: Italian sportswear brand headquartered in Parma producing team kits, balls, and athletic apparel. Directly comparable to Givova in product range (team sports apparel and equipment) and sponsorship-led GTM model.

Broad incumbents

• Nike: Global sportswear giant whose scale, marketing budget, and top-tier sponsorship contracts (Serie A clubs, national teams) define the competitive ceiling for Italian challengers like Givova.
• Adidas: Global sportswear incumbent dominating football kit and federation sponsorships in Europe. Sets the benchmark Givova must compete against for both consumer share and high-visibility team contracts.
• Diadora: Italian sportswear and footwear brand (held by Geox) with a wider lifestyle and performance portfolio than Givova. Overlaps in team apparel and Italian sports sponsorship but competes as a more established incumbent.
• Lotto: Italian heritage sportswear brand with broader portfolio in footwear, tennis, and team kits. Competes with Givova in the Italian team-apparel market but operates at meaningfully larger scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GIVOVAkeepmovin
• Facebookfacebook.com/218269961548273
• LinkedInlinkedin.com/company/givova

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about givova