Black Country Housing Group

What Black Country Housing Group does

Black Country Housing Group (BCHG) is a non-profit social housing provider and exempt charity, registered under the Co-operative and Community Benefit Societies Act 2014 and regulated by the Regulator of Social Housing with the highest G1 (Governance) and V1 (Viability) compliance ratings. Founded in 1974 and headquartered at 134 High Street, Blackheath, West Midlands, BCHG operates 2,263 homes across the Black Country (Sandwell, Dudley, Walsall, Wolverhampton) and Birmingham, spanning general needs housing, six retirement living schemes, five supported living schemes serving 18 tenants with learning or physical disabilities, and a 66-bed purpose-built residential and dementia care home (New Bradley Hall) in Kingswinford.

Service delivery combines digital channels with high-touch local operations. Residents transact through the BCHG Online portal for repairs and rent management, while dedicated Customer Relations Managers and Scheme Managers provide in-person tenancy support, and the in-house Homeforce team delivers repairs, maintenance, and (since April 2025) gas services. The technology stack includes Telecare systems with 24-hour emergency alarms and video door entry across retirement living, IoT-style environmental sensors capturing temperature, humidity, air quality, and energy consumption for damp, mould and condensation monitoring in line with Awaab's Law, CCTV, and sound monitoring equipment used in anti-social behaviour investigations.

Revenue is generated through regulated social housing rents on c.2,263 properties, residential and dementia care fees at New Bradley Hall, service charges on retirement living amenities, and grant-funded community support services including the National Lottery-backed Foundations for Life programme for care experienced young people. The 83 newly built homes delivered in 2024-2025 and pipeline of 117 further units by March 2026, alongside the four-year BCHG 2030 strategic plan, indicate measured capacity expansion within a regulated sector rather than rapid scaling.

Name

Black Country Housing Group

Legal name

Black Country Group Ltd

Website

https://bchg.co.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Black Country Housing Group is a non-profit social housing provider operating 2,263 homes, retirement living schemes, supported living services, and a 66-bed dementia care home across the Black Country and Birmingham, serving low-income tenants, over-55s residents, people with disabilities, and care-experienced young people.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Other Community Housing Services (624229), Community Housing Services (62422), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (623990), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Social housing services
• Affordable housing rental
• Retirement living accommodation
• Supported living services
• Residential care housing

Headquarters

HQ city

Blackheath

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Social Housing Rents: Rental income from approximately 2,263 social housing properties across the Black Country and Birmingham, including general needs housing, retirement living, and supported living schemes
2. Residential Care Fees: Fees for 66-bed purpose-built residential and dementia care home at New Bradley Hall, including Alzheimer's and dementia care services
3. Service Charges: Additional service charges for retirement living amenities including repairs, gardening, window cleaning, communal facilities
4. Social Investment Services: Free community support services funded through grants including employment assistance, education, training, and small business support

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Black Country Housing Group is a UK social housing provider (registered society / exempt charity) that owns, manages, and lets affordable homes and provides retirement living, supported living, and residential care services to individuals and households across the Black Country and Birmingham regions. It was founded in 1974 and operates as a not-for-profit housing association.

Product overview

Black Country Housing Group operates as a housing, social business, and social care organization offering a comprehensive portfolio of services. The core offering includes general needs housing, retirement living (six properties), supported living for people with disabilities, and residential dementia care at New Bradley Hall. Residents access services through BCHG Online, the digital customer portal. The Homeforce team provides in-house repairs and maintenance including newly launched gas services. Additional support services include the Social Investment Team (employment/training support), Digital Dynasty and Digital Divide (digital safety training), and Foundations for Life programme for care-experienced young people. The organization also facilitates home exchanges via HomeSwapper.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable housing rental (general needs)
• Retirement living accommodation
• Supported living services
• Residential care services

Quantifiable outcome

• 9th in UK for customer satisfaction among social housing providers
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PlaceShaperscoreStrategic or Co-development PartnerBCHG re-joined PlaceShapers, the national network of community-focused housing associations. Works collaboratively with other place-based landlords to help communities thrive, sharing ethos of long-term commitment and place improvement.
• Dudley Care Leavers ForumcoreStrategic or Co-development PartnerPartnership with Dudley Care Leavers Forum to deliver independent living training including budgeting, job readiness, and life skills to care experienced young people in the Black Country.
• The Source (Wordsley)minorStrategic or Co-development PartnerVenue partner for Foundations for Life training sessions with care experienced young people from the Dudley Care Leavers Forum.
• Black Country FoodbankminorStrategic or Co-development PartnerPartner for cooking sessions during Foundations for Life training, providing recipe bags and teaching nutritious meal preparation to care experienced young people.
• West Midlands PolicecoreStrategic or Co-development PartnerActive Information Sharing Agreement with West Midlands Police for crime prevention, detection, and community safety. Joint estate walkabouts and police involvement in ASB case management.
• Local Authorities (Birmingham, Dudley, Sandwell, Walsall, Wolverhampton)coreStrategic or Co-development PartnerData Sharing Agreements in place for Nominations Agreements for vacant properties. Joint initiatives including estate walkabouts with Walsall Council, and links with Supporting Sandwell Information Hub, Dudley MBC cost of living support, and Wolverhampton cost of living support.
• Black Country Women's AidcoreStrategic or Co-development PartnerReferral partnership for domestic abuse support services in the Black Country area.
• The Haven (Wolverhampton)coreStrategic or Co-development PartnerReferral partnership for domestic abuse support services in the Wolverhampton area.
• Sikh Women's AidcoreStrategic or Co-development PartnerReferral partnership for domestic abuse support services for Sikh communities.
• Stop Loan SharksminorStrategic or Co-development PartnerPartnership for estate walkabouts and financial safety awareness to protect residents from illegal money lenders.
• IFF ResearchminorStrategic or Co-development PartnerIndependent social and market research agency engaged to conduct satisfaction surveys on behalf of BCHG.
• TLF ResearchminorStrategic or Co-development PartnerIndependent social and market research agency engaged to conduct satisfaction surveys on behalf of BCHG.
• Thistle Tenant Risks / Great Lakes Insurance UK LimitedminorChannel Partner/ Reseller/ DistributorPartnership providing My Home Contents Insurance Scheme, a tenants contents insurance policy designed for social housing tenants through BCHG's recommendation.
• Four Million HomesminorStrategic or Co-development PartnerOnline resource for housing advice, hosting helpful sessions on noise nuisance and tenant rights that BCHG recommends to residents.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Sanctuary Housing: Sanctuary is one of the UK's largest housing associations with a national footprint including care homes and supported living. Comparable service diversification (housing + residential care) but operates as a much larger national incumbent rather than a regional specialist.
• Bromford: Bromford is one of the largest housing associations in the West Midlands with c.47,000 homes and a broad service offering including care and supported living. It overlaps with BCHG across the Black Country and Birmingham but operates at materially greater scale, representing a broader incumbent competing for the same local authority contracts.
• Orbit Group: Orbit is a large UK housing association providing general needs, retirement living, and supported housing across the Midlands and southern England. Comparable in service diversification (housing + care + support) but significantly larger, making it a broader incumbent rather than a direct regional competitor.

Direct peers

• whg (Walsall Housing Group): whg is a West Midlands-based housing association operating across Walsall and surrounding boroughs with a similar general needs/retirement living/support portfolio. Directly comparable in scale, region, and service mix to BCHG and competes for the same local authority nominations agreements.
• LiveWest: LiveWest is a large regional housing association in the South West offering general needs, supported living, and shared ownership homes. Similar mid-sized registered provider operating model with comparable compliance-driven structure and service diversification.
• Midland Heart: Midland Heart is a Birmingham-headquartered housing association providing general needs and supported housing across the West Midlands, overlapping directly with BCHG's Birmingham footprint. Similar mid-sized association structure and tenant demographics make it a direct regional competitor.
• Aspire Housing: Aspire is a Staffordshire-based housing association of similar size offering general needs, supported living, and shared ownership. Its Chief Executive (Sinéad Butters MBE) is also Chair of BCHG's Board, evidencing close operational and governance overlap and a directly comparable operating model.
• Longhurst Group: Longhurst Group is a Midlands-focused housing association of broadly similar size offering general needs housing, independent living, and care and support services. Direct comparison in operating model, scale, and regulatory standing as a mid-sized registered provider.
• Trident Group: Trident Group is a West Midlands-based social business providing housing, care, and support services. Direct regional overlap with BCHG and shared service-line diversification; one of BCHG's own board members is employed at Trident, evidencing ecosystem proximity.

Emerging players

• Berneslai Homes: Berneslai Homes is a Yorkshire-based arms-length management organisation providing housing services on behalf of Barnsley Council. Comparable housing management and tenancy services model; Sinéad Butters MBE (BCHG's Chair) formerly chaired Berneslai, evidencing a governance-level peer relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BlackCountryHA
• Facebookfacebook.com/BCHGLtd
• LinkedInlinkedin.com/company/black-country-housing-group
• Instagraminstagram.com/blackcountryhousinggroup
• Xx.com/BCHousingGroup

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Country Housing Group