What Kruizinga does

Kruizinga BV is a Dutch privately held distributor established in 1960 in Wapenveld, Netherlands, that has repositioned itself as what it describes as "Europe's largest internet shop" for transport and material handling equipment. The company sells a catalog of more than 20 product categories through its e-commerce platform kruizinga.com and via direct telephone and email sales, serving industrial and manufacturing firms, warehouses and distribution centers, retail and e-commerce operations, professional cleaning and facility management companies, and outdoor-area managers across Europe.

The core offering spans warehouse trolleys (including Fetra- and Kongamek-branded lines, with specialized ESD, cash-and-carry, and box-cart variants), stacking boxes and containers, shelving and racking systems, pallet trucks and sack trucks, roll cages, big bags, lifting equipment, mobility/safety products, and accessories such as access ramps and pallet stacking frames. Most catalog items are sourced from Fetra and conform to EU safety standard EN 1757-3 with TÜV and CE marks; many products are configurable through an online shelving configurator with 3D visualization. Kruizinga complements new-unit sales with a used-equipment channel (inspected and photographed for quality) and a rental option across most lines, plus custom-built solutions for specialized industrial processes.

Revenue is generated primarily through one-time product sales (publicly listed individual prices ranging from roughly €50 to over €1,200), with a secondary usage-based rental stream. Distribution is direct-to-business via the website (with WhatsApp and email/phone support), fulfillment is run from the Wapenveld HQ/warehouse, and the company communicates through SEO, a blog, an email newsletter, YouTube, and Instagram. Kruzinga holds Ecovadis sustainability certification. No external investment, M&A, or public-market activity is disclosed; the firm remains a privately held, founder-family business with 51–100 employees.

Name

Kruizinga

Legal name

Kruizinga

Website

https://kruizinga.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Kruizinga BV is a Netherlands-based e-commerce distributor (founded 1960, Wapenveld) that sells new, used, and rental transport and material handling equipment — including trolleys, containers, shelving, pallet trucks, and lifting aids — to warehouses, manufacturers, retailers, and facility operators across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Wapenveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of new and used transport and material handling equipment including pallets, trolleys, containers, shelving, and related products. Products are available in various materials (steel, plastic, aluminium) and configurations.
2. Rental Revenue: Most material handling equipment can be rented in addition to being purchased, providing flexible solutions for customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kruizinga is Europe's largest internet shop for transport and material handling equipment, selling a comprehensive range of products including warehouse trolleys, ESD trolleys, cash and carry carts, stacking boxes, containers, shelving systems, pallet trucks, sack trucks, roll cages, lifting equipment, and safety equipment. The company also offers used equipment, rental options, and custom-built solutions, with products manufactured in modern factories including their primary brand Fetra.

Product overview

Kruizinga is a Dutch full-range supplier of transport and material handling equipment operating Europe's largest internet shop in this field. The company offers a comprehensive portfolio of over 20 product categories including warehouse trolleys (with sub-brands Fetra and Kongamek), ESD trolleys for electrostatic discharge protection, cash and carry carts, box carts, stacking boxes, containers, access ramps, pallet stacking frames, warehouse cabinets, shelving systems, pallet trucks, sack trucks, roll cages, big bags, lifting equipment, and safety equipment. The product line includes both new and used equipment options, as well as rental and custom-built solutions. Most products are manufactured by Fetra, which complies with EU safety standard EN 1757-3. The company serves warehouses, distribution centers, industrial facilities, retail, and logistics operations across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Warehouse Trolleys A range of warehouse trolleys including platform trolleys, shelved trolleys, and shopping trolleys designed for moving goods within warehouses, production facilities, and retail environments. Targeted at industrial, warehousing, and retail businesses.
• ESD Trolleys Electrostatically dissipative (ESD) trolleys engineered for use in static-sensitive environments such as electronics manufacturing and assembly. Targeted at industrial and manufacturing companies handling static-sensitive components.
• Cash and Carry Carts Shopping-style carts (CC Carts) for retail and cash-and-carry operations that allow customers to transport larger purchases through the store. Targeted at retail and e-commerce businesses.
• Box Carts Enclosed transport trolleys for secure movement of goods, often used in retail back-of-house and distribution environments. Targeted at retail, warehousing, and distribution center customers.
• Stacking Boxes Plastic stacking containers and bins designed for organized storage and transport of parts and goods, with stackable design to maximize space efficiency. Targeted at industrial, warehousing, and distribution businesses.
• Containers Storage and transport containers for organizing and moving bulk goods in industrial and warehouse settings. Targeted at warehouses, distribution centers, and manufacturing companies.
• Access Ramps Ramps that enable wheeled equipment to load and unload safely, used at loading docks and delivery points. Targeted at warehouses, distribution centers, and logistics operations.
• Pallet Stacking Frames Frames that convert standard pallets into stackable storage units for bulk goods. Targeted at warehouses and distribution centers.
• Warehouse Cabinets Enclosed cabinets for organized storage of tools, parts, and supplies within industrial and warehouse facilities. Targeted at industrial and warehousing customers.
• Shelving Systems Configurable shelving systems for organizing inventory, parts, and goods in warehouses, retail back rooms, and industrial facilities, supported by an online configurator. Targeted at warehouses, distribution centers, retail, and industrial customers.
• Pallet Trucks Manual and electric pallet trucks for moving palletized loads in warehouses, distribution centers, and production facilities. Targeted at warehouses, distribution centers, and industrial customers.
• Sack Trucks Hand trucks and sack barrows for moving individual sacks, boxes, and bulky items. Targeted at industrial, retail, and facility management customers.
• Roll Cages Mesh roll containers (roll cages) for secure transport and storage of goods in warehouses, retail back rooms, and distribution operations. Targeted at retail, e-commerce, and distribution customers.
• Big Bags Large flexible bulk bags for transporting and storing bulk loose materials such as granules, aggregates, or waste. Targeted at industrial, construction, and outdoor area management customers.
• Lifting Equipment Drum handling equipment, fork-lift accessories, and crane hooks for safely lifting and moving heavy loads. Targeted at industrial, manufacturing, and warehousing customers.
• Mobility Equipment Wheelbarrows and mobile platforms for moving materials outdoors and across sites. Targeted at outdoor area management, construction, and facility management customers.
• Safety Equipment Barriers, collision protection, and floor marking products for workplace safety within warehouses, production facilities, and distribution centers. Targeted at industrial, warehousing, and facility management customers.
• Used Equipment Pre-owned transport and material handling equipment sold at discounted prices as an alternative to new equipment. Targeted at cost-sensitive industrial, retail, and warehousing customers.
• Rental Equipment Rental of transport and material handling equipment for short-term or project-based needs without the commitment of purchase. Targeted at industrial, retail, event, and facility management customers with temporary demand.
• Custom-Built Solutions Bespoke engineering and manufacturing of customized transport and material handling equipment tailored to specific customer requirements. Targeted at industrial, manufacturing, and warehousing customers with non-standard needs.

Quantifiable outcome

• Up to 75% space savings when CC trolleys are nested together
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Manitou Group: French manufacturer of material handling, aerial work platforms, and earthmoving equipment sold across Europe. Comparable to Kruizinga in handling equipment distribution to industrial and construction customers in European markets.

Broad incumbents

• KION Group (Linde Material Handling): European market leader in industrial trucks and intralogistics solutions under Linde and STILL brands. Comparable in serving warehouse and distribution center customers with material handling equipment, though at a far larger scale and with proprietary forklift manufacturing.
• Hyster-Yale Materials Handling: US-listed global manufacturer of lift trucks and material handling equipment sold under Hyster and Yale brands. Overlaps with Kruizinga in warehouse and industrial handling equipment categories, though focused on larger lift trucks versus the trolley-and-racking niche.
• Crown Equipment Corporation: Privately held US manufacturer of forklifts, pallet trucks, and warehouse equipment with significant European presence. Competes with Kruizinga in pallet trucks, order pickers, and warehouse handling equipment for distribution and industrial customers.
• Jungheinrich AG: German-headquartered global manufacturer of forklifts, pallet trucks, and warehouse equipment with broad logistics solutions. Larger and more diversified than Kruizinga, but overlaps on warehouse trolleys, pallet trucks, and racking systems sold to industrial and DC customers in Europe.
• Toyota Material Handling Europe: European arm of Toyota's material handling division, offering forklifts, hand pallet trucks, and warehouse equipment. Competes with Kruizinga in pallet trucks and warehouse equipment categories, especially in retail and distribution center segments.
• SSI SCHAEFER: Global intralogistics specialist offering shelving, racking, and storage systems to warehouse and distribution customers. Comparable to Kruizinga in shelving systems and storage equipment, though SSI SCHAEFER also handles large automated warehouse projects.

Direct peers

• BITO-Lagertechnik Bittmann GmbH: German manufacturer and direct supplier of bins, containers, shelving, and material handling equipment with a strong European e-commerce channel. Closely comparable to Kruizinga in product mix (containers, shelving, bins) and B2B catalog-led distribution model.
• STILL GmbH: KION-owned German brand specializing in forklifts, pallet trucks, and warehouse equipment across Europe. Directly overlaps with Kruizinga on pallet trucks, stackers, and warehouse trolleys sold to logistics and industrial customers.
• Denios AG: German specialist in hazardous materials storage, safety equipment, and industrial containers with direct European e-commerce distribution. Comparable to Kruizinga in storage containers, safety equipment, and catalog-led B2B online sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/kruizinga
• Instagraminstagram.com/kruizinga.nl
• Xx.com/kruizingabv
• Facebookfacebook.com/Kruizinga.nl
• LinkedInlinkedin.com/company/kruizinga-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kruizinga