Mendmyi
Mendmyi Ltd. is a Haverhill, Suffolk-based device repair and refurbished electronics specialist founded in 2011, serving UK individual consumers, schools, and businesses with same-day repairs, a 42-point inspection refurbishment process, trade-in services, and e-commerce device sales under a 12-month warranty.
- Company typePrivate
- Founded2011
- HeadquartersHaverhill, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mendmyi does
Mendmyi Ltd. (trading as mendmyi) is a Haverhill, Suffolk-based private limited company (Company Registration 7705267), founded in 2011, that operates a consumer electronics repair and refurbishment business serving both retail walk-in customers and UK-wide institutional clients. The company runs a physical repair workshop and retail storefront at 3 Queen Street, Haverhill, complemented by an e-commerce shop for refurbished devices with free UK delivery, plus a device trade-in/buyback service. Its core technology is a proprietary 42-point inspection and refurbishment process and a four-tier grading system (Certified, Excellent, Good, Poor), executed by in-house technicians handling iPhone, iPad, Apple Watch, MacBook, Samsung Galaxy, Google Pixel, OnePlus, Huawei, and game console hardware, with both genuine-Apple and aftermarket soft OLED screen options.
Mendmyi's revenue model blends professional services (per-ticket device repairs and data recovery on a pay-as-you-go basis, e.g., iPhone screen repairs £99-£289, battery replacement from £86, school iPad screens from £86, game console repairs around £126) with hardware sales of refurbished electronics (e.g., iPhone 11 from £166, iPhone 16 Plus Certified from £546). A separate Sell-Your-Phone stream buys used devices with same-day payout, three-day price lock, and IMEI/ blacklist checks to feed refurb inventory. Distribution combines a regional physical storefront, a national e-commerce channel with free UK delivery, and direct-sales operations for school and business fleet accounts (free nationwide pickup/delivery with dedicated account management). All repaired and refurbished units carry a 12-month warranty that the company markets as four times Apple's own 90-day coverage.
Customer segmentation is vertical-led: individual consumers in Suffolk, Cambridgeshire and Essex (Haverhill, Newmarket, Sudbury, Saffron Walden, Linton, Clare, Cambridge, Bury St Edmunds) are the primary segment, while schools and corporate/business clients form secondary verticals. Beyond hardware, Mendmyi cross-sells website build and hosting services from £99 through an affiliated software studio, mmitech.co.uk, and emphasises reputation signals such as 10,000+ devices serviced and 5-star ratings across Facebook, Google and Trustpilot. The company has no disclosed external funding, no parent, no subsidiaries, and operates as a single UK private entity.
Mendmyi firmographics
Firmographics- Name
- Mendmyi
- Legal name
- mendmyi Ltd.
- Website
- https://mendmyi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mendmyi Ltd. is a Haverhill, Suffolk-based device repair and refurbished electronics specialist founded in 2011, serving UK individual consumers, schools, and businesses with same-day repairs, a 42-point inspection refurbishment process, trade-in services, and e-commerce device sales under a 12-month warranty.
- Ownership category
- akta.pro rank
Mendmyi industry classification
Industry- Product category
- Consumer Electronics Repair
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
- akta.pro secondary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
Keywords
Where Mendmyi is headquartered
LocationHeadquarters
- HQ city
- Haverhill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mendmyi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Device Repairs: Professional repair services for phones, tablets, laptops, game consoles, and smartwatches. Repairs include screen replacements, battery replacements, water damage restoration, and more. Most repairs completed same-day with free diagnostics and 12-month warranty.
- Refurbished Device Sales: Sale of professionally refurbished consumer electronics including iPhones, Samsung Galaxy, Google Pixel, Apple Watches, iPads, MacBooks, and game consoles. Devices are graded (Certified, Excellent, Good, Poor) and sold through e-commerce with free UK delivery.
- Phone Trade-In/Sell Service: Purchase of used devices from customers with same-day payout. Services include secure data wiping, IMEI blacklist checking, and 3-day price lock on quotes.
- School iPad Repairs: Fleet repair management for educational institutions with free nationwide pickup and delivery. Screen repairs starting from £86 per device.
- B2B Fleet Repairs: Business device repair management with free pickup and delivery, dedicated account manager, and flexible invoicing for companies of all sizes.
- Data Recovery: Professional data recovery services from any device with a no data, no fee guarantee.
- Website Building (via mmitech.co.uk): Website build and hosting services offered through their software studio affiliate, starting from £99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | iPhone screen repairs - premium vs aftermarket options |
| Unit Pricing | Pay-as-you-go | Battery replacement service |
| Unit Pricing | Pay-as-you-go | Game console repairs |
| Unit Pricing | Pay-as-you-go | Refurbished phones - Excellent condition |
| Unit Pricing | Pay-as-you-go | Refurbished phones - Good condition |
| Unit Pricing | Pay-as-you-go | Refurbished phones - Certified condition |
| Unit Pricing | Pay-as-you-go | School iPad repairs |
| Unit Pricing | Pay-as-you-go | Website building and hosting |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Mendmyi product offering
Product offeringCore offering
Mendmyi is a Haverhill-based workshop that repairs consumer electronics (iPhones, iPads, Samsung, Google Pixel, OnePlus, Huawei, Apple Watch, laptops, and game consoles) and sells professionally refurbished pre-owned devices through a physical storefront and online shop with UK delivery. The company also offers device trade-in buybacks, data recovery, school iPad fleet repairs, and B2B fleet repair management with nationwide pickup.
Product overview
Mendmyi is a device repair and refurbished electronics business operating as a unified local workshop and online shop. The core offering combines expert repair services for phones, tablets, watches, laptops, and game consoles with a shop of professionally refurbished devices. Additional services include device trade-in (Sell Your Phone), school iPad fleet repairs, data recovery, B2B fleet management, and website hosting via their sister company mmitech.co.uk. All repaired and refurbished devices come with a 12-month warranty and undergo a 42-point inspection process.
Differentiator
Problem solved
Functional benefit
Brands
- mmitech.co.uk: Software studio that built mendmyi.com and provides websites, apps, and automation services for UK businesses.
Products and services
- Device Repairs Expert repair services for phones, tablets, watches, laptops, and game consoles with same-day service, free diagnostics, and 12-month warranty. Offered to walk-in and book-ahead customers.
- Refurbished Electronics Shop Shop of professionally refurbished pre-owned devices including iPhones, iPads, Apple Watches, Samsung Galaxy, Google Pixel, OnePlus, Huawei, game consoles, laptops and Macs, all with 12-month warranty and graded Certified/Excellent/Good/Poor.
- Sell Your Phone (Trade-in) Device trade-in and buyback service offering same-day payout for old phones, with secure data wiping, IMEI blacklist checking, and a 3-day price lock on quotes.
- School iPad Repair Cost-effective fleet repair service for school iPads starting from £86 per screen, with free nationwide pickup and next-day return, offering up to 70% savings versus Apple.
- Data Recovery Professional data recovery service from any device with a no data, no fee guarantee.
- B2B Fleet Repairs Fleet repair management service for businesses with free nationwide pickup and delivery, dedicated account manager, and flexible invoicing for companies of all sizes.
- Website Build & Hosting Mobile-first website design and hosting service offered through affiliated software studio mmitech.co.uk, starting from £99.
Quantifiable outcome
- 12-month warranty on all repairs - 4x longer than Apple's own 90-day coverage
- +2 more outcomes
Companies that use Mendmyi
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mendmyi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mendmyi partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mendmyi competitors and assessment
Company assessmentDirect peers
- CeX: UK-based national chain buying, refurbishing, and selling pre-owned consumer electronics including phones, tablets, consoles, and laptops. CeX is the most direct head-to-head competitor for Mendmyi's refurbished device sales and trade-in services, operating at significantly larger scale with physical stores across the UK.
- iSmash: UK phone and tablet repair specialist with multiple physical locations. Direct competitor to Mendmyi's core repair business, especially in walk-in screen and battery replacements, with a similar same-day service proposition.
- Back Market: Online marketplace for refurbished consumer electronics in the UK and Europe. Back Market is a key competitor to Mendmyi's e-commerce refurbished device sales, offering a wider catalogue and stronger consumer brand but with marketplace model vs Mendmyi's in-house refurbishment.
- MusicMagpie: UK-based refurbished electronics and media reseller with strong trade-in and resale operations. Directly comparable to Mendmyi on phone trade-in, refurbishment, and resale, though at significantly larger scale and with public-company transparency.
- Envirofone: UK phone trade-in and recycling service that purchases used devices from consumers. Comparable to Mendmyi's 'Sell Your Phone' trade-in service, with similar same-day payout positioning.
- Timpson Mobile Repair: UK high-street chain offering mobile device repairs within Timpson's broader retail footprint. Comparable to Mendmyi on consumer device repair services, with the advantage of significant existing physical-store infrastructure and brand recognition.
- Reboxed: UK online retailer specialising in refurbished smartphones with sustainability messaging. Direct competitor to Mendmyi's e-commerce refurbished device business, particularly for iPhone and Samsung devices.
Broad incumbents
- Amazon Renewed: Amazon's marketplace for refurbished and pre-owned consumer electronics. A broad incumbent competing with Mendmyi's e-commerce refurbished device sales through vastly greater reach, Prime delivery, and consumer trust in the Amazon brand.
- Currys: UK's largest consumer electronics retailer offering new device sales, trade-in, and repair services. While not a refurb specialist, Currys competes with Mendmyi on phone trade-in, repair services, and as a destination for consumers considering device replacement vs repair.
- Apple Authorized Service Providers: Apple's official authorised repair network offers warranty and out-of-warranty repairs using genuine parts. Competes with Mendmyi on consumer trust for Apple device repairs, though typically at higher price points and with Apple's 90-day warranty vs Mendmyi's 12-month coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mendmyi social profiles
Digital presenceMendmyi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mendmyi leadership team
Management profileNumber of profiles
Mendmyi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mendmyi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mendmyi
What does Mendmyi do?
Mendmyi is a Haverhill-based workshop that repairs consumer electronics (iPhones, iPads, Samsung, Google Pixel, OnePlus, Huawei, Apple Watch, laptops, and game consoles) and sells professionally refurbished pre-owned devices through a physical storefront and online shop with UK delivery. The company also offers device trade-in buybacks, data recovery, school iPad fleet repairs, and B2B fleet repair management with nationwide pickup.
Is Mendmyi a public or private company?
Mendmyi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mendmyi founded?
Mendmyi was founded in 2011. It employs 11 to 50 people.
Where is Mendmyi based?
Mendmyi is headquartered in Haverhill, United Kingdom, in the Europe region.
How does Mendmyi make money?
Seven revenue lines are on record. Device Repairs are the primary driver. The others are refurbished Device Sales, phone Trade-In/Sell Service, school iPad Repairs, B2B Fleet Repairs, data Recovery and website Building (via mmitech.co.uk).
Who are Mendmyi's main competitors?
Direct peers on record are CeX, iSmash, Back Market, MusicMagpie, Envirofone, Timpson Mobile Repair and Reboxed. Broad incumbents are Amazon Renewed, Currys and Apple Authorized Service Providers.
Does Mendmyi have an API?
No public API is recorded for Mendmyi.
What industry is Mendmyi in?
Mendmyi's product category is Consumer Electronics Repair. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs), with a secondary code of CRACALAG, Refurbished, Used & Recommerce Smartphones.