Excellent Business Solutions Eesti

What Excellent Business Solutions Eesti does

Excellent Business Solutions Eesti AS is an Estonian information-technology company that develops, distributes, and supports the Excellent Books (formerly Standard Books) cloud-based ERP and accounting software suite. Founded in 2005 as the exclusive representative of Sweden's HansaWorld in Estonia, the company operates a modular ERP platform with nearly 30 modules covering finance, payroll, e-invoicing, CRM, sales and warehouse management, logistics, real estate management, maintenance, heat/water/gas utility billing, production, and business intelligence (Flex BI), plus a proprietary HAL development layer for customer-specific customizations and an API (GET/POST) for third-party integrations. Its technology stack rests on the HansaWorld core, extended through HAL, the Excellent Portal web/mobile front-end, and a large integration catalogue spanning Estonian and Nordic banks (LHV, SEB, Swedbank, Coop, GoCardless), e-invoice operators, payment gateways, EDI providers, e-commerce platforms (Shopify, WooCommerce, Magento), CRM (Pipedrive), document digitization services (CostPocket, Graip.ai), and sector-specific tools (Hausing, Moderan, Booking.com, MEWS).

The company serves primarily Estonian small and medium-sized businesses (over 30,000 companies), with secondary segments in accounting offices, large enterprises (Standard ERP tier), real estate managers, maintenance/service firms, utility providers, and hospitality operators. Its go-to-market combines a direct sales team, a referral network of ~9 accounting-office partners, certified implementation partners (Bautman OÜ, Collum Consult, Smaidar OÜ, Kroonid Konsult OÜ, SignIN OÜ), and digital self-service (free trial and demo). Revenue is generated through monthly SaaS subscriptions (EUR 39/month for Excellent Books Light, EUR 129/month for Excellent Books Standard, custom enterprise pricing for Standard ERP), usage-based services (EUR 0.13 per digitized document), add-on modules (EUR 50/month), additional users (EUR 69/month), the HAL/API tier (EUR 200/month), and professional services at EUR 60-95/hour. Geographic operations now span Estonia, Latvia, Lithuania, Finland, Sweden, and Norway following a December 2025 expansion, and the company holds ISO 9001 and ISO 27001 certifications from Bureau Veritas.

Name

Excellent Business Solutions Eesti

Legal name

Excellent Business Solutions Eesti AS

Website

https://excellent.ee

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Excellent Business Solutions Eesti is a Tallinn-based ERP software company that develops and distributes the cloud-based Excellent Books (formerly Standard Books) suite built on the HansaWorld platform for Estonian and Baltic Sea region businesses. It serves over 30,000 Estonian companies with modular accounting, payroll, CRM, and industry-specific modules, and operates in five countries.

Ownership category

akta.pro rank

Product category

Cloud ERP and Business Management Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• Cloud ERP software
• Business management software
• Accounting automation
• Financial management systems
• Enterprise resource planning

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel

Revenue model

1. Software Subscription (SaaS): Monthly subscription fees for cloud-based Excellent Books software with tiered pricing based on company count and user numbers. Includes automatic upgrades, help desk support, and cloud service.
2. Module Add-ons: Additional modules (Light package 1 module): 50 EUR/month. Includes report generator, maintenance service, POS, real estate, assembly, consolidation, apartment association, expenses, contracts, logistics and warehouse, sales management, cloud service, fixed assets, project accounting, resource planning.
3. Additional Users: Additional user capacity: 69 EUR/month, usable within one database across all companies.
4. Professional Services: Customer-requested works: 60 EUR/30 min, 95 EUR/hour from 2nd hour. Includes consultation, project management, online support, HAL testing. HAL programming works at 95 EUR/hour.
5. Digitalization Service: Document digitization at 0.13 EUR per document (5 documents per month free). Includes CostPocket and Graip.ai integration.
6. Business Analytics (Flex BI): Flex BI Light: 9 EUR/month per company. Flex BI Full package: from 59 EUR/month per company. Includes analysis and visualization of sales data.
7. Electronic Signature (Dokobit): Electronic document signing: 50 EUR/month for up to 100 signatures, 0.50 EUR per additional signature.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Excellent Business Solutions Eesti develops, distributes, and supports cloud-based ERP and business management software (Excellent Books and Standard ERP) built on the HansaWorld platform. The offering combines a modular suite covering accounting, payroll, CRM, sales, warehouse, real estate, and production with the Excellent Portal for web/mobile access, HAL custom development, and a partner-led implementation, support, and training practice. The company is the exclusive HansaWorld representative in Estonia and regional partner across the Baltic Sea region.

Product overview

Excellent Business Solutions Eesti offers a platform-plus-modules architecture centered on Excellent Books (formerly Standard Books) cloud-based ERP system. The portfolio includes Excellent Books Light (entry-level, 1 company/user), Excellent Books Standard (core product supporting up to 200 companies with 20+ modules), and Standard ERP (enterprise-grade solution for multinational companies). Excellent Portal provides web and mobile access to ERP data. The modular architecture covers Accounting (Finance, Payroll, E-invoicing, Expenses), CRM (Contact management, Calendar, Contracts, Email), Sales & Logistics (Sales management, Warehouse, POS, EDI), Industry Solutions (Real Estate, Maintenance, Heat/Water/Gas), Production, Business Intelligence (Flex BI), and Document Digitization. Additional services include API integration (GET/POST), HAL custom development, and implementation/automation consulting. The company serves 30,000+ Estonian companies and is the exclusive HansaWorld representative in Estonia, with operations expanding to Latvia, Lithuania, Finland, Sweden, and Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Excellent Portal: Web portal and mobile application that connects to ERP software, providing users with better access to data and improved user experience.
• Standard Books
• Standard ERP

Products and services

• Excellent Books

Quantifiable outcome

• Time savings through automation - purchase invoice processing reduced from 15 minutes to 15 seconds
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration57 records

AI capability4 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• HansaWorldcoreTechnology or Integration · 1 January 1994Excellenti is the exclusive representative of HansaWorld in Estonia and regional partner across the Baltic Sea region (Baltics, Finland, Sweden, Norway). They develop and distribute Standard Books and Standard ERP software built on HansaWorld platform, with over 20 years of collaboration.
• LHV BankcoreTechnology or IntegrationLHV Connect solution connects Excellent Books with LHV bank services, enabling payment processing and automatic statement import.
• SEB BankcoreTechnology or IntegrationSEB Baltic Gateway enables direct connection between bank and Excellent Books, with automatic account statement import and payment processing.
• SwedbankcoreTechnology or IntegrationSwedbank Gateway allows banking services directly in Excellent Books. Through this interface, TSD and KMD INF reports can be sent directly to EMTA (not required to be Swedbank customer).
• HausingcoreTechnology or IntegrationCloud-based real estate management platform integration. Palmgrupp saves 1.5 days per month on utility cost accounting through this integration.
• Flex BIcoreTechnology or IntegrationBusiness intelligence and data visualization tool integrated into Excellent Books for sales data analysis and reporting.
• Bautman OÜminorImplementation/ SI/ Consulting PartnerCertified Excellent Books implementation partner providing business software consulting and implementation services.
• Collum ConsultminorImplementation/ SI/ Consulting PartnerCertified Excellent Books implementation partner providing accounting and business software consulting.
• Smaidar OÜminorImplementation/ SI/ Consulting PartnerCertified Excellent Books implementation partner with IT support services.
• Kroonid Konsult OÜminorImplementation/ SI/ Consulting PartnerCertified Excellent Books implementation partner.
• SignIN OÜminorImplementation/ SI/ Consulting PartnerCertified Excellent Books implementation partner.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Tripletex: Norwegian cloud-based accounting, payroll and ERP platform serving SMBs — directly comparable to Excellent Books' target use cases and now operating in Excellenti's newly-entered Norwegian market.
• Fortnox: Sweden's leading cloud accounting and business platform — the dominant Nordic comparable for the role Excellenti plays in Estonia, and a model for what scaled Nordic accounting SaaS looks like in Excellenti's new Swedish market.

Broad incumbents

• Microsoft Dynamics 365: Global enterprise/mid-market ERP and business applications suite from Microsoft; broad incumbent whose Business Central product overlaps with Excellent Books for mid-market companies as Microsoft's local partner channel expands across the Baltics.
• Visma: Nordic-headquartered software group offering a broad portfolio of accounting, ERP, payroll and HR solutions (including acquired Estonian competitor Merit) across the very same Nordic/Baltic markets where Excellenti is now expanding.
• HansaWorld: The underlying platform vendor that Excellenti exclusively represents in Estonia and partners with across the Baltic Sea region; HansaWorld sells its own Standard ERP internationally, making it both platform supplier and broadest incumbent peer in the same product category.
• Odoo: Global open-source ERP suite with broad SMB appeal and low-cost entry pricing; competing international incumbent that increasingly targets Baltic and Nordic SMBs with a comparable modular accounting/CRM/warehouse stack.

Direct peers

• Directo: Estonian accounting and ERP software vendor offering similar SMB-facing cloud bookkeeping, invoicing, warehouse and e-invoicing functionality to Estonian companies — directly competing for the same Estonian SMB customer base that Excellent Books targets.
• Erply: Estonia-origin POS and retail ERP platform with overlapping target customers in retail, warehouse and multi-store operations; competes head-to-head with Excellent Books' Sales and Warehouse modules for the same Estonian/Nordic SMB market.
• NOOM: Estonian-developed ERP system for resource management, planning and analysis — listed in Excellent's own integration catalog and targeting the same Estonian SMB and mid-market ERP buyer with overlapping functionality.

Emerging players

• Pipedrive: Estonian-founded CRM platform with adjacent SMB customer base and overlapping integration story (Excellenti integrates with Pipedrive to sync sales/finance); illustrates an Estonian SaaS playbook for scaling from regional to global in the same vertical Excellenti serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/excellent_business_solutions
• Facebookfacebook.com/ExcellentBusinessSolutions
• LinkedInlinkedin.com/company/excellentbusinesssolutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excellent Business Solutions Eesti