Women in Identity

What Women in Identity does

Women in Identity is a UK-registered non-profit organization founded in 2019 and headquartered in Thames Ditton, operating as an open community for women and underrepresented professionals in the digital identity industry. The organization serves thousands of members across chapters in eight countries — Australia, Canada, Germany, Singapore, the Netherlands, New Zealand, the UK, and the USA — and addresses the systemic issue that over 1.1 billion people worldwide cannot prove their identity. Its mission centers on driving the identity industry to build solutions with diverse teams to promote universal access to civic, social, and economic empowerment.

The organization delivers value through four core product offerings: a free WiD Membership Program that provides access to a job board, events calendar, monthly newsletter, Annual Report, and member interviews; an Events Program spanning webinars, virtual coffee meetings, in-person events, and meetups across multiple regions; an exclusive sponsor-driven Job Board for members; and the ID Code of Conduct, a multi-phase research initiative (currently in Phase 3 as of 2024) developing universal guidelines for fair, inclusive digital identity systems, led by Professor Edgar Whitley at the London School of Economics. The organization has produced original research including "The Human Impact of Identity Exclusion" (2021, in partnership with Caribou Digital) examining user experiences in the UK and Ghana.

The business model is sponsorship-driven, with revenue generated through tiered corporate sponsorships (Platinum, Gold, Silver) where organizations pay for visibility, logo placement, event co-hosting rights, and access to a diverse talent pipeline via the members-only job board. Platinum sponsors include KPMG, Mastercard, LexisNexis, and Royal Bank of Canada; Gold sponsors include Cyderes, Saviynt, Capital One, Microsoft, and Entrust; Silver sponsors include Venable LLP, Biometric Update, Curity, IC Consult, Idemia, IDMWORKS, and Migus Group. Membership for individuals is free and operates on a community-led go-to-market motion, with an additional leadership transition in 2026 appointing Kay Chopard as Executive Director to formalize operational management alongside co-founders Emma Lindley and Colette D'Alessandro.

Name

Women in Identity

Legal name

Women in Identity

Website

https://womeninidentity.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Women in Identity is a UK non-profit community organization supporting women and underrepresented professionals in the digital identity industry across 8 countries. It delivers a free membership program, events, a sponsor job board, and multi-phase research on inclusive identity systems, funded by tiered corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Diversity & Inclusion Community

NAICS

Human Rights Organizations (813311), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industry

Workplace Culture, DEI & Psychological Safety (EDAAAKAJ)

Keywords

• Digital identity diversity
• Nonprofit community
• Professional networking
• Industry research
• Identity inclusion

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sponsorships: The organization generates revenue through sponsorship tiers (Platinum, Gold, Silver) where organizations pay to sponsor the organization, gaining visibility at events, logo placement on the website, and the opportunity to co-host and shape industry conversations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Women in Identity is a nonprofit community organization that runs a free membership program for women and underrepresented groups working in the digital identity industry, providing access to an events calendar, a sponsor-exclusive job board, and a monthly newsletter. It also conducts original research through the ID Code of Conduct initiative, a six-phase project developing universal guidelines for inclusive digital identity systems, and produces the Annual Report on industry D&I progress.

Product overview

Women in Identity is a nonprofit membership organization focused on diversity and inclusion in the digital identity industry. Rather than a commercial product portfolio, the organization offers a membership program providing access to an industry job board, events and webinars calendar, monthly newsletter, and exclusive content. The organization conducts research through its ID Code of Conduct initiative, which spans six phases including economic impact studies, user and expert interviews, and development of an implementation framework for inclusive digital identity systems. The organization also facilitates industry events and publishes blog/news content on identity, privacy, and diversity topics.

Differentiator

Problem solved

Functional benefit

Products and services

• WiD Membership Program A free, administrator-approved membership program for women and underrepresented professionals in the digital identity industry, providing access to event discounts, job alerts, industry updates, a monthly newsletter, Annual Reports, and member interviews.
• ID Code of Conduct A six-phase research initiative developing universal guidelines for fair, inclusive digital identity systems, including economic impact research, user and expert interviews, and an implementation framework for inclusive identity.
• Events Program Calendar of professional development and networking events including webinars, virtual coffee meetings, in-person events, Meet WiD sessions, and virtual events held globally.
• Members-Only Job Board

Quantifiable outcome

• 1.1 billion people worldwide cannot prove their identity, limiting their access to banking, healthcare, and education
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered platinum, gold, silver, core and regional.

• KPMGplatinumStrategic or Co-development PartnerPlatinum level sponsor of Women in Identity. KPMG supports the organization's mission to advance inclusive, responsible digital identity and diversity in the identity industry.
• MasterCardplatinumStrategic or Co-development PartnerPlatinum level sponsor. Mastercard UK Ambassador Rosemary O'Neill discusses the company's efforts in digital identity inclusion, noting sponsorship of Women in Identity's research into an ID Code of Conduct.
• LexisNexisplatinumStrategic or Co-development PartnerPlatinum level sponsor supporting Women in Identity's initiatives for diversity and inclusion in digital identity.
• Royal Bank of Canada (RBC)platinumStrategic or Co-development PartnerPlatinum level sponsor. RBC is part of the team of experts and sponsors gathered around the ID Code of Conduct research phase.
• CyderesgoldStrategic or Co-development PartnerGold level sponsor of Women in Identity organization.
• SaviyntgoldStrategic or Co-development PartnerGold level sponsor supporting Women in Identity's mission.
• Capital OnegoldStrategic or Co-development PartnerGold level sponsor. Capital One hosted the 2nd Women in Identity DC Area Meetup.
• MicrosoftgoldStrategic or Co-development PartnerGold level sponsor supporting Women in Identity. Mentioned as one of the global sponsors alongside Mastercard.
• EntrustgoldStrategic or Co-development PartnerGold level sponsor of Women in Identity organization.
• Venable LLPsilverStrategic or Co-development PartnerSilver level sponsor supporting Women in Identity's initiatives.
• Biometric UpdatesilverStrategic or Co-development PartnerSilver level sponsor and industry media partner.
• CuritysilverStrategic or Co-development PartnerSilver level sponsor of Women in Identity.
• IC ConsultsilverStrategic or Co-development PartnerSilver level sponsor.
• IdemiasilverStrategic or Co-development PartnerSilver level sponsor of Women in Identity.
• IDMWORKSsilverStrategic or Co-development PartnerSilver level sponsor.
• Migus Group, LLCsilverStrategic or Co-development PartnerSilver level sponsor.
• Caribou DigitalcoreStrategic or Co-development PartnerCommissioned by Women in Identity to research the Human Impact of Identity Exclusion. Conducted interviews with users and experts in the UK and Ghana.
• GB GroupcoreStrategic or Co-development PartnerPart of the team of experts and sponsors gathered around the ID Code of Conduct research phase.
• Open Identity Exchange (OIX)coreStrategic or Co-development PartnerPartner organization supporting Women in Identity's ID Code of Conduct research phase.
• ID4AfricacoreStrategic or Co-development PartnerPartnership with ID4Africa to expand Women in Identity's reach and mission in African markets.
• Digital Identity NZregionalStrategic or Co-development PartnerAndrew Weaver, Executive Director of Digital Identity NZ, hosted and facilitated the Women in Identity launch in New Zealand and Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDPro: IDPro is the nonprofit professional association for the digital identity industry, offering credentials, education, and a Body of Knowledge. It overlaps WiD's identity-industry member base and is a natural sister organization covering identity practitioners across all demographics.
• Out in Tech: Out in Tech is a nonprofit serving LGBTQ+ people in technology via chapters, mentorship, and a jobs board. Like Women in Identity, it operates with a community-led model, sponsorships, and a curated members-only talent network for an underrepresented identity group in tech.
• AnitaB.org: AnitaB.org is the largest nonprofit focused on women in technology, operating a community and conference portfolio that, like Women in Identity, provides professional development, networking, and recognition programs for women technologists. It is the most direct analog given its industry-vertical DEI focus and sponsorship-funded operating model.
• Open Identity Exchange (OIX): OIX is a nonprofit membership organization working on digital identity trust frameworks and is already a named WiD partner. Both are nonprofit identity-industry membership bodies funded by corporate sponsors, operating programs to shape industry practice and standards.
• Women Who Code: Women Who Code is a global nonprofit serving women in technical roles via chapters, events, and a jobs network. It parallels Women in Identity's community-led model, free membership, sponsorship revenue, and global chapter structure, but at a much larger scale across general software rather than a vertical niche.
• ID4Africa: ID4Africa is a nonprofit that runs an annual identity-focused conference and workshops to advance identity-for-development in African markets. Like Women in Identity, ID4Africa is a nonprofit member-driven forum with corporate sponsorship and a research-and-advocacy mission in the digital identity space.
• WiCyS (Women in Cybersecurity): WiCyS is a nonprofit dedicated to recruiting, retaining, and advancing women in cybersecurity through conferences, mentorship, and a jobs board, mirroring Women in Identity's structure for a different identity-adjacent security vertical.
• Women in Tech: Women in Tech is a global nonprofit running events, mentorship, and education programs for women in technology, with chapters in many of the same countries where Women in Identity operates. Comparable community/sponsorship model and member-services portfolio.

Emerging players

• Black Girls in Tech: Black Girls in Tech is a smaller nonprofit community serving Black women in the technology industry with mentorship and events. It shares the underrepresented-in-tech mission with Women in Identity but operates at smaller scale and via a different demographic focus.

Regional players

• Biometric Update: Biometric Update is a media company focused on the biometrics and identity space, and is a Silver-tier sponsor of Women in Identity. While commercial rather than nonprofit, it operates as an adjacent industry insider covering the same audience WiD serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WomeninID
• YouTubeyoutube.com/channel/UCPRcrl8_u0YxDU8tdnoZ51A
• LinkedInlinkedin.com/company/women-in-identity
• Instagraminstagram.com/womeninid

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Identity