The Lantern Group
The Lantern Group is a Minneapolis-based behavioral science consulting firm founded in 1997 that helps enterprises — predominantly large pharmaceutical and biotech organizations — manage the human side of change through consulting, communications, training, and keynotes.
- Company typePrivate
- Founded1997
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Lantern Group does
The Lantern Group is a Minneapolis-based, founder-owned behavioral science consulting firm founded in 1997 that helps enterprises manage the human side of organizational change. Its work spans consulting (incentive and reward redesign, change diagnostics, culture and team dynamics), communications (guidebooks, videos, campaigns designed around how people think and behave), and training (leadership development, manager enablement, the Move the Middle program, and the Leading Human™ Toolkit). The company also operates a consumer sub-brand, Behavior Shift, which sells guided journals, productivity planners, and educational modules through behaviorshift.shop.
The underlying methodology is a proprietary 5-step process — Behavioral Review, Stakeholder Assessments, Behavioral Analysis, Solution Design, and Communicate & Train — applied across engagements. A newer offering, the 4-Phase AI Adoption Program (Hidden Human Cost of AI Framework), addresses behavioral risks of enterprise AI implementation. Founder Kurt Nelson, PhD, delivers 60-120 minute keynote experiences that serve as a primary top-of-funnel channel. The firm is small (1-10 employees) and extends delivery capacity through partnerships with KMK Star Alliance, Diversifi Global, Cowry Consulting, and Brain/Shift.
The business model is primarily professional services: project- and retainer-based enterprise consulting, premium keynote engagements, training workshops, and a small consumer e-commerce stream. Customers are predominantly large pharmaceutical and biotech organizations (Pfizer, Gilead, Johnson & Johnson, and an unnamed biotech), with adjacent work in incentive/motivation (BI Worldwide). Pricing is quote-based and not publicly disclosed, with engagements described as multi-year contracts. Distribution is direct enterprise sales via website booking and email outreach, supplemented by keynote speaking, content marketing (a top-20 Social Sciences podcast, Behavioral Grooves), and partner referrals.
The Lantern Group firmographics
Firmographics- Name
- The Lantern Group
- Legal name
- Lantern Group
- Website
- https://lanterngroup.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Lantern Group is a Minneapolis-based behavioral science consulting firm founded in 1997 that helps enterprises — predominantly large pharmaceutical and biotech organizations — manage the human side of change through consulting, communications, training, and keynotes.
- Ownership category
- akta.pro rank
The Lantern Group industry classification
Industry- Product category
- Management Consulting - Organizational Change & Behavioral Science
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industry
- Change Management & Transformation Consulting (BPAHAGAC)
Keywords
Where The Lantern Group is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lantern Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Behavioral Science Consulting: Strategic consulting engagements where Lantern Group analyzes organizational programs, identifies behavioral gaps, and designs behaviorally-based interventions. These are typically project-based or retainer engagements with enterprise clients.
- Communication Services: Creative and engaging communications design including guidebooks, videos, presentations, leader guides, AI Human Adoption Guides, campaigns, and branding. Delivered as part of broader consulting engagements or standalone projects.
- Keynotes and Speaking Engagements: 60-120 minute high-impact keynote experiences delivered by Kurt Nelson, PhD, including pre-engagement calls, custom experiences, designed guidebooks, and Q&A sessions. Priced as premium speaking engagements for conferences and corporate events.
- Training and Workshops: Training programs including Move the Middle Training, Motivational Workshops, Teambuilding, and behaviorally-focused workshops. Also includes off-site facilitation and team meetings.
- Behavior Shift™ Products: E-commerce sales of guided journals, productivity planners, and educational modules through the Behavior Shift online store (behaviorshift.shop).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Keynote engagements include 60-120 min high-impact experience with pre-engagement call, custom design, guidebook, and Q&A |
| Other | Multi-year contract | Consulting, communication, and training services tailored to client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Lantern Group product offering
Product offeringCore offering
The Lantern Group is a behavioral science consulting firm that helps enterprise organizations navigate the human side of change. Its core offerings span three practice areas: consulting (organizational change, incentives, and rewards design), communications (internal marketing and employee engagement), and training (leadership development and keynotes). A consumer sub-brand, Behavior Shift™, sells guided journals, productivity planners, and educational modules online.
Product overview
The Lantern Group offers a suite of behavioral science consulting services organized around three core practice areas: consulting (organizational change, incentives, rewards), communication (internal marketing, employee engagement), and training (leadership development, keynotes). The company operates several sub-brands including the Behavior Shift™ product line of guided journals and productivity tools sold through an e-commerce store. Their signature offerings include keynote presentations by founder Kurt Nelson, PhD, a 4-Phase AI Adoption Program for organizational change, and the Move the Middle Training program. The portfolio is held together by a unified behavioral science methodology that addresses the human side of organizational transformation, change management, and technology adoption.
Differentiator
Problem solved
Functional benefit
Brands
- Behavior Shift: Behavioral science tools including guided journals, workbooks, productivity planners, and educational modules for positive personal change.
Products and services
- Consulting Services Behavioral science consulting services that help organizations identify and understand underlying employee drives to create better company programs and build motivational initiatives that elevate performance.
- Communication Services Creative and engaging communications services that respond to how people think and behave to drive deliberate outcomes and increase motivation, including guidebooks, videos, presentations, leader guides, campaigns, and branding.
- Training Services Leadership and team training services using innovative behavioral science solutions to unlock potential and increase team engagement, including leadership development, teambuilding, off-site facilitation, and motivational workshops.
- Keynote Presentations 60-120 minute high-impact keynote experiences delivered by Kurt Nelson, PhD on behavioral science topics including AI adoption, change management, and human motivation, including a pre-engagement call, custom experience, designed guidebook, and Q&A discussion.
- Behavior Shift™ Products Behavioral science-based consumer products including guided goal journals, productivity planners, educational modules, and the Leading Human™ Toolkit, sold directly through the Behavior Shift online store at behaviorshift.shop.
- AI Adoption Program 4-Phase AI Adoption Program designed to help organizations identify and reduce the hidden human costs of AI implementation, addressing employee trust, collaboration, critical thinking, and professional identity erosion.
- Leading Human™ Leadership Training Leadership training program equipping leaders with behavioral science-based tools, language, and practices to lead teams through change and uncertainty.
Companies that use The Lantern Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
The Lantern Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Lantern Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- KMK Star AlliancecoreA network of independent subject-matter experts, many former C-Suite executives, providing on-demand biopharma consulting services. Serves as a partnership for delivering consulting services to biopharma companies of all sizes.
- Diversifi GlobalcoreA global collaborative organization of applied practitioners that champions the use of behavioral science in society, communities, and businesses. Lantern Group is listed as a partner in behavioral science pioneering positive change across the globe.
- Cowry ConsultingcoreAn award-winning, global, tech-enabled behavioral science consultancy on a mission to make businesses as human as humanly possible. Listed as a partner in Lantern Group's ecosystem.
- Brain/ShiftminorProvides behavioral science-based tools for positive change, including guided journals, workbooks, and educational modules. Products are sold through Lantern Group's Behavior Shift brand.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Lantern Group competitors and assessment
Company assessmentBroad incumbents
- Deloitte Human Capital: Large-scale change management, organization transformation, and human capital practice within a Big Four firm. Comparable on the change management and leadership enablement dimensions, with much broader service portfolio and geographic reach.
- Korn Ferry: Global organizational consulting firm with deep leadership development, talent, and change practices. A broad incumbent comparable to Lantern's leadership training and organizational change services, operating at vastly greater scale.
Emerging players
- Switch & Shift: Community and content platform focused on leadership, culture, and organizational change with adjacent consulting offerings. Comparable to Lantern in thought-leadership-led GTM in the change management category, though operating at a different scale and business model.
- Center for Advanced Hindsight (Duke University): Behavioral economics research and applied practice center at Duke University led by Dan Ariely, offering consulting and behavioral design services. Comparable as an academic-rooted applied behavioral science provider serving enterprises and government.
Direct peers
- Irrational Labs: Behavioral science consultancy applying research-backed insights to product, policy, and organizational design. Direct comparable to Lantern in offering applied behavioral science consulting to enterprises, with similar boutique scale and methodology.
- Applied Behavioral Economics (ABE) / Ideas42: Nonprofit behavioral design firm applying behavioral science to social and organizational challenges. Comparable to Lantern in methodology (applied behavioral science, field testing) and in serving institutional clients with change-focused mandates.
- The O'Brien Group: Sales and sales-force transformation consulting firm focused on incentive compensation, motivation, and engagement — directly comparable to Lantern's incentive/motivation and sales force engagement practice areas.
- Cowry Consulting: An award-winning, global, tech-enabled behavioral science consultancy explicitly listed as a Lantern Group strategic partner. Both firms apply behavioral science to organizational and commercial problems for enterprise clients, making them the closest direct comparable in category and delivery model.
- Influence at Work: Consultancy founded by Robert Cialdini applying the science of influence and persuasion to organizational change, leadership, and ethical persuasion. Closely comparable to Lantern's behavioral-science-for-change positioning and enterprise training offerings.
- BEworks: Pioneer behavioral economics consultancy founded by Dan Ariely that helps organizations design behaviorally informed solutions across pricing, HR, and communications. Highly comparable to Lantern in methodology (applied behavioral science for enterprises) and target buyer (corporate change and incentive programs).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Lantern Group social profiles
Digital presenceThe Lantern Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lantern Group leadership team
Management profileNumber of profiles
Profiles3 records
The Lantern Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lantern Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lantern Group
What does The Lantern Group do?
The Lantern Group is a behavioral science consulting firm that helps enterprise organizations navigate the human side of change. Its core offerings span three practice areas: consulting (organizational change, incentives, and rewards design), communications (internal marketing and employee engagement), and training (leadership development and keynotes). A consumer sub-brand, Behavior Shift™, sells guided journals, productivity planners, and educational modules online.
Is The Lantern Group a public or private company?
The Lantern Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lantern Group founded?
The Lantern Group was founded in 1997. It employs 1 to 10 people.
Where is The Lantern Group based?
The Lantern Group is headquartered in Minneapolis, United States, in the North America region.
How does The Lantern Group make money?
Five revenue lines are on record. Behavioral Science Consulting is the primary driver. The others are communication Services, keynotes and Speaking Engagements, training and Workshops and behavior Shift™ Products.
Who are The Lantern Group's main competitors?
Broad incumbents on record are Deloitte Human Capital and Korn Ferry. Emerging players are Switch & Shift and Center for Advanced Hindsight (Duke University). Direct peers are Irrational Labs, Applied Behavioral Economics (ABE) / Ideas42, The O'Brien Group, Cowry Consulting, Influence at Work and BEworks.
Does The Lantern Group have an API?
No public API is recorded for The Lantern Group.
What industry is The Lantern Group in?
The Lantern Group's product category is Management Consulting - Organizational Change & Behavioral Science. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.