INFLUENZZZ

What INFLUENZZZ does

INFLUENZZZ is a Paris-based influence marketing consultancy founded in 2015, structured as a French SAS and led by founder Félix Lapoussière. The firm serves B2C brands, B2B companies, athletes, and other agencies primarily across francophone markets, delivering custom campaigns that span strategy, influencer selection, content creation, social media management, event organization, and paid social. It operates three service poles — Consulting, Sport (InfluenZZZ Sport), and Training (AcademiZZZ) — and supplements services with creator-facing and brand-facing tools such as La Ruche des Bloggers, a Notion-based Marronnier Marketing calendar with 400+ events, and a public influencer marketing glossary.

The underlying technology is a human-services operation supported by a proprietary influencer database and cartography tool covering thousands of digital creators, athletes, and chefs, combined with analytics and social-network monitoring utilities used to identify emerging trends and rising profiles. InfluenZZZ sells primarily through direct enterprise sales and inbound website inquiries, with a secondary channel partnership program for communication, SEO, branding, and PR agencies that white-label its services. Revenue is generated through professional-services engagements, one-year renewable monthly subscription contracts, and AcademiZZZ training programs; pricing is bespoke with a 30% upfront deposit and milestone-based payments, with no publicly disclosed rates or ARR. There are no disclosed AI/ML capabilities, integrations, apps, APIs, patents, or external funding rounds.

Name

INFLUENZZZ

Legal name

INFLUENZZZ

Website

https://influenzzz.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

INFLUENZZZ is a Paris-based influence marketing consultancy founded in 2015 that designs and runs custom influencer, social media, and sports-marketing campaigns for B2C and B2B brands, athletes, and agencies across francophone markets.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Campaign Strategy & Planning (BPAFAHAC), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Media Buying & Paid Amplification (BPAFABAK)

Keywords

• Influencer marketing services
• Social media management
• Sports influencer marketing
• Influencer campaign consulting
• Personal branding training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Influence Marketing Consulting Services: Custom campaign design and management including strategy development, influencer selection, relationship management, and campaign optimization. Services include communication consulting, influencer matchmaking, internet communication campaign creation, social media ads management, and event organization.
2. Subscription Contracts: One-year renewable subscription contracts with monthly payment terms for ongoing influence marketing services.
3. Training Services (AcademiZZZ): Online and offline professional training programs covering influence marketing and personal branding, designed to make clients autonomous and immediately operational.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

INFLUENZZZ designs and manages bespoke influence marketing campaigns for brands, institutions, and agencies, covering strategy, influencer selection, content creation, and campaign optimization across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X. It also runs social media management, social ads, event organization, and a sports-focused division (InfluenZZZ Sport), and delivers training through its AcademiZZZ program on either a project-based or one-year renewable subscription contract.

Product overview

INFLUENZZZ is an independent influence marketing and communications agency founded in 2015, operating as a full-service consultancy rather than a software platform. The company offers a portfolio of services centered around influence marketing strategy, social media management, and sports marketing, complemented by training programs through AcademiZZZ, an influencer registration platform (La Ruche des Bloggers), and marketing calendar tools (Marronnier Marketing). The core offering consists of bespoke campaigns combining influencer partnerships, content creation, and social media management, with specialized divisions for sports (InfluenZZZ Sport) and professional training. The agency also provides resources including a marketing glossary and Notion-based planning templates.

Differentiator

Problem solved

Functional benefit

Brands

• AcademiZZZ: Training division of InfluenZZZ offering influence marketing and personal branding courses for professionals.

Products and services

• Influence Marketing Campaigns (Marketing d'Influence) Custom-made influence marketing campaigns for brands and institutions, covering strategy, influencer selection, content creation, and end-to-end campaign management across social platforms.
• Social Media Management Community management and social media strategy services including content strategy, engagement optimization, and platform-tailored approaches for Instagram, TikTok, LinkedIn, YouTube, and Twitter/X.
• InfluenZZZ Sport (Sports Influencer Marketing) Specialized division dedicated to sports influencer and athlete marketing, helping athletes build authentic and engaging online presences and connecting them with sponsors for ROI-focused campaigns.
• AcademiZZZ Training Programs Online and offline training programs through the AcademiZZZ sub-brand covering influence marketing and personal branding, designed to make clients autonomous and immediately operational.
• Conseil en Communication (Communication Consulting) Communication consulting services including press trips, store launches, app launches, and strategic brand marketing advice for advertisers.
• Event Organization Event organization services including press trips and custom experiences designed to maximize social media shareability and brand visibility.
• SocialAds (Social Media Advertising) Social media advertising services for Instagram, TikTok, LinkedIn, and other platforms, creating targeted and impactful paid ad campaigns.

Quantifiable outcome

• Multiple tens of thousands of partnerships executed since founding

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Communication AgenciescoreChannel Partner/ Reseller/ DistributorInfluenZZZ partners with communication, SEO, branding, and PR agencies to deliver influence marketing services to their clients. The company provides dedicated senior consultants, 360-degree influence expertise, and customized campaign support without hidden fees. Agencies can leverage InfluenZZZ's expertise to either propose new services to existing clients or strengthen existing teams.
• OVHminorOthersWebsite hosting provider. OVH SAS, headquartered in Roubaix, France, provides web hosting services for influenzzz.fr.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• WPP: Global advertising holding company operating influencer and creator marketing at scale through GroupM and Hogarth. Represents the consolidated incumbent threat to independent boutique influencer agencies.
• Publicis Groupe: Global advertising holding company with dedicated influencer and content divisions. Operates broadly in the same space and is also an INFLUENZZZ client, illustrating the dual competitor/customer dynamic typical of agency holding companies.
• Dentsu: Global advertising holding company with growing influencer marketing capabilities via Dentsu Creative and Merkle. Represents the broad incumbent pressure on boutique influencer agencies.

Direct peers

• Reech: French influencer marketing agency offering strategy, campaign management, and analytics for brands. Direct competitor to INFLUENZZZ with similar boutique positioning and francophone focus.
• Hivency: Paris-based influencer marketing platform and agency combining SaaS technology with managed services. Direct competitor serving French and European brands with similar end-to-end campaign offerings.
• Biborg: Paris-based influencer and social media marketing agency serving enterprise brands. Direct competitor in the French influencer agency space with comparable full-service positioning.
• Kolsquare: French influencer marketing SaaS platform providing analytics, campaign management, and creator discovery tools. Directly comparable as a France-rooted influencer marketing technology and services provider.
• Buzzweb: French influencer marketing agency focused on connecting brands with influencers across social platforms. Direct competitor in the francophone agency market with similar service offerings.
• Octoly: European influencer marketing platform with strong French roots connecting brands with content creators. Comparable end-market and creator-first approach.

Regional players

• Vamp: Influencer marketing platform headquartered in Germany serving European markets. Comparable influencer campaign technology and managed services, operating in adjacent rather than overlapping European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/influenzzz
• Instagraminstagram.com/influenzzz
• Xx.com/influenzzzfr
• Facebookfacebook.com/influenzzz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFLUENZZZ