Biborg

What Biborg does

Biborg is an independent, full-service creative agency founded in 2009 and headquartered in Paris, operating additional offices in London, Nantes, and Lyon. The agency is exclusively dedicated to the gaming industry, with a stated team of 30 staff delivering integrated marketing campaigns for Tier-1 publishers and entertainment platforms including Ubisoft, Capcom, PlayStation, Riot Games, Bandai Namco, EA, and Netflix. Its service portfolio spans display and media buying (including OOH, DOOH, programmatic, and CTV), trailer and film production (CGI, live-action, gameplay capture), social media strategy, influencer marketing, experiential activations, branding, AR camera effects, and emerging Virtual Production / Motion Capture capabilities. The business operates a project-based professional services model with custom-quoted fees, and supplements direct execution with regional media partnerships across Germany, France, the Nordics, Italy, and Spain.

The company's go-to-market is enterprise field sales targeting brand and marketing decision-makers at gaming publishers, entertainment studios, and — increasingly — non-gaming brands seeking gaming-adjacent audiences. Biborg differentiates through 16 years of category specialization, an in-house team of self-identified gamers, and a vertically integrated creative-plus-media model that allows it to concept, produce, and place campaigns end-to-end. Notable technology integrations include the Gamesight measurement platform (embedded in 1,000+ PC and console games) and partnerships with endemic media (IGN, Fandom, Webedia), production studios (Mathematic, KWM, UNIT Image), and creative specialists (Menhir FX, Stereoplane). Biborg holds no disclosed external funding, operates as a privately-held independent entity, and has earned ESG recognition including a 2026 Carbo Silver Medal and an Ecovadis score of 69/100.

Name

Biborg

Legal name

Biborg

Website

https://biborg.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Biborg is an independent, Paris-headquartered creative agency founded in 2009, exclusively dedicated to the gaming industry. Its 30-person team delivers integrated campaign services — trailer production, media buying, social, influencer, experiential, and AR — to Tier-1 publishers including Ubisoft, Capcom, PlayStation, and Riot Games.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Agency Services: Full-service agency providing campaign creation, creative strategy, media planning, and campaign execution for gaming and entertainment brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Biborg is an independent full-service creative agency dedicated to the gaming industry since 2009. The agency delivers end-to-end campaign services for game publishers, console makers, and entertainment brands, spanning creative strategy, media planning, trailer/film production, social media, influencer marketing, experiential activations, and augmented reality experiences. It operates offices in Paris, London, Nantes, and Lyon and counts Ubisoft, Capcom, PlayStation, and others among its clients.

Product overview

Biborg is an independent full-service creative agency dedicated to the gaming industry, founded in 2009 and headquartered in France (Paris, Nantes, Lyon) with UK presence (London). The agency operates as a services-based business offering a comprehensive portfolio of campaign services rather than a software product platform. Services include: Display & Media Campaigns (OOH, DOOH, programmatic), Trailer & Film Production (CGI, live-action, gameplay trailers), Social Media Services, Influencer Marketing, Experiential Activations, Brand Content (documentaries, web series), Branding Services, Augmented Reality Experiences (AR filters, camera effects), and Virtual Production & Motion Capture. The agency works with major gaming studios and publishers including Ubisoft, Capcom, Bandai Namco, PlayStation, Riot Games, Wargaming, and Netflix on global campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Display & Media Campaigns
• Trailer & Film Production
• Social Media Services
• Influencer Marketing
• Experiential Activations
• Brand Content & Creative Strategy
• Virtual Production & Motion Capture
• Augmented Reality Experiences

Quantifiable outcome

• Over 1,000 successful campaigns delivered since 2009
• +9 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core, major and supporting.

• GamesightcoreTechnology or IntegrationGamesight is a marketing technology company whose platform is integrated into over 1,000+ PC and Console games. Biborg is one of the first agencies to join the Gamesight Partner Program, allowing them to develop expertise and improve media and business performance for game launches.
• MathematicmajorStrategic or Co-development PartnerProduction partner for Anno 117: Pax Romana launch trailer, renowned for the quality of their productions.
• KWMmajorStrategic or Co-development PartnerProduction partner for gameplay footage on Anno 117: Pax Romana trailer campaign.
• Menhir FXsupportingTechnology or IntegrationSpecialists in 3D animation who collaborated on the Monopoly: Star Wars Heroes vs. Villains full CG trailer.
• IGNmajorGTM or Marketing PartnerEndemic gaming media partner for Crimson Desert campaign, providing high-impact digital asset deployment across top-tier gaming networks.
• WebediamajorGTM or Marketing PartnerGaming media partner for Crimson Desert European campaign with local activations in Italy and Spain.
• WASDsupportingGTM or Marketing PartnerGaming network partner for Crimson Desert media campaign.
• FuturesupportingGTM or Marketing PartnerGaming media partner for Crimson Desert campaign deployment.
• CultureGsupportingGTM or Marketing PartnerGaming media partner for Crimson Desert campaign.
• WerkmeistersupportingGTM or Marketing PartnerGaming media partner for Crimson Desert campaign.
• FandommajorGTM or Marketing PartnerEndemic media partner for Pragmata campaign to drive new IP discovery.
• Women In Games FrancecoreOthersAssociation member for promoting gender diversity in the French video game industry.
• UNIT ImagesupportingTechnology or IntegrationProduction partner for World of Tanks TV commercials, providing best quality image mixing live action and CGI.
• StereoplanesupportingTechnology or IntegrationSound design partner for various campaigns including World of Tanks TVC and original music creation.
• DunesupportingTechnology or IntegrationProduction partner for experiential installations including Assassin's Creed Origins influencer event and Netflix activations.
• ThéorizsupportingTechnology or IntegrationTechnology partner for interactive installations including Netflix Altered Carbon and Jessica Jones S2 activations.
• Clear ChannelsupportingGTM or Marketing PartnerOutdoor advertising partner for digital out-of-home activations.
• L'Atelier RougesupportingTechnology or IntegrationCreative partner for specialized installations including Narcos S2 metro covering.
• IdomoosupportingTechnology or IntegrationPersonalized video technology partner for Ubisoft Connect personalized wrap-up gift.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Publicis Play: Publicis's dedicated gaming and entertainment practice, offering creative, media, and content services to AAA publishers worldwide. Most direct head-to-head competitor to Biborg in gaming-specialized agency mandates.
• Preloaded: UK-based games and interactive studio combining game design with creative production for brand and publisher clients. Comparable boutique model with overlapping gaming-creative capability.

Broad incumbents

• Anomaly: Global independent creative agency with an active gaming and entertainment practice serving publishers and platforms. Competes with Biborg on AAA campaign briefs at a larger scale.
• AKQA: Global digital creative and experience agency within WPP, with a strong track record in gaming, entertainment, and immersive content for brands and publishers.
• R/GA: IPG-owned digital creative agency with deep capabilities in experiential, brand content, and emerging tech — frequently competing for gaming and entertainment launch campaigns.
• Mother London: Independent creative agency with gaming and entertainment-flavored work for major brands. Comparable in culture and independent status to Biborg but at broader scale.
• Uncommon Creative Studio: Independent creative studio with gaming and entertainment experience for global brands. Competes for emotionally-driven gaming IP launches at the high end of the market.
• BBH London: Long-established creative agency with gaming, entertainment, and tech clients. Overlaps with Biborg on flagship entertainment launch campaigns.
• We Are Social: Global social-first creative agency with a dedicated gaming practice. Competes with Biborg on influencer-led, platform-native gaming and entertainment activations.

Others

• Anzu.io: In-game advertising technology platform partnered with endemic gaming media. Ecosystem-level adjacency to Biborg's media-buying and campaign-measurement workflows rather than a direct agency competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/biborg
• YouTubeyoutube.com/channel/biborg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biborg