Octoly
Octoly, operating as Skeepers, is a Paris-based B2B SaaS platform that uses AI-powered creator matching to connect brands with 400,000+ vetted micro and nano influencers for gifting campaigns, UGC creation, reviews, and community commerce across Instagram, TikTok, and YouTube.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Octoly does
Octoly, operating commercially as Skeepers, is a Paris-headquartered B2B SaaS company founded in 2013 that runs an integrated commerce experience platform for brands and retailers. The platform's core is an AI-powered influencer marketing solution connecting brands to a vetted community of 400,000+ micro and nano creators on Instagram, TikTok, and YouTube, with capabilities spanning creator matching, campaign execution, real-time analytics, content licensing, and one-click paid amplification via TikTok Spark Ads and Meta Partnership ad codes. Skeepers extends the core influencer offering with adjacent products — Verified Reviews, Feedback Management, Brand Communities, and an integrated Reviews & Feedback Management solution — plus extensions for Gifted Reviews, content syndication, and shoppable content, positioning the company across UGC collection, social SEO, product-page enrichment, e-reputation, and community commerce.
Skeepers makes money primarily through SaaS subscriptions and campaign-based fees billed on an annual cadence, with custom quote-based enterprise pricing that requires a demo request. The go-to-market is sales-led, targeting both enterprise brands (e.g., Sephora, Shiseido, Rare Beauty, Drunk Elephant, The Ordinary) and mid-market / SMB customers (e.g., BlendJet, Bare Home, Peace Out Skincare), supported by localized sites in France, the US, Spain, Italy, and Portugal and a self-serve creator marketplace. The company has disclosed approximately $13.1 million of total funding across rounds in 2015–2017 from investors including Havas Group, Otium Capital, Horizon 2020, EISMEA, and Twins Partners, and has a headcount of 51–100 employees.
Octoly firmographics
Firmographics- Name
- Octoly
- Legal name
- Skeepers
- Website
- https://octoly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Octoly, operating as Skeepers, is a Paris-based B2B SaaS platform that uses AI-powered creator matching to connect brands with 400,000+ vetted micro and nano influencers for gifting campaigns, UGC creation, reviews, and community commerce across Instagram, TikTok, and YouTube.
- Ownership category
- akta.pro rank
Octoly industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL)
- akta.pro secondary industries
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
Keywords
Where Octoly is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Octoly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS platform subscription / influencer gifting campaigns: Skeepers provides an AI-powered influencer marketing platform enabling brands to collaborate with a vetted community of 400,000+ micro and nano influencers for gifting campaigns and content creation. Brands access creator matching, campaign management, content licensing, and analytics. Revenue is derived from platform subscriptions and campaign management fees based on the scale of influencer collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Octoly product offering
Product offeringCore offering
Octoly, operating under the trade name Skeepers, runs an AI-powered influencer marketing platform that connects brands with a vetted community of 400,000+ micro and nano influencers to launch gifting campaigns and produce authentic, royalty-free user-generated content across Instagram, TikTok, and YouTube. The platform combines smart creator matching, campaign execution, real-time analytics, and one-click paid-amplification integrations (TikTok Spark Ads, Meta Partnership ad codes), alongside adjacent products for verified reviews, customer feedback, and white-labeled brand communities.
Product overview
Skeepers is an integrated commerce experience platform offering a suite of products and extensions for brands to manage customer engagement, reviews, influencer marketing, and community building. The core product portfolio includes Verified Reviews (customer review collection and syndication), Feedback Management (customer feedback analysis), Influencer Marketing (AI-powered platform connecting brands with 400,000+ micro and nano influencers for authentic content creation), Brand Communities (white-labeled community platform), and Reviews & Feedback Management (integrated solution combining reviews and feedback). Extensions include Gifted Reviews, Syndication, and Shoppable Content that extend the core platform capabilities. The platform integrates natively with TikTok, Instagram, and YouTube for campaign management and content amplification.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing AI-powered influencer marketing solution that connects brands with a community of micro and nano influencers to create authentic, royalty-free content and product reviews, with smart matching, easy campaign execution, and real-time analytics across TikTok, Instagram, and YouTube.
- Verified Reviews Customer review platform that collects, publishes, and syndicates certified customer reviews on products, brands, and stores to strengthen online reputation and drive revenue.
- Feedback Management Solution that collects and analyzes customer feedback to improve experience, products, and customer satisfaction across channels.
- Brand Communities AI-powered white-labeled community platform that brings together best customers and creators, turning them into brand advocates and powerful sellers.
- Reviews & Feedback Management Integrated solution combining reviews and feedback to fully leverage the voice of the customer across all touchpoints.
Quantifiable outcome
- 58% increase in brand visibility
- +5 more outcomes
Companies that use Octoly
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Octoly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature4 records
Octoly partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Octoly competitors and assessment
Company assessmentDirect peers
- Aspire: Aspire (formerly AspireIQ) is a direct competitor operating a SaaS platform for influencer marketing, creator gifting, and UGC management targeting mid-market and enterprise brands — same buyer, same workflow, same creator-discovery-and-activation category as Skeepers.
- Grin: Grin is a leading creator marketing platform with native creator discovery, gifting, affiliate, and content-licensing workflows focused on DTC and e-commerce brands — directly comparable product, GTM (sales-led DTC), and customer base to Skeepers.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with AI-driven creator discovery, campaign management, and analytics sold to large brands like Sephora-adjacent customers — same category, more enterprise-tilted peer to Skeepers.
- Upfluence: Upfluence is a France-based influencer marketing SaaS platform with creator search, gifting, and affiliate tools; co-headquartered in Skeepers' home market with overlapping mid-market DTC customer profile.
- Klear: Klear is an influencer marketing platform offering creator discovery, campaign management, and analytics across Instagram, TikTok, and YouTube — directly competing for the same brand budgets and influencer ecosystem.
- Traackr: Traackr is an influencer marketing platform with strong creator discovery, CRM, and performance analytics aimed at enterprise brands — same buyer, same buying motion as Skeepers.
Broad incumbents
- LTK: LTK (formerly rewardStyle) is a large-scale creator commerce platform and network connecting influencers with retail and brand partnerships — overlaps with Skeepers' gifting and Shoppable Content offerings but is broader and more network-driven.
- Bazaarvoice: Bazaarvoice is a global UGC/reviews syndication platform directly comparable to Skeepers' Verified Reviews and Syndication products, operating in the same enterprise retail/beauty buyer accounts (Sephora-adjacent).
- Yotpo: Yotpo is an e-commerce marketing platform with reviews, UGC, and SMS modules — directly comparable to Skeepers' Verified Reviews and Shoppable Content, with overlap on DTC/beauty customers.
- impact.com: impact.com is a large partnership and affiliate marketing platform covering influencer, creator, and affiliate programs — adjacent to Skeepers' gifting and Shoppable Content extensions, competing for the same brand partnership budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Octoly social profiles
Digital presenceOctoly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Octoly leadership team
Management profileNumber of profiles
Profiles5 records
Octoly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Octoly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Octoly
What does Octoly do?
Octoly, operating under the trade name Skeepers, runs an AI-powered influencer marketing platform that connects brands with a vetted community of 400,000+ micro and nano influencers to launch gifting campaigns and produce authentic, royalty-free user-generated content across Instagram, TikTok, and YouTube. The platform combines smart creator matching, campaign execution, real-time analytics, and one-click paid-amplification integrations (TikTok Spark Ads, Meta Partnership ad codes), alongside adjacent products for verified reviews, customer feedback, and white-labeled brand communities.
Is Octoly a public or private company?
Octoly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Octoly founded?
Octoly was founded in 2013. It employs 51 to 100 people.
Where is Octoly based?
Octoly is headquartered in Paris, France, in the Europe region.
How does Octoly make money?
One revenue line is on record: saaS platform subscription / influencer gifting campaigns.
Who are Octoly's main competitors?
Direct peers on record are Aspire, Grin, CreatorIQ, Upfluence, Klear and Traackr. Broad incumbents are LTK, Bazaarvoice, Yotpo and impact.com.
Does Octoly have an API?
No public API is recorded for Octoly.
What industry is Octoly in?
Octoly's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAL, Influencer Gifting, Seeding & Sampling Platforms, with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 54181 and its SIC code is 7311.