Ecruising.travel

What Ecruising.travel does

Ecruising.travel is a private Australian cruise travel agency founded in 2000 and headquartered in Broadbeach, Australia, with 11–50 employees. The company operates a cruise and travel booking platform under the core Ecruising brand and a luxury sub-brand called Latitude 33 that focuses on bespoke expedition journeys and premium cruise experiences. Its primary commercial activity is intermediating cruise bookings for Australian consumers, spanning ocean cruises through to high-end expedition itineraries.

The business monetizes via cruise commissions and package markups on bookings; specific pricing tiers are not publicly disclosed, though promotional discounts of up to 40% on selected cruise packages have been offered through partnership channels. Distribution is primarily direct-to-consumer in Australia, with a notable partnership with Entertainment — a membership-based lifestyle group — announced in June 2026 to surface cruise offerings to Entertainment's Australian member base. The company does not operate a mobile app, has no disclosed API or SDK, and its public-facing website currently displays a default Apache2 server page rather than an active storefront, which suggests a thin or backend-leaning digital presence relative to a typical modern travel platform.

Governance, ownership, funding, and management details are not disclosed in available sources. There is no parent company, no recorded funding rounds, no M&A activity, no leadership changes, and no regulatory actions on file. The company's strategic posture, as evidenced by the Entertainment partnership and Latitude 33 sub-brand, points toward deepening distribution via lifestyle-membership channels and segmenting the premium end of the cruise market rather than broad-based horizontal expansion.

Name

Ecruising.travel

Website

https://ecruising.travel

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecruising.travel is an Australian cruise travel agency, founded in 2000, that books cruise packages for Australian consumers via its core brand and a luxury sub-brand, Latitude 33, distributing through direct channels and membership partnerships.

Ownership category

akta.pro rank

Product category

Cruise Travel Agency

NAICS

Travel Agencies (561510)

akta.pro primary industry

Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

akta.pro secondary industry

Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG)

Keywords

• Cruise travel agency
• Luxury cruise packages
• Expedition journeys
• Travel booking services
• Premium cruise holidays

Headquarters

HQ city

Broadbeach

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

Ecruising.travel is a cruise travel agency that sells cruise holiday packages to Australian travelers. It offers ocean cruises, luxury travel experiences, and bespoke expedition journeys, with a dedicated luxury sub-brand called Latitude 33 handling premium and expedition offerings. The company distributes cruise packages directly through its website and via partnerships, such as its deal with Entertainment offering members discounts of up to 40% on selected cruise packages.

Product overview

Ecruising.travel operates as a cruise and travel booking platform. The company consists of its core Ecruising brand offering cruise packages and travel experiences, alongside its luxury sub-brand Latitude 33 which specializes in bespoke expedition journeys and premium travel services.

Differentiator

Problem solved

Functional benefit

Brands

• Latitude 33: Luxury division of Ecruising offering premium cruise packages and bespoke expedition journeys.

Products and services

• Ecruising A cruise and travel booking platform that offers cruise packages, luxury travel experiences, and discounts on selected cruise packages ranging from ocean cruises to bespoke expedition journeys for Australian consumers.
• Latitude 33 The luxury division of Ecruising, offering bespoke expedition journeys and premium travel experiences targeted at affluent travelers seeking curated, high-end cruise holidays.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EntertainmentcoreGTM or Marketing Partner · 9 June 2026Entertainment, a membership-based group, has partnered with Ecruising and its luxury division Latitude 33 to offer travel services to its Australian members. The partnership provides members access to cruise packages, luxury travel experiences, and discounts of up to 40% on selected cruise packages. According to Entertainment CEO Heidi Halson, the move combines Entertainment's lifestyle expertise with Ecruising's travel portfolio to meet growing demand for personalised and premium travel experiences.

Recent moves2 records

Expansion highlights3 records

Direct peers

• CruiseAway: Australian cruise-only online travel agency selling mainstream and luxury ocean cruise packages. Closely comparable to Ecruising in core offering (cruise packages), geography (Australia), and discount-driven booking model.
• Clean Cruising: Australia-based cruise-only specialist agency offering ocean, river, and expedition cruises. Direct comparable to Ecruising in product mix (cruise packages), target market (Australian cruise travelers), and specialty-only positioning.
• Cruise1st: Cruise-focused travel agency operating in the Australian and UK markets with discount-driven cruise packages. Comparable to Ecruising in cruise-only positioning and value-oriented pricing strategy.
• Cruiseco: Australian consortium of cruise-specialist travel agents. Comparable to Ecruising as a cruise-dedicated distribution channel targeting the same Australian luxury and mainstream cruise traveler.
• My Cruises: Australian cruise-specialist agency focused on ocean and luxury cruise bookings to a similar Australian consumer base. Directly comparable on product category, customer segment, and travel agency business model.
• Avoya Travel: Cruise-specialist travel agency operating in Australia and the US with a focus on independent cruise advisors. Comparable to Ecruising in cruise-only product focus and personalized booking service model.
• Dreamlines: Online cruise-specialist agency active in Australia offering curated cruise packages and luxury itineraries. Comparable to Ecruising in cruise-only product, online booking model, and Australian customer base.

Broad incumbents

• Flight Centre Travel Group: Largest Australian-headquartered travel retailer offering flights, hotels, cruises, and packages. Comparable to Ecruising as an Australian travel distribution channel but with much broader product portfolio and scale.
• Webjet: Australian online travel agency with a dedicated cruise and package holiday division (Webjet OTA). Comparable to Ecruising in cruise booking capability but with a much broader flight-and-hotel offering and digital scale.
• Helloworld Travel: Australian travel agency network selling cruises alongside flights, tours, and hotels. Comparable to Ecruising as a domestic travel distribution competitor but operating at significantly broader scale across multiple travel verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ecruisingtravel
• Facebookfacebook.com/ecruising.travel
• LinkedInlinkedin.com/company/ecruising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecruising.travel