TechNative
TechNative is a London-based B2B technology media company founded in 2014 that produces video content, live webcasts, thought leadership articles, and event coverage for major technology brands and their senior executives.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TechNative does
TechNative is a London-headquartered, privately held B2B technology media company founded in 2014 that operates as a content services platform for technology brands. Rather than selling a unified software product, the company sells four professional service offerings: (1) Webcasts — live streaming content to its X.com (formerly Twitter) audience of thousands; (2) Event Coverage — in-person video production at industry tradeshows; (3) Publishing — contributed thought leadership articles (800–1,500 words) and audio-to-text interviews; and (4) White Label — custom video, podcast, and motion-graphics animation content that partners can rebrand as their own. Underlying capabilities include professional video production, motion graphic animation, audio-to-text processing, and live broadcast workflow on X.com.
The business model is project-based professional services revenue, sold direct to B2B technology companies and their senior executives (CxOs, VPs, Founders) seeking to extend reach beyond traditional PR. Pricing is not publicly disclosed and there is no SaaS subscription tier, API, or self-serve product surface. The go-to-market is event-driven and content-led: TechNative publishes articles and videos on AI, IoT, Cybersecurity, and IT transformation to attract partners, then converts them through inbound webcast and event coverage requests. Distribution is concentrated on X.com as the primary live broadcast channel, supplemented by LinkedIn, YouTube, and an email newsletter; the company claims a combined audience of 100,000+ social media followers and newsletter subscribers and a global reach despite operating from a single London headquarters with 11–50 employees.
There is no public revenue, no disclosed funding history, no parent company, no known institutional investors, and no named customer logos. The company appears to be bootstrapped, profitable within its cost structure, and operates as a content-led lead-generation and production services business targeting enterprise technology marketing budgets.
TechNative firmographics
Firmographics- Name
- TechNative
- Legal name
- TechNative
- Website
- https://technative.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TechNative is a London-based B2B technology media company founded in 2014 that produces video content, live webcasts, thought leadership articles, and event coverage for major technology brands and their senior executives.
- Ownership category
- akta.pro rank
TechNative industry classification
Industry- Product category
- B2B Media and Content Services
- NAICS
- Motion Picture and Video Production (51211), Public Relations Agencies (541820)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- Graphics, Branding & Character Generation (CG) (MPAHAKAF)
Keywords
Where TechNative is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TechNative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Webcasting Services: Live streaming webcasts to their X.com follower base, providing B2B technology companies a platform to reach global audiences
- Event Coverage: In-person coverage of events and tradeshows for technology companies seeking media exposure
- Publishing: Publishing thought leadership articles and audio-to-text interviews in the B2B technology space
- White Label Content: Creating video or podcast content that partners can use as their own branded materials
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TechNative product offering
Product offeringCore offering
TechNative is a B2B media and content company that produces and distributes thought leadership video and editorial content for technology brands. Its offerings comprise four professional services: live webcasts streamed to its X.com audience, in-person video coverage at tradeshows and events, thought leadership article and audio-to-text interview publishing, and white-label video/podcast production with motion graphic animations. These services are sold directly to B2B technology companies and their senior executives (CxOs, VPs, Founders) seeking global audience reach beyond traditional PR channels.
Product overview
TechNative is a B2B technology media and content company founded in 2014 that provides video production and distribution services rather than a unified software product platform. Its service portfolio consists of four offerings: Webcasts (live streaming to X.com audiences), Event Coverage (in-person video at tradeshows), Publishing (thought leadership articles and audio-to-text interviews), and White Label (custom video/podcast production with motion graphics). These services are offered independently and collectively to help technology brands reach global audiences through dynamic video content and articles.
Differentiator
Problem solved
Functional benefit
Products and services
- Webcasts Live streaming service that broadcasts content to thousands of followers on X.com (formerly Twitter), providing B2B technology companies with a platform to reach global audiences through video content.
- Event Coverage In-person video coverage of events and tradeshows, enabling technology companies to capture and distribute professional-quality content from industry gatherings.
- Publishing Thought leadership content distribution service that publishes articles and audio-to-text interviews, reaching over 100,000 social media followers and newsletter subscribers in the B2B technology space.
- White Label Custom video and podcast production service that creates branded content for clients to use as their own, offering motion graphic animations of documents, websites, and slides.
Quantifiable outcome
- 100,000+ combined social media followers and newsletter subscribers
Companies that use TechNative
Customer profileSegments2 records
Ideal customer profiles1 record
TechNative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TechNative partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
TechNative competitors and assessment
Company assessmentDirect peers
- SiliconANGLE / theCUBE: B2B technology media company that produces live video interviews, webcasts, and event coverage at major tech conferences. Closely comparable to TechNative in combining live video production with tech-industry thought leadership content distribution.
- The Memo: UK-based B2B technology newsletter and media brand covering digital transformation for business leaders. Highly comparable to TechNative given the UK base, B2B tech focus, executive audience, and newsletter-driven distribution model.
- The Information: Subscription B2B technology news outlet producing original reporting and analysis for tech industry executives. Comparable to TechNative in target audience (CxOs and senior tech leaders) and B2B technology focus, though differentiated by its subscription model.
- VentureBeat: B2B technology news and events media company covering AI, cybersecurity, and enterprise IT. Comparable to TechNative in audience (enterprise tech decision makers), editorial focus on emerging tech, and monetization through sponsored content and events.
- Diginomica: UK-based B2B media company focused on enterprise digital transformation, producing articles, podcasts, and video content for CIOs and senior IT leaders. Highly comparable geography, audience, and editorial scope to TechNative.
Broad incumbents
- TechCrunch: Large-scale B2B technology media outlet covering startups, enterprise tech, and digital transformation. Comparable in audience and topical coverage but operates at significantly greater scale across text, video, and events.
- Foundry (formerly IDG): B2B technology media company behind CIO.com, CSO Online, and other enterprise IT titles. Comparable to TechNative in serving CIO/CTO-level audiences with editorial and sponsored content, but at much larger scale and across multiple brands.
- Insider Intelligence (eMarketer): B2B research and media company producing reports, newsletters, and events on digital transformation and technology. Comparable in serving B2B tech marketers with research and thought leadership, though weighted toward research subscriptions rather than video content.
- TechTarget: B2B technology media and purchase-intent data company serving enterprise IT decision makers. Comparable audience and content-driven monetization model, though TechTarget's scale and data assets far exceed TechNative's.
Regional players
- Computer Weekly: Long-established UK B2B IT media brand covering enterprise technology for IT leaders. Comparable to TechNative in UK market presence and enterprise IT audience, but with deeper archive and broader editorial footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
TechNative social profiles
Digital presenceTechNative financial estimates
Financial estimateRevenue estimate
Valuation estimate
TechNative leadership team
Management profileNumber of profiles
TechNative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TechNative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TechNative
What does TechNative do?
TechNative is a B2B media and content company that produces and distributes thought leadership video and editorial content for technology brands. Its offerings comprise four professional services: live webcasts streamed to its X.com audience, in-person video coverage at tradeshows and events, thought leadership article and audio-to-text interview publishing, and white-label video/podcast production with motion graphic animations. These services are sold directly to B2B technology companies and their senior executives (CxOs, VPs, Founders) seeking global audience reach beyond traditional PR channels.
Is TechNative a public or private company?
TechNative is a private company. It is classified as unknown and is currently operating.
When was TechNative founded?
TechNative was founded in 2014. It employs 11 to 50 people.
Where is TechNative based?
TechNative is headquartered in London, United Kingdom, in the Europe region.
How does TechNative make money?
Four revenue lines are on record. Webcasting Services are the primary driver. The others are event Coverage, publishing and white Label Content.
Who are TechNative's main competitors?
Direct peers on record are SiliconANGLE / theCUBE, The Memo, The Information, VentureBeat and Diginomica. Broad incumbents are TechCrunch, Foundry (formerly IDG), Insider Intelligence (eMarketer) and TechTarget. Computer Weekly is listed as a regional player.
Does TechNative have an API?
No public API is recorded for TechNative.
What industry is TechNative in?
TechNative's product category is B2B Media and Content Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of MPAHAKAF, Graphics, Branding & Character Generation (CG). Its NAICS code is 51211 and its SIC code is 7812.