In10sity Dance

What In10sity Dance does

In10sity Dance is a private, for-profit dance competition company headquartered in Fort Wayne, Indiana, founded in 2016. The company organizes a regional tour of competitive dance events across more than 30 US cities annually, culminating in a national finals competition (NAT10NALS) currently held in two cities. It serves dance studios and competitive dancers organized into age and skill tiers (Mini, Junior, Teen, Senior; Premier and Elite) and operates a multi-tier recognition system including Studio of Xcellence awards, In10SE Awards, Con10ders designations, and the In10sity Challenge competition format. Cash prizes are awarded at both regional events ($1,000 for first place) and the national finals ($10,000 for first place).

The company's core technology stack consists of three integrated components: (1) MyDanceRegister, a proprietary registration platform managing studio accounts, event registration, waivers, and media access; (2) 10Tube, a proprietary video hosting and streaming archive of competition performances dating back to 2016; and (3) a DaCast livestream integration enabling remote viewing of live events. The platform supports the full event lifecycle from studio registration through adjudication, video capture, and on-demand access to recorded routines.

Revenue is generated through three primary streams: per-event registration fees paid by studios and individual dancers (transaction-based), recurring studio administrator accounts (subscription), and negotiated hotel block bookings with partner properties. Distribution is direct via the MyDanceRegister self-serve platform and in-person at regional venues. The company is independently operated with no disclosed parent, institutional investor, or funding round, and operates with a headcount of 1-10 employees.

Name

In10sity Dance

Legal name

In10sity Dance

Website

https://in10sity-dance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

In10sity Dance operates a regional tour of dance competitions across 30+ US cities plus an annual national championship (NAT10NALS), serving hundreds of dance studios and thousands of competitive dancers with proprietary registration (MyDanceRegister) and video (10Tube) platforms.

Ownership category

akta.pro rank

Product category

Dance Competition Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Dance Performances (THAJAFAD), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Dance competition services
• Regional dance competition tour
• Competitive dance events
• Dance competition registration
• Studio dance competitions

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Event Registration Fees: Dance studios and individual dancers pay registration fees to participate in regional tour events and national finals competitions.
2. Studio Administrator Accounts: Dance studios maintain accounts for managing dancer registrations, accessing event waivers, and viewing media content.
3. Venue and Hotel Partnerships: Block bookings at partner hotels for event participants generate revenue through negotiated room rates and group commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

In10sity Dance organizes and operates regional dance competition tours across 30+ U.S. cities and an annual national finals championship (NAT10NALS), with cash prizes awarded to top routines. The company supports these events through a proprietary registration platform (MyDanceRegister), a video archive and streaming platform (10Tube), and live streaming via DaCast integration, serving dance studios and competitive dancers.

Product overview

In10sity Dance operates as a dance competition company organizing regional tours (2K26 TOUR, 2K27 TOUR) across over 30 U.S. cities and annual national championships (NAT10NALS). Their primary products include 10Tube for video content distribution, CA$H CLA$H for cash prize competitions, and a registration platform (MyDanceRegister). The company connects dance studios nationwide through their competitive event infrastructure, featuring multi-tier award structures (Con10ders, In10se Awards, In10sity Challenge, Studio of Xcellence) and comprehensive event services including livestreaming and photo/video documentation.

Differentiator

Problem solved

Functional benefit

Brands

• 10Tube: Video archive platform for regional tour competition footage
• 2K26 Tour
• 2K26 NAT10NALS
• CA$H CLA$H
• In10sity Challenge
• Con10ders
• Studio of Xcellence

Products and services

• 2K26 Tour Annual regional dance competition tour spanning over 30 U.S. cities, featuring competitive performances, awards, and cash prizes for participating dance studios and dancers.
• 2K27 Tour 2027 regional dance competition tour featuring scheduled city stops and event dates across the United States.
• NAT10NALS (National Finals) Annual national championship competition held in two cities, serving as the culminating event of the tour season with cash prizes awarded to top-ranking routines.
• CA$H CLA$H Cash competition event series featuring prize money awards for top-ranking routines and dancers at selected regional events.
• 10Tube Video Platform Proprietary video hosting and streaming platform for dance competition performances, enabling studios and dancers to access event recordings organized by year and location.
• MyDanceRegister Registration Platform Online registration and account management platform for dance studios and participants to register for events, access waivers, and view photo/video media.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and support.

• DaCast ExpocoreTechnology or IntegrationLivestreaming partner for competition events, enabling remote viewing of regional tour and national finals competitions.
• MyDanceRegistercoreTechnology or IntegrationCustom registration and media platform managing studio accounts, event registration, waivers, and photo/video content delivery.
• Allen County War Memorial Coliseum (Fort Wayne)coreOthersPrimary venue for Fort Wayne regional event, hosting competition performances and awards ceremonies.
• Battlefield High School (Haymarket, VA)coreOthersVenue partner for Woodbridge 2K26 regional event at 15000 Graduation Dr, Haymarket, VA 20169.
• Higley Center for the Performing Arts (Gilbert, AZ)coreOthersPrimary venue for Phoenix 2K26 regional event at 4132 E Pecos Rd, Gilbert, AZ 85295.
• Highline Performing Arts Center (Burien, WA)coreOthersVenue partner for Seattle 2K26 regional event at 401 S 152nd St, Burien, WA 98148.
• The Westin Kansas City at Crown CentersupportOthersOfficial host hotel for Kansas City regional events with negotiated group rates ($193/night).
• Embassy Suites Northwest Arkansas (Rogers)supportOthersOfficial host hotel for Rogers regional events with negotiated group rates ($169/night).
• Hartland Performing Arts Center (Howell, MI)coreOthersPrimary venue for Detroit 2K26 regional event at 9525 E Highland Rd, Howell, MI 48843.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KAR Dance Competition: Established US dance competition tour with multi-city regional events, cash prizes, and adjudicator-driven rankings — operates in the same niche with overlapping studio customer base.
• Rainbow Dance Competition: Regional US dance competition tour serving similar studio and dancer customers with adjudicated events and national finals — directly comparable competitive positioning.
• Showstoppers Dance Competition: Established US dance competition tour with regional events and a national championship — competing for the same mid-market dance studios and dancers as In10sity.
• Applause Dance Competition: Multi-city US dance competition tour operating regional events and national finals for studios and competitive dancers in similar age divisions to In10sity.
• JAMZ Dance Competition: Multi-city US regional dance competition tour targeting studios and competitive dancers, with a national finals format similar to In10sity's NAT10NALS.
• Masquerade Dance Competition: Regional and national dance competition tour with adjudicator rankings and studio recognition awards — directly comparable in format and target customer.
• StarQuest Dance Competition: One of the largest US regional dance competition tour operators, running events in 30+ cities with a national finals — directly comparable format and customer base to In10sity Dance.
• Beyond the Stars Dance Competition: US regional dance competition tour with adjudicator rankings, video documentation, and national finals — closely comparable to In10sity's event structure and customer base.
• Turn It Up Dance Challenge: US-based dance competition tour with multi-stop regional events and studio-recognition awards, serving the same competitive dance studio customer segment as In10sity.

Broad incumbents

• National Dance Council of America (NDCA): Industry sanctioning body overseeing competitive dance across the US, setting rules and adjudicators used by In10sity and similar tour operators; comparable through its governing role in the same competitive dance ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/in10sitydance
• Facebookfacebook.com/In10sityDance
• LinkedInlinkedin.com/company/in10sity-dance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In10sity Dance