What LimeX does

LimeX (legal entity LimeX Middle East L.L.C-FZ, headquartered in Dubai, UAE; founded 2013) is a private B2B technology company operating a cloud-based OTT platform branded ReelPix, with an affiliated operation in Larnaca, Cyprus. The platform supports content management, monetization, and delivery of vertical microdramas (1-2 minute episodes in 9:16 format), series and films in 16:9, FAST channels, and Live TV across iOS, Android, Android TV, Samsung Tizen, and LG webOS. Underlying technology includes a geo-distributed CDN with adaptive bitrate streaming (HLS/DASH) up to 4K, multi-DRM protection via Widevine (CWIP certified March 2024) and Apple FairPlay, and integrations with universal payments (Apple Pay, Google Pay, Stripe, local gateways, telecom billing) and an analytics stack (Firebase, AppMetrica, Adjust, ClickHouse, Grafana).

The company monetizes through four concurrent streams: SVOD subscriptions, AVOD/FAST advertising (pre-roll, mid-roll, display banners), TVOD/coin-based transactions, and B2B white-label platform licensing. Reach is reported at 250M+ installations across 140+ apps under multiple sub-brands (ReelPix globally, RJOY in MENA, TV One in India, LMX TV globally, TV Digital in Brazil, Chaînes TV in Francophone Africa, TV İzle in Turkey, TV Stream globally), spanning 37 countries, 2,500+ TV channels in 50 languages, and 3B+ annual viewer hours. LimeX also maintains an in-house production team creating original vertical microdrama series distributed on the ReelPix platform, with a library of 100+ premium localized titles and subtitle support across nine languages.

The business operates a hybrid GTM: a B2B white-label channel enabling broadcasters, content distributors, advertising networks, and technology partners to launch branded streaming platforms in 3-4 weeks, alongside a product-led consumer channel distributing free, no-registration apps across app stores. Pricing is not publicly disclosed; enterprise partnerships are handled via direct sales and website inquiries. The company is privately held with no disclosed funding rounds, institutional investors, parent company, or executive team details in the source materials, indicating likely founder/management-controlled ownership. Headcount is 51-100 employees, modest relative to the breadth of the app portfolio and geographic footprint.

Name

LimeX

Legal name

LimeX Middle East L.L.C-FZ

Website

https://limexltd.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

LimeX (founded 2013, Dubai) operates the ReelPix cloud-based OTT platform, delivering a white-label infrastructure for vertical microdramas, FAST channels, and Live TV across 140+ branded apps in 37 countries, serving broadcasters, advertisers, content owners, and technology partners.

Ownership category

akta.pro rank

Product category

OTT Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Video Streaming & OTT Delivery (Live/VOD, Low-Latency) (HDABAGAC)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Video Player Delivery & Playback Optimization (ABR, QoE) (MPAHAIAD)

Keywords

• OTT streaming platform
• White-label video infrastructure
• Vertical microdrama apps
• FAST channel distribution
• Live TV streaming

Headquarters

HQ city

Larnaca

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Video on Demand (SVOD): Subscription-based revenue model where users pay for access to premium content. Part of the three monetization models offered on the platform.
2. Advertising Video on Demand / FAST (AVOD): Free ad-supported streaming model generating revenue through video advertisements. Advertisers pay for viewed impressions with detailed performance reports. Supports pre-roll, mid-roll, and display banner formats. Direct placement with no intermediaries.
3. Transactional Video on Demand (TVOD / Coins): Pay-per-view or virtual currency (coins) model for purchasing individual episodes or content. Supports pay-per-episode and in-app virtual currency purchases.
4. White-Label Platform Licensing: Revenue from licensing the white-label ReelPix platform technology to broadcasters, content distributors, and partners who want to launch their own branded streaming services. Partners gain access to the full technology stack, content library, and monetization engine.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

LimeX operates the ReelPix cloud-based OTT platform, a white-label streaming infrastructure that enables partners to launch branded streaming services globally in 3-4 weeks. The platform powers 140+ consumer apps (ReelPix, RJOY, TV One, LMX TV, TV Digital, Chaînes TV, TV İzle, TV Stream) across mobile and Smart TV, supporting microdramas, series, films, FAST channels, and Live TV with three monetization models (SVOD, AVOD, TVOD) and multi-DRM protection.

Product overview

LimeX offers a unified platform-plus-branded-apps architecture centered on its ReelPix cloud-based OTT technology stack. The core ReelPix platform provides end-to-end content management, monetization, and delivery for microdramas, series, films, FAST channels, and Live TV across mobile and Smart TV. Multiple branded apps (RJOY for MENA, TV One for India, LMX TV, TV Digital for Brazil, Chaînes TV for Francophone Africa, TV İzle for Turkey, and TV Stream globally) are powered by the same underlying platform. The company operates a three-pronged monetization engine supporting SVOD subscriptions, AVOD/FAST advertising, and TVOD transactional (coin-based) models. Enterprise-grade multi-DRM protection (Widevine and Apple FairPlay), rapid deployment capabilities (under 4 weeks), and hybrid Tech + Content bundles with 100+ premium localized titles complement the white-label offering. The platform reaches audiences in 37 countries through 140+ apps with 99.9% uptime and video start times under 2 seconds.

Differentiator

Problem solved

Functional benefit

Brands

• ReelPix: Cloud-based OTT platform for content management, monetization and delivery covering microdrama, film, series, FAST channels and Live TV for mobile devices and Smart TV worldwide.
• RJOY

Products and services

• ReelPix Cloud-based OTT platform for content management, monetization, and delivery covering microdrama, film, series, FAST channels, and Live TV for mobile devices and Smart TV worldwide. Powers apps under multiple brands on a single unified technology stack. Supports vertical 9:16 microdrama episodes of 1-2 minutes optimized for mobile viewing, 2-tap discovery, and instant playback without registration.
• White-Label OTT Platform White-label infrastructure for OTT, FAST channels, and vertical micro-dramas enabling partners (broadcasters, content distributors, ad networks, technology companies) to launch branded streaming platforms globally in 3-4 weeks using proven technology and a library of 100+ premium localized titles. Includes full technology stack, content library, monetization engine, multi-DRM protection, and cross-platform parity.
• RJOY Short-drama entertainment platform for the Middle East and North Africa region with Arabic and English interface and culturally adapted microdrama content. Operates on the same unified ReelPix technology stack.
• TV One Indian TV streaming application offering live TV, movies, and entertainment channels with fast streaming and popular regional content for the India market. Free to try with premium upgrade for unlimited viewing.
• LMX TV Global live TV streaming application enabling users to stream global live TV channels and on-demand shows with smooth playback, diverse international content, and easy navigation. Install and start watching instantly.
• TV Digital Brazilian live TV streaming application providing Brazilian live TV with news, sports, and local shows on demand, featuring a simple interface and reliable streaming.
• Chaînes TV Live TV streaming application for Francophone Africa, providing access to live TV channels from French-speaking Africa including news and entertainment with clean design and smooth streaming.
• TV İzle Turkish live TV streaming application enabling users to watch Turkish live TV channels anytime, featuring sports, news, series, and entertainment content.
• TV Stream Global live TV streaming application for streaming live cable TV channels from around the world, including local news, sports, movies, and on-demand shows with a clean interface.

Quantifiable outcome

• 250M+ installations worldwide
• +7 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature8 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brightcove: Public B2B video platform technology company offering OTT video publishing, monetization, and live streaming — direct overlap with LimeX's ReelPix white-label platform offering for content owners and broadcasters.
• Uscreen: White-label OTT and video monetization platform for creators and content owners; comparable 3-step launch workflow and SVOD/TVOD monetization that LimeX offers to broadcaster partners.
• DistroTV: Free ad-supported streaming TV (FAST) service aggregating hundreds of channels — direct competitor to LimeX's consumer live TV/FAST app portfolio (ReelPix, LMX TV, Chaînes TV).
• Kaltura: Enterprise video platform providing OTT, live streaming, and video CMS to media companies and broadcasters. Direct comparable to LimeX on end-to-end streaming technology stack with multi-DRM and monetization.
• Muvi: White-label OTT platform provider offering video CMS, multi-screen apps, SVOD/AVOD/TVOD monetization, and DRM — essentially the same white-label OTT architecture LimeX sells.
• JW Player (JWP): Video player and streaming infrastructure provider serving broadcasters and OTT operators. Direct peer on player SDK, CDN delivery, and ad-tech monetization capabilities that LimeX offers via ReelPix.
• Dacast: B2B live and on-demand streaming platform with white-label video player, paywall, and analytics — direct peer on broadcaster-facing streaming technology with similar monetization features.

Broad incumbents

• Tubi (Fox Corporation): Fox-owned AVOD/FAST streaming service competing for the same free-ad-supported streaming audience that LimeX targets across its regional app portfolio.
• Pluto TV (Paramount Streaming): Paramount-owned flagship FAST/AVOD service. A larger, well-funded incumbent in the same free ad-supported live TV category that LimeX's branded consumer apps compete in.
• Plex: Ad-supported streaming service offering live TV plus on-demand movies/shows — directly comparable to LimeX's TV One, LMX TV, and TV Stream consumer apps on the live-TV-and-FAST aggregation axis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/limexworldtv
• LinkedInlinkedin.com/company/limex-broadcast-systems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LimeX