Sangye Yoga

What Sangye Yoga does

Sangye Yoga School operates a single yoga studio at 300 Kensal Road in West London, offering over 50 weekly classes spanning Vinyasa, Jivamukti, Mysore Ashtanga, Yin, and Community styles, supplemented by specialist workshops, holistic treatments, and merchandise. The business was originally founded as Jivamukti Yoga London in July 2005 by Manizeh Rimer, taken over by Co-Directors Phil Douglas and Cat Alip-Douglas in 2011, and rebranded as Sangyé Yoga School in 2016, adopting a Tibetan Buddhist philosophical orientation reflected in its name ('Sangye' meaning 'Awakened'). It serves individual yoga practitioners at all levels, from beginners accessing the £39 two-week introductory offer to advanced students pursuing the Yoga Alliance Professionals-accredited 200-hour SYS Awakening Student Teacher Training priced at £4,200.

The technology stack is deliberately lean and outsourced: MindBody Online handles class booking, payment, and student account management; Zoom delivers live virtual classes; Google Analytics tracks website activity; and a dedicated iPhone app (built on Mindbody's framework) provides mobile booking. There is no proprietary software development — all customer-facing technology is third-party SaaS integrated into operations. Virtual class delivery via Zoom extends reach beyond the single physical location, though the MindBody App stopped supporting virtual class purchases on 31 December 2021 due to Apple pricing structure changes, redirecting virtual purchases to the website.

The business model combines subscription recurring revenue (monthly unlimited at £129, annual pass at £1,290, virtual monthly at £89) with one-time payments (drop-ins at £20, class packs at £85-150, teacher training at £4,200, workshops, treatments at £40-100) and hardware sales (Jade yoga mats). All class payments are processed on behalf of teachers, suggesting an independent contractor model with approximately 15 teachers. Go-to-market is direct-to-consumer via the studio, website, Instagram (@sangyeyogaschool), email mailing list, and event-driven workshop programming with visiting Tibetan Buddhist lamas. The legal entity is Sangye Yoga Ltd., a private limited company registered in England with no external funding, subsidiaries, or parent company.

Name

Sangye Yoga

Legal name

Sangye Yoga Ltd.

Website

https://sangyeyoga.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sangye Yoga School is a West London yoga studio operating 50+ weekly classes across multiple styles, accredited teacher training, workshops with Tibetan Buddhist teachers, and virtual classes via Zoom, serving individual practitioners from beginners to advanced students.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Yoga studio services
• Yoga teacher training
• Meditation classes
• Tibetan Buddhism teachings
• Holistic massage treatments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Studio Class Sales: Drop-in classes, multi-class packs, and monthly subscriptions for in-person yoga classes at West London studio
2. Virtual Class Sales: Virtual class drop-ins, packs, and monthly subscriptions delivered via Zoom
3. Teacher Training Program: 200-hour yoga teacher training course at £4,200 (early bird £4,000), with non-returnable deposit of £500
4. Workshop Revenue: Workshops with visiting teachers including Tibetan Buddhist teachings, meditation courses, and yoga technique workshops at various price points
5. Treatments: Massage and holistic therapy services offered by Carina Coen, including 30min (£40), 60min (£80), 90min (£100) sessions
6. Merchandise: Yoga mats and accessories sold at studio

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sangye Yoga School operates a multi-style yoga studio in West London delivering over 50 weekly in-person and virtual classes (Vinyasa, Jivamukti, Mysore Ashtanga, Yin, Community), a Yoga Alliance Professionals-accredited 200-hour teacher training program, specialist workshops with Tibetan Buddhist lamas, holistic bodywork treatments, and yoga mat retail. The studio blends authentic yogic practices with Tibetan Buddhist teachings under Co-Directors Cat Alip-Douglas and Phil Douglas.

Product overview

Sangye Yoga School operates as a multi-style yoga studio in West London, offering a unified portfolio of in-person and virtual yoga classes (Vinyasa, Jivamukti, Mysore Ashtanga, Yin, and Community classes), alongside a Yoga Alliance Professionals-accredited Yoga Teacher Training program, specialist workshops led by Tibetan Buddhist teachers, curated retreats, holistic treatments, and merchandise (yoga mats). The core offering is the regular class schedule supplemented by teacher training and workshops, which together form an integrated yoga school focused on authentic yogic practices including meditation, breathing, and Tibetan Buddhism.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Graduates teach yoga professionally worldwide

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Drepung Kongpo Khantsen MonksminorStrategic or Co-development Partner · 27 October 2019Monks touring UK to raise funds for their monastery in India. Conducted blessing and chanting session at Sangye Yoga School in October 2019.
• MindBody OnlinecoreTechnology or IntegrationThird-party booking and class management software platform. Mindbody Inc stores all data in servers located in the United States and participates in the E.U.-U.S. Privacy Shield which complies with GDPR legislation.
• Yoga Alliance ProfessionalscoreStrategic or Co-development PartnerAccreditation body for yoga teacher training. Sangye Yoga School's teacher training meets stringent requirements set by Yoga Alliance Professionals. Graduates may use the title 'Registered Yoga Teacher' (RYT). Cat Alip-Douglas and Phil Douglas are registered as Senior Yoga Teachers.
• Lelung Dharma TrustminorOthersCharitable organization receiving proceeds from community classes. Founded by Lelung Rinpoche to carry on precious lineage of teachings.
• Lelung RinpocheminorStrategic or Co-development PartnerEleventh Lelung Rinpoche, recognized by His Holiness the Dalai Lama, holds Geshe degree from Drepung Monastery. Hosts Tibetan Buddhism teachings and meditation workshops at Sangye Yoga School.
• Chamtrul RinpocheminorStrategic or Co-development PartnerRecognized reincarnation, Khenpo (Doctor in Buddhist Philosophy), teaches Tibetan Buddhism worldwide. Regularly conducts workshops on Buddha nature, meditation, and mind training at Sangye Yoga School.
• Michael Lobsang TenpaminorStrategic or Co-development PartnerTibetan Buddhist translator, meditation instructor, Cultivating Emotional Balance teacher. Regularly conducts workshops including Seven Point Mind Training, Four Immeasurables, and shamatha meditation courses at Sangye Yoga School.
• Dr. Francesca FremantleminorStrategic or Co-development PartnerAuthor of 'Luminous Emptiness', Tibetan Buddhist scholar. Conducts Dzogchen meditation teachings and dharma talks at Sangye Yoga School.
• Catalipdouglas.comminorChannel Partner/ Reseller/ DistributorCo-Director Cat Alip-Douglas's personal website for retreats and surf & yoga retreats in Portugal.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• StretchLab: US-based assisted stretching and wellness franchise. Comparable as an adjacent wellness service business targeting similar health-conscious urban consumers, but offers stretching rather than yoga instruction.
• Sky Ting Yoga: NYC-based boutique yoga studio with a strong brand identity, teacher training, and workshops. Comparable in its premium positioning, teacher training offering, and community-driven model, though geographically distinct.

Broad incumbents

• YogaWorks: US-based yoga studio chain with multiple locations offering classes, teacher training, and workshops. Comparable in multi-style yoga instruction and teacher training, but operates at much greater scale and in a different geography.
• CorePower Yoga: Large US yoga studio chain with hundreds of locations, teacher training programs, and virtual offerings. Comparable in offering yoga classes and teacher training at scale, but with a mass-market positioning versus Sangye's boutique spiritual approach.
• Frame (movewithframe): London fitness and wellness studio operator offering yoga, barre, pilates, and broader classes across multiple locations. Comparable as a London premium wellness destination, but with a broader fitness portfolio versus Sangye's yoga-only focus.

Direct peers

• FLY LDN: London boutique fitness and yoga studio with multiple sites, offering classes and teacher training at premium prices. Comparable as a London-based yoga/fitness studio competing for the same affluent West London practitioner demographic.
• Hotpod Yoga: UK yoga chain specializing in hot yoga with multiple London and UK locations. Directly comparable as a UK-based yoga studio brand operating at scale, though focused on a single modality (heated practice) versus Sangye's multi-style approach.
• Another Space (formerly MoreYoga): London yoga studio chain with multiple sites offering unlimited monthly memberships at lower price points. Comparable as a London-based yoga studio competing for the same practitioner base, but with a mass-market versus Sangye's premium-niche positioning.
• Indaba Yoga: London yoga studio offering drop-in classes, memberships, and teacher training in a similar premium-boutique format. Directly comparable as a London-based competitor with similar multi-style offerings and teacher training programs.
• Triyoga: Multi-location London yoga studio chain offering a broad range of styles (including Vinyasa, Yin, Ashtanga) at premium price points. Directly comparable as a London-based premium yoga destination with similar class-pack and unlimited membership models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sangyeyogaschool
• Facebookfacebook.com/sangyeyogaschool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sangye Yoga