What Humanutopia does

Humanutopia is a UK-based social enterprise founded in 2004 that designs and delivers whole-school transformation and wellbeing programmes for primary, secondary, independent, Multi Academy Trust, and international schools. Its core product portfolio comprises named workshop programmes — Who Am I (whole-year-group day workshop), Final Push (Year 11 exam-focused day), and Heroes Journey (sustainable peer mentoring with older students mentoring younger peers) — alongside staff CPD courses such as The Heart of Education and a newer online courses product line. Programmes are grounded in the proprietary PROTECT/RELATE/REGULATE/REFLECT framework, derived from Trauma Informed Schools UK (TISUK) principles, and target character education, mental health, anti-bullying, and student confidence outcomes. Founded by Graham Moore and operated as humanutopia Ltd (private limited, England and Wales), the company reports a headcount of 11-50 employees and is a certified member of Social Enterprise UK and a COBIS Supporting Associate.

The company's commercial model is professional-services based with three revenue streams: (1) school partnership programmes sold on 1-, 3-, and 5-year contracts to schools, MATs, and local authorities; (2) corporate CSR programmes, anchored by the flagship Changing Futures model where corporate employees volunteer alongside Humanutopia facilitators in student workshops, with named partners including Capital One, Bank of America, Rolls-Royce, Bloomberg, and American Express; and (3) staff development and online courses. Go-to-market is sales-led and event-driven, using a Calendly-based consultative booking process, presence at education-sector conferences, and case-study-led content marketing across LinkedIn, YouTube, Instagram, Facebook, X, and a blog/insights hub. Distribution is exclusively direct (no resellers, marketplaces, or digital self-serve for the core programmes), and pricing is quote-based, not publicly disclosed. Technology infrastructure is minimal — Wix for web, Calendly for bookings — with no proprietary platform, app, API, or AI components referenced.

Name

Humanutopia

Legal name

humanutopia Ltd

Website

https://humanutopia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Humanutopia is a UK social enterprise, founded in 2004, that delivers trauma-informed whole-school wellbeing and character-education programmes to primary, secondary, independent, MAT, and international schools, plus corporate CSR engagements with firms such as Capital One, Bank of America, Rolls-Royce, Bloomberg, and American Express.

Ownership category

akta.pro rank

Product category

Education and Wellbeing Services

NAICS

Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM)

akta.pro secondary industry

Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)

Keywords

• School wellbeing programmes
• Character education services
• Student development workshops
• Peer mentoring programmes
• Staff development training

Headquarters

HQ city

Heswall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Partnership Programmes: Long-term partnership programmes with schools (1, 3, or 5 year engagements) delivering student programmes, staff development, leadership support, and culture change initiatives. Revenue is generated through programme fees paid by schools, MATs, or local authorities.
2. Corporate CSR Programmes: Corporate social responsibility programmes including the 'Changing Futures' model where companies engage Humanutopia to deliver programmes with employee volunteering components. Corporate partners include Capital One, Bank of America, Rolls-Royce, American Express, and others.
3. Staff Development Courses: Continuing professional development (CPD) programmes for school staff, including 'The Heart of Education' and related teacher training workshops.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Humanutopia designs and runs long-term school partnerships (1, 3, or 5 years) that deliver whole-school transformation and wellbeing programmes to primary, secondary, independent, and international schools. Offerings include named student workshops (Who Am I, Final Push, Heroes Journey peer mentoring), staff CPD courses (e.g., The Heart of Education), and corporate CSR programmes (Changing Futures), all grounded in trauma-informed methodology from Trauma Informed Schools UK principles.

Product overview

Humanutopia is a UK-based social enterprise offering a comprehensive portfolio of whole-school transformation and wellbeing programmes. The core product portfolio includes named workshop programmes (Who Am I, Final Push, Heroes Journey), programme categories targeting different school types (Primary, Secondary, Independent, Multi Academy Trusts, International), and supporting services (Corporate CSR programmes, Staff Courses, Online Courses). The company operates through long-term partnership models (1, 3, or 5 years) that bundle student programmes, staff development, leadership support, and mentoring. All programmes are informed by Trauma Informed Schools UK principles and focus on character education, mental health, anti-bullying, and peer mentoring. The company has reached over 600,000 students across more than a thousand schools worldwide since 2004.

Differentiator

Problem solved

Functional benefit

Products and services

• Who Am I

Quantifiable outcome

• 79% of young people think more positively about themselves after working with humanutopia
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Capital OneflagshipGTM or Marketing PartnerFlagship 'Changing Futures' CSR programme partner. Capital One employees participate as volunteers alongside Humanutopia facilitators to engage students in personal development workshops. Partnership showcases corporate social responsibility impact.
• COBIS (Council of British International Schools)coreGTM or Marketing PartnerSupporting Associate member, indicating partnership with the network of British international schools for programme delivery and recognition within the international education sector.
• Bank of AmericaflagshipGTM or Marketing PartnerCorporate CSR partner engaging employees in volunteer activities alongside Humanutopia programmes, demonstrating commitment to youth development and community investment.
• Rolls-RoycecoreGTM or Marketing PartnerCorporate partner with employee volunteering component supporting Humanutopia's school programmes and youth development initiatives.
• BloombergcoreGTM or Marketing PartnerCorporate partner supporting educational programmes, with Bloomberg logo appearing alongside other major corporate supporters on Humanutopia's website.
• American ExpressminorGTM or Marketing PartnerCorporate CSR partner with employee engagement activities supporting Humanutopia's youth development programmes.
• Business in the CommunitycoreStrategic or Co-development PartnerStrategic partner organisation focused on responsible business practices, supporting Humanutopia's mission and providing credibility within the UK corporate responsibility sector.
• The Young FoundationcoreStrategic or Co-development PartnerSocial change organisation aligned with Humanutopia's mission to empower young people and create positive community impact.
• Trauma Informed Schools UK (TISUK)coreStrategic or Co-development PartnerTraining partner whose principles inform Humanutopia's trauma-informed methodology. The PROTECT/RELATE/REGULATE/REFLECT framework is based on TISUK models and neuroscience of child and adolescent mental health.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Place2Be: UK children's mental health charity providing in-school counselling, group work, and whole-school wellbeing support - directly comparable to Humanutopia's whole-school SEL and wellbeing remit, with similar primary customer (UK schools) and similar trauma-informed ethos.
• Jigsaw PSHE: UK SEL/PSHE curriculum and programme provider used widely in primary and secondary schools - competes for the same school wellbeing budget and offers a more curriculum-embedded alternative to Humanutopia's workshop model.
• Optimus Education: UK education consultancy and CPD provider for school leaders and teachers - a peer on the staff development / CPD side of Humanutopia's business and on the same UK schools customer base.
• Worth-it Education: UK positive education charity delivering wellbeing and resilience programmes in schools - directly comparable on target customer (UK schools) and product category (whole-school wellbeing/character interventions).
• Coram Life Education: UK charity delivering PSHE, wellbeing, and character education programmes directly into primary and secondary schools - a close direct peer on mission, customer, and workshop-based delivery model.
• Vivo Learning: UK provider of wellbeing and character-building programmes for primary schools via workshops and digital content - a direct peer on product (school wellbeing/character programmes), customer (UK primary schools), and delivery model.

Others

• YoungMinds: Leading UK children's and young people's mental health charity - adjacent rather than directly competitive, but a reference point for schools commissioning wellbeing services and a potential influencer/partner in the same policy space.
• Trauma Informed Schools UK: UK training organisation whose trauma-informed methodology underpins Humanutopia's PROTECT/RELATE/REGULATE/REFLECT framework - a strategic methodology partner and adjacent training provider rather than a direct competitor.

Broad incumbents

• Discovery Education: Large international K-12 digital content provider whose UK wellbeing and SEL resources overlap with Humanutopia's school offering - a broader incumbent that competes for the same curriculum-and-wellbeing school budgets at greater scale.
• Action for Children: Major UK children's services charity running school-based wellbeing and family support programmes - a broader incumbent with overlapping school-facing wellbeing offerings and a larger operational footprint than Humanutopia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/humanutopia
• YouTubeyoutube.com/@humanutopiaTV
• Facebookfacebook.com/humanutopia
• LinkedInlinkedin.com/company/humanutopia
• Instagraminstagram.com/humanutopia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanutopia