Worth-it Positive Education CIC

What Worth-it Positive Education CIC does

Worth-it Positive Education CIC is a UK Community Interest Company founded by Liz Robson, operating from the Loughborough University Science and Enterprise Park. It designs and delivers evidence-based positive education programmes built on the SEARCH Pathways to Wellbeing framework and a Positive Psychology Coaching (PPC) methodology the firm has pioneered for young people. The product set centres on the Wellbeing Academy online learning platform, an accredited Coach Training course, a peer-led Wellbeing Ambassadors programme, the subscription-based Wellbeing Club, and the Wellbeing Toolkit and Staff Wellbeing Toolkit, supported by a free Resource Hub and a weekly Wellbeing Insights newsletter used as a top-of-funnel nurture channel.

The company serves schools, Multi-Academy Trusts, local authorities, NHS trusts and Clinical Commissioning Groups, charities, and other children-and-young-people settings across the UK, with a stated reach of 30+ countries and a referenced customer base of 600+ schools and partner organisations, 4,000+ practitioners trained, and 5,000+ children and young people reached. It holds Department for Education assured provider status for Senior Mental Health Lead training, which underwrites its positioning to school commissioners.

Revenue is generated through a mix of subscription memberships (Wellbeing Club monthly, Wellbeing Academy annual), one-off training and CPD programmes (Coach Training, Wellbeing Toolkit, Wellbeing Ambassadors train-the-trainer), bespoke consultancy for MATs and commissioners, train-the-trainer / programme licensing to partner organisations, and a freemium funnel of free CPD webinars, downloadable resources, and the weekly newsletter that converts practitioners into paying customers. Distribution is direct and consultant-led for MAT, NHS, and local-authority buyers, supplemented by partner delivery and self-service via the Wellbeing Academy platform.

Name

Worth-it Positive Education CIC

Legal name

Worth-it Positive Education CIC

Website

https://worthit.org.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Worth-it Positive Education CIC is a UK Community Interest Company that delivers evidence-based positive education programmes and online learning for schools, Multi-Academy Trusts, local authorities, NHS commissioners, and charities supporting children and young people.

Ownership category

akta.pro rank

Product category

Education and Wellbeing Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)

akta.pro secondary industries

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Positive education services
• School wellbeing programmes
• Positive psychology coaching
• Mental health prevention training
• Children and young people wellbeing

Headquarters

HQ city

Loughborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and CPD Programmes: Revenue from accredited coach training courses, staff wellbeing training, and professional development programmes delivered to schools and organisations. Includes both online and in-person delivery formats.
2. Wellbeing Club Membership: Subscription-based access to online consultancy, wellbeing resources, workshops, and ongoing coaching support for member schools.
3. Consultancy Services: Bespoke inclusion and wellbeing strategy consultancy for MATs, trusts, and commissioners, tailored to specific context, cohort and capacity requirements.
4. Programme Licencing: Train-the-trainer programmes enabling partner organisations to deliver Worth-it programmes using their own staff, including Wellbeing Ambassadors and coaching interventions.
5. Free CPD and Lead Generation: Provides free introductory training and resources to build pipeline, with conversion to paid programmes including Coach Training, Wellbeing Club, and Staff Wellbeing Toolkit.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Worth-it Positive Education CIC delivers evidence-based positive education programmes, training, and consultancy that help schools and CYP settings embed whole-setting mental health prevention. Core offerings include the Wellbeing Academy online learning platform, accredited Coach Training, the Wellbeing Ambassadors peer support programme, the Wellbeing Club subscription, the Wellbeing Toolkit, and the Staff Wellbeing Toolkit, all underpinned by the proprietary SEARCH Pathways to Wellbeing framework and Positive Psychology Coaching methodology.

Product overview

Worth-it Positive Education CIC is a UK-based positive education provider offering a suite of interconnected programmes for schools, settings, and commissioners. The core offering includes the Wellbeing Academy (online learning platform), Coach Training (accredited youth coaching certification), Wellbeing Ambassadors (peer support programme), Wellbeing Club (strategic inclusion subscription), Wellbeing Toolkit (staff training resources), and Staff Wellbeing Toolkit. These are complemented by free resources (Resource Hub and Free Wellbeing CPD) and support services (Consultancy, Training/CPD, and direct support for children and young people). The programmes are grounded in positive psychology and coaching psychology, using the SEARCH Pathways to Wellbeing framework, and are designed for schools, MATs, commissioners, and CYP settings to build inclusion, belonging, and resilience while preventing mental health problems.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellbeing Academy
• Coach Training (Certified Youth Coach Programme) Accredited youth coach training programme enabling practitioners to deliver positive psychology coaching to young people aged 13-25 to remove barriers to learning and development; delivered via blended live workshops and online modules with coaching tools, resources, progress tracking and ongoing support.
• Wellbeing Ambassadors Programme Train-the-trainer peer support programme with online course, toolkit, and half-termly drop-in support that equips staff to train student Wellbeing Ambassadors who lead inclusion and wellbeing initiatives and provide early mental health support for their peers.
• Wellbeing Club Strategic, Ofsted-aligned approach to inclusion, personal development and wellbeing delivered as a monthly subscription programme providing online consultancy, wellbeing resources, workshops, and ongoing coaching support for member schools.
• Wellbeing Toolkit 5-hour online programme providing 20 evidence-based mental health resources, flexible learning modules, and reflective practice materials for practitioners to apply wellbeing strategies with children and young people; sold as a one-time perpetual licence.
• Staff Wellbeing Toolkit Annual subscription coaching programme designed to help practitioners and school staff reduce stress and develop personal and team wellbeing strategies.
• Consultancy Bespoke collaborative consultancy service for MATs, trusts, commissioners, and local authorities to design inclusion and wellbeing strategies tailored to specific context, cohort, and capacity requirements.
• Training and CPD Interactive training and CPD sessions for children's workforce development covering wellbeing, inclusion, and positive psychology approaches, including INSET days, live workshops, and webinars delivered to school teams.
• Support for Children and Young People Targeted workshops and coaching sessions for young people including resilience and wellbeing workshops and youth coaching delivered in partnership with commissioners to support children and young people directly.

Quantifiable outcome

• Schools report improved behaviour, attendance, and staff retention after embedding wellbeing across curriculum
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• East London NHS Foundation TrustcoreStrategic or Co-development PartnerNHS foundation trust partnership delivering mental health and wellbeing support. Worth-it provides evidence-based training and programmes to complement NHS services for children and young people.
• Enfield CouncilcoreStrategic or Co-development PartnerLocal authority partnership delivering inclusion and wellbeing support to schools within the borough. Worth-it works with council-commissioned education programmes.
• PlatfformcoreStrategic or Co-development PartnerMental health and social change charity that commissioned Worth-it to deliver coach training to their staff in Autumn 2021. Trained 12 team members over 8 weeks for early intervention with young people.
• Sure Trust / Shaw TrustcoreStrategic or Co-development PartnerYouth sector charity partnership delivering employability and wellbeing support. Collaborative work to prevent NEET and support young people's mental health.
• Scarborough 6th Form CollegecoreStrategic or Co-development PartnerFurther education college partnership delivering student wellbeing and personal development programmes.
• Barnardo'scoreStrategic or Co-development PartnerMajor children's charity partnership for delivering mental health and wellbeing support to children and young people through charitable sector settings.
• Oxford UniversitycoreStrategic or Co-development PartnerAcademic partnership for research and evidence-based practice development in positive education and youth wellbeing.
• The Children's SocietycoreStrategic or Co-development PartnerNational children's charity partnership delivering training and support to project workers who work with young people.
• Go-Getta CICminorStrategic or Co-development PartnerYouth work organisation partnered through Leicestershire PCC Grant 2015/16-2016/17 to deliver positive psychology coaching interventions for crime and anti-social behaviour prevention in Charnwood.
• York CouncilcoreStrategic or Co-development PartnerCity of York Council commissioned partnership developing Mental Health Champions peer support programme across schools and colleges in York.
• NHS NELFTcoreStrategic or Co-development PartnerNHS trust partnership for delivering mental health and wellbeing education support, working with Clinical Commissioning Groups.
• St Helens Council and CCGcoreStrategic or Co-development PartnerMajor partnership with St Helens Local Authority and Clinical Commissioning Group delivering wellbeing training to 60 schools between April-December 2022, in partnership with Department for Education.
• Tameside Metropolitan Borough CouncilcoreStrategic or Co-development PartnerPopulation health partnership co-producing mental health services with children and young people, with flexible and creative approach to service development.
• Bedford Child and Adolescent Mental Health Service (CAMHS)coreStrategic or Co-development Partner2018 commissioned partnership to develop and deliver train-the-trainer Wellbeing Ambassadors Programme. CAMHS school link and early help team staff trained to deliver peer mentor programmes in schools.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Skills Builder Partnership: UK education charity building a universal framework for essential skills (including self-management and wellbeing) with a partner-school model — comparable in whole-school, framework-driven approach targeting UK schools and MATs.

Direct peers

• Bounce Together: UK school wellbeing platform offering surveys, resources, and whole-school wellbeing tools to primary and secondary schools — directly comparable in customer base, geography, and product category.
• Jigsaw PSHE: UK provider of PSHE and wellbeing curriculum with teacher training and whole-school approach — comparable as a curriculum-led wellbeing programme for UK schools, with overlapping buyer persona and delivery model.
• EduCare (CPD / Educare for Education): UK provider of online CPD and safeguarding/wellbeing training for schools and education workforce — comparable in CPD-led monetisation, school buyer persona, and freemium-to-paid GTM.
• Mind Moose: UK-based mental health and wellbeing curriculum for primary schools, providing structured lesson content and teacher training — directly comparable in K–6 wellbeing curriculum and schools-focused GTM.
• Thrive Approach: UK social and emotional development programme for children and young people, with online assessment tools and practitioner training — directly comparable in SEL methodology and UK schools distribution.
• Kooth: UK digital mental health platform serving students and young people via commissioned contracts with the NHS and local authorities — comparable in youth mental health positioning, though more clinical/therapeutic than Worth-it's prevention focus.

Broad incumbents

• Mentally Healthy Schools (Anna Freud Centre): Charity-backed, widely-used free resource hub for UK primary schools' mental health and wellbeing, offering teacher resources and CPD — overlaps in audience and content but is freely distributed and tied to a major institution rather than a paid subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WorthitCIC
• YouTubeyoutube.com/channel/UCjS1AteaGMqWAYnGCKk0hpQ
• Facebookfacebook.com/WorthItCIC
• LinkedInlinkedin.com/company/worth-it-positive-education-cic
• Pinterestpinterest.co.uk/Worthitcic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worth-it Positive Education CIC