What Kilbryde Hospice does

Kilbryde Hospice is an independent Scottish charity (Registered Charity Number: 032424, Company Number: SC224366) founded in 2001 by Tony McGuinness and Dr John Richards to address the lack of palliative care beds in South Lanarkshire. The hospice operates from a purpose-built £4 million facility opened in 2015 on the grounds of Hairmyres Hospital in East Kilbride, comprising a 12-bed Donna Mortimer Ballantyne In-Patient Unit (funded since April 2018 by South Lanarkshire Health & Social Care Partnership), the Tony McGuinness Day Services Unit, CLAN (Compassionate Lanarkshire) befriending services, and the Kilbryde Kafe café. Service lines include inpatient palliative care, outpatient services, day services, complementary, music, and rehabilitation therapy, spiritual care, a Sunflower Service, carers support, bereavement support, the Dove Cafe community outreach hub, and a community choir.

The organisation's core technology is the clinical delivery of specialist palliative care rather than a software platform; supporting infrastructure includes SCI Store and SCI Gateway integrations with NHS Scotland, SmartSurvey for service feedback collection, and a WordPress website with online shop. The organisation extended credibility through 2025 certifications including Living Wage Employer, Investing in Volunteers, Cyber Essentials Plus, and the Volunteer Friendly Award, alongside a 2024 Order of Mercy Award to volunteer Gretta McGuinness.

Revenue is generated through a hybrid model combining institutional funding (NHS Lanarkshire / South Lanarkshire Health & Social Care Partnership for the IPU, a share of the £5 million Scottish Government 2025-26 hospice allocation), community donations, fundraising events (Sleep Out, Afternoon Tea, Stride for Kilbryde, Annual Ball), the Local Hospice Lottery, an online shop, physical charity shops, and corporate partnerships. Clinical services are provided free to patients; pricing is only attached to fundraising event participation. The hospice is governed by a Board of Trustees chaired by Professor Anne Hendry, with Chief Executive Gordon McHugh, and has no parent company, private equity, or venture capital ownership.

Name

Kilbryde Hospice

Legal name

Kilbryde Hospice

Website

https://kilbrydehospice.org.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Independent Scottish charity operating a 12-bed specialist palliative care hospice in East Kilbride, serving South Lanarkshire patients with life-limiting illnesses through inpatient, day, community, and bereavement services, funded by NHS Lanarkshire, Scottish Government grants, and community donations.

Ownership category

akta.pro rank

Product category

Specialist Palliative & Hospice Care Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

akta.pro secondary industries

Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Palliative care services
• Hospice inpatient care
• Specialist palliative medicine
• Bereavement and carer support
• Community hospice fundraising

Headquarters

HQ city

East Kilbride

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Donations and Fundraising: Individual donations, fundraising events, and community fundraising initiatives form a core revenue stream. The hospice operates online shops, charity shops, lottery programs, and corporate partnerships to generate donations.
2. Scottish Government and NHS Funding: Receives funding from Scottish Government through NHS Lanarkshire and South Lanarkshire Health & Social Care Partnership for inpatient unit operations. In 2025-26, received share of £5 million Scottish Government funding.
3. Healthcare Services Revenue: Provides specialist palliative care services, some funded through NHS Lanarkshire partnerships for the 12-bed In-Patient Unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Kilbryde Hospice is an independent voluntary hospice providing free specialist palliative care to patients with life-limiting illnesses in South Lanarkshire. Services include a 12-bed In-Patient Unit, Day Services, outpatient clinics, complementary and music therapy, rehabilitation, spiritual care, and bereavement support, supplemented by community outreach through the CLAN befriending service and Dove Cafe, and welfare activities (e.g., Kilbryde Community Choir). The hospice raises operating revenue through individual donations, fundraising events, charity retail shops, lottery, corporate partnerships, and NHS/Scottish Government grants.

Product overview

Kilbryde Hospice is a specialist palliative care charity providing comprehensive services from its 12-bed In-Patient Unit and Day Services facility in South Lanarkshire. The hospice operates a multi-service model centered on clinical care (In-Patient Unit, Day Services, Outpatient Services) supplemented by therapeutic services (Complementary Therapy, Music Therapy, Rehabilitation Therapy including OT and physiotherapy), emotional and practical support (CLAN befriending, Carers Service, Bereavement Support, Spiritual Care, Sunflower Service), and community outreach (Drop-In, Dove Cafe, Community Choir, Kilbryde Kafe). The hospice also provides healthcare professional education and research programmes. Fundraising operations include an online shop, lottery, and organized events. The Donna Mortimer Ballantyne In-Patient Unit and Tony McGuinness Day Services Unit represent the core clinical facilities, with services delivered in partnership with NHS Lanarkshire.

Differentiator

Problem solved

Functional benefit

Brands

• Kilbryde Kafe: Café situated in the reception area of Kilbryde Hospice, open Monday to Friday 10am-4pm (last orders 3pm) and Saturday & Sunday 11am-2pm. All profits used to raise funds for vital hospice work.
• CLAN (Compassionate Lanarkshire)
• Tony's Path

Products and services

• Donna Mortimer Ballantyne In-Patient Unit (IPU) 12-bed specialist palliative care inpatient unit providing overnight stays for patients with life-limiting illnesses, with average length of stay approximately two weeks.
• Tony McGuinness Day Services Outpatient day hospice services providing therapeutic day programs, clinical reviews, and therapeutic activities for patients with life-limiting illnesses who do not require overnight admission.
• Outpatient Services Clinical appointments and consultations for patients not requiring overnight stays, providing symptom management and specialist palliative care reviews from the hospice.
• CLAN (Compassionate Lanarkshire) Befriending Service Community befriending service providing emotional support and companionship to patients and families, including videocalls, assessments, and referrals to other services.
• Complementary Therapy Therapeutic treatments such as relaxation techniques and complementary therapies supporting patient wellbeing and quality of life.
• Music Therapy Therapeutic music sessions providing emotional support and enhancing quality of life for patients with life-limiting illnesses.
• Rehabilitation Therapy Occupational therapy, physiotherapy, and rehabilitation services to maintain or improve patient function and independence during life-limiting illness.
• Spiritual Care Chaplaincy and spiritual support services for patients and families of all faiths and beliefs.
• Sunflower Service Specialized service for patients and families requiring additional support and guidance through life-limiting illness.
• Carers Service Support services for carers of patients with life-limiting illnesses, including Carers Cuppa sessions and online programmes.
• Drop-In Services Informal drop-in support available Monday to Friday 10am-4pm for patients and families seeking guidance, no referral required.
• Bereavement Support Bereavement Cuppa sessions held monthly providing support for those who have experienced bereavement, extending family support into the bereavement period.
• Community Outreach – Dove Cafe Community-based support hub providing a welcoming space for patients and the public, hosted in the local community.
• Kilbryde Kafe On-site cafe in hospice reception open Monday to Friday 10am-4pm and weekends 11am-2pm, providing meals and refreshments with profits supporting hospice services.
• Clinical Education for Healthcare Professionals Training and education services for healthcare professionals in palliative and end-of-life care.
• Research & Audit Programme Research and quality audit programmes to improve palliative care services and patient outcomes.
• Kilbryde Hospice Online Shop E-commerce platform selling Kilbryde Hospice branded merchandise and event tickets, with proceeds supporting hospice operations.
• Local Hospice Lottery Lottery programme allowing supporters to contribute to hospice funding through weekly participation.
• Fundraising Events Organized events including Sleep Out (£30), Afternoon Tea (£9.50/person), Stride for Kilbryde (£20), Annual Ball (tables of 10 for £900), and community events to raise funds.

Quantifiable outcome

• Average patient length of stay approximately 2 weeks, enabling effective palliative care interventions before discharge or end-of-life care
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Scottish GovernmentcoreStrategic or Co-development Partner · 1 July 2025The Scottish Government provides funding to independent hospices across Scotland including Kilbryde. In the 2025-26 Budget, £5 million was allocated to support hospices with pay parity for frontline staff. Discussions continue to develop a fair and sustainable funding framework.
• NHS LanarkshirecoreStrategic or Co-development Partner · 30 October 2024NHS Lanarkshire and Kilbryde Hospice are embarking on a new era of collaboration to ensure high-quality, equitable palliative and end-of-life care for patients. The partnership aims to evolve services to meet needs of those facing life-limiting illnesses, with shared priority on delivering best care for the local community.
• South Lanarkshire Health & Social Care PartnershipcoreStrategic or Co-development PartnerProvides funding for the 12 beds in the Donna Mortimer Ballantyne In-Patient Unit since April 2018, enabling sustainable hospice operations.
• Healthcare Improvement ScotlandminorStrategic or Co-development PartnerRegulatory body for healthcare quality improvement. Patients can contact Healthcare Improvement Scotland if their complaint is not resolved by the hospice.
• Hospice UKminorStrategic or Co-development PartnerNational charity representing hospices across England, Scotland, and Wales. Kilbryde is one of 143 member hospices participating in national campaigns like legacy donations.
• OSCR - Scottish Charity RegulatorminorOthersScottish Charity Regulator providing regulatory oversight of the charity's operations and governance.
• Chartered Institute of FundraisingminorStrategic or Co-development PartnerProfessional body for fundraising providing guidance and best practices for charity fundraising operations.

Scale indicators8 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Marie Curie Hospice Glasgow: Marie Curie's Glasgow hospice delivers inpatient and community palliative care across the West of Scotland, operating a similar bed-based and community service model funded by a blend of statutory and charitable income.
• Strathcarron Hospice: Independent hospice in Denny, Scotland, providing specialist palliative care, inpatient beds, and community services funded through a mix of NHS contracts and charitable donations, comparable in scale and service mix to Kilbryde.
• St Andrew's Hospice: Independent hospice in Airdrie serving Lanarkshire, providing inpatient and day hospice palliative care through NHS-funded beds and community fundraising, directly comparable to Kilbryde's model and geography.
• Highland Hospice: Independent hospice in Inverness providing inpatient and community palliative care across the Highlands, with similar NHS co-funding, charity shop network, and event-based fundraising approach.
• St Columba's Hospice: Edinburgh-based independent hospice providing inpatient, day, and community palliative care with NHS Lothian partnership funding, directly comparable in service model and Scottish context.
• Ardgowan Hospice: Independent hospice in Greenock serving Inverclyde, providing specialist palliative care inpatient and community services, comparable in scale, NHS partnership structure, and fundraising approach.
• Prince and Princess of Wales Hospice: Glasgow-based hospice providing specialist palliative care with inpatient beds and community services, funded by NHS Greater Glasgow and Clyde alongside charitable donations, operating a comparable service portfolio.
• ACCORD Hospice: Independent hospice in Paisley providing specialist palliative care to patients across Renfrewshire, with comparable inpatient capacity, NHS funding partnership, and community fundraising model.

Broad incumbents

• Macmillan Cancer Support: Large UK charity funding cancer and palliative care professionals and services across the country, competing for the same donor pool and operating in the palliative care support space, though not a direct bed-based hospice operator.
• Sue Ryder: National UK charity operating multiple hospices and palliative care services alongside broader end-of-life and bereavement support, a larger incumbent operating in the same hospice space as Kilbryde.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kilbrydehospice
• YouTubeyoutube.com/channel/UCfFPMKYAsETyDdW6AEyVagA
• Facebookfacebook.com/KilbrydeHospiceCharity
• Instagraminstagram.com/kilbrydehospice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kilbryde Hospice