Pharmaself24
Pharmaself24 produces automated prescription-dispensing kiosks that let community-pharmacy patients collect medicines 24/7 via PIN code. Manufactured by Italy's Videosystem Srl and sold through exclusive regional distributors, the system has 900+ installations across 25 countries.
- Company typePrivate
- Founded1991
- HeadquartersWatford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pharmaself24 does
Pharmaself24 is an automated prescription collection kiosk developed and manufactured by Videosystem Srl, an Italian firm headquartered in Schio (via Lago di Albano, 45) that has produced automatic dispensers since 1991. The system operates on a Hub & Spoke pharmacy model: prescriptions are bagged and barcoded at the pharmacy (hub), loaded into the kiosk, and then retrieved by patients at the kiosk (spoke) using unique PIN codes delivered via SMS, email, or a dedicated mobile app, enabling 24/7 prescription pickup. The hardware combines patented circular barcode and Modular Memory 2x1 storage systems, an IK10-rated anti-vandal front panel, a 24-inch touch interface, and a Fast Loading System that connects with the pharmacy's Patient Medication Record (PMR) software for workflow integration. Each unit can manage up to 180 prescriptions simultaneously and handles packages up to 275 mm and 1 kg, with the system itself certified to UKCA and CE medical-device standards and the manufacturer holding ISO 9001:2015 accreditation.
The business runs a manufacturer-owned, channel-led model. Videosystem Srl produces the kiosks; Pharmaself24 acts as the UK brand and dealer-program operator (Watford, UK), while regional partners handle sales, installation, and ongoing service under exclusive territory rights — Pharma-HUB in England-Wales, PillPacPlus in Scotland-Northern Ireland, and Pharma Robots BV in the Netherlands (300+ pharmacy installs to date). Revenue is generated from three streams: kiosk hardware sales, recurring service and maintenance contracts, and PMR integration professional services; the company's pricing is quote-based and not publicly disclosed. The primary customer base is independent and small-chain community pharmacies in the UK, Netherlands, Norway, Ireland, and Italy, with pharmacy chains and pharmacy-automation distributors as secondary segments.
Pharmaself24 reports 900+ installations across 25 countries and over 10 million prescriptions dispensed, with 300+ deployments in the Netherlands and 600+ pharmacy customers worldwide; the UK entity staffs 11-50 employees focused on sales and dealer management. Distribution exclusivity, patent-protected mechanics, and regulatory certifications underpin a defensive competitive position against newer automated dispensing entrants, while exposure to a niche pharmacy hardware category and a small UK marketing footprint define the principal constraints on faster scaling.
Pharmaself24 firmographics
Firmographics- Name
- Pharmaself24
- Legal name
- VIDEOSYSTEM Srl
- Website
- https://pharmaself24.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pharmaself24 produces automated prescription-dispensing kiosks that let community-pharmacy patients collect medicines 24/7 via PIN code. Manufactured by Italy's Videosystem Srl and sold through exclusive regional distributors, the system has 900+ installations across 25 countries.
- Ownership category
- akta.pro rank
Pharmaself24 industry classification
Industry- Product category
- Pharmacy Automation Systems
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Pharmacy Fulfillment & Mail-Order Enablement for Telehealth (dispensing, shipping, tracking) (HLALAIAE)
Keywords
Where Pharmaself24 is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pharmaself24 business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Kiosk Hardware Sales: Sale of automated prescription dispensing kiosks to pharmacies. The Pharmaself24 machine is sold as a hardware unit with installation included.
- Service Contracts: On-going service and maintenance contracts with pharmacies that have installed Pharmaself24 units. Distributors earn on-going income from service contracts with pharmacies.
- Software Integration Services: Integration with pharmacy management software systems. Software is compatible with any pharmacy management software.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pharmaself24 product offering
Product offeringCore offering
Pharmaself24 is an automated prescription collection kiosk that enables community pharmacies to dispense prescribed medicines for patient pickup 24/7 without pharmacist involvement. The system operates on a Hub & Spoke model where pharmacists load bagged, barcoded prescriptions into the kiosk, and patients retrieve them using a unique PIN code sent via SMS, email, or app. The unit includes a 24-inch touch screen, integrated card payment, and integrates with any pharmacy PMR system via the patented Fast Loading System.
Product overview
Pharmaself24 is a single unified automated pharmacy dispensing system consisting of the Pharmaself24 prescription collection kiosk as the core product, enhanced by the Fast Loading System module for pharmacy PMR integration, and the Pharmaself24 App for patient notifications. The system follows the Hub & Spoke dispensing model where prescribed medicines are loaded at a central hub (pharmacy) and patients collect them at the spoke (Pharmaself24 kiosk) at their convenience 24/7.
Differentiator
Problem solved
Functional benefit
Brands
- Pharmaself24: Automated prescription collection kiosk for pharmacies enabling 24/7 prescription pickup, PIN code authentication, and barcode-based dispensing process.
Products and services
- Pharmaself24 Automated Prescription Collection Kiosk An automated prescription collection kiosk sold to pharmacies that allows patients to pick up their medicines 24/7 using a unique PIN code. Features a 24-inch touch screen, barcode-based tracking, integrated credit/debit card payment, and integrates with any pharmacy PMR system. Operates on the Hub & Spoke model and holds UKCA and CE certifications.
Quantifiable outcome
- Saves 3-4 minutes of staff labor time per prescription dispensed
- +3 more outcomes
Companies that use Pharmaself24
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pharmaself24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature11 records
Pharmaself24 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Videosystem SrlcoreVideosystem Srl is the parent company and manufacturer of Pharmaself24. Founded in 1991, Videosystem has 30 years of experience developing innovative automatic dispensers, including video rental systems (13,000+ distributors in 25 countries). Videosystem designed and produces the Pharmaself24 technology, which is marketed as a product of Videosystem.
- Pharma Robots BVcoreDutch company presenting Pharmaself24 at KNMP Congress in Utrecht and distributing the technology in Netherlands. Over 300 Dutch pharmacies adopted Pharmaself24 through this partnership. Presented latest features at pharmacy industry events.
- Pharma-HUBcoreDistributor for Pharmaself24 covering England and Wales region. Handles sales and support for pharmacies in those territories.
- PillPacPluscoreDistributor for Pharmaself24 covering Scotland and Northern Ireland region. Handles sales and support for pharmacies in those territories.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Pharmaself24 competitors and assessment
Company assessmentDirect peers
- ARxIUM: ARxIUM (now part of BD) provides pharmacy automation solutions including centralized dispensing and packaging systems. Direct peer in pharmacy automation hardware and workflow software.
- Parata Systems: Parata builds pharmacy automation solutions including vial-filling and dispensing robots for retail pharmacies. Same product category and same community pharmacy customer base as Pharmaself24.
- ScriptPro: ScriptPro manufactures robotic prescription dispensing systems for retail pharmacies. Directly comparable to Pharmaself24 in product category (automated pharmacy dispensing hardware) and customer base (community pharmacies).
- RxSafe: RxSafe produces automated dispensing systems and pharmacy workflow automation for independent and chain pharmacies. Directly comparable product offering and customer segment to Pharmaself24.
- Innovation Associates: Innovation Associates (now part of BD) provides pharmacy workflow automation and centralized dispensing solutions. Comparable product category serving retail and hospital pharmacies.
- Capsa Healthcare: Capsa Healthcare offers pharmacy automation including automated dispensing cabinets and medication management solutions for retail and hospital pharmacies. Overlapping product and customer base with Pharmaself24.
- Willach Pharmacy Solutions: Willach is a German manufacturer of pharmacy automation and dispensing systems. Direct competitor in European pharmacy automation with comparable products targeting community pharmacies.
Broad incumbents
- Yuyama: Yuyama is a Japanese manufacturer of pharmacy automation including dispensing and packaging systems. Larger incumbent in pharmacy automation with product overlap to Pharmaself24, though primarily serving Asian markets.
- BD (Becton Dickinson): BD has built a substantial pharmacy automation business through acquisitions of Parata, ARxIUM, and Innovation Associates. Broad incumbent with portfolio pharmacy automation products competing against Pharmaself24 in the same buyer market.
- Omnicell: Omnicell is a leading broad pharmacy and medication management automation vendor covering retail, hospital, and long-term care pharmacies. Larger incumbent with overlapping pharmacy automation capabilities versus Pharmaself24's narrower community-pharmacy focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pharmaself24 social profiles
Digital presencePharmaself24 compliance and trust
Trust signalCompliance3 records
Pharmaself24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharmaself24 leadership team
Management profileNumber of profiles
Profiles1 record
Pharmaself24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharmaself24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharmaself24
What does Pharmaself24 do?
Pharmaself24 is an automated prescription collection kiosk that enables community pharmacies to dispense prescribed medicines for patient pickup 24/7 without pharmacist involvement. The system operates on a Hub & Spoke model where pharmacists load bagged, barcoded prescriptions into the kiosk, and patients retrieve them using a unique PIN code sent via SMS, email, or app. The unit includes a 24-inch touch screen, integrated card payment, and integrates with any pharmacy PMR system via the patented Fast Loading System.
Is Pharmaself24 a public or private company?
Pharmaself24 is a private company. It is classified as corporate owned and is currently operating.
When was Pharmaself24 founded?
Pharmaself24 was founded in 1991. It employs 11 to 50 people.
Where is Pharmaself24 based?
Pharmaself24 is headquartered in Watford, United Kingdom, in the Europe region.
How does Pharmaself24 make money?
Three revenue lines are on record. Kiosk Hardware Sales are the primary driver. The others are service Contracts and software Integration Services.
Who are Pharmaself24's main competitors?
Direct peers on record are ARxIUM, Parata Systems, ScriptPro, RxSafe, Innovation Associates, Capsa Healthcare and Willach Pharmacy Solutions. Broad incumbents are Yuyama, BD (Becton Dickinson) and Omnicell.
Does Pharmaself24 have an API?
No public API is recorded for Pharmaself24.
What industry is Pharmaself24 in?
Pharmaself24's product category is Pharmacy Automation Systems. Its primary akta.pro industry code is HLALAIAE, Pharmacy Fulfillment & Mail-Order Enablement for Telehealth (dispensing, shipping, tracking). Its SIC code is 3841.