Hmf Group

What Hmf Group does

Hmf Group (legal entity: hmf GmbH) is a privately held full-service advertising and digital agency founded in 2006 in Mannheim, Germany, by Hardy Förster. The company operates three offices — Mannheim (headquarters, Rheinkaistraße 30), Berlin (Freienwalder Str. 7, opened 2018 for film production), and Zug, Switzerland (Baarerstrasse 75, hmf Suisse GmbH, established 2016) — with a team of approximately 20 employees drawn from six nationalities. Hmf is structured into three integrated units: a Health Unit focused on pharmaceutical, healthcare, and OTC marketing under Heilmittelwerbegesetz compliance; a Digital Unit covering websites, e-commerce, and applications; and a Live Unit handling classical campaigns, packaging, film, point-of-sale, and employer branding.

The service portfolio spans medical marketing, e-commerce (including Amazon A+/B+ content), cross-media campaigns, brand strategy and concept, digital marketing (SEO, SEA, social), communication design and packaging, AI-assisted content and video production, business events, and outsourced marketing-partner engagements. Technology assets include the proprietary Ramp7 agency management software for real-time budget control and a generative-AI content pipeline that combines third-party tools (Midjourney, Runway, ElevenLabs, Sora) with proprietary workflows. The agency holds MP-certified production processes for healthcare/pharma clients, is BAFA-accredited for SME consulting, and is a strategic partner of the Rhapsody network for pan-European and US execution.

Hmf generates revenue through professional-services fees — a mix of project-based engagements and multi-year retainers — serving enterprise clients primarily in Healthcare/OTC/Pharma, FMCG, and Automotive across the DACH region. Named customers include Pfizer, Reckitt, Bayer Schweiz, Sanofi, RKW, Medinova, Zentiva, Nurofen, PPG, and Abtei. The company also operates sub-brands DeMaD (external marketing department for SMEs), Ramp7 (agency software), Business Events Team, and Employer Branding Team, and has won multiple German Brand Awards, a German Design Award, and WINA recognition. The company is founder-controlled with no external institutional investors, parent company, or public listing.

Name

Hmf Group

Legal name

hmf GmbH

Website

https://hmf-group.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Hmf Group is a Mannheim-based full-service advertising and digital agency with ~20 employees across Mannheim, Berlin, and Zug (Switzerland), serving enterprise clients in Healthcare/Pharma/OTC, FMCG, and Automotive across the DACH region through campaigns, medical marketing, e-commerce, and AI-assisted content production.

Ownership category

akta.pro rank

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Marketing Services: Full-service agency providing campaign development, medical marketing, e-commerce, digital marketing, design, video production, and business events. Revenue generated through project-based fees and monthly retainer models for long-term partnership engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

hmf Group is a full-service advertising and digital agency delivering integrated marketing communications for enterprise brands in the DACH region. Core offerings span Medical Marketing (regulated pharma/OTC communications), cross-media Campaign development, E-Commerce strategy and Amazon content, Digital Marketing (SEO/SEA/Social), Design and Packaging, AI-assisted Video Production, Business Events, and a Marketing Partner (DeMaD) service that functions as an external marketing department for SMEs.

Product overview

Hmf Group is a full-service advertising and digital agency headquartered in Mannheim, Germany, with additional offices in Berlin and Zug (Switzerland). The agency operates three integrated units under one roof: the Health Unit (specialized in Pharma/Healthcare/Life Science marketing), the Digital Unit (web and mobile applications, websites, shops, calculators), and the Live Unit (classical campaigns, product packaging, films, POS, and employer branding). The service portfolio spans Medical Marketing, E-Commerce, Cross-media Campaigns, Strategy & Concept, Digital Marketing (SEO/SEA/Social), Design & Development, AI-Content & Video Production, Business Events, and Marketing Partner (full-service external marketing department). The agency also operates subsidiary brands including DeMaD (external marketing department for SMEs), Ramp7 (agency project management software), Employer Branding Team, and Business Events Team. Founded in 2006, the agency employs approximately 20 people across three offices and specializes in OTC/Healthcare, FMCG, and Automotive brands across the DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• DeMaD: Digital Marketing Department - external marketing service for SMEs acting as a complete marketing department
• Ramp7
• Business Events & Corporate Identity
• Employer Branding & Unternehmenskultur

Products and services

• Medical Marketing Healthcare and medical marketing services combining scientific precision with creative brand leadership for pharmaceutical companies, medical device manufacturers and healthcare service providers. Covers HCP and patient communication, compliant with HWG and regulatory requirements.
• E-Commerce Digital sales solutions including holistic E-Commerce strategy, online shop development, Amazon optimization (A+ Content, B+ Content), D2C shop builds, performance marketing and cross-channel content strategies for consumer brands.
• Kampagnen (Campaigns) Cross-media campaign development connecting digital and analog channels including social media, web, mobile, print, instore and out-of-home. Covers media planning, creative direction, content production, targeting and performance measurement.
• Strategie & Konzept (Strategy & Concept) Brand strategy and product positioning services including brand architecture, naming systems, storytelling frameworks and strategic launch/relaunch concepts for B2C, B2B and healthcare markets.
• Digitales Marketing (Digital Marketing) Digital marketing services including SEO, SEA (Google Ads), Social Media marketing (Instagram, LinkedIn, Facebook, TikTok), programmatic display and email marketing with marketing automation for lead nurturing and conversion optimization.
• Design & Development Communication design services covering webdesign/UX/UI, packaging design for regulated markets (OTC/Healthcare), POS and window decoration, corporate design and branded content materials across print and digital channels.
• AI-Content & Video-Produktion Video production and AI-powered content creation combining classical film production (image films, product videos, event films) with AI-generated content (AI video clips, voiceovers, visual creation) for scalable, high-quality marketing content.
• Business Events Business event planning and execution including strategic event concepts, keynote development, cross-media content (films, animation, gamification), hybrid formats, stage design and production for product launches, sales meetings and internal corporate events.
• Marketing Partner Full-service external marketing department for SMEs and mid-market companies, providing strategic brand leadership, marketing planning, content and campaign management, performance marketing, design and ongoing reporting and optimization.
• hmf Consulting Marketing consulting in five areas: Customer Experience, E-Commerce Consulting, Employee Experience & Employer Branding, Corporate Benefits and Digitalization & AI. BAFA-accredited advisory services for SMEs with up to 50% subsidy available.
• DeMaD \u2013 Dein externes Marketing Department Digital marketing service brand positioned as an external marketing department for SMEs, offering strategic marketing delivery with over 20 years of experience, targeting companies in the Rhein-Neckar region for sustainable growth.
• Ramp7 \u2013 Digital Agentur Software Agency management software providing real-time budget control for marketing and IT projects with automatic data integration, centralized project database and real-time tracking. Features supplier control system for maximum efficiency and fact-based decision-making.
• Business Events & Corporate Identity Corporate event planning and storytelling/keynote excellence service for sales meetings, product launches and company presentations with emotional storylines, high-end presentations and cross-media content.
• Employer Branding & Unternehmenskultur Employer branding and corporate culture transformation services including EVP development and employee retention strategies.

Quantifiable outcome

• 22% increase in first patient presentations for Universitätsmedizin Mannheim
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RhapsodycoreStrategic or Co-development PartnerStrategic partnership combining deep DACH market expertise with the resources and capabilities of a Network agency focused on the rest of Europe and USA. Enables seamless campaigns that combine local expertise with international understanding for global brand strategies. Allows execution of internationally consistent campaigns with regional impulses within efficient structures.
• Point BlankminorStrategic or Co-development PartnerPartner for market research, supporting customer experience analysis and strategic consulting engagements.
• DALG (Deutsche Akademie für Löhne & Gehälter)minorStrategic or Co-development PartnerPartner for Corporate Benefits consulting, developing modern benefit structures and optimized salary components for clients.
• DeMaDminorGTM or Marketing PartnerExternal Marketing Department service offered by hmf, bringing over 20 years of strategic marketing experience to SMEs in the Rhein-Neckar region.
• Employer Branding TeamminorGTM or Marketing PartnerPartner for employer branding and corporate culture transformation, developing tailored strategies for employer brand development and employee retention.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Scholz & Friends: Established German creative agency group with deep heritage in DACH brand communication and content production. Overlaps with hmf on integrated campaign development and healthcare/consumer brand work, but operates at greater scale as part of a network.
• Publicis Health Germany: Specialized healthcare arm of the Publicis network operating in Germany, focused on pharma, OTC, and medical device marketing. Directly comparable on healthcare specialization and HWG-compliant production, but with global network scale and significantly larger teams.
• Serviceplan Group: Germany's largest independent agency group, headquartered in Munich, with full-service capabilities across healthcare, FMCG, and automotive. Comparable to hmf on DACH full-service creative scope and pharma/healthcare practice, but operates at materially larger scale with network reach.
• DDB Germany: Network agency with German operations offering full-service creative, digital, and healthcare communication. Overlaps with hmf on enterprise pharma/FMCG accounts but competes with the advantage of global network reach and significantly larger production capacity.
• Jung von Matt: Major German creative agency with strong digital and content production capabilities, similar full-service offering. Competes for the same DACH enterprise client roster including FMCG and regulated industries, though with significantly larger headcount and broader international footprint.

Direct peers

• Territory (Territory Influence): Gütersloh-headquartered content and digital agency with significant healthcare/pharma client work and content production capabilities. Closely comparable to hmf in combining regulated industry expertise with film/content production and DACH enterprise targeting.
• Grabarz & Partner: Hamburg-based independent creative agency with a strong DACH and European brand portfolio, known for integrated campaigns and creative excellence. Comparable in size range and full-service offering, competing for similar DACH enterprise brand briefs.
• Schmittgall HEALTH: Germany-based specialized healthcare/pharma creative agency, offering HCP and DTC campaigns with regulatory compliance expertise. The most direct niche peer to hmf, competing in the same pharma/OTC creative and medical marketing space within the DACH region.
• Kolle Rebbe: Hamburg-based creative and digital agency known for integrated brand work in healthcare, FMCG, and B2B. Highly comparable in size, scope, and DACH-region focus, with similar emphasis on brand strategy, content production, and digital campaign execution.
• WEFRA Life Solutions: Germany-based specialized healthcare and pharma marketing agency, offering HCP communication, OTC marketing, and e-commerce content for pharma clients. Closely comparable to hmf's Health Unit on regulated pharma creative and e-commerce content work in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxdstEUi_PUN-lsAQSGtp5Q
• Facebookfacebook.com/hmf.group
• LinkedInlinkedin.com/company/a
• Instagraminstagram.com/hmf_agentur
• TikToktiktok.com/@hmf_agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hmf Group