Amber Rose
- Company typePrivate
- Founded2004
- HeadquartersHampstead, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Amber Rose firmographics
Firmographics- Name
- Amber Rose
- Legal name
- Amber Rose Florist
- Website
- https://amberroseflowers.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Amber Rose industry classification
Industry- Product category
- Retail Floristry
- NAICS
- Florists (45931)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where Amber Rose is headquartered
LocationHeadquarters
- HQ city
- Hampstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Amber Rose business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Fresh Flower Arrangements: One-time sale of bespoke floral bouquets and arrangements, including hand-tied bouquets, vase arrangements, and tropical arrangements. Prices range from £60 to £495 depending on arrangement size and complexity.
- Plants and Succulents: Sale of indoor plants including orchids, succulents, jade plants, emerald cactus arrangements, and seasonal planters. Plants sold as one-time purchases.
- Delivery Services: Same-day and next-day flower delivery across North London postal areas. Minimum delivery order of £35.00.
- Wedding and Event Services: Bespoke wedding floral design services including bridal bouquets, buttonholes, pew ends, floral arches, and venue decorations. Consultation-based custom design service.
- Memorial and Funeral Tributes: Funeral flowers including wreaths, heart-shaped tributes, lettered wreaths, and tribute posies for memorial services.
- Gift Items and Add-ons: Complementary gift items including helium balloons, Moet & Chandon champagne, teddy bears, and balloon combinations sold alongside flower orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flower arrangements available in Standard, Large, and Deluxe sizes |
| Unit Pricing | Pay-as-you-go | Plants and succulents sold as individual items |
| Unit Pricing | Pay-as-you-go | Memorial tributes available in multiple sizes |
| Unit Pricing | Pay-as-you-go | Gift add-ons and supplementary items |
| Unit Pricing | Pay-as-you-go | Decorative vases sold separately |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Amber Rose product offering
Product offeringCore offering
Amber Rose is a boutique florist that designs, creates, and sells bespoke floral arrangements, potted plants, wedding floristry, memorial tributes, and corporate flower services. The business operates a physical retail store in Hampstead Garden Suburbs, London, alongside an online shop with same-day delivery across North London. Product offerings span hand-tied bouquets, vases, gift add-ons, and seasonal Christmas decorations.
Product overview
Amber Rose is a boutique florist offering a comprehensive floral and plant portfolio. The core offerings include hand-tied flower bouquets in various sizes (standard, large, deluxe) priced from £60 to £495, potted plants including succulents and orchids, and professional services for weddings, corporate events, and memorial tributes. The product range spans named bouquet designs (Amber, Annabelle, Ferrari, Testarossa, Amor, etc.), plants (Emerald, Jade, Phalenopsis Orchid), memorial flowers, complementary gift items (helium balloons, champagne, teddy bears), decorative vases, and seasonal Christmas decorations. Same-day delivery is available across North and North West London. Gift items and vases are add-on products that can be ordered alongside flower arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-tied Bouquets and Floral Arrangements Fresh hand-tied bouquets and floral arrangements for various occasions including roses, seasonal blooms, and exotic flowers. Available in Standard, Large, and Deluxe sizes with prices ranging from £60 to £495. Designed for individual consumers and gift purchasers across North London.
- Indoor and Outdoor Plants Potted plants including succulents, orchids, jade plants, cacti arrangements, and seasonal planters. Plants are delivered in various containers with prices from £50 to £70. Targeted at consumers seeking long-lasting botanical gifts and home decor.
- Wedding Floristry Services Professional wedding floristry including bridal bouquets, buttonholes, pew ends, floral arches, and themed wedding decorations. Includes consultation and portfolio review for couples planning weddings.
- Memorial and Funeral Tributes Funeral flowers including wreaths, heart-shaped arrangements, lettered wreaths, and tribute posies for memorial services. Available in multiple sizes with prices from £50 to £190.
- Corporate Flower Services Business floral solutions for offices, hotels, reception desks, and corporate events. Includes regular office table flowers, hotel arrangements, and employee appreciation gifts for corporate clients.
- Gift Items and Add-ons Complementary gift items including helium balloons for various occasions, Moet & Chandon Champagne (£95), and teddy bears (£11.99). Available only when ordered with flowers.
- Decorative Vases Decorative vases available for flower arrangements including Cookie Jar Vase (£35), Glass Cube Vase (£30), Glass Fish Bowl, and Lily Glass Vase (£30).
- Custom-designed Christmas Decorations Custom Christmas garlands for shop fronts, office decorations, and home holiday installations with professional installation and setup services included.
- Same-Day Delivery Service Same-day flower and plant delivery across North and North West London areas including N, NW, W, HA, EN, WD, WC, EC, E, and SW postcodes. Orders placed before 1pm qualify for same-day delivery with a minimum order of £35.
Quantifiable outcome
- 100% satisfaction guarantee with refund or replacement policy for damaged products
- +1 more outcomes
Companies that use Amber Rose
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Amber Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amber Rose partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Florist WindowminorPowered by Florist Window platform. Florist Window provides the e-commerce platform infrastructure for the online flower shop, enabling listing, search visibility, and marketplace traffic for Amber Rose Flowers.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Amber Rose competitors and assessment
Company assessmentDirect peers
- Interflora: UK's largest networked florist brand, connecting local florists for nationwide flower delivery. Directly competes with Amber Rose on consumer gifting occasions while operating a fundamentally different network-based model.
- Lavender's Blue Floristry: London-based boutique florist focused on weddings and events with bespoke design services. Directly comparable to Amber Rose's wedding and event install business in scale and service mix.
- eFlorist: Online florist network aggregator offering next-day delivery through partner florists. Competes for online orders with a network model, overlapping with Amber Rose's e-commerce channel.
- Moyses Stevens: Historic London luxury florist with a long-standing reputation for high-end arrangements, weddings, and corporate work. Comparable in premium positioning, bespoke service, and event floristry capabilities.
- Bloom & Wild: D2C online florist known for letterbox flowers and strong digital brand. Competes for the same gifting occasions as Amber Rose, but at national scale and with a different logistics and product model.
- Freddie's Flowers: Subscription-based flower delivery brand in the UK. Competes for repeat flower purchases and addresses a recurring-revenue angle that Amber Rose does not currently serve.
- Appleyard London: Premium London-based online florist offering luxury bouquets with same-day and next-day delivery. Closely comparable in positioning, product range, and price points to Amber Rose's contemporary, premium offerings.
- The Real Flower Company: Sustainably sourced, premium British-grown florist with strong e-commerce and event credentials. Comparable as a high-end floral design competitor targeting the same affluent consumer and wedding segments.
Broad incumbents
- Marks & Spencer Flowers: Mass-market UK retailer offering flowers, plants, and gifting as part of a broader merchandise assortment. Overlaps with Amber Rose on gifting bouquets but at lower price points and without bespoke service.
- Waitrose Flowers: Premium UK grocer offering flowers and plants alongside a wide grocery range. Provides a credible gifting alternative in the same affluent catchment where Amber Rose operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Amber Rose social profiles
Digital presenceAmber Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amber Rose leadership team
Management profileNumber of profiles
Amber Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amber Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amber Rose
What does Amber Rose do?
Amber Rose is a boutique florist that designs, creates, and sells bespoke floral arrangements, potted plants, wedding floristry, memorial tributes, and corporate flower services. The business operates a physical retail store in Hampstead Garden Suburbs, London, alongside an online shop with same-day delivery across North London. Product offerings span hand-tied bouquets, vases, gift add-ons, and seasonal Christmas decorations.
Is Amber Rose a public or private company?
Amber Rose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amber Rose founded?
Amber Rose was founded in 2004. It employs 11 to 50 people.
Where is Amber Rose based?
Amber Rose is headquartered in Hampstead, United Kingdom, in the Europe region.
How does Amber Rose make money?
Six revenue lines are on record. Fresh Flower Arrangements are the primary driver. The others are plants and Succulents, delivery Services, wedding and Event Services, memorial and Funeral Tributes and gift Items and Add-ons.
Who are Amber Rose's main competitors?
Direct peers on record are Interflora, Lavender's Blue Floristry, eFlorist, Moyses Stevens, Bloom & Wild, Freddie's Flowers, Appleyard London and The Real Flower Company. Broad incumbents are Marks & Spencer Flowers and Waitrose Flowers.
Does Amber Rose have an API?
No public API is recorded for Amber Rose.
What industry is Amber Rose in?
Amber Rose's product category is Retail Floristry. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931.