Expert Realty

What Expert Realty does

Expert Realty, LLC is a privately held, boutique real estate brokerage founded in 2004 by Tony Shore and headquartered at 7625 Wisconsin Avenue, Suite 200 in Bethesda, Maryland. The firm operates across Maryland and the District of Columbia, serving residential, commercial, industrial, and raw-land buyers and sellers, and also connects clients with cash buyers and renovation/construction resources. The company's stated value proposition rests on the founder's 35+ years of real estate law experience and his practice of personally reviewing every transaction document, with a stated focus on quality over quantity and on avoiding — rather than resolving — transactional pitfalls. Lori Shore (RPA, CRM designations, 30+ years of local experience) leads operations alongside the founder, including the property-management arm.

The business operates as a traditional brokerage augmented by a small property management division added in 2015. Revenue is generated through (1) commissions on closed residential, commercial, and industrial transactions and (2) recurring fees from full-service rental property management covering tenant screening, lease preparation, rent collection, day-to-day management, and maintenance supervision. Pricing is not publicly disclosed and is negotiated transaction by transaction; commission rates follow standard real estate industry conventions. Customers are predominantly SMB residential buyers and sellers in Bethesda, Chevy Chase, and Potomac, supported by named testimonials covering home sale (Kensington), home purchase (Rockville), and combined sales/management (Rockville).

The technology stack is minimal and explicit "Not applicable — Traditional real estate brokerage service rather than technology platform." Distribution is overwhelmingly direct: in-person brokerage services delivered through the principal broker, supplemented by a website with MLS-backed property search, open-home search, email alerts, and a property-organizer login. Marketing centers on neighborhood expertise in three affluent DC-metro submarkets, with referrals and word-of-mouth positioned as the primary trust signal. The firm holds no patents, no certifications of note, and has no institutional ownership, subsidiaries, M&A history, or external funding. Distribution partnerships are limited to standard industry affiliations: MLS data access, National Association of Realtors membership, Greater Capital Area Association of Realtors (with Tony Shore on the Public Policy Committee), and Maryland Realtors.

Name

Expert Realty

Legal name

Expert Realty, LLC

Website

https://expertrealtydc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Expert Realty is a privately held, family-operated boutique real estate brokerage founded in 2004 in Bethesda, Maryland, serving residential, commercial, industrial, and raw-land buyers and sellers across Maryland and the District of Columbia, and operating a small full-service property management division added in 2015.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Real estate brokerage
• Property management
• Residential sales
• Commercial real estate
• Land transactions

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate commission-based revenue from residential, commercial, and industrial property sales and purchases. Transaction fees from facilitating property sales and purchases in Maryland and District of Columbia.
2. Property Management Services: Full-service property management including tenant background checks, lease preparation, rent collection, day-to-day management, and maintenance supervision. Added in 2015.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Expert Realty is a boutique real estate brokerage that helps clients buy, sell, and lease residential, commercial, and industrial properties as well as raw land in Maryland and the District of Columbia. It also operates a full-service property management division that handles rental properties for investors, plus advisory services for renovation, teardown, and infill lot projects. Services are delivered personally by founder/Principal Broker Tony Shore and property manager Lori Shore, supported by a property search website and MLS database access.

Product overview

Expert Realty is a boutique real estate brokerage offering a comprehensive suite of property services. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Core services include residential, commercial, and industrial property sales and purchases, raw land sales, and full-service property management (added in 2015). Additional services encompass renovation project assistance, cash buyer connections for sellers, and infill lot identification for buyers seeking to build. The company focuses on the Maryland and District of Columbia markets, serving buyers, sellers, and property investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Services Sale and purchase of residential properties in Maryland and the District of Columbia, including buyer representation through a buyer-broker relationship and seller services with professional listing, advertising, Comparative Market Analysis, and contract preparation. Intended for individual homebuyers and sellers in Maryland and DC.
• Commercial Property Services Sale and purchase of commercial properties, providing brokerage services for businesses and individuals seeking commercial real estate in Maryland and the District of Columbia.
• Industrial Property Services Sale and purchase of industrial properties, supporting industrial real estate transactions in Maryland and the District of Columbia.
• Raw Land Sales Sale of raw land parcels, including hard-to-get infill lots in desirable locations for residential construction, in Maryland and the District of Columbia.
• Property Management Full-service rental and management of investment properties, including tenant location, background checks, lease preparation, rent collection, day-to-day management, and maintenance supervision. Designed for property investors and landlords in Maryland and DC.
• Renovation and Construction Services Advisory and project assistance for renovation projects such as tear-downs and new residential construction on vacant lots, plus connecting sellers with cash buyers for no-hassle deals and helping buyers source infill lots. Targeted at property owners seeking teardown/rebuild or downsizing options in Maryland and DC.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Multiple Listing Service (MLS)coreTechnology or IntegrationAccess to MLS database for property listings. The terms of use acknowledges MLS database information as exclusive property of the MLS.
• National Association of RealtorsminorOthersMembership in NAR. Tony Shore is a member. Firm displays NAR logo indicating professional affiliation.
• Greater Capital Area Association of RealtorsminorOthersTony Shore serves on the Public Policy Committee. Professional membership providing access to regional real estate network and resources.
• Maryland RealtorsminorOthersProfessional membership in Maryland state real estate association.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Redfin: Technology-first residential brokerage and portal serving DC metro buyers and sellers. Competes on commission economics and digital experience rather than boutique service depth.
• Compass: Tech-enabled national brokerage rapidly expanding in DC metro, including Bethesda. Represents a structurally different but directly competitive threat to traditional boutique brokerages like Expert Realty.
• Long & Foster Real Estate: Largest independently owned brokerage in the Mid-Atlantic, with dense coverage across Maryland and DC. Represents a broader incumbent competitor that overlaps Expert Realty's service area and offerings.
• Weichert Realtors: Large Mid-Atlantic and national residential brokerage with significant presence in Maryland/DC. Competes for the same buyer and seller pool as Expert Realty but at much greater scale.
• Coldwell Banker: Global residential brokerage franchise with significant Maryland/DC agent presence. Competitor for both buyer-side and seller-side mandates across the same submarkets.
• Keller Williams Realty: Large agent-centric franchise brokerage with significant DC-area market centers. Represents a competing go-to-market model (high agent count, profit sharing) overlapping Expert Realty's geography.

Direct peers

• TTR Sotheby's International Realty: DC-area luxury real estate firm affiliated with Sotheby's, serving Bethesda and surrounding affluent submarkets. Directly comparable in targeting high-net-worth residential clients in the same geography.
• Washington Fine Properties: A high-end boutique brokerage focused on luxury properties across the DC metro, including Bethesda, Chevy Chase, and Potomac. Highly comparable to Expert Realty in service model, geographic focus, and boutique positioning.
• McEnearney Associates: Boutique DC-metro brokerage serving DC, Virginia, and Maryland with a strong reputation in higher-end residential. Closely comparable in independent boutique structure and DC-area focus.
• Stuart & Maury: Historic Washington DC boutique real estate firm offering residential sales and property management. Lori Shore is a former agent at Stuart & Maury, and the firm matches Expert Realty's boutique service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Realty