Aton

What Aton does

Aton SB S.p.A. is a privately held Italian benefit corporation founded in 1988, headquartered in Villorba (Treviso), Italy, that develops the integrated .one B2B software platform for sales force automation, route accounting / direct-store delivery, B2B e-commerce, product information management, CRM, retail store management, and RFID traceability. The platform unifies CRM, PIM, B2B e-commerce, retail management, and RFID under a single API-first architecture compliant with JSON:API and OpenAPI standards, and is explicitly UCP-ready for AI-agent interoperability. Aton monetizes through (1) SaaS subscriptions to .one modules and embedded .one AI capabilities (NLP-based ticketing, unstructured-order processing at 15 seconds, predictive forecasting, anomaly detection, GenAI recommendation, and AI-powered Global Store Assistant), (2) implementation and professional services for deployments, (3) managed service-desk contracts with 365/365 multilingual coverage, and (4) partner-based consulting on Cegid Retail Y2 in Southern Europe.

The company serves enterprise and mid-market customers across five vertical segments — Food & Consumer Goods (Caffè Vergnano, Rana, Granarolo, Amadori), Retail GDO/GDS (Despar, Unicomm, Gruppo Poli), Fashion & Luxury (Moncler, Safilo, Poltrona Frau), Energy / LPG (SHV Energy, collecting telemetry from 400,000 smart-meter users via .onMeter), and Industrials — operating primarily in Italy with international extension through subsidiaries and joint ventures. Go-to-market is direct enterprise field sales with dedicated client managers, augmented by joint ventures (Aton GTN, a 385-professional retail-IT hub with GTN; Aton Allspark Ibérica in Barcelona for Cegid support in 14 European languages), acquisitions (Teksmar, Feb 2025), and proprietary subsidiary Blue Mobility for enterprise mobility/logistics. Organizational footprint now spans Villorba HQ, five Italian offices via GTN (Udine, Padova, Venezia, Verona, Milano), Barcelona, and subsidiary locations, with disclosed EMEA and Latin America operating geographies and IS}],BCorp, Great Place to Work, and ISO27001 certifications. Q1 2026 order backlog was reported at +55% YoY, driven by AI-accelerated demand.

Name

Aton

Legal name

Aton SB S.p.A.

Website

https://aton.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Aton is an Italian B2B software vendor providing the integrated .one platform for sales force automation, B2B e-commerce, retail management, RFID traceability, and CRM, serving enterprise and mid-market customers in Food & Consumer Goods, Retail, Fashion, Energy, and Industrials across Italy, EMEA, and Latin America.

Ownership category

akta.pro rank

Product category

Enterprise Retail and Distribution Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Retail management software
• Sales force automation
• B2B e-commerce platform
• RFID traceability solutions
• Field service mobility

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: SaaS-based software platform revenue model providing access to .one platform modules including CRM, PIM, e-commerce B2B, retail management, and RFID solutions on subscription basis.
2. Implementation and Professional Services: Consulting, integration, and implementation services for deploying .one platform and related solutions, including project management, configuration, and go-live support.
3. Service Desk and Support: Ongoing technical support, maintenance, and helpdesk services for retail operations, typically provided as annual contracts with SLA guarantees.
4. Cegid Retail Consulting: Aton Allspark Ibérica provides consulting, integration, and support services for Cegid Retail Y2 platform, representing a partnership-based revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aton develops and sells the .one digital platform — an integrated B2B software suite combining CRM, Product Information Management (PIM), B2B e-commerce, sales force automation, direct store delivery / route accounting, retail management, RFID traceability, and IoT telemetry — for enterprise and mid-market customers in Food & Consumer Goods, Retail, Fashion, Energy, and Industrials sectors. The company also delivers implementation, professional services, and a multilingual Service Desk, and distributes Cegid Retail Y2 as a partner product through its Aton Allspark Ib\u00e9rica joint venture.

Product overview

Aton offers a comprehensive B2B software and services portfolio centered on the .one integrated digital platform, which unifies CRM, PIM, B2B e-commerce, sales force automation, retail management, and supply chain traceability in a single architecture. The .one platform serves as the core product, with specialized modules including .one PIM (product information management), .one SFA (sales force automation), .one VAN (route accounting / direct store delivery), .one B2B Portal (B2B e-commerce), .one CRM, .one Retail (store management), .one RFID (retail and supply chain traceability), Sell Out Service, .one Meter (IoT/telemetry for energy), .one AI (embedded AI capabilities including NLP, predictive analytics, anomaly detection, recommendation engines, and generative AI), and Service Desk (multi-language IT support). Aton extends its portfolio through subsidiaries (Blue Mobility for enterprise mobility and logistics), joint ventures (Aton Allspark Ibérica for Cegid Retail, Aton GTN for retail IT), and the acquired brand Teksmar for retail. The company also distributes Cegid Retail Y2 as a partner product for fashion and luxury verticals.

Differentiator

Problem solved

Functional benefit

Brands

• .one Platform: Integrated digital platform encompassing CRM, PIM, e-commerce B2B, Sales Force Automation, Route Accounting, Retail Management and RFID traceability solutions.
• .onSales
• .onRetail
• .onMeter
• .one RFID
• .FoodHubber
• Advanshelf
• Advancloud
• atonpeople

Products and services

• .one Platform Integrated digital platform unifying CRM, PIM, B2B e-commerce, sales force automation, retail management and RFID traceability under a single API-first architecture with native integrations; serves as the technological backbone for all Aton solutions across CPG, retail, fashion, energy and industrials customers.
• .one PIM (Product Information Management) Centralized product information management module that manages, enriches and distributes product attributes, variants, certifications and logistics constraints across sales channels, making product data machine-readable for AI-ready B2B commerce.
• .one SFA (Sales Force Automation) Sales force automation software for field sales teams covering customer relationships, order capture and sales performance tracking in Food & Consumer Goods, Fashion and Energy sectors.
• .one VAN / Route Accounting (Tentata Vendita / Direct Store Delivery) Mobile-first solution for direct store delivery and route accounting that enables field agents to capture sales, manage inventory, process invoices and generate digital delivery documents (DDT, delivery notes, invoices) directly from mobile devices, including offline operation.
• .one B2B Portal (B2B E-commerce) B2B e-commerce portal enabling business customers to autonomously place orders 24/7 from smartphones and tablets, starting from customized assortments with reserved commercial conditions, and incorporating AI-driven recommendations and personalized product discovery.
• .one CRM Customer relationship management module integrated into the .one platform, managing customer data, interactions, commercial rules, exceptions and priorities, and evolving with UCP to function as a memory of business rules and segmentation for AI-driven purchasing.
• .one Retail Store management platform for large-scale organized distribution (GDO) and specialized distribution (GDS) retailers, providing mobile-first applications for inventory, order management, expiry tracking, goods receiving and retail operations across direct and franchise store networks.
• .one RFID - Retail Traceability RFID-based retail traceability solution for fashion and specialty retail providing item-level visibility, 99% inventory accuracy, anti-theft security gates and real-time stock monitoring across stores and corners.
• .one RFID - Supply Chain Traceability Supply chain traceability solution using RFID technology to track products through distribution networks, supporting authentication, grey market detection and Digital Product Passport (DPP) compliance.
• Sell Out Service Data collection and analytics solution for measuring sell-out performance at retail POS, providing real-time photography of trade marketing activities, stock levels and promotional execution across multi-country markets.
• Cegid Retail (Partner Product / Reseller) Resale, integration and support of Cegid Retail Y2 — a unified commerce platform for fashion and luxury brands covering POS, CRM, omnichannel and inventory management — augmented by Aton's RFID and mobility solutions.
• Service Desk Multi-language IT helpdesk and support service for retail store operations, providing 365/365 coverage, multilingual customer care, strategic consulting and on-site technical support for store infrastructure including hardware, software and connectivity.
• .one AI Embedded AI capabilities across the .one platform including unstructured order processing, AI ticketing, Global Store Assistant, anomaly detection, predictive analytics, recommendation engines and generative AI features.
• .one Meter (onMeter) IoT and telemetry platform for LPG and energy distribution that collects and standardizes consumption data from 400,000 smart meters and depot telemetry units globally in a single web console, enabling order management, supply planning and predictive maintenance.
• Blue Mobility Aton subsidiary specializing in enterprise mobility and logistics automation for sales networks, field technicians and warehouse logistics, primarily serving the Triveneto and Emilia Romagna regions.

Quantifiable outcome

• AI-powered order and goods entry processing reduced to 15 seconds
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• GTNflagshipStrategic or Co-development Partner · 12 November 2025Aton and GTN formed a joint venture dedicated to retail digitalization, creating a new technology hub with 385 professionals. The partnership combines Aton's expertise in retail management, AI, and omnichannel solutions with GTN's 50+ years of experience in POS systems and restaurant technology. GTN operates 5 offices in Italy (Udine, Padova, Venezia, Verona, Milano), employs over 100 collaborators including 60+ specialized technicians, and supports approximately 7,000 active customers.
• AllsparkcoreStrategic or Co-development Partner · 20 April 2021Allspark has been providing Cegid Retail Y2 consulting services since 2008. The joint venture Aton Allspark Ibérica combines Allspark's consulting expertise with Aton's retail management solutions, offering Cegid integration, support, and mobility solutions with a team of 100 professionals providing assistance in 14 languages.
• CegidcoreTechnology or IntegrationCegid is the provider of Retail Y2 platform for fashion and retail operations. Aton Allspark Ibérica specializes in Cegid Retail Y2 consulting, integration, and support services across European markets.
• SOTIcoreTechnology or IntegrationSOTI ONE is the mobile device management platform used by Aton solutions for remote device management, enabling real-time updates, troubleshooting, and support for over 100 mobile devices in sales force automation deployments.
• Bureau VeritasminorOthersBureau Veritas conducted the ISO27001 certification audit for Aton's information security management system.
• TeksmarcoreStrategic or Co-development PartnerTeksmar joined the Aton Group in February 2025, bringing digital transformation solutions for retail operations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• commercetools: Headless commerce platform for B2B and B2C. Competes with Aton's .one B2B Portal in enterprise B2B e-commerce for retail/CPG, with API-first architecture similar to Aton's UCP-ready approach.
• ToolsGroup: Supply chain planning and demand sensing vendor with retail/CPG vertical depth. Competes with Aton's predictive analytics and inventory optimization capabilities within .one AI and .onMeter.
• RELEX Solutions: Retail and supply chain planning vendor with strong European grocery/fashion footprint. Competes in the same retail digitalization category as Aton's .one Retail and .onMeter, particularly on demand forecasting and inventory visibility.
• Blue Yonder: Global supply chain and retail planning platform (formerly JDA Software). Competes with Aton in retail/CPG demand forecasting, replenishment, and inventory optimization - the same predictive analytics and AI capabilities Aton builds into .one AI and .onMeter.
• Manhattan Associates: Supply chain, inventory, and omnichannel commerce platform with strong retail vertical focus. Competes with Aton on retail management, B2B commerce, and supply chain visibility for fashion and specialty retail customers.
• Stibo Systems: Enterprise Product Information Management (PIM) vendor. Direct competitor to Aton's .one PIM module for managing product data across retail and CPG channels, with comparable master data management positioning.
• Cegid: French cloud software vendor specializing in retail, fashion, and ERP solutions. Cegid is both a strategic partner (Aton Allspark Ib\u00e9rica resells Cegid Retail Y2) and a competing platform for retail/CPG digitalization, with overlapping CRM, POS, and omnichannel capabilities.

Broad incumbents

• Salesforce: Global CRM and commerce platform incumbent with Salesforce Commerce Cloud and Industry Clouds for retail/CPG. Overlaps with Aton's CRM and B2B commerce modules but at much larger scale and broader (less vertical-specific) footprint.
• SAP: Enterprise software incumbent offering SAP Commerce, S/4HANA, and industry-specific retail/CPG solutions. Competes broadly across Aton's CRM, PIM, and supply chain capabilities for large enterprise customers.

Emerging players

• Akeneo: Cloud-native PIM platform with strong mid-market positioning in retail and CPG. Competes with .one PIM in product information management but lacks Aton's broader retail management and field sales automation footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aton