Club Atlético Nacional

Name

Club Atlético Nacional

Legal name

Club Atlético Nacional

Website

https://atlnacional.com.co

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Sports merchandise retail
• Matchday ticket sales
• Youth football academy
• Stadium hospitality services

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at Estadio Atanasio Girardot through the Tribuna Verde platform
2. Season Ticket Subscriptions: Season ticket (abonado) packages sold on a semester basis providing fans priority access to home matches
3. Merchandise Sales: Sale of official Atlético Nacional branded merchandise including apparel, accessories, and memorabilia through physical stores and the online Tienda Verde platform
4. Sponsorship: Revenue from technical sponsor (Nike), main sponsor (Betsson), official partners (Postobón, JFK, MG Colombia, Banco Bolivariano, Aress, Mundo Único, Vitrix, Xiaomi, Magia Natural, Snaau), official suppliers (Cedimed, Sony), and official licensees (EA Sports FC, Stanley, Amazon, Banco Finandina, OtoCaps, Chaquiro, Kairos Relojes, Espumas Medellín, Carca Movil, Connor)
5. Licensing: Revenue from licensing the Atlético Nacional brand to third-party manufacturers for official products through the licenciatarios program
6. Football School Fees: Fees collected from youth football academy participants across multiple locations including Medellín, Marymount, Oriente Antioqueño, and Miami (Green Camps)

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Club Atlético Nacional operates a professional football club in Medellín, Colombia, competing in Colombian Categoría Primera A and CONMEBOL competitions. The club sells match tickets and season ticket subscriptions (abonados) via the Tribuna Verde platform, distributes official merchandise through the Tienda Verde retail network and online store, runs a youth football academy (Escuela de Fútbol), offers premium stadium hospitality and fan experience packages, licenses its brand to third-party manufacturers, and secures sponsorship revenue from corporate partners.

Product overview

Club Atlético Nacional operates a diverse portfolio of products and services centered around its professional football operations (men's, women's, and youth teams), fan engagement, and commercial activities. The core offering includes the football school (Escuela de Fútbol) with a dedicated mobile app for enrollment management, the Tribuna Verde digital platform for season ticket subscriptions and match ticketing, and the Hospitalidad Verdolaga premium hospitality service. The club also operates Tienda Verde as both e-commerce and physical retail stores, and runs the Suena Verdolaga music initiative with YT Rocket for fan-artist music collaboration. Additional services include the Licensing Program for official merchandise partnerships, Experiencias Verdolagas exclusive fan packages, and the Grandeza Run Fest sporting event.

Differentiator

Problem solved

Functional benefit

Brands

• Grandeza Run Fest: Annual running event organized by the club featuring 3K, 5K, 11K and 15K distances, celebrating the club's history and achievements.
• Suena Verdolaga
• Escuela de Fútbol Atlético Nacional
• Tienda Verde
• Green Camps
• Experiencias Verdolagas

Products and services

• Abonados Verdolagas
• Tribuna Verde Ticketing
• Tienda Verde
• Hospitalidad Verdolaga
• Escuela de Fútbol Atlético Nacional
• Experiencias Verdolagas
• Licensing Program (Licenciatarios)
• Green Camps
• Grandeza Run Fest
• Suena Verdolaga

Quantifiable outcome

• 17 league championships (most in Colombian football)
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core, strategic and minor.

• NikecoreStrategic or Co-development PartnerTechnical sponsor providing official playing kits, training apparel, and footwear for all club teams including professional men's, women's, and youth squads.
• BetssoncoreStrategic or Co-development PartnerMain commercial sponsor whose branding appears on the club's official kit. Betsson is a major online sports betting and gaming company operating in Colombia.
• PostobóncoreStrategic or Co-development PartnerBeverage company and longtime supporter of Atlético Nacional. Postobón has been a key partner in the club's ownership structure through the Ardila Lülle Organization since 1996.
• JFK Cooperativa FinancierastrategicGTM or Marketing PartnerFinancial cooperative serving as an official partner, participating in events such as the Grandeza Run Fest.
• MG ColombiaminorGTM or Marketing PartnerOfficial partner contributing to club marketing initiatives and fan engagement activities.
• Banco BolivarianominorGTM or Marketing PartnerBanking institution operating as an official partner of Atlético Nacional.
• AressminorGTM or Marketing PartnerPartner company supporting Atlético Nacional's commercial and marketing activities.
• Mundo ÚnicominorGTM or Marketing PartnerOfficial partner producing Atlético Nacional branded merchandise products.
• XiaomistrategicGTM or Marketing PartnerTechnology company serving as strategic ally for the Grandeza Run Fest 2026 event.
• YT RocketstrategicStrategic or Co-development PartnerColombian music production company with Latin American reach, partnering with Atlético Nacional for the 'Suena Verdolaga' fan music initiative. Responsible for artistic development, production, distribution, and musical marketing.
• CedimedstrategicStrategic or Co-development PartnerMedical imaging and healthcare provider serving as official supplier for player medical examinations and health services.
• SonyminorStrategic or Co-development PartnerOfficial supplier of electronics and entertainment products including PlayStation for the club.
• EA Sports FCstrategicOEM/ Whitelabel/ Licensing PartnerElectronic Arts video game franchise featuring Atlético Nacional as a playable team in the EA Sports FC video game series.
• Stanley (Stanley 1913)minorOEM/ Whitelabel/ Licensing PartnerBeverage container manufacturer producing Atlético Nacional branded Stanley insulated products.
• AmazonstrategicOEM/ Whitelabel/ Licensing PartnerE-commerce platform serving as official online marketplace for Atlético Nacional merchandise.
• Banco FinandinaminorGTM or Marketing PartnerBanking institution offering Atlético Nacional branded credit cards through alliance partnerships.
• Expreso BolivarianostrategicGTM or Marketing PartnerOfficial transportation partner for Grandeza Run Fest, providing exclusive bus services for participants from various cities to Medellín.
• Fundación Rosa Mística Niños con CáncerstrategicOthersSocial responsibility project supporting children with cancer through Atlético Nacional's CSR program.
• Fundación Ángel de la GuardastrategicOthersSocial responsibility foundation partnered with the club for community impact initiatives.
• Fundación Saving The AmazonstrategicOthersEnvironmental foundation partnered with Atlético Nacional for Amazon conservation social responsibility projects.
• Fundación Integrar-Copne (Autismo)strategicOthersFoundation focused on autism support partnered with the club for inclusive social responsibility programs.
• Alcaldía de Medellín (Parceros Program)strategicOthersPartnership with Medellín city government through the 'Parceros' program announced October 2025, supporting community development initiatives.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Boca Juniors: Argentina's most successful club and CONMEBOL Libertadores competitor; a larger-scale South American benchmark for revenue mix (matchday, socios memberships, licensing, sponsorships) and brand monetization.
• Flamengo: Brazil's largest fanbase and one of CONMEBOL's biggest commercial operations; a useful scale benchmark for ticketing, sponsorship, and licensing economics in Latin American football.
• Club América: Mexico's most successful and valuable club; comparable multi-revenue model including merchandising, licensing, sponsorships (including betting), and a large youth academy — relevant Latin American peer.
• River Plate: Argentina's other marquee club; comparable CONMEBOL pedigree with multiple Libertadores titles and a similarly large fanbase, serving as a regional benchmark for South American club economics.
• Santos FC: Brazilian club with a strong academy and player-trading history (including Neymar); relevant peer for youth development pipeline and player-sale economics, which mirror Atlético Nacional's historical revenue mix.
• CD Guadalajara (Chivas): Mexican Liga MX club with a comparable brand-driven, locally-rooted business model — strong merchandise, big fanbase, and notable sponsorships — benchmark for Latin American brand-led club economics.

Direct peers

• Independiente Medellín: Local Medellín rival ('El Clásico Paisa'); directly comparable business model with shared stadium ecosystem (Estadio Atanasio Girardot) and overlapping sponsor and merchandise markets in Antioquia.
• Junior FC: Barranquilla-based Colombian Categoría Primera A club; competes with Nacional in the same league and for the same pool of national sponsorships and broadcast rights.
• Millonarios FC: Bogotá-based Colombian Categoría Primera A rival; competes head-to-head in the same domestic league for titles, sponsors, and fan share, with a similarly large fanbase and direct rivalry for Colombia's top club brand.
• América de Cali: Cali-based Colombian league peer; one of the country's most traditional clubs, sharing the same competition calendar, CONMEBOL exposure, and rivalry-driven fan monetization dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nacionaloficial
• YouTubeyoutube.com/user/nacionaloficial
• Facebookfacebook.com/nacionaloficial
• LinkedInlinkedin.com/company/club-atletico-nacional
• Instagraminstagram.com/nacionaloficial
• TikToktiktok.com/@nacionaloficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Atlético Nacional