Yellow Cab Vancouver
Yellow Cab Company Ltd., operating as Yellow Cab Vancouver, is an owner-operated taxi company founded in 1921 with a 408-vehicle fleet of hybrids and wheelchair-accessible vans, serving Vancouver residents, tourists, and airport travelers via 24/7 dispatch, mobile app, and limousine services.
- Company typePrivate
- Founded1921
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Yellow Cab Vancouver does
Yellow Cab Company Ltd., doing business as Yellow Cab Vancouver, is a privately held, owner-operated taxi services company headquartered at 1441 Clark Drive, Vancouver, British Columbia. Founded in 1921, it is the longest continuously operating taxi company in the Lower Mainland of BC and operates the largest taxi fleet in Vancouver at 408 vehicles, including more than 345 hybrid electric units and 63 wheelchair-accessible Toyota Sienna vans. Service runs 24 hours per day, 7 days per week, and is dispatched through a GPS-enabled computerized system that processes 8,000–10,000 calls per day, supplemented by iOS/Android apps, an ICABBI web-booking platform, and direct telephone lines embedded in hotels, restaurants, nightclubs, and retail locations.
Yellow Cab Vancouver firmographics
Firmographics- Name
- Yellow Cab Vancouver
- Legal name
- Yellow Cab Company Ltd.
- Website
- https://yellowcabonline.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yellow Cab Company Ltd., operating as Yellow Cab Vancouver, is an owner-operated taxi company founded in 1921 with a 408-vehicle fleet of hybrids and wheelchair-accessible vans, serving Vancouver residents, tourists, and airport travelers via 24/7 dispatch, mobile app, and limousine services.
- Ownership category
- akta.pro rank
Yellow Cab Vancouver industry classification
Industry- Product category
- Ground Passenger Transportation (Taxi and Limousine Services)
- NAICS
- Taxi and Limousine Service (4853), Taxi and Ridesharing Services (48531), Limousine Service (485320)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Taxi Fleet Owners & Medallion/Permit Operators (TLAFAHAH)
- akta.pro secondary industries
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Dispatch / Call Center Taxi Services (THADAEAB)
Keywords
Where Yellow Cab Vancouver is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Yellow Cab Vancouver business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Metered Taxi Service: Traditional metered taxi fares with regulated rates by City of Vancouver bylaws and Passenger Transportation Board. Flag drop $3.75, $2.18 per kilometer, $38.93 per hour. All rates include Canadian GST.
- Airport Flat Rate Taxi Service: Fixed flat rates from Vancouver International Airport to various destinations including downtown hotels ($42), cruise ship terminal ($16), UBC ($26), and other Metro Vancouver locations.
- Courier and Delivery Service: Immediate pickup and delivery of envelopes, parcels and small packages (under 20 pounds/10 kilograms) with minimum rate of $15.00, metered thereafter.
- Jump Start Roadside Assistance: Jump start service for motorists needing roadside assistance at a flat rate of $20.00, charged whether car starts or not.
- Limousine and Premium Service: Premium transportation services through Limojet Gold including Lincoln Town Cars, Corporate SUVs, Stretch Limousines, and Stretch SUV Limousines for 24 hours a day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Metered Taxi - Flag Drop Rate |
| Unit Pricing | Pay-as-you-go | Airport to Downtown Vancouver Flat Rate |
| Unit Pricing | Pay-as-you-go | Airport to Metro Vancouver Destinations |
| Unit Pricing | Pay-as-you-go | Courier and Delivery Service |
| Unit Pricing | Pay-as-you-go | Jump Start Service |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Yellow Cab Vancouver product offering
Product offeringCore offering
Yellow Cab Vancouver operates a 24/7 taxi service across Vancouver and UBC using a fleet of approximately 408 vehicles, including hybrid sedans, minivans, and wheelchair-accessible vans. In addition to metered local taxi service and flat-rate airport transfers, the company offers courier and parcel delivery for items under 20 lbs, jump start roadside assistance, advance (predated) taxi orders, and premium Limo Jet Gold limousine services.
Product overview
Yellow Cab Vancouver operates as a single unified taxi service offering multiple transportation solutions centered around its core taxi fleet. The company provides traditional 24/7 taxi services alongside specialized offerings including the Yellow Cab Mobile App for digital booking, Predated Taxi Orders for advance scheduling, Wheelchair Accessible Taxi Service for mobility-impaired customers, and Limo Jet Gold Limousine Service for premium transportation. Additional services include Pickup and Delivery Courier Service and Jump Start roadside assistance. The fleet consists of sedans and minivans with the majority being hybrid electric vehicles, supported by a computerized GPS-based dispatch system handling 8,000-10,000 calls daily.
Differentiator
Problem solved
Functional benefit
Brands
- Limo Jet Gold Limousine Service: Premium limousine service offering Lincoln Town Cars, Corporate SUV, Stretch Limousines, and Stretch SUV Limousine for airport transfers, weddings, city tours, and special occasions.
Products and services
- Yellow Cab Taxi Service 24/7 metered taxi transportation for individuals across Vancouver and UBC using a fleet of approximately 408 sedans, minivans, and hybrid electric vehicles. Customers book via phone dispatch, mobile app, or website.
- Yellow Cab Mobile App (Vancouver Taxi) Native iOS and Android application for self-serve taxi booking with map-based ride requests, real-time car availability, and ride management. Available on Apple App Store (App ID 1490922720) and Google Play.
- Predated (Advance) Taxi Orders Advance-scheduled taxi booking service for customers who want to reserve a ride hours or days ahead of time, accessible by phone dispatch, website, or mobile app.
- Pickup and Delivery Courier Service Immediate pickup and delivery of envelopes, parcels, and small packages under 20 lbs/10 kg, with a $15.00 minimum rate and meter-based charges thereafter. Targeted at individuals and businesses needing same-day local delivery.
- Jump Start Roadside Assistance Flat-rate ($20.00) roadside battery jump start service for motorists, charged regardless of whether the vehicle successfully starts.
- Wheelchair Accessible Taxi Service Door-to-door accessible taxi service using 37-63 Toyota Sienna wheelchair vans with rear entry, lowered floors, and accommodation for mobility aids. Targeted at seniors and people with disabilities for medical, rehabilitation, employment, and social trips.
- Limo Jet Gold Limousine Service Premium black-car and stretch limousine service offering Lincoln Town Cars, Corporate SUVs, Stretch Limousines, and Stretch SUV Limousines 24/7 for airport transfers, weddings, graduations, city tours, Whistler trips, and special events.
- Airport Flat-Rate Taxi Service Fixed flat-rate taxi service between Vancouver International Airport (YVR) and Metro Vancouver destinations including downtown hotels, Canada Place Cruise Ship Terminal, UBC, Richmond, Whistler, Seattle, and Tsawwassen Ferry. Regulated by the Passenger Transportation Board.
Quantifiable outcome
- Computerized dispatch handles 8,000-10,000 calls per day
- +3 more outcomes
Companies that use Yellow Cab Vancouver
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Yellow Cab Vancouver technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Yellow Cab Vancouver partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Limojet Gold Limousine ServicecoreYellow Cab Vancouver welcomed Limojet Gold Limousine Service to their family in March 2018, adding premium transportation options including Lincoln Town Cars, Corporate SUVs, Stretch Limousines, and Stretch SUV Limousines. This partnership enables Yellow Cab to offer Taxi, Black Car Service, and Stretch Limousine from one place, 24 hours a day for services including downtown hotels, airport, Whistler, weddings, graduations, and city tours.
- ICABBI (Web Booking Platform)coreOnline booking platform provider for vancouveryellowcab.webbooker.icabbi.com enabling real-time taxi booking and reservation management.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Yellow Cab Vancouver competitors and assessment
Company assessmentBroad incumbents
- Uber: Global rideshare and mobility platform operating in Metro Vancouver. Directly competes for the same passengers and airport/urban trip demand that Yellow Cab serves, but with app-based dynamic pricing rather than regulated metered fares.
- Lyft: North American rideshare platform operating in Vancouver. Competes head-to-head for Yellow Cab's street-hail and dispatch customers with a consumer app, driver incentives, and shared-ride options.
Regional players
- Co-op Cabs: Toronto cooperative taxi company with a similar owner-operator governance structure, dispatch model, and service diversification. Comparable in operating philosophy to Yellow Cab Vancouver but serving the GTA rather than BC.
- Beck Taxi: Toronto's largest taxi company, also operating as a cooperative of owner-operators with a large fleet, GPS dispatch, and wheelchair-accessible vehicles. Highly comparable operating model to Yellow Cab but in a different Canadian market.
- Associated Cab: Calgary's largest taxi company operating a dispatch-based fleet across the Calgary metro area. Comparable as a Western Canadian taxi incumbent with corporate accounts and airport service at YYC.
- Diamond Taxi: Montreal-based taxi operator with a large fleet and corporate account programs. Comparable as a Canadian metropolitan taxi incumbent facing the same rideshare disruption in a different regulatory environment.
Others
- Talixo: Global ground-transport booking platform aggregating taxis, black cars, and shuttles. Adjacent to Yellow Cab as a technology-enabled distribution channel for licensed taxi and chauffeur supply.
Emerging players
- Comfort Limo: Premium chauffeur and black-car service operating in major Canadian cities. Comparable to Yellow Cab's Limo Jet Gold segment for corporate and airport premium transfers, though not a direct taxi competitor.
Direct peers
- Black Top & Checker Cabs: Vancouver-based taxi operator serving the same Metro Vancouver market with similar dispatched taxi, airport, and accessibility services. One of the 16 companies licensed at YVR and a direct local competitor to Yellow Cab.
- MacLure's Cabs: Long-established Vancouver taxi company operating in the same Lower Mainland geography. Competes directly for the same residential, corporate, and dispatch customers with overlapping fleet and airport license offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Yellow Cab Vancouver social profiles
Digital presenceYellow Cab Vancouver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Cab Vancouver leadership team
Management profileNumber of profiles
Profiles1 record
Yellow Cab Vancouver subsidiaries and ownership
Company hierarchySubsidiaries6 records
Yellow Cab Vancouver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Cab Vancouver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Cab Vancouver
What does Yellow Cab Vancouver do?
Yellow Cab Vancouver operates a 24/7 taxi service across Vancouver and UBC using a fleet of approximately 408 vehicles, including hybrid sedans, minivans, and wheelchair-accessible vans. In addition to metered local taxi service and flat-rate airport transfers, the company offers courier and parcel delivery for items under 20 lbs, jump start roadside assistance, advance (predated) taxi orders, and premium Limo Jet Gold limousine services.
Is Yellow Cab Vancouver a public or private company?
Yellow Cab Vancouver is a private company. It is classified as management employee owned and is currently operating.
When was Yellow Cab Vancouver founded?
Yellow Cab Vancouver was founded in 1921. It employs 101 to 250 people.
Where is Yellow Cab Vancouver based?
Yellow Cab Vancouver is headquartered in Vancouver, Canada, in the North America region.
How does Yellow Cab Vancouver make money?
Five revenue lines are on record. Metered Taxi Service is the primary driver. The others are airport Flat Rate Taxi Service, courier and Delivery Service, jump Start Roadside Assistance and limousine and Premium Service.
Who are Yellow Cab Vancouver's main competitors?
Broad incumbents on record are Uber and Lyft. Regional players are Co-op Cabs, Beck Taxi, Associated Cab and Diamond Taxi. Talixo is listed as an others. Comfort Limo is listed as an emerging player. Direct peers are Black Top & Checker Cabs and MacLure's Cabs.
Does Yellow Cab Vancouver have an API?
No public API is recorded for Yellow Cab Vancouver.
What industry is Yellow Cab Vancouver in?
Yellow Cab Vancouver's product category is Ground Passenger Transportation (Taxi and Limousine Services). Its primary akta.pro industry code is TLAFAHAH, Taxi Fleet Owners & Medallion/Permit Operators, with a secondary code of TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis). Its NAICS code is 4853 and its SIC code is 4100.