What Gevier does

Gevier B.V. is a Dutch B2B wholesale company specializing in bathroom furniture, sanitary products, and zinc rainwater drainage systems, serving professional installation companies registered with the Dutch Chamber of Commerce (KvK). Founded approximately in 1978 and headquartered statutorily in Doetinchem, the company operates five additional sales and service offices across the Netherlands (Breda/Tilburg, Bunnik, Drachten, Sittard/Geleen, and Goes) and employs 51–100 people. Gevier positions itself as a sanitation specialist with 75+ years of operating history, acting as the link between project developers, contractors, installers, and end users in residential and utility construction.

The company's core offering is a transaction-based wholesale assortment spanning more than 70 premium brands — including Geberit, Grohe, Hansgrohe, Villeroy & Boch, RHEINZINK, Henco, WISA, ACO, Easy Drain, Duravit, LAUFEN, Delabie, and Novellini — across categories such as ceramics, taps, showers, bathroom furniture, drainage, pumps, ventilation, heating, and zinc rainwater systems. Gevier complements the physical catalog with three digital products: a custom Zinktool configurator for made-to-order zinc fabrication with next-day delivery, Webselectie for one-click article import into six installer-side ERP packages (Syntess Prisma/Atrium, Acto, Handsoft, ENK, AGP Instalware), and electronic ICM ordering for direct ERP-to-ERP transaction processing.

Revenue mechanics are entirely transaction-based wholesale: customers apply for an account (restricted to KvK-registered installers), receive a debtor number with personalized net and gross pricing, and order through a 24/7 online portal, sales representatives, or service desks. Logistics includes standard site delivery (with up to six-month advance scheduling), night delivery, service desk pickup, and partner pickup points, with next-day fulfillment for orders placed before 18:00. Gevier is a 'zelfstandige onderneming' (independent entity) within the Rensa Family, a diversified technical wholesale group also active in Germany and Romania that provides shared logistics, financial stability, and investment capacity. Pricing is not publicly disclosed and is delivered per account after approval.

Name

Gevier

Legal name

Gévier B.V.

Website

https://gevier.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Gevier is a Dutch B2B wholesaler of bathrooms, sanitary products, and zinc rainwater drainage systems, serving KvK-registered professional installers across the Netherlands as an independent entity within the Rensa Family, with 70+ premium brands and next-day delivery.

Ownership category

akta.pro rank

Product category

Plumbing & Sanitary Wholesale Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Bathroom fixtures wholesale
• Sanitary supply distribution
• Zinc rainwater systems
• Plumbing wholesale distributor
• Construction installation supplies

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale distribution of bathroom, sanitation, and zinc products: Gevier operates as a wholesale distributor selling bathroom fixtures, sanitation products, and zinc materials to professional installers. The revenue model is transaction-based, where customers place orders for products from an extensive assortment of branded merchandise. Payment terms are typically net 30 days after delivery, with options for SEPA direct debit. The company offers various delivery options including standard delivery, pickup at service desks, and night delivery.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Gevier is a Dutch B2B wholesaler that distributes bathroom furniture, sanitary ware, drainage materials, piping systems, and zinc rainwater products to professional installers registered in the Dutch Chamber of Commerce. The company sells an extensive assortment of more than 70 branded manufacturers including Geberit, Grohe, Hansgrohe, Villeroy & Boch, and RHEINZINK, supported by next-day delivery, night delivery, project-based delivery, service desk pickup, and digital tools such as a custom zinc configuration tool and ERP-integrated Webselectie ordering.

Product overview

Gevier is a Dutch wholesale company specializing in bathrooms, sanitary products, and zinc for professional installers in residential and utility construction. The company operates as a B2B platform offering physical products through multiple brand portfolios (Geberit, Grohe, Hansgrohe, Villeroy & Boch, etc.) and digital tools (Zinktool for custom zinc orders, Webselectie for ERP integration, electronic ICM ordering). Product categories span bathroom furniture, ceramics, taps, drainage, showers, ventilation, heating, pumps, and zinc rainwater systems. Services include logistics/delivery, prefabricated solutions, and showroom services. Gevier is part of the Rensa Family and serves only registered installation companies in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanitary and Bathroom Products Full range of sanitary products including bathroom furniture, ceramics, toilets, flushing systems, bathtubs, showers, taps, drainage, and accessories from more than 70 premium brands, sold wholesale to professional installers in the Netherlands.
• Zinc and Rainwater Systems RHEINZINK titanium zinc products including custom fabrication and standard rainwater systems (gutters, downspouts) available in blue-grey, graphite-grey, GRANUM basalt, GRANUM granite, and mill finish, distributed to professional installers.
• Custom Zinc Tool (Zinktool) Web-based configuration tool that lets professional installers design and order custom zinc products (gutters, flashings, roof/wall cladding) to exact specifications, with next-day delivery for orders placed before 14:00.
• Webselectie Integration feature that allows professional installers to import articles from their Gevier favorites lists directly into compatible ERP software packages (Syntess Prisma, Syntess Atrium, Acto, Handsoft, ENK, AGP Instalware) with one click, streamlining procurement workflows.
• Prefabricated Sanitary and Zinc Prefabricated sanitary and zinc solutions enabling efficient installation in construction projects, sold to construction firms and installers undertaking residential or utility builds.
• Logistics Services Delivery services including standard delivery, pickup at service counters, night delivery, and project-based delivery with per-unit/packaging labeling (construction numbers) for construction sites, with scheduled delivery dates up to 6 months in advance.
• Service Counters Service counters at locations across the Netherlands with stocked sanitary parts for self-pickup (including 24/7 self-service vending) and custom zinc collection, providing nearby proximity to installer customers.
• Geesa Suite Bathroom Accessories Collection New bathroom accessories collection featuring 36 accessories with slim 6mm wall plates, high-quality chrome finish, and 15-year warranty, distributed to professional installers; designed for easy installation with mounting holes compatible with Geesa Hotel and Luna collections.
• hansgrohe Activera Shower Hansgrohe Activera shower with modern design, multiple spray types, EcoSmart technology delivering up to 60% water savings, and FlexPower elastic jet nozzles for automatic adaptation to water flow, distributed to professional installers.
• hansgrohe Ecostat Fine Thermostat Hansgrohe Ecostat Fine thermostat with slim modern design, stable temperature control even during pressure fluctuations, SafetyStop at approximately 40°C for burn prevention, and intuitive operation, distributed to professional installers.
• Henco Pro-Flow Manifold Henco Pro-Flow Manifold, a plastic manifold with integrated ball valves for sanitary and drinking water installations, offering modular 2-12 group configuration, tool-free click-bracket mounting, 100% corrosion-free construction, and up to 66% fewer connections than traditional installations, distributed to professional installers.
• ACO ShowerDrain S ACO ShowerDrain S shower channel with slim 65mm profile, PVD coloring technology providing durable finishes (brushed stainless steel, Gold, Bronze, Graphite, Black), suitable for tiles up to 24mm, with adjustable height and two-phase installation, distributed to professional installers.
• Geberit Duofix System Profile Set Geberit Duofix system profile set combining the Duofix concealed cistern with a complete profile set in one box, including 4 mounting corners, wall anchors, sound insulation set, and fasteners, enabling complete toilet installation in 4 simple steps, distributed to professional installers.
• WISA x IPEE Toilet Pack WISA x IPEE toilet pack featuring innovative IPEEE Spectre sensor technology that automatically flushes after each use, prevents overflow during blockages, and only flushes when needed to save water, distributed to professional installers with a 3-step installation process.
• Wilo-DrainLift Pump Series Wilo-DrainLift pump series including MINI3, MINI5, SANI, and SANI CUT variants for sewage water collection and transport; XS variants are compact for small projects, WC variants for toilet connections, and SANI CUT includes an integrated cutting device for blockage risk situations, distributed to professional installers.

Quantifiable outcome

• Orders placed before 18:00 are delivered the next working day
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Rensa FamilycoreStrategic or Co-development PartnerGevier is a subsidiary of the Rensa Family, a group of specialized technical wholesale companies supplying installation materials to professional buyers. The Rensa Family is active in the Netherlands, Germany, and Romania. This relationship provides Gevier access to a strong logistics organization, financial stability, investment willingness, and innovation capabilities while maintaining Gevier's independence as a specialist in sanitation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Plieger: Plieger is a Dutch wholesaler of sanitary, plumbing, and heating products serving installers and consumers — a direct competitor in the Dutch trade channel with overlapping brand portfolio and next-day delivery proposition.
• Wasco: Wasco is the leading Dutch HVAC and sanitary technical wholesaler, serving professional installers with a comparable breadth of branded assortment, regional service desks, and next-day delivery model — making it the closest direct peer to Gevier in the Dutch trade channel.

Broad incumbents

• Reece Group: Reece is the dominant Australia/New Zealand plumbing and bathroom specialist distributor serving trade customers with a similar branch network and brand portfolio approach to Gevier — analogous business model and customer segment at a larger scale.
• CWS-boco: CWS is a major European provider of sanitary and hygiene solutions, offering both wholesale distribution and managed service models to commercial and institutional customers — overlapping with Gevier's institutional/utiliteit customer base, though at larger scale and broader geographic footprint.
• Ferguson Enterprises (Wolseley): Ferguson is the largest North American plumbing/HVAC distributor with UK presence; it serves professional contractors with similar assortment breadth, branch density, and digital tools (punchout/ERP integration) — making it a benchmark for the wholesale-distributor business model Gevier operates.
• Saint-Gobain Distribution Netherlands: Saint-Gobain's distribution arm serves Dutch construction professionals with plumbing, heating, and sanitary products through a multi-brand branch network — comparable to Gevier in B2B installer service model, though backed by a much larger global parent and a broader portfolio across building materials.

Regional players

• Coolrec / Unica Group: Unica is a Dutch technical services and installation group that combines HVAC, sanitary, and electrical installation with procurement — comparable to Gevier on the installer/installer-adjacent side of the Dutch construction value chain.

Others

• Rensa Family sister companies (e.g., HPS, A.H. Verwarming): Other specialized technical wholesalers within the Rensa Family conglomerate share logistics infrastructure, supplier relationships, and back-office functions with Gevier — comparable in operating model though typically focused on adjacent categories like HVAC and steel rather than sanitary.
• Geberit Sales Netherlands: Geberit is a key Gevier supplier but also operates direct sales to installers in the Netherlands for its concealed cisterns and Duofix systems — a supplier-cum-competitor that could bypass wholesalers like Gevier for premium product lines.

Emerging players

• Burnside (Sanitair.nl / Sawiday): Burnside operates e-commerce platforms like Sawiday focused on the sanitary and bathroom segment in the Benelux — competing with Gevier on the digital channel for installer and end-customer demand, though with a stronger consumer-facing orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gevier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gevier