Red Horse Strategies

What Red Horse Strategies does

Red Horse Strategies is a private, full-service political consulting and communications firm founded in 2010 and headquartered in Brooklyn, NY, with a second office in Washington, DC. The firm delivers integrated campaign services spanning campaign oversight, issue advocacy, television and radio production, direct mail, field operations (including multi-tiered GOTV programs), and digital campaigns. It serves progressive candidates, organized labor, and advocacy organizations, with a particular emphasis on candidates from emerging communities — a positioning that has produced a track record of electing "firsts," including the first Ecuadorian-American elected official in the U.S., the first openly LGBTQ elected official from the Bronx, and the first Chinese member of Congress east of the Mississippi.

The firm is founder/partner-owned, with three founding partners (Marc Lapidus, Nathan Smith, Doug Forand) and additional partners including Matthew Rey, Katie Moore, and senior leaders Aaron Hecht (President, Campaigns Division) and Chris Fleming (President, Washington DC). Its 11-50 person team is composed of campaign operatives, communications experts, grassroots organizers, creative media designers, and digital strategists, several of whom have prior leadership tenures at organizations including the DCCC, NAACP, AFSCME, SEIU, and the NYS Democratic Senate Campaign Committee.

The revenue model is professional services: project-based consulting fees for campaign management, communications, public relations, and political advisory engagements with candidates, unions, and advocacy organizations. Pricing is not publicly disclosed and is quote-based per engagement. The firm grows primarily through political network referrals and a demonstrated track record, winning engagements such as the Eric Adams NYC mayoral campaign and staffing roles on the Kamala Harris 2024 presidential campaign. The firm has been recognized with over a dozen national awards spanning direct mail, field, media, and GOTV, including AAPC's 2022 Campaign Manager of the Year Award and repeated placement on City & State's Political PR Power 50 list.

Name

Red Horse Strategies

Legal name

Red Horse Strategies

Website

https://redhorsestrategies.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Horse Strategies is a full-service progressive political consulting and communications firm serving candidates, organized labor, and advocacy organizations through campaign management, direct mail, field operations, media production, and digital strategy from offices in Brooklyn and Washington, DC.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Political Consulting Services: Professional consulting fees for campaign management, communications, public relations, and political advisory services for candidates, unions, and advocacy organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Red Horse Strategies is a full-service political consulting and communications firm that plans and executes political campaigns from inception to Election Day. It delivers integrated campaign oversight, issue advocacy, television and radio production, direct mail, field operations and GOTV programs, and digital campaigns for progressive candidates, advocacy organizations, and organized labor.

Product overview

Red Horse Strategies is a full-service political consulting and communications firm offering a unified suite of campaign services rather than distinct software products. The company provides integrated campaign services spanning Campaign Oversight, Issue Advocacy, Television and Radio Production, Direct Mail, Field Operations, and Digital Campaigns. These services are delivered through an experienced team of campaign operatives, communications experts, grassroots organizers, creative media designers, and digital strategists working together to execute comprehensive political campaigns from planning through Election Day.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Oversight Services
• Issue Advocacy Services
• Television and Radio Production
• Direct Mail Services
• Field Operations
• Digital Campaigns

Quantifiable outcome

• Over a dozen national awards in direct mail, field, media, and GOTV

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• 270 Strategies: Progressive political consulting firm specializing in organizing, campaign management, and digital strategy for Democratic campaigns and progressive organizations. Directly comparable offering and client base.
• BerlinRosen: Major full-service progressive public relations and political consulting firm. Directly comparable as a similarly positioned Democratic-aligned consultancy offering campaign, communications, and advocacy services to candidates, unions, and advocacy organizations.
• The Strategy Group: Political consulting firm providing campaign management, media production, and direct mail to Democratic and progressive clients. Comparable integrated services and ideological positioning.
• Bully Pulpit Interactive (BPI): Progressive digital-first political strategy and creative agency. Comparable as a Democratic-aligned consultancy offering campaign, advocacy, and digital persuasion services to candidates and causes.
• GMMB: Full-service political media and consulting firm working with Democratic campaigns, ballot initiatives, and advocacy groups. Comparable in delivering integrated campaign, TV/media, and digital services to progressive causes.
• Hilltop Public Solutions: Democratic political consulting and public affairs firm serving candidates, labor, and advocacy organizations. Comparable full-service campaign and communications offering for progressive clients.
• SKDKnickerbocker (SKDK): Top-tier Democratic political consulting and public affairs firm with deep ties to progressive candidates, labor, and corporate clients. Closely comparable service mix spanning campaign management, advertising, and strategic communications.

Others

• Anedot: Online fundraising platform for Republican and Democratic campaigns, parties, and nonprofits. Adjacent — not a direct competitor but a key vendor in the political fundraising ecosystem Red Horse's clients operate in.

Emerging players

• Rising Tide Interactive: Progressive digital fundraising and online advertising firm. Partial overlap as a digital-only niche player serving many of the same progressive candidates, unions, and advocacy organizations.
• Mouth Communications: Progressive strategic communications and public relations firm. Partial overlap as a smaller Democratic-aligned consultancy serving advocacy, labor, and nonprofit clients with comparable messaging services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/redhorsestrat
• Facebookfacebook.com/redhorsestrategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Horse Strategies