Experia
Experia Healthcare Systems is a Jordan-based healthcare solutions provider delivering turnkey medical equipment distribution, facility design and construction, and post-opening operations for hospitals and government health ministries across the Middle East.
- Company typePrivate
- Founded2022
- HeadquartersAmman, Jordan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Experia does
Experia Healthcare Systems is a Jordan-based healthcare solutions provider founded in 2010 (originally as Faisaliah Healthcare Systems, a subsidiary of Al-Faisaliah Group) and rebranded to Experia in 2022 following Al-Mihad Group's 2018 acquisition. The company delivers A-to-Z turnkey healthcare solutions across the Middle East — feasibility studies, financing consultation, facility design, construction management, medical equipment supply, installation, training, and post-opening operational support — serving hospitals, healthcare centers, clinics, radiology centers, and government health ministries in Jordan, Saudi Arabia, UAE, Iraq, Egypt, and Kuwait. Notable executed installations include the King Hussein Cancer Center, King Abdullah University Hospital radiotherapy center, Abdali Medical Center, Al-Khalidi Medical Center, Kindi Hospital, Istishari Hospital, and field hospitals for the Jordanian Ministry of Health, with individual project values ranging from approximately $4 million to $20 million USD.
The company's technical portfolio spans critical care equipment (patient monitors, ventilators), imaging (CT, MRI, ultrasound, cathlab), radiation therapy and oncology (linear accelerators, PET-CT, brachytherapy), medical furniture, dental solutions, operating room integrated systems, infection protection/sterilization technologies, laboratory departments, smart healthcare automation (automated pharmacy, dispensing cabinets, pneumatic tubing), and an emerging radiopharmaceutical production line developed in partnership with the Jordan Atomic Energy Commission using the Jordan Research and Training Reactor. Experia operates as an authorized distributor and integrator for tier-one international manufacturers — Philips, Elekta, Siemens Healthineers, Linet, Gaumard Scientific, Simulead, and Randox — and has internalized additional capabilities via subsidiaries Fourmed Co, Al-Amal International, Certacure (healthcare IT), and the acquired Siemens Lab business.
The revenue model is B2B and primarily project-based, combining hardware/equipment sales, Lump Sum Turnkey (LSTK) construction contracts, and recurring post-opening operations, maintenance, and training services. Go-to-market is consultative enterprise field sales targeting government and private healthcare buyers, supported by participation in regional medical conferences (Arab Health Dubai, Jordan Surgical Society, nuclear medicine forums), hands-on clinical workshops, and a multi-channel social media presence. In September 2025, Experia signed a collaboration agreement with the International Finance Corporation (IFC) to co-finance a feasibility study for what is positioned as the Middle East's first private radiopharmaceutical manufacturing facility, with potential investment of up to $100 million USD.
Experia firmographics
Firmographics- Name
- Experia
- Legal name
- Experia Healthcare Systems
- Website
- https://experia.jo
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Experia Healthcare Systems is a Jordan-based healthcare solutions provider delivering turnkey medical equipment distribution, facility design and construction, and post-opening operations for hospitals and government health ministries across the Middle East.
- Ownership category
- akta.pro rank
Experia industry classification
Industry- Product category
- Healthcare Equipment Distribution and Turnkey Medical Solutions
- NAICS
- Professional, Scientific, and Technical Services (54)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance) (HDAEAEAH)
Keywords
Where Experia is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices6 records
Markets served
Experia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medical Equipment Sales & Distribution: Sale and distribution of medical equipment including critical care devices, imaging systems, radiation therapy equipment, simulation technologies, laboratory equipment, dental equipment, and medical furniture from international manufacturer partners.
- Turnkey Healthcare Solutions: Comprehensive A-Z services through greenfield solutions including design, build, furnish, and equip medical facilities from concept to fully operational healthcare centers. Revenue generated through project-based contracts.
- Post-Opening Operations & Maintenance: Ongoing maintenance, renovation, redevelopment services, IT solutions, and training services provided to healthcare facilities after project completion.
- Consulting & Feasibility Studies: Feasibility studies and financing consultation services to help clients secure funding and plan healthcare projects.
- Radiopharmaceutical Products: Production, marketing, and sale of medical and non-medical radioactive isotopes including Technetium-99m, Iodine-131, Terbium-161, and Lutetium-177 for diagnostic and therapeutic applications.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Experia product offering
Product offeringCore offering
Experia Healthcare Systems is a comprehensive healthcare solutions provider offering A-Z services through greenfield solutions to hospitals, healthcare centers, clinics, and government health institutions across the Middle East. The company distributes and integrates medical equipment from global manufacturers (Philips, Elekta, Siemens Healthineers, Linet, Gaumard Scientific, Simulead, Randox) and delivers turnkey projects covering feasibility studies, design, construction, equipment supply, installation, and post-opening operations and maintenance. Specialized offerings include Critical Care, Imaging, Radiation Therapy, Medical Furniture, Dental Solutions, Operating Room Integrated Solutions, Infection Protection Technologies (CSSD), Laboratory Departments, Smart Healthcare automation, Simulation Technologies, and Radiopharmaceuticals & Nuclear Medicine produced in collaboration with the Jordan Atomic Energy Commission.
Product overview
Experia is a comprehensive healthcare solutions provider offering A-Z services through greenfield solutions. The portfolio includes Critical Care Solutions (patient monitors, ventilators, emergency care), Simulation Technologies (healthcare education), Imaging Solutions (CT, MRI, Ultrasound, Cathlab), Oncology/Radiation Therapy (linear accelerators, PET-CT, proton therapy), Medical Furniture, Dental Solutions, Operating Room Integrated Solutions (ORIS), Infection Protection Technologies (CSSD), Laboratory Departments, Smart Solutions (automated pharmacy, dispensing cabinets), and Disruptive Technologies. The company also provides Radiopharmaceuticals & Nuclear Medicine services. Supporting services include Design & Construction, Feasibility & Consultation, and Post-Opening Operations Solutions. Experia Care is a mobile application for medical device case tracking. The company operates as both a distributor of global medical equipment brands (Philips, Elekta, Siemens, etc.) and a turnkey healthcare facility solutions provider.
Differentiator
Problem solved
Functional benefit
Brands
- Experia Care: Innovative application enabling easy registration and tracking of medical device cases with direct communication with engineers and instant notifications for swift response.
Products and services
- Experia Care Mobile Application Mobile application enabling users to easily register and track medical device cases, ensuring direct communication with engineers and instant notifications for swift response to maintain healthcare continuity standards. Target users: healthcare facility staff and service engineers.
- Critical Care Solutions Comprehensive solutions for ICU, Emergency Rooms, labor and delivery units, and ambulances including patient monitors, clinical informatics, emergency care equipment, fetal heart monitors, ventilators, and cardiac rehabilitation solutions for hospitals and healthcare providers.
- Simulation Technologies Turnkey technologies for healthcare education simulation, including adult, neonate, pediatrics, and midwifery simulation infrastructure, design, equipment, and operations, delivered in partnership with Gaumard Scientific and Simulead.
- Imaging Solutions Advanced medical imaging solutions covering CT, Cathlab, MRI, Ultrasound, DXR, and Women's Health Products delivered in patient-centered environments for hospitals and diagnostic centers.
- Oncology / Radiation Therapy Solutions Turnkey and comprehensive oncology solutions including PET-CT, Gamma Camera, CT-Simulator, MR-Simulator, Linear Accelerators, Dosimetry, Proton Therapy, Cyclotron, Hotcells, and radiation therapy consultations for cancer treatment facilities.
- Medical Furniture High-quality medical furniture including Med-Surg Hospital Beds, Critical Care Beds, Stretchers, Chairs, Obstetrics/Gynecology/Childcare furniture, Examination Couches, and Medical Centers Furniture supplied via the Linet partnership.
- Operating Room Integrated Solutions (ORIS) Comprehensive services and equipment for operating rooms including surgical instruments, surgical towers, surgical lights, modular wall systems, integration systems, surgical tables, pendants, and medical furniture.
- Infection Protection Technologies (IPT) / CSSD State-of-the-art technologies for disinfection and sterilization, including Steam Sterilizers, Low Temperature H2O2 Sterilizers, Washer Disinfectors, Cart Washers, and CSSD furniture for healthcare sterile processing departments.
- Laboratory Departments Solutions Solutions for medical labs including Immunoassay, Clinical Chemistry Analyzers, Drug Testing Diagnostics, Hematology, Hemostasis, Urinalysis, Plasma Proteins, EQA, QC, and Reagents, supplied via the acquired Siemens Lab business.
- Smart Healthcare Solutions Healthcare technology automation solutions including Outpatient Automated Pharmacy, Automated Dispensing Cabinets, Automatic Compounding System, Pneumatic Tubing System, Automated textile dispensing system, and Medical waste treatment system.
- Radiopharmaceuticals & Nuclear Medicine Production, marketing, and sale of medical and non-medical radioactive isotopes produced by the Jordan Research and Training Reactor in collaboration with Jordan Atomic Energy Commission, including Technetium-99m, Iodine-131, Terbium-161, and Lutetium-177 for diagnostic and therapeutic regional and global distribution.
- Design & Construction (Turnkey Project Delivery) Project Management Office (PMO) service for design and construction of healthcare facilities through subcontractors, managing all design and construction works on Lump Sum Turnkey (LSTK) basis from single projects to system-wide applications.
- Feasibility & Consultation Services Evidence-based feasibility studies and financing consultation services to help healthcare clients secure funds from third parties and plan successful, sustainable healthcare facility projects.
- Post-Opening Operations Solutions Ongoing support for healthcare facilities after project completion including IT Solutions (medical archiving, online-offline solutions), maintenance services, renovation, redevelopment, and training (medical guidelines, protocols, policies).
- Dental Solutions Comprehensive dental solutions including Dental Units, Dental Imaging, Sterilization, and Endodontic Machines for dental providers, supplied in partnership with Anthos, Bien-Air, 3Shape, MayRay, Dürr Dental, and Astra.
Quantifiable outcome
- Equipment and project values ranging from $4 million to $20 million USD per major hospital project
- +2 more outcomes
Companies that use Experia
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Experia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Experia partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core, strategic and minor.
- Jordan Atomic Energy Commission (JAEC)flagshipStrategic partnership for production, marketing, and sale of medical and non-medical radioactive isotopes produced by the Jordan Research and Training Reactor. Agreement signed in 2023 to benefit from mutual expertise in nuclear and healthcare industries for radiopharmaceutical production.
- PhilipscoreGlobal manufacturer partner providing imaging solutions, ultrasound devices, cardiac monitoring equipment, and advanced diagnostic systems. Philips EPIQ CVX echo device showcased at cardiac conferences. Equipment supplied to hospitals including Arab Medical Center.
- ElektacoreSwedish manufacturer of radiation therapy equipment. Elekta linear accelerators installed at King Hussein Cancer Center. Cancer treatment device donated in 2018 with supervision by Experia.
- LinetcoreCzech manufacturer of medical furniture and hospital beds. Al-Amal International is the sole distributor of Linet medical furniture. Grant from Czech Embassy sponsored by Linet for King Abdullah University Hospital.
- Siemens HealthineerscoreAcquired Siemens Lab business in 2022. Provides laboratory equipment including clinical chemistry analyzers, immunoassay systems, and diagnostic solutions.
- Gaumard ScientificcoreInternational manufacturer of simulation technologies. Partner for simulation-based workshops including Mastering Obstetric Emergencies. Experts from Gaumard led regional training sessions.
- SimuleadcoreSimulation technology partner providing solutions for healthcare education and training. Regional experts including Dr. Carlos Chidiac and Eng. Hussam Milhim represented Simulead in training workshops.
- RandoxstrategicUK-based company specialized in internal and external quality control programs. Joint workshop held with top healthcare institutions in Jordan to ensure accuracy and reinforce quality control standards.
- Richard WolfcoreMedical equipment manufacturer. Fourmed Co is the sole distributor of Richard Wolf products, acquired by Experia (formerly FHS) in 2019.
- CertacurestrategicHealthcare IT solutions company. Majority shares acquired by Experia in 2021, specializing in information technology solutions for healthcare businesses.
- Jordanian Atomic Energy CommissioncoreGovernmental commission for nuclear energy. Cooperative agreement for production, marketing, and sale of medical and non-medical radioactive isotopes produced by the Jordan Research and Training Reactor.
- Fourmed CocoreSole distributor of Richard Wolf and other medical equipment brands. Acquired by Faisaliah Healthcare Systems (now Experia) in 2019.
- Al-Amal International CocoreSole distributor of Linet medical furniture. Acquired by Faisaliah Healthcare Systems (now Experia) in 2019.
- AnthosminorDental equipment manufacturer. Authorized partner for Jordan Dental Show 2025 launch of Experia's Dental Division.
- Bien-AirminorDental equipment manufacturer. Authorized partner for Jordan Dental Show 2025 launch of Experia's Dental Division.
- 3ShapeminorDental equipment manufacturer. Authorized partner for Jordan Dental Show 2025 launch of Experia's Dental Division.
- MayRayminorDental equipment manufacturer. Authorized partner for Jordan Dental Show 2025 launch of Experia's Dental Division.
- Dürr DentalminorDental equipment manufacturer. Authorized partner for Jordan Dental Show 2025 launch of Experia's Dental Division.
- AstraminorDental equipment manufacturer. Authorized partner for Jordan Dental Show 2025 launch of Experia's Dental Division.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Experia competitors and assessment
Company assessmentBroad incumbents
- Siemens Healthineers: Global medical imaging, laboratory diagnostics, and digital health OEM whose products Experia distributes across MENA. Directly comparable in critical care, imaging, and lab categories, and competes with Experia on large hospital turnkey tenders via its own regional direct-sales operation.
- GE HealthCare: Global medical equipment OEM spanning imaging, ultrasound, life care solutions, and enterprise services. Operates direct regional sales in MENA competing for the same large hospital tenders Experia pursues as a turnkey integrator.
- Getinge: Global provider of OR/surgical integration, sterilization (CSSD), and ICU solutions. Highly comparable to Experia's ORIS, CSSD/IPT, and critical care product lines and competes for hospital build-out contracts in MENA.
- Drägerwerk: German manufacturer specializing in critical care, anesthesia, ventilation, and patient monitoring — directly overlapping Experia's Critical Care Solutions portfolio and fielding its own regional sales force across the Middle East.
- Philips: Global health technology OEM in imaging, patient monitoring, and connected care. Experia is an authorized Philips distributor, but Philips also sells direct into large MENA hospitals, making it both partner and competing broad incumbent in the same product categories Experia integrates.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Experia social profiles
Digital presenceExperia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experia leadership team
Management profileNumber of profiles
Profiles1 record
Experia subsidiaries and ownership
Company hierarchySubsidiaries4 records
Experia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experia
What does Experia do?
Experia Healthcare Systems is a comprehensive healthcare solutions provider offering A-Z services through greenfield solutions to hospitals, healthcare centers, clinics, and government health institutions across the Middle East. The company distributes and integrates medical equipment from global manufacturers (Philips, Elekta, Siemens Healthineers, Linet, Gaumard Scientific, Simulead, Randox) and delivers turnkey projects covering feasibility studies, design, construction, equipment supply, installation, and post-opening operations and maintenance. Specialized offerings include Critical Care, Imaging, Radiation Therapy, Medical Furniture, Dental Solutions, Operating Room Integrated Solutions, Infection Protection Technologies (CSSD), Laboratory Departments, Smart Healthcare automation, Simulation Technologies, and Radiopharmaceuticals & Nuclear Medicine produced in collaboration with the Jordan Atomic Energy Commission.
Is Experia a public or private company?
Experia is a private company. It is classified as corporate owned and is currently operating.
When was Experia founded?
Experia was founded in 2022. It employs 51 to 100 people.
Where is Experia based?
Experia is headquartered in Amman, Jordan, in the Middle East region.
How does Experia make money?
Five revenue lines are on record. Medical Equipment Sales & Distribution is the primary driver. The others are turnkey Healthcare Solutions, post-Opening Operations & Maintenance, consulting & Feasibility Studies and radiopharmaceutical Products.
Who are Experia's main competitors?
Broad incumbents on record are Siemens Healthineers, GE HealthCare, Getinge, Drägerwerk and Philips. Elekta is listed as a peer.
Does Experia have an API?
No public API is recorded for Experia.
What industry is Experia in?
Experia's product category is Healthcare Equipment Distribution and Turnkey Medical Solutions. Its primary akta.pro industry code is HDAEAEAH, Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance). Its NAICS code is 54 and its SIC code is 8090.