What Av-Cables.dk does

AV-Cables.dk (legal entity AV-Cables.dk ApS) is a Danish private limited e-commerce retailer founded in 2007 and headquartered in Hornsyld, Denmark. The company operates a single-country direct-to-consumer storefront on the Shopify platform, selling cables, chargers, powerbanks, networking equipment, audio/video accessories, smart-home devices, and an expanding range of adjacent consumer electronics such as robot vacuums, streaming devices, kitchen appliances, and outdoor/Leisure products. Its catalog exceeds 500 SKUs across 17 categories and includes both multi-brand offerings (Apple, Samsung, Anker, Ugreen, Xtorm, Nikabe, Philips, Sony, and others) and the proprietary Linocell range covering charging, cables, and powerbanks.

The business generates revenue through one-time product sales priced in Danish Krone, with SKUs ranging from 45 DKK entry-level chargers to 5,499 DKK premium robot vacuums. Distribution is via the company's own Shopify storefront, with fulfillment handled by GLS Denmark to home addresses or pickup points. Marketing runs primarily through organic social channels (Facebook, Instagram, LinkedIn), email newsletter, and a Danish-language content/blog library, reinforced by a price-match guarantee (Prismatch) and customer service across chat, email, and phone. The company reports a 4.8-star Trustpilot rating based on 159,160 reviews, indicating high cumulative customer satisfaction.

The company serves two declared segments: Danish consumers (primary) and Danish business customers via an Erhvervskonto business account (secondary). There is no disclosed external funding, no parent company, no acquisitions, and no disclosed leadership team — consistent with an independently operated, capital-efficient SME. No revenue figure is publicly disclosed. The GLS partnership is the company's only declared operational alliance.

Name

Av-Cables.dk

Legal name

AV-Cables.dk ApS

Website

https://av-cables.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

AV-Cables.dk is a Danish direct-to-consumer e-commerce retailer (founded 2007, Hornsyld) selling 500+ SKUs of cables, chargers, powerbanks, smart-home, and consumer electronics — including its own Linocell brand — to Danish consumers and SMBs via a Shopify storefront with GLS delivery.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (4492)

SIC

Electronic Components & Accessories (3670), Electronic Connectors (3678)

akta.pro primary industry

Cables, Connectors & Wiring Harnesses Retail (CRACAKAE)

akta.pro secondary industries

Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Power Supplies, Batteries & Charging Components Retail (CRACAKAD), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Smart Home Installation Kits & Bundles Retail (CRACAGAL), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Electronic accessories
• Cables and chargers
• Consumer electronics
• Powerbanks and batteries
• Networking equipment

Headquarters

HQ city

Hornsyld

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: AV-Cables.dk generates revenue through direct product sales of cables, chargers, electronic accessories, and related items to Danish consumers and businesses. The business operates on a one-time purchase model with no subscription component visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Av-Cables.dk operates a Danish online store selling cables, chargers, powerbanks, networking equipment, and a wide range of electronic accessories for personal home and device use. The company curates both own-brand (e.g., Linocell) and third-party brands (Apple, Samsung, Anker, Philips, Sony, Ubiquiti) across 17+ product categories, shipping via GLS to Danish customers with a price-match guarantee and multiple payment options including Klarna.

Product overview

Av-Cables.dk is a Danish e-commerce retailer specializing in cables, chargers, and electronic accessories. The company operates as a multi-category online store offering over 500+ products across eight main product categories: Audio Cables & Equipment, Video & TV Products, USB Chargers & Power, Network Equipment, Computer & Gaming Accessories, Mobile & Tablet Accessories, Smart Home Products, and general Home & Garden items. Their portfolio includes proprietary brands like Linocell (charging solutions, cables, powerbanks), as well as third-party brands including Apple, Samsung, Anker, Nikabe, Luxorparts, Goobay, Philips, Sony, and others. The store also offers specialized product lines such as batteries in all standard sizes, smart home devices, kitchen appliances, health & beauty products, professional tools, and leisure/outdoor equipment. Av-Cables.dk positions itself as a comprehensive electronics accessory destination for the Danish market, offering both own-brand and branded products with services including price matching and fast GLS delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Cables & Equipment Range of audio cables including Coaxial Digital, DIN, Jack, Mini Jack, Optisk TosLink, Phono/RCA, Speakon, Subwoofer, XLR, speaker cables, headphones, microphones, turntables, stereo systems, wireless audio adapters, CD players, and amplifiers for Danish consumers setting up home audio.
• Video & TV Products Video connectivity solutions including Antenna, BNC, Composite, DisplayPort, DVI, HDMI (including 4K and 2.1 variants), Micro HDMI, Mini DisplayPort, Mini HDMI, Scart, and VGA cables and adapters, plus TV mounts, projectors, remote controls, and streaming devices for Danish home entertainment setups.
• USB Chargers & Power USB chargers spanning USB-C, USB-A, USB hubs, multi-chargers, car chargers, and wireless chargers, from brands including Linocell, Samsung, Apple, Champion, and Fixed, for Danish consumers charging phones, tablets, and other devices.
• Powerbanks Portable power solutions from 5000mAh to 25000mAh capacity, including solar powerbanks, wireless/MagSafe powerbanks, and airline-compliant models, from brands including Linocell, Anker, Denver, Ugreen, and Xtorm, for Danish consumers needing on-the-go charging.
• USB Cables USB connectivity including USB-C cables (including Kevlar-reinforced), USB-C to USB-C, USB-C to Lightning, USB-C adapters, USB-C docks, USB-A to USB-C, Micro USB, Mini USB, and Thunderbolt cables, from brands including Linocell Premium Kevlar and Nikabe.
• Network Equipment Networking solutions including Cat 5e, Cat 6, Cat 8 network cables, fiber cables, rack cabinets, routers, mesh systems, 4G/5G routers, access points, network cards, WiFi repeaters, and switches (including PoE and managed switches) for Danish consumers and small businesses.
• Computer & Gaming Accessories Computer peripherals including ink cartridges, toner, paper, computer bags, laptop chargers (including MagSafe), single-board computers (Raspberry Pi, Micro:Bit, Arduino), gaming controllers, headsets, mice, keyboards, webcams, and gaming equipment for PlayStation, Xbox, and Nintendo Switch.
• Mobile & Tablet Accessories Smartphone and tablet accessories including cases and covers for iPhone and Samsung Galaxy devices, screen protectors, chargers, Lightning cables, e-readers, phone holders (car, desk, bike), smartwatches, AirTags, and tablets/iPads.
• Smart Home Products Smart home devices including smart hubs/controllers, smart lighting, electronic door locks, remote-controlled power switches, wireless doorbells, robot vacuum cleaners, robot lawn mowers, and sensors.
• Batteries & Power Solutions Wide range of batteries including AA, AAA, AAAA, C, D, 9V, 11A, 23A, CR123A, CR2, 2CR5, lithium, 18650, rechargeable batteries, battery chargers, and lead batteries for applications like robot vacuum cleaners and robot lawn mowers.
• Smart Home Security & Surveillance Security products including alarms, detectors, fire extinguishers, padlocks, safes, surveillance cameras (including Ubiquiti UniFi 4K models), RFID protection, sirens, wildlife cameras, and access control.
• Kitchen Appliances Kitchen equipment including air fryers, egg cookers, blenders, electric kettles, hand mixers, ice makers, coffee machines, knife sharpeners, induction cooktops, spice grinders, food processors, kitchen timers, scales, milk frothers, slow cookers, SodaStream, meat thermometers, and vacuum sealers.
• Health & Beauty Products Personal care items including bathroom scales, shavers, hair removal devices, blood pressure monitors, thermometers, foot baths, hair dryers, makeup mirrors, manicure/pedicure tools, massage products, electric toothbrushes, and TENS devices.
• Tools & Measurement Equipment Professional tools including multimeters, cable testers, network testers, voltage testers, distance meters, moisture meters, IR thermometers, soldering stations, heat cameras, drill machines, and ESD equipment.
• Home & Garden Products Home and garden items including LED lighting, work lights, garden lights, LED strips, LED bulbs, flashlights, fairy lights, therapy lights, headlamps, ring lights, robot lawn mowers, pool accessories, weather stations, hygrometers, humidifiers, fans, heaters, vacuum cleaners, and pet feeders/waterers.
• Streaming & Entertainment Devices Streaming devices and entertainment including Apple TV 4K (3rd gen), Xiaomi TV Stick 4K, Xiaomi TV Box S 3rd gen, Strong 4K Google TV box, DVD players, and streaming accessories.
• Leisure & Outdoor Products Recreation equipment including car accessories (dashcams, Bluetooth adapters, jump starters), camping gear (lights, gas stoves), cycling accessories (lights, locks, pumps, bags), pet supplies, travel accessories, and party supplies (fog machines, bubble machines, balloons, confetti cannons, disco lights).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GLSoperationalOthersGLS Denmark is used as the logistics and delivery partner for AV-Cables.dk, providing home delivery and pickup point delivery services for customers across Denmark.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Komplett.dk: Nordic online retailer of computers, components, and consumer electronics; directly comparable in networking, USB, and PC peripherals with multi-category electronics exposure.
• Elgiganten: One of the largest Nordic electronics retailers with deep Denmark presence; overlaps directly with AV-Cables.dk across cables, chargers, audio, and TV accessories, leveraging scale for price competitiveness.
• ComputerSalg.dk: Danish e-commerce retailer of IT, electronics, and accessories; directly comparable in cables, chargers, network equipment, and consumer electronics with a similar multi-category e-commerce model.
• Proshop.dk: Danish e-commerce specialist in IT, networking, and consumer electronics; comparable to AV-Cables.dk in network cables, USB hubs, and computer/gaming accessories with a similar online-first operating model.
• Power (Power.dk): Large Danish electronics and appliance retailer with a strong e-commerce presence; competes head-on with AV-Cables.dk on cables, chargers, networking, and consumer electronics accessories, often at aggressive price points.
• SB Supply: Danish electronics and accessories retailer with a strong cable-and-connectors heritage; one of the closest direct competitors to AV-Cables.dk in audio/video cables, antennas, and AV accessories.
• Coolshop.dk: Danish multi-category e-commerce retailer covering electronics, gaming, and home gadgets; comparable to AV-Cables.dk in gaming accessories, smart home, and consumer electronics with a broader generalist assortment.
• KabelDirekt (CableDirect): Specialist European cable and connectivity brand/retailer; direct competitor in audio, video, USB, and network cables with a privately owned brand approach analogous to AV-Cables.dk's Linocell strategy.
• Dustin Denmark: Danish arm of Nordic B2B/B2C IT and electronics reseller; overlaps with AV-Cables.dk on cables, networking gear, and AV equipment, with a stronger B2B tilt similar to AV-Cables.dk's Erhvervskonto motion.

Broad incumbents

• Nedis: European brand and broad-line distributor of cables, connectivity, smart home, and electronic accessories; overlaps with AV-Cables.dk across most core categories but operates as a wider portfolio supplier rather than a Danish DTC retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AvCables.dk
• LinkedInlinkedin.com/company/3011495/admin/dashboard
• Instagraminstagram.com/avcables_dk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Av-Cables.dk