Securetree
SecureTree is a single sign-on platform for hospitality brands, providing unified access to storefronts, loyalty programs, and apps. Operated as a subsidiary of Netmasons from Anderson, Indiana, it integrates gift card, loyalty, and notification services.
- Company typePrivate
- Founded2017
- HeadquartersAnderson, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
Securetree firmographics
Firmographics- Name
- Securetree
- Legal name
- SecureTree
- Website
- https://securetree.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- SecureTree is a single sign-on platform for hospitality brands, providing unified access to storefronts, loyalty programs, and apps. Operated as a subsidiary of Netmasons from Anderson, Indiana, it integrates gift card, loyalty, and notification services.
- Ownership category
- akta.pro rank
Where Securetree is headquartered
LocationHeadquarters
- HQ city
- Anderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Securetree business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Platform Services: SecureTree provides a secure single sign-on platform as a service to hospitality brands, enabling access to storefronts, loyalty programs, and apps. Revenue is generated through platform fees, likely subscription or usage-based pricing for access to the SSO platform and integrated services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Securetree product offering
Product offeringCore offering
SecureTree is a single sign-on (SSO) platform that enables hospitality brands to provide customers with unified access to storefronts, loyalty programs, and apps under one secure login. The platform centralizes account details, preferences, and account history, and integrates with WebGC for gift card and eGift processing, Bonusbox for loyalty program management, and Notify for custom event-triggered notifications and rewards.
Differentiator
Problem solved
Functional benefit
Products and services
- SecureTree Platform A secure single sign-on platform that enables hospitality brands to provide centralized account management, preferences, and account history across multiple storefronts, loyalty programs, and apps with one secure login. The platform integrates with WebGC for gift card and eGift sales with anti-fraud detection, Bonusbox for online loyalty programs, and Notify for custom event-triggered rewards and notifications.
Companies that use Securetree
Customer profileSegments1 record
Ideal customer profiles1 record
Securetree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Securetree partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NetmasonscoreSecureTree is a service offered by Netmasons. Netmasons provides the underlying infrastructure and complementary platforms including Notify (notifications), and serves as the parent organization. The relationship enables SecureTree to integrate with other Netmasons services for gift cards, loyalty programs, and notifications.
- WebGCcoreWebGC (webgcstore.com) provides gift card and eGift integration with POS systems. Their service is integrated with SecureTree's platform to enable hospitality brands to sell gift cards and eGifts online with top-in-class anti-fraud detection.
- BonusboxcoreBonusbox provides loyalty program solutions that integrate with SecureTree's platform. Their service enables hospitality brands to bring loyalty programs online, enhancing existing programs and providing direct website access.
Securetree competitors and assessment
Company assessmentDirect peers
- Thanx: Thanx is a digital loyalty and guest engagement platform purpose-built for restaurants and hospitality brands. It overlaps with SecureTree's loyalty + notifications + unified customer account functionality aimed at mid-market and enterprise chains.
- Paytronix: Paytronix is a hospitality-focused platform combining gift card, loyalty, and online ordering for restaurants and convenience stores. It is a direct competitor to SecureTree's combined loyalty + gift card + storefront positioning within the same hospitality vertical.
- Givex: Givex provides gift card, stored value, loyalty, and digital engagement solutions for restaurants, retail, and hospitality. Its product scope overlaps directly with SecureTree's gift card/eGift, loyalty, and POS-integrated offerings.
- Punchh: Punchh delivers loyalty and digital engagement platforms for restaurant and hospitality chains, with deep POS integrations. It competes directly with SecureTree's loyalty program and notification modules for the same enterprise hospitality buyer.
Broad incumbents
- Olo: Olo provides digital ordering, delivery, and guest engagement for large restaurant chains. Its ordering and loyalty modules overlap with SecureTree's storefront and loyalty capabilities for enterprise hospitality customers.
- Blackhawk Network: Blackhawk Network operates a large gift card and payments network serving retailers and restaurants. It is a broad incumbent in the gift card / stored value space where SecureTree's anti-fraud gift card rail competes.
- Toast: Toast is a leading all-in-one restaurant POS and commerce platform that includes online ordering, gift cards, loyalty, and payroll. It is a broad incumbent that competes with SecureTree's bundled offering as part of a much larger hospitality technology suite.
- Square (Block): Square provides POS, gift cards, loyalty, and online storefronts for small and mid-market hospitality businesses. Its integrated commerce suite is a broad-competitor alternative to SecureTree's bundled offering for smaller operators.
- PAR Technology (ParTech): PAR Technology delivers restaurant POS, loyalty, and back-office solutions through its Brink and Punchh-adjacent products. It is a broad incumbent in hospitality commerce that competes with SecureTree's loyalty and storefront capabilities.
- Lightspeed Restaurant: Lightspeed Restaurant offers POS, online ordering, and loyalty tools for hospitality operators. As a broader commerce platform, it competes with SecureTree's integrated hospitality commerce stack for mid-market customers.
Market position
Customer concentration
Securetree social profiles
Digital presenceSecuretree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Securetree leadership team
Management profileNumber of profiles
Securetree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Securetree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Securetree
What does Securetree do?
SecureTree is a single sign-on (SSO) platform that enables hospitality brands to provide customers with unified access to storefronts, loyalty programs, and apps under one secure login. The platform centralizes account details, preferences, and account history, and integrates with WebGC for gift card and eGift processing, Bonusbox for loyalty program management, and Notify for custom event-triggered notifications and rewards.
Is Securetree a public or private company?
Securetree is a private company. It is classified as corporate owned and is currently operating.
When was Securetree founded?
Securetree was founded in 2017.
Where is Securetree based?
Securetree is headquartered in Anderson, United States, in the North America region.
How does Securetree make money?
One revenue line is on record: platform Services.
Who are Securetree's main competitors?
Direct peers on record are Thanx, Paytronix, Givex and Punchh. Broad incumbents are Olo, Blackhawk Network, Toast, Square (Block), PAR Technology (ParTech) and Lightspeed Restaurant.
Does Securetree have an API?
No public API is recorded for Securetree.