Anna’s Flowers
Anna's Flowers is an independent local florist in Potton, Bedfordshire, UK, selling fresh flower arrangements, bouquets, wedding and funeral flowers, and running paid floral workshops for individual consumers across Potton and surrounding villages.
- Company typePrivate
- Founded-
- HeadquartersPotton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Anna’s Flowers does
Anna's Flowers is an independent, privately-held local florist operating from a single retail location at 26 Market Square, Potton, Bedfordshire, United Kingdom. The business sells fresh flower arrangements, handtied bouquets, rose bears, plants, and gift items, and provides custom floral services across three core demand occasions: gift-giving (birthdays, anniversaries, thank-yous, get-well, new baby, retirement), weddings, and funerals/sympathy. It also runs paid floral arrangement workshops throughout the year. Customers transact through the physical shop (collection Mon–Fri 9am–4pm, Sat 9am–1:30pm), phone orders, or the company's own e-commerce site at annasflowersshop.com, with local delivery to roughly seven surrounding villages and towns across postcodes SG18, SG19, SG6, and SG7.
The underlying technology is a standard, off-the-shelf floristPro e-commerce platform providing the website storefront, shopping cart, and product catalog, supplemented by Google Analytics tracking, social media embeds (Facebook, Instagram, YouTube, Twitter), and a Skype contact widget. There is no proprietary technology, no mobile app, and no disclosed AI/ML capability. The pricing model is unit-based pay-as-you-go, with products ranging from £8.95 (mini rose plants) to £250 (luxury arrangements) and the bulk of SKUs priced in the £30–£70 band; workshops are priced at £55 per person inclusive of materials.
Revenue mechanics are entirely transactional and consumer-facing: individual one-time purchases, bespoke wedding orders, funeral tributes, and workshop fees. The customer base is horizontal across use cases rather than concentrated in named enterprise accounts, and the company describes its demand generation as driven primarily by personal recommendation and loyal returning customers. No parent company, institutional investment, funding rounds, M&A activity, patents, awards, or management team disclosures are present in the source data, consistent with a small, founder-operated local retail business.
Anna’s Flowers firmographics
Firmographics- Name
- Anna’s Flowers
- Legal name
- Anna's Flowers
- Website
- https://annasflowersshop.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anna's Flowers is an independent local florist in Potton, Bedfordshire, UK, selling fresh flower arrangements, bouquets, wedding and funeral flowers, and running paid floral workshops for individual consumers across Potton and surrounding villages.
- Ownership category
- akta.pro rank
Anna’s Flowers industry classification
Industry- Product category
- Retail Florist
- NAICS
- Florists (45931)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Anna’s Flowers is headquartered
LocationHeadquarters
- HQ city
- Potton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Anna’s Flowers business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Fresh Flower Arrangements and Bouquets: One-time product sales of fresh flower arrangements, bouquets, handtied flowers, and plants. Products range from budget options (£8.95 for mini rose plants) to premium arrangements (£250 for luxury designs). The majority of products fall in the £30-£70 range.
- Floral Workshops: Floral arrangement workshops offered throughout the year. Traditional Wreath Workshop priced at £55.00 per person including all materials, refreshments and nibbles. Christmas workshops require £10 deposit. Private party workshops available at £55.00 per person.
- Wedding Floral Services: Custom wedding floral arrangements and services for large scale themed events. Revenue from bespoke wedding orders.
- Funeral and Sympathy Flowers: Funeral flowers including wreaths, heart tributes, coffin sprays, letter tributes, and sympathy arrangements. Products range from £60 to £300+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bouquets and arrangements |
| Unit Pricing | Pay-as-you-go | Mid-range floral arrangements |
| Unit Pricing | Pay-as-you-go | Premium luxury arrangements |
| Unit Pricing | Pay-as-you-go | Floral workshops |
| Unit Pricing | Pay-as-you-go | Special order items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Anna’s Flowers product offering
Product offeringCore offering
Anna's Flowers is a local retail florist that designs, arranges, and sells fresh flower bouquets, handtied arrangements, rose bears, plants, funeral tributes, and bespoke wedding flowers. Customers can order online, by phone, or in-store at the Potton shop, with local delivery to surrounding Bedfordshire villages and towns within SG18, SG19, SG6, and SG7 postcodes. The business also runs hands-on floral arrangement workshops throughout the year.
Product overview
Anna's Flowers is a traditional florist business offering a single-product portfolio centered around fresh floral arrangements. The core offerings include signature bouquet arrangements (such as the Fabio collection), handtied flowers, rose bears, fresh plants and planters, funeral flowers (wreaths, tributes, hearts, posies, sprays), and wedding flowers. The company also offers floral arranging workshops and complementary gift items including balloons. Products are sold as individual items without a modular or platform-based architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Flower Bouquets and Arrangements
Companies that use Anna’s Flowers
Customer profileSegments4 records
Ideal customer profiles4 records
Anna’s Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Anna’s Flowers partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Anna’s Flowers competitors and assessment
Company assessmentDirect peers
- Arena Flowers: UK online florist offering bouquets, plants, and gifts with national delivery. Directly comparable occasion-based product range and price points to Anna's Flowers, with broader geographic reach as the key differentiation.
- Flowerbx: Online florist specializing in single-stem and curated luxury arrangements with UK and EU delivery. Comparable in offering premium fresh-flower bouquets and occasion gifting, particularly relevant to Anna's Flowers' upper-tier £75-£250 range.
- Appleyard London: UK online florist delivering seasonal bouquets, plants, and luxury arrangements. Comparable product mix and premium-tier pricing, competing with Anna's Flowers for the same UK occasion-gifting customer.
- Teleflorist: UK online and phone-based flower delivery service operating a relay network of local florists. Directly comparable multi-channel model (phone, online, local florist fulfillment) targeting the same UK gifting occasions.
- Bloom & Wild: UK-leading online letterbox flower delivery brand. Comparable in product (fresh bouquets for occasions) and target customer (UK gifting consumers) but competes via national scale and proprietary logistics rather than a local shop.
- Freddie's Flowers: UK subscription flower delivery service sending fresh arrangements weekly or monthly. Comparable fresh-flower product and occasion-driven gifting model, differentiated by recurring subscription mechanics.
Broad incumbents
- Waitrose Flowers: Grocery retailer with a substantial flowers and plants range both in-store and online. Competes with Anna's Flowers on everyday bouquets, plants, and seasonal flowers for the same affluent UK customer base.
- Moonpig: Large UK online greeting card and gifts retailer that has expanded into flowers and plants. Overlaps with Anna's Flowers on the gifting-occasion use case (birthdays, anniversaries) for the same UK consumer base.
- M&S Flowers: Major UK retailer with a dedicated flowers and plants offering spanning in-store and online channels. Comparable across the full range of everyday and occasion floral products, competing on convenience and brand trust.
- Interflora: The UK's largest flower relay network connecting local florists to national delivery demand. Directly comparable as a UK retail florist channel and a direct competitor for both local and longer-distance orders in Anna's Flowers' catchment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Anna’s Flowers social profiles
Digital presenceAnna’s Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anna’s Flowers leadership team
Management profileNumber of profiles
Anna’s Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anna’s Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anna’s Flowers
What does Anna’s Flowers do?
Anna's Flowers is a local retail florist that designs, arranges, and sells fresh flower bouquets, handtied arrangements, rose bears, plants, funeral tributes, and bespoke wedding flowers. Customers can order online, by phone, or in-store at the Potton shop, with local delivery to surrounding Bedfordshire villages and towns within SG18, SG19, SG6, and SG7 postcodes. The business also runs hands-on floral arrangement workshops throughout the year.
Is Anna’s Flowers a public or private company?
Anna’s Flowers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anna’s Flowers founded?
Anna’s Flowers was founded in -1. It employs 1 to 10 people.
Where is Anna’s Flowers based?
Anna’s Flowers is headquartered in Potton, United Kingdom, in the Europe region.
How does Anna’s Flowers make money?
Four revenue lines are on record. Fresh Flower Arrangements and Bouquets are the primary driver. The others are floral Workshops, wedding Floral Services and funeral and Sympathy Flowers.
Who are Anna’s Flowers's main competitors?
Direct peers on record are Arena Flowers, Flowerbx, Appleyard London, Teleflorist, Bloom & Wild and Freddie's Flowers. Broad incumbents are Waitrose Flowers, Moonpig, M&S Flowers and Interflora.
Does Anna’s Flowers have an API?
No public API is recorded for Anna’s Flowers.
What industry is Anna’s Flowers in?
Anna’s Flowers's product category is Retail Florist. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931 and its SIC code is 5940.