Petals Ribbons and Beyond

What Petals Ribbons and Beyond does

Petals Ribbons and Beyond is a single-location independent retail florist based in Paragould, Arkansas, operating as a member of the Teleflora Network since approximately 2020. The company sells fresh-cut flower arrangements, potted plants, and gift baskets through an e-commerce storefront hosted on the Teleflora platform (notactive.preview.telefloristonline.com) and via telephone ordering. Product pricing spans a wide range, from budget-friendly bouquets around $24.99 to premium sympathy and luxury arrangements exceeding $1,000, with the majority of catalog offerings concentrated in the $45-$75 mid-range.

The business operates a direct-to-consumer model targeting individual consumers purchasing flowers for personal occasions, including birthdays, anniversaries, graduations, proms, weddings, and sympathy. Same-day local delivery is available within Paragould (ZIP 72450) and surrounding areas for a $9.00 fee, and orders outside the immediate service area are fulfilled through the Teleflora florist network. Secondary use cases include funeral home deliveries and wedding event arrangements.

The technology stack is minimal: the company relies entirely on the Teleflora-provided e-commerce platform for its website, product catalog, ordering, and payment processing. There are no proprietary technology assets, no mobile applications, no APIs, no disclosed integrations, and no internal data or AI capabilities. The business model is unit-pricing, pay-as-you-go with one-time transactions; no subscriptions, recurring contracts, or B2B enterprise arrangements are disclosed. Capital structure is private, owner-operated, and unlevered beyond a one-time $10,000 Comcast RISE award received in November 2021.

Name

Petals Ribbons and Beyond

Legal name

Test Site 12

Website

https://notactive.preview.telefloristonline.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Petals Ribbons and Beyond is an independent neighborhood florist in Paragould, AR, operating under the Teleflora Network. It sells fresh flower arrangements, plants, and gift baskets to individual consumers via e-commerce and phone, offering same-day local delivery and nationwide fulfillment through Teleflora.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931), Florists (4593), Florists (459310)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC), Floral Preservation & Keepsake Services (HSACAOAL)

Keywords

• Local florist delivery
• Fresh flower arrangements
• Same-day flower delivery
• Sympathy and wedding flowers
• Teleflora network florist

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Flower and Plant Sales: Test Site 12 generates revenue through the sale of fresh flower arrangements, plants, gift baskets, and related floral products. Products are sold as one-time purchases with prices ranging from approximately $24.99 to over $1,000. The business offers same-day delivery for local orders and nationwide delivery through the Teleflora network, with a local delivery fee of $9.00 per address.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Petals Ribbons and Beyond is a neighborhood florist that designs, sells, and delivers fresh flower arrangements, plants, and gift baskets for occasions such as birthdays, anniversaries, graduations, weddings, sympathy, and holidays. Orders are placed through an online storefront or by phone, with same-day local delivery in Paragould, Arkansas and nationwide delivery fulfilled through the Teleflora florist network.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Arrangements (Bouquets) Pre-designed hand-crafted floral bouquets sold by occasion and flower type for personal gifting, romance, birthdays, anniversaries, and just-because purchases.
• Plants and Succulents Live plants including succulents, money trees, orchids, and terrariums offered as long-lasting gift alternatives to cut flowers.
• Gift Baskets Themed gift baskets combining floral and non-floral items for occasions such as sports, holidays, and thank-you gifting.
• Sympathy and Funeral Flowers Funeral and sympathy arrangements including casket sprays, standing sprays, wreaths, and sympathy bouquets delivered to funeral homes and memorial services for families and funeral directors.
• Wedding Florals Custom bridal bouquets, ceremony flowers, and reception centerpieces designed for weddings, with consultation support for coordinated, multi-piece orders.
• Custom Floral Arrangements and Gift Baskets Bespoke floral arrangements and gift baskets designed in-house to customer specifications for special occasions, themes, or venues.
• Same-Day Local Flower Delivery (Paragould, AR) Same-day local flower delivery service within Paragould, AR and surrounding communities for time-sensitive orders, with a flat $9.00 per-address delivery fee.
• Nationwide Flower Delivery via Teleflora Network Nationwide delivery of flower orders fulfilled by partner florists within the Teleflora network for customers sending flowers outside the Paragould, AR local area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorTest Site 12 is a proud member of the Teleflora Network, operating as an independent local florist under the Teleflora brand. This partnership provides access to Teleflora's e-commerce platform, national brand recognition, and the ability to fulfill nationwide delivery orders through the Teleflora florist network. Teleflora supplies the technology platform, product catalog, and network infrastructure while the local florist handles order fulfillment for their geographic area.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• 1-800-Flowers.com: National direct-to-consumer floral and gifting e-commerce platform with broad occasion-based product catalog and same-day delivery network. Comparable to Test Site 12 because both operate as e-commerce floral retailers fulfilling across many occasions, though 1-800-Flowers is a national incumbent versus a single-storefront Teleflora affiliate.
• Teleflora: Parent network and platform provider for Test Site 12, and itself a major national floral brand. Comparable as the network operator that supplies e-commerce, catalog, brand, and nationwide fulfillment infrastructure that the local shop relies on.

Direct peers

• FTD (Florists' Transworld Delivery): Direct competitor network model to Teleflora, connecting consumers to local florist affiliates for nationwide flower delivery. FTD and Test Site 12's Teleflora shop serve the same customer occasions and use the same affiliate-network fulfillment structure.
• ProFlowers: National online florist offering fresh arrangements, plants, and gift baskets across birthdays, sympathy, anniversaries, and get-well occasions. Direct peer in product catalog, price range, occasion segmentation, and direct-to-consumer e-commerce model.
• From You Flowers: National online florist offering same-day delivery and occasion-based arrangements at value price points. Direct peer in product catalog overlap, same-day delivery positioning, and broad occasion coverage targeting the same consumer occasions.

Emerging players

• The Bouqs Co. Direct-to-consumer floral brand with farm-to-doorstep sourcing model and strong e-commerce presence. Comparable because both sell occasion-based bouquets online with delivery, though The Bouqs Co. owns its supply chain rather than relying on a florist network.
• UrbanStems: Direct-to-consumer floral brand with modern design aesthetic and same-day delivery in major US metros. Comparable in occasion-based gifting and e-commerce model, though UrbanStems competes more on design differentiation than local florist affiliation.
• Farmgirl Flowers: Direct-to-consumer floral brand with proprietary burlap-wrapped bouquets and a strong digital brand. Comparable as an e-commerce-first floral retailer serving occasion gifting, though it competes via owned supply chain rather than florist network.
• BloomsyBox: Subscription-based and occasion-based online flower delivery service sourcing from sustainable farms. Comparable in online floral retail and occasion-driven demand, though with a recurring-subscription revenue model rather than one-off delivery.

Others

• Etsy (local florist sellers): Online marketplace aggregating many small floral and gift shops selling bouquets, wreaths, and preserved arrangements. Comparable as a competing channel where independent florists reach nationwide buyers for occasion-based gifting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PetalsRibbonsAndBeyond

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petals Ribbons and Beyond