OptimaSys
- Company typePrivate
- Founded2015
- HeadquartersMarbella, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
OptimaSys firmographics
Firmographics- Name
- OptimaSys
- Legal name
- OptimaSys Group Spain
- Website
- https://optimasit.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OptimaSys industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support)Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & PersonalizationData, Analytics & AI ConsultingBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital ConsultingIntegration, API & Middleware ConsultingBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital ConsultingERP/CRM/HRIS Implementation & IntegrationBusiness & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Consulting & Systems Integration
Keywords
Where OptimaSys is headquartered
LocationHeadquarters
- HQ city
- Marbella
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
OptimaSys business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS CRM Subscriptions: Optima-CRM is offered as a software-as-a-service platform, likely with subscription-based pricing for real estate professionals and agencies.
- Website Hosting Services: Advanced website hosting on dedicated servers with permanent monitoring. Websites created by OptimaSys benefit from life-long bug-fixing service included in hosting fee.
- Website Design & Development: Professional website design, creation and integration services. Over 500 professional websites delivered across various budgets from simple to advanced complexity.
- Digital Marketing Services: SEO (organic ranking) and paid advertisement services (Google Ads & Social Media campaigns) for real estate websites.
- Custom Application Development: Specialized custom design and development for standalone or integrated platforms, including the European AML platform for Real Estate and Promotors platform.
- Specialized Coding/Staffing Services: Providing specialized developers in various technologies to add to client teams or solve specific issues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Variable pricing based on project complexity and requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
OptimaSys product offering
Product offeringCore offering
OptimaSys develops and sells a Real Estate-focused Business Suite anchored by Optima-CRM, an award-winning SaaS CRM supporting the widest basis of property types and transactions, along with Pro Websites (custom CMS), the Immosurance.net Anti-Money Laundering compliance platform, and an AI Virtual Assistant chatbot integrated with CRM inventory. The company also delivers professional services including custom application/platform development, dedicated-server website hosting with life-long bug-fixing, SEO/SEM marketing, and specialized coding/staffing services primarily to real estate professionals, agencies, and associations across Europe.
Product overview
OptimaSys offers a unified platform architecture centered around the Optima-CRM core product, a Business Suite that includes integrated modules such as Pro Websites (advanced websites integrated with the CRM), the Legal Compliance Tool (European AML solution), and AI Virtual Assistant (AI chatbot). The platform also encompasses website hosting, application development, specialised coding services, and SEO/SEM marketing services. Optima-CRM serves as the central hub, with Pro Websites and the AI chatbot integrating directly into the CRM, enabling real estate professionals to manage websites, compliance, and AI-powered interactions from a single system.
Differentiator
Problem solved
Functional benefit
Brands
- Optima-CRM: Award-winning Real Estate CRM at global level for its innovative character and wide base of real estate types and transactions. Part of OptimaSys Business Suite.
- Pro Websites
- Immosurance.net
- AI Virtual Assistant
Products and services
- Optima-CRM Award-winning Real Estate CRM covering the widest basis of property types and transactions, with specialized extensions and integrations; part of OptimaSys' Business Suite, targeted at real estate agencies, brokers, and professionals.
- Immosurance.net (Legal Compliance Tool)
Quantifiable outcome
- Awarded Best Real Estate CRM worldwide in 2018 within 3 years of introduction
- +2 more outcomes
Companies that use OptimaSys
Customer profileSegments2 records
Ideal customer profiles2 records
OptimaSys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
OptimaSys partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CEPI (Confédération Européenne des Professions de l'Immobilier)flagshipOptimaSys serves as trusted Digitalisation Sherpa (consultant) to CEPI, Europe's most influential Association for Real Estate Professionals. CEPI covers over 24 countries and 34 real estate associations. During the CEPI General Meeting in Paris on December 1, 2023, the partnership was solidified to build and provide the first European Anti-Money Laundering (AML) tool for Real Estate professions. This is a flagship strategic alliance with significant regulatory importance.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
OptimaSys competitors and assessment
Company assessmentOthers
- Jumio: Jumio provides KYC and AML identity verification solutions. It is comparable to OptimaSys's Immosurance.net AML compliance tool as an enabling technology for AML/KYC workflows.
Direct peers
- Propertybase: Propertybase is a Salesforce-native real estate CRM and marketing platform offering websites, lead generation, and transaction management. It directly competes with Optima-CRM in vertical SaaS for real estate brokers and agents globally.
- kvCORE (Inside Real Estate): kvCORE/Inside Real Estate provides a real estate CRM, IDX websites, lead routing, and AI-driven consumer engagement. It is a leading North American real estate platform operating in the same vertical SaaS category as Optima-CRM.
- BoomTown: BoomTown is a real estate CRM with integrated IDX websites, lead generation, and pipeline management. It serves the same real estate professional segment with similar CRM + website + marketing positioning.
- Chime Technologies: Chime provides a real estate CRM, IDX websites, AI-powered lead nurturing, and marketing automation. It is a direct competitor in AI-enhanced CRM for real estate agents.
- Real Geeks: Real Geeks offers real estate CRM, lead generation, and IDX websites to agents and brokerages. It overlaps directly with OptimaSys's CRM + Pro Websites bundle for real estate professionals.
Broad incumbents
- Salesforce: Salesforce is the global CRM leader with Industry Clouds for real estate and Einstein AI. It targets the same enterprise real estate accounts as OptimaSys with a much broader platform.
- HubSpot: HubSpot's CRM, Marketing Hub, and AI content tools serve real estate businesses alongside other verticals. It is a broad incumbent offering comparable CRM, marketing, and website capabilities.
- Zoho CRM: Zoho CRM is a broad horizontal CRM platform with AI assistant (Zia) and automation. It competes with Optima-CRM as a low-cost alternative for real estate SMBs seeking general-purpose CRM.
Regional players
- idealista: idealista is Southern Europe's leading real estate portal offering property listings plus agent tools and CRM-adjacent services. It is a relevant regional comparator serving the same Spanish and European real estate segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OptimaSys social profiles
Digital presenceOptimaSys financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptimaSys leadership team
Management profileNumber of profiles
Profiles1 record
OptimaSys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptimaSys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptimaSys
What does OptimaSys do?
OptimaSys develops and sells a Real Estate-focused Business Suite anchored by Optima-CRM, an award-winning SaaS CRM supporting the widest basis of property types and transactions, along with Pro Websites (custom CMS), the Immosurance.net Anti-Money Laundering compliance platform, and an AI Virtual Assistant chatbot integrated with CRM inventory. The company also delivers professional services including custom application/platform development, dedicated-server website hosting with life-long bug-fixing, SEO/SEM marketing, and specialized coding/staffing services primarily to real estate professionals, agencies, and associations across Europe.
Is OptimaSys a public or private company?
OptimaSys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OptimaSys founded?
OptimaSys was founded in 2015. It employs 11 to 50 people.
Where is OptimaSys based?
OptimaSys is headquartered in Marbella, Spain, in the Europe region.
How does OptimaSys make money?
Six revenue lines are on record. SaaS CRM Subscriptions are the primary driver. The others are website Hosting Services, website Design & Development, digital Marketing Services, custom Application Development and specialized Coding/Staffing Services.
Who are OptimaSys's main competitors?
Jumio is listed as an others. Direct peers are Propertybase, kvCORE (Inside Real Estate), BoomTown, Chime Technologies and Real Geeks. Broad incumbents are Salesforce, HubSpot and Zoho CRM. idealista is listed as a regional player.
Does OptimaSys have an API?
No public API is recorded for OptimaSys.
What industry is OptimaSys in?
OptimaSys's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 5132 and its SIC code is 7372.