Studio B12

What Studio B12 does

Studio B12 GmbH is a privately held German digital communication agency founded in 2007 and headquartered at Rebenring 31 in Braunschweig, Lower Saxony. The agency fields approximately 90 consultants, designers, and developers delivering a broad portfolio of services: 2D/3D motion design and explainer animation, web and software application development, virtual and augmented reality experiences, touch installations and digital signage, and digital transformation consulting. Its client base is overwhelmingly enterprise-grade and concentrated in Germany, with marquee relationships spanning automotive (Volkswagen, Audi, Porsche, Mercedes-Benz), industrial manufacturing (Siemens, GOM/ZEISS, Lenze), financial services (Deutsche Bank, Deutsche Bundesbank, KPMG), consumer goods (Adidas, Procter & Gamble, Vitra), telecommunications (Deutsche Telekom), and safety equipment (uvex).

The agency's technology footprint combines bespoke project engineering with one productized asset: the proprietary B12 Headless CMS, developed and maintained by its wholly-owned subsidiary B12-Touch. The CMS underpins the Fairtouch digital-signage and trade-show content system that has been deployed in Siemens' trade-show infrastructure for over two years, and it enables content reuse across touch installations, browser-based virtual showrooms (built on Unity in partnership with cueconcept), and the agency's other digital outputs. No external API, SDK, or platform-as-a-service offering is documented.

Commercially, Studio B12 operates as a direct-to-enterprise professional services agency, acquiring clients through relationship-based field sales and portfolio-driven outreach rather than self-service channels. Pricing is project-based and quote-driven with no publicly disclosed rate card; multi-year contracts are available. The firm has executed international projects in Malaysia and Singapore, but its primary operating footprint remains Germany-wide. Studio B12 is founder/management-controlled under three authorized managing directors (Torben Friede, Jens Porth, Peter Werner), with no disclosed venture capital, private equity, or institutional investor involvement.

Name

Studio B12

Legal name

Studio B12 GmbH

Website

https://studio-b12.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Studio B12 GmbH is a Braunschweig-based digital communication agency of ~90 staff delivering motion design, web/software, VR/AR, and touch-installation services to large German enterprises across automotive, industrial, financial services, and consumer goods.

Ownership category

akta.pro rank

Product category

Digital Communication Agency Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital communication services
• Animation production
• VR/AR development
• Web application development
• Digital consulting

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Project-based professional services including animation production, web application development, VR/AR experiences, and digital consulting. Revenue is generated through client engagements with major corporations for the creation of digital communication materials, virtual experiences, and interactive installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studio B12 is a digital communication agency providing 2D/3D animation, web applications, virtual and augmented reality experiences, touch installations, software development, and digital consulting services. The firm operates with approximately 90 consultants, designers, and developers delivering full-service digital solutions from concept to implementation for major German and international enterprise clients. Its subsidiary B12-Touch provides the proprietary B12 Headless CMS for content management and digital signage deployments.

Product overview

Studio B12 is a digital communication agency with approximately 90 consultants, designers, and developers based in Braunschweig, Germany. The company operates as a single agency with multiple service offerings rather than a unified platform architecture. The portfolio includes B12-Touch (a subsidiary providing Multitouch and Digital Signage solutions), B12 Headless CMS (a headless content management system from the subsidiary), and core service offerings spanning Animation Services (2D/3D motion design), Web Applications, Software Development, Virtual & Augmented Reality, Touch Installations, and Digital Consulting. Additionally, Studio B12 maintains the B12 KI Blog as a content platform covering AI industry developments. The company serves prominent clients including Volkswagen, Audi, Siemens, Porsche, Adidas, Deutsche Bank, and Deutsche Telekom.

Differentiator

Problem solved

Functional benefit

Brands

• B12-Touch: Daughter company specializing in touch installations, Multitouch and Digital Signage solutions, offering the B12 Headless CMS for flexible and efficient content management.

Products and services

• Animation Services
• Web Applications
• Touch Installations
• Software Development
• Virtual & Augmented Reality
• Digital Consulting
• B12 Headless CMS

Quantifiable outcome

• Successfully delivered virtual SPS Dialog trade show for Siemens, resulting in more visitors and more content used than previous physical events
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• B12-TouchcoreTechnology or IntegrationWholly-owned subsidiary of Studio B12 that developed the B12 Headless CMS, a flexible content management solution. B12-Touch provides the technology backbone for Studio B12's digital signage and content management offerings, including the Fairtouch system used by Siemens.
• cueconceptminorImplementation/ SI/ Consulting PartnerTechnical implementation partner for the virtual trade show projects. cueconcept was responsible for the technical realization of the browser-based 3D exhibition space for the SPS Dialog event.
• Siemens Digital IndustriescoreStrategic or Co-development PartnerMajor client and strategic partner for digital exhibition and virtual showroom solutions. Studio B12 provides CMS infrastructure and design services for Siemens trade show presence, including the Fairtouch system that has been in use for over 2 years.
• sprungbrett into workminorStrategic or Co-development PartnerBavarian platform connecting companies with young refugees for vocational training. Studio B12 developed VR content for vocational orientation in partnership with this organization.
• ThieleminorStrategic or Co-development PartnerIndustry partner contributing expertise to the Virtual Work Experience VR project for metalworking professions.
• Staedtische Berufsschule MuenchenminorStrategic or Co-development PartnerVocational school providing teaching expertise and support for the VR-based vocational orientation project.
• AudiminorStrategic or Co-development PartnerIndustry partner supporting the Virtual Work Experience VR project with teaching staff for vocational training content development.

Scale indicators2 records

Recent moves6 records

Direct peers

• Kolle Rebbe: Hamburg-based creative and digital agency focused on integrated brand communication, content production, and digital experiences. Comparable to Studio B12 in scope of services, German mid-market positioning, and blue-chip enterprise client work.
• Scholz & Friends: One of Germany's largest independent creative agencies, headquartered in Hamburg with offices across Germany. Directly comparable as a full-service German creative/communication agency serving major DAX enterprise clients with brand, advertising, and digital content production.
• Film Bilder: Stuttgart-based production and digital agency specializing in film, animation, 3D visualization, and interactive media for industrial and B2B brands. Closely comparable to Studio B12 in animation/3D visualization focus, German mid-size scale, and industrial client mix.
• Jung von Matt: Hamburg-based creative agency group with multiple specialized units across digital, content, and brand experience. Comparable to Studio B12 as a German creative agency serving major enterprise clients and combining storytelling with technical/digital execution.
• denkwerk: Cologne-based digital agency combining strategy, design, and technology (web, software, interactive experiences) for major German enterprise clients. Comparable to Studio B12 in service scope (web apps, interactive experiences, digital consulting) and German mid-size positioning.

Broad incumbents

• SinnerSchrader (Accenture Song): Hamburg-based digital agency now part of Accenture Song, focused on digital platforms, web applications, and brand experience for major European enterprises. Comparable to Studio B12 in digital agency scope but with the backing of a global consulting parent.
• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Munich, with full-service digital, content, and communication capabilities across multiple verticals. Comparable to Studio B12 as a German full-service agency but materially larger and more diversified.

Emerging players

• Sehsucht: Hamburg-based animation, design, and CGI studio producing high-end commercial animation, motion design, and brand content. Comparable to Studio B12's animation service line in production style and enterprise client orientation.
• Demodern: Cologne-based digital agency specialized in immersive experiences, VR/AR, real-time 3D, and interactive installations for global brands. Comparable to Studio B12 in the VR/AR and immersive experience service line and enterprise client mix.

Regional players

• Ustwo (studio): London-based digital product studio with studios in multiple geographies, known for app, web, and immersive experience work for major brands. Comparable to Studio B12 as a multi-disciplinary digital creative studio but operating primarily in the UK/international markets rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/sb12.de
• Instagraminstagram.com/b12_gruppe
• LinkedInlinkedin.com/company/studio-b12-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio B12