Division Wine
- Company typePrivate
- Founded2010
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Division Wine firmographics
Firmographics- Name
- Division Wine
- Legal name
- Division Winemaking Co
- Website
- https://divisionwineco.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Division Wine industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Cider & Perry Producers & Brands (CRADAIAE)
Keywords
Where Division Wine is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Division Wine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through e-commerce website with shipping to licensed states. Orders ship via FedEx Ground weekly.
- Wine Club Memberships: Recurring wine club subscriptions (Essentials, Champion, Gamay, Curator) delivering seasonal wine packages with 10-15% discount on bottles and discounted shipping.
- Tasting Room Experiences: Winemaker tastings at $50 per guest with complimentary tastings for wine club members. Additional revenue from private events and bottle shop sales.
- Wholesale Distribution: Sales through regional distributors across US states and export markets including UK, Canada, and France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Essentials Wine Club - 3 or 6 bottles, 3x/4x/6x per year |
| Subscription | Multi-year contract | Champion Wine Club - 6 or 12 bottles, 3x per year |
| Subscription | Multi-year contract | Gamay Wine Club - 6 bottles, 2x per year |
| Subscription | Multi-year contract | Curator Wine Club - 3/6/12 bottles, 3x per year |
| Unit Pricing | Pay-as-you-go | Winemaker Tasting Experience |
| Unit Pricing | Pay-as-you-go | Individual Wine Bottles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Division Wine product offering
Product offeringCore offering
Division Winemaking Company produces and sells minimal intervention, terroir-expressive wines from Oregon and Washington vineyards across five labels (Division, Division-Villages, Gamine, Nightshade, Ouest), plus perry (pear cider). The company runs a direct-to-consumer e-commerce site shipping via FedEx Ground, four subscription wine clubs (Essentials, Champion, Gamay, Curator), and an urban winery tasting room at The Wine Yard in SE Portland, with additional wholesale reach through regional US distributors and export partners.
Product overview
Division Winemaking Company is a Portland, Oregon-based urban winery founded in 2010 by Kate Norris and Thomas Monroe, producing minimal intervention, approachable, and balanced wines from diverse grape varieties. The portfolio consists of five wine labels: the flagship Division label (single vineyard Pinot Noir, Chardonnay, and Gamay), Division-Villages (everyday French bistro-style wines), Gamine (Kate Norris's Rhone Valley-inspired personal project), Nightshade (Tom Monroe's Italian-inspired Nebbiolo-focused wines), and Ouest (Pacific Northwest wines from Columbia Valley). The company also produces Perry (pear ciders) and offers four wine club memberships (Essentials, Champion, Gamay, and Curator) providing 10-15% discounts on bottles, complimentary tastings, and VIP event access. Direct-to-consumer sales include wine tasting experiences at their Urban Winery in SE Portland.
Differentiator
Problem solved
Functional benefit
Brands
- Division: Flagship label featuring single vineyard and blended cuveés of Pinot Noir, Chardonnay, and Gamay
- Division-Villages
- Gamine
- Nightshade
- Ouest
Products and services
- Division (Flagship Label) The flagship Division label produces single-vineyard and blended cuvée wines of Pinot Noir, Chardonnay, and Gamay from Oregon and Washington vineyards, aimed at individual wine enthusiasts seeking terroir-driven, minimal-intervention wines.
- Division-Villages Division-Villages is the company's everyday, low-intervention bistro-style wine label offering approachable wines reminiscent of French bistro offerings, targeted at regular consumers looking for value-priced, story-driven wines.
- Gamine Gamine is co-founder Kate Norris's personal project label inspired by the Rhone Valley, expressing Rhone-style wines for individual wine enthusiasts seeking French-influenced varietals.
- Nightshade Nightshade is co-founder Tom Monroe's personal project label focused on Italian-inspired robust wines, particularly Nebbiolo, targeted at individual wine enthusiasts seeking Italian varietals.
- Ouest Ouest produces Pacific Northwest wines from organic and sustainably farmed sites in the Columbia Valley and Yakima Valley, featuring spontaneously fermented natural wines for individual wine enthusiasts.
- Perrys (Perry) Perrys is Division's line of pear ciders offering full verve, depth, texture, and delight, made for individual cider and wine drinkers seeking alternatives to grape-based wine.
- Essentials Wine Club Essentials is a flexible wine club subscription offering 3 or 6 bottles 3x, 4x, or 6x per year with mixed or all-red options, providing 10-15% bottle discounts and reduced shipping for individual wine enthusiasts seeking recurring shipments.
- Champion Wine Club Champion is a wine club subscription for serious collectors offering 6 or 12 bottles 3x per year, featuring library selections and exclusive single-site specialty wines, plus 25-50% shipping discounts and 15% bottle discounts for 12-bottle members.
- Gamay Wine Club Gamay is a varietal-focused wine club subscription offering 6 bottles 2x per year for Gamay-obsessed enthusiasts, capitalizing on Division's position as one of the largest US producers of Gamay.
- Curator Wine Club Curator is a curated wine club subscription offering 3, 6, or 12 bottles 3x per year, mixing Division wines with partner wines from friends, designed for individual wine enthusiasts seeking curated selections.
- Urban Winery Tasting Experiences In-person wine tasting experiences with the winemakers at The Wine Yard in SE Portland, including winemaker tastings, barrel tastings, and private events, offered at $50 per guest with a 2-guest ($100) minimum and complimentary for wine club members.
- Wine Accessories & Merchandise Branded merchandise and wine-related accessories available through the Merch & More section of the Division Wine website, sold to wine enthusiasts alongside wine purchases.
Quantifiable outcome
- One of the largest producers of Gamay in the US with a dedicated Gamay-only wine club.
Companies that use Division Wine
Customer profileSegments2 records
Ideal customer profiles3 records
Division Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Division Wine partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- PDX WinescoreRegional distributor for Oregon, handling distribution of Division wines within the state.
- International Wines and Craft BeerminorRegional distributor for Alabama.
- The Natural Wine CompanyminorRegional distributor for Arizona.
- Vintage '59 WinesminorRegional distributor for California.
- Natural Wine CompanyminorRegional distributor for Colorado.
- The Wine TrustminorRegional distributor for Connecticut.
- Avant PartirminorRegional distributor for Georgia and South Carolina.
- Vinejoy ChicagominorRegional distributor for Illinois.
- B Side SelectionsminorRegional distributor for Indiana.
- VeritasminorRegional distributor for Kansas.
- Uncorked NOLAminorRegional distributor for Louisiana.
- Oz Wine CompanyminorRegional distributor for Massachusetts.
- Tradition WinesminorRegional distributor for Minnesota and South Dakota.
- A. Bommarito WinesminorRegional distributor for Missouri.
- Coeur Wine CominorRegional distributor for New York and Northern New Jersey.
- AdvintageminorRegional distributor for North Carolina and Tennessee.
- Voyager BeverageminorRegional distributor for Ohio and Kentucky.
- Serendipity WinesminorRegional distributor for Texas.
- Flora and FaunaminorRegional distributor for Utah.
- Hop & WineminorRegional distributor for Virginia and Washington D.C.
- Cavatappi/Domaine and EstatesminorRegional distributor for Washington.
- Vino VeritasminorRegional distributor for Wisconsin.
- ABS Wine AgenciesminorExport distributor for United Kingdom.
- W.I.N.O.minorExport distributor for Quebec, Canada.
- LiffordminorExport distributor for Ontario, Canada.
- Le Garde VinsminorExport distributor for France.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
Division Wine competitors and assessment
Company assessmentBroad incumbents
- Domaine Drouhin Oregon: Established Burgundian-owned Oregon winery with significant tasting room presence and DTC distribution. Operates at a much larger scale and serves as a benchmark for premium Oregon Pinot Noir and Chardonnay production.
- Beaux Frères Winery: Iconic Oregon Pinot Noir producer with estate vineyards and selective distribution. Larger and more prestigious than Division but operates in the same Oregon premium-wine category.
- Sokol Blosser Winery: Pioneering Oregon winery with a mature DTC, tasting room, and wine club program. Larger and more established than Division, but operates in the same Oregon DTC-winery category with similar sustainability credentials.
- Lingua Franca Winery: Premium Oregon winery focused on Chardonnay and Pinot Noir with strong DTC and tasting room operations in the Willamette Valley. Larger scale but comparable DTC-driven business model and Pacific Northwest positioning.
Direct peers
- Bow & Arrow Wines: Portland-based urban winery focused on minimal-intervention wines from Oregon vineyards. Operates at a similar scale with comparable DTC, tasting room, and wine club programs, making it the closest direct peer to Division in philosophy and size.
- Helioterra Wines: Portland urban winery producing small-lot, minimal-intervention wines with a tasting room and wine club. Mirrors Division's urban-winery model and DTC-first GTM.
- Cramoisi Wine: Small Portland urban winery producing hand-crafted, low-intervention wines with a tasting room and DTC e-commerce model. Directly comparable urban winery format and small-batch artisanal approach.
- Evesham Wood Winery: Long-established Oregon winery focused on low-intervention, terroir-driven Pinot Noir and Chardonnay from organically farmed vineyards. Shares Division's minimal-intervention philosophy and DTC emphasis.
- Antiquum Farm: Oregon producer of minimal-intervention wines from biodynamically farmed estate vineyards. Comparable natural wine philosophy and DTC distribution focus.
- Day Wines: Oregon-based minimal-intervention winery with a strong DTC, wine club, and small-batch production model. Comparable varietal experimentation and natural wine positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Division Wine social profiles
Digital presenceDivision Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Division Wine leadership team
Management profileNumber of profiles
Profiles3 records
Division Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Division Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Division Wine
What does Division Wine do?
Division Winemaking Company produces and sells minimal intervention, terroir-expressive wines from Oregon and Washington vineyards across five labels (Division, Division-Villages, Gamine, Nightshade, Ouest), plus perry (pear cider). The company runs a direct-to-consumer e-commerce site shipping via FedEx Ground, four subscription wine clubs (Essentials, Champion, Gamay, Curator), and an urban winery tasting room at The Wine Yard in SE Portland, with additional wholesale reach through regional US distributors and export partners.
Is Division Wine a public or private company?
Division Wine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Division Wine founded?
Division Wine was founded in 2010. It employs 11 to 50 people.
Where is Division Wine based?
Division Wine is headquartered in Portland, United States, in the North America region.
How does Division Wine make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, tasting Room Experiences and wholesale Distribution.
Who are Division Wine's main competitors?
Broad incumbents on record are Domaine Drouhin Oregon, Beaux Frères Winery, Sokol Blosser Winery and Lingua Franca Winery. Direct peers are Bow & Arrow Wines, Helioterra Wines, Cramoisi Wine, Evesham Wood Winery, Antiquum Farm and Day Wines.
Does Division Wine have an API?
No public API is recorded for Division Wine.
What industry is Division Wine in?
Division Wine's product category is Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.