Healing Elements by Carpe Diem

What Healing Elements by Carpe Diem does

Healing Elements by Carpe Diem is a privately-held wellness studio and retail shop headquartered in St. Paul, Minnesota, founded in 2014 and operating under parent company Carpe Diem Studio. The business operates two physical locations in the Twin Cities metro — the flagship at 2290 Como Avenue in St. Paul and a secondary studio at Northwind Lofts in Minneapolis — and an e-commerce storefront on healingelementswellness.com for nationwide retail shipping. Service offerings span yoga and fitness classes (Yin, Vinyasa, Barre, Strength & Stretch, Restorative, Gentle Flow), massage therapy and bodywork (Swedish, Thai, Ashiatsu, hot stone), acupuncture, and herbal medicine consultations delivered by in-house practitioners.

The retail catalog is extensive and category-fragmented: essential oils (Celestia Aromatherapy brand), loose leaf herbs and tea blends (sourced from Mountain Rose Herbs), private-label CBD tinctures and topicals (Carpe Diem brand), natural skincare and hygiene items (ROMI Apothecary, bamboo products), yoga supplies (Jade Yoga, Beyond Yoga), crystals, candles, incense, books/decks, home goods, and jewelry. Pricing across retail SKUs ranges from ~$2 (loose herbs) to $100 (CBD tinctures).

The commercial model is a hybrid of recurring membership subscriptions and one-time retail/service revenue. Six membership tiers run $49 (Virtual) to $185 (Unlimited + Bodywork) per month, with a one-time 10-class pack ($150, two-year validity) and a $25 new-student trial as entry points. Members receive 20% retail discounts and event pricing, creating cross-sell between modalities. Operations are supported by Mind Body (scheduling), Square (gift cards/payments), Google Forms (intake), and Eventbrite (workshops). Customer base is entirely individual/consumer, segmented horizontally across wellness-oriented personas. No external institutional investment, no AI/ML infrastructure, and no patents or formal certifications are disclosed.

Name

Healing Elements by Carpe Diem

Legal name

Healing Elements by Carpe Diem Studio

Website

https://healingelementswellness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Healing Elements by Carpe Diem is a Twin Cities wellness studio and retail shop offering yoga/fitness classes, massage therapy, bodywork, and herbal medicine, serving individual consumers via membership subscriptions and à la carte services across two metro locations plus nationwide e-commerce.

Ownership category

akta.pro rank

Product category

Wellness Studio Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Yoga studio classes
• Massage therapy services
• Wellness retail shop
• Herbal medicine remedies
• Holistic wellness center

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Yoga and Fitness Classes: Revenue from hourly yoga and fitness classes offered at studio locations. Available through membership subscriptions (8x/month, unlimited) or individual class packages (10-class pack).
2. Massage and Bodywork Services: Massage therapy and bodywork sessions including Swedish, Thai, Ashiatsu, and other modalities. Revenue from individual service appointments and combined membership packages with bodywork.
3. Wellness Retail Products: Sale of wellness products including loose leaf herbs, tea blends, essential oils, supplements, CBD products, skincare, hygiene products, candles, crystals, books/decks, and jewelry. Products sold in-store and online with 20% discount for members.
4. Workshops and Events: Revenue from workshops such as Intro to Ayurveda ($60) and sacred drum journeys ($14-25). One-time fee events for specialized wellness education.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Healing Elements by Carpe Diem is an integrated wellness studio and retail apothecary offering in-person and virtual yoga/fitness classes, massage therapy and bodywork sessions, herbal medicine consultations, and an extensive catalog of wellness retail products (essential oils, loose-leaf herbs, tea blends, CBD supplements, skincare, crystals, candles, and yoga supplies). The studio operates on a recurring membership model with six subscription tiers ranging from $49/month (virtual) to $185/month (unlimited classes plus monthly bodywork).

Product overview

Healing Elements by Carpe Diem is a wellness studio in St. Paul, Minnesota operating as a healing space combined with a retail wellness shop. The studio offers yoga and fitness classes (in-studio and virtual) alongside massage therapy, bodywork, and herbal medicine services. The business operates on a membership model with six tiers ranging from $49/month (Virtual) to $185/month (Unlimited + Bodywork), plus à la carte 10-class packs for $150. The retail component includes an extensive wellness product catalog featuring essential oils (Celestia Aromatherapy), loose leaf herbs and tea blends (sourced from Mountain Rose Herbs), CBD supplements under the Carpe Diem brand, hygiene and personal care products (ROMI Apothecary, bamboo products), home goods and pottery, bath products, crystals, books and affirmation cards, yoga supplies, incense, candles, and jewelry. The company integrates with Mind Body for class scheduling, Square for gift cards, Google Forms for intake/feedback, and Eventbrite for workshop registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga and Fitness Classes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• YogaWorks: Multi-location yoga studio brand offering diverse class styles, teacher training, and wellness programming. Comparable membership pricing structure and class modality mix to Healing Elements.
• Massage Heights: Membership-based massage therapy and wellness franchise with retail essential oils and skincare. Direct overlap with Healing Elements' massage/bodywork service line, recurring membership model, and wellness retail assortment.
• CorePower Yoga: Large national yoga studio chain offering in-studio and virtual yoga/fitness classes on a membership model. Closely comparable to Healing Elements on core modality, subscription pricing structure, and digital class offering.
• Hand & Stone Massage and Facial Spa: National massage and facial spa chain operating on membership and package pricing. Comparable to Healing Elements' therapeutic bodywork services and integrated wellness positioning.
• Y7 Studio: Boutique yoga studio chain offering heated and non-heated flow classes plus branded retail. Comparable pricing structure, music-driven studio experience, and integrated retail assortment to Healing Elements.
• The Now Massage: Boutique massage studio concept offering elevated massage experiences with retail wellness products. Comparable positioning as a premium-priced massage brand with integrated apothecary retail.

Broad incumbents

• Life Time Fitness: National premium fitness club operator with on-site yoga, massage, spa, and wellness retail services. Overlaps with Healing Elements across all major categories but operates at much greater scale and as part of a full-service fitness club.

Emerging players

• Calm: Leading meditation and mindfulness app offering subscription-based virtual wellness content. Comparable to the virtual membership component of Healing Elements and adjacent to its mindfulness/meditation class offerings.
• Headspace: Subscription meditation and mental wellness app with corporate partnerships. Overlaps with Healing Elements' mindfulness and mental wellbeing workshop programming, and competes for the same virtual wellness dollar.

Others

• Mountain Rose Herbs: Major online retailer of bulk herbs, essential oils, and natural wellness products. Notable as a supplier of loose leaf herbs carried by Healing Elements and as a comparable direct-to-consumer herbal wellness retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healingelementswellness
• Xx.com/hewellness
• LinkedInlinkedin.com/company/carpe-diem-studio-at-healing-elements

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Elements by Carpe Diem