Norming Software

What Norming Software does

Norming Software International Ltd. is a Hong Kong-headquartered private software company founded in 1999 that builds and sells Norming PSA (Professional Service Automation), a cloud-based SaaS platform deployed on Microsoft Azure for project-based businesses. The core product unifies eight functional modules (CRM, Project Management, Time Tracking, Expense Management, Purchasing, Project Billing, HRM/Payroll, and a native mobile app for iOS/Android) into a single integrated workflow covering sales opportunity and contract management through to project delivery, timesheet and expense capture, procurement, and billing. The platform is positioned with industry-specific configurations for six verticals: Accountancy Services, Architectural Services, Business Services (consulting/marketing/PR), Computer & Related Services, Engineering Services, and NGO/non-profit organizations. Notable enterprise customers referenced in company materials include WWF China, Mazars China, RSM China, Gleeds Construction Consultancy, GfK Global, Interbrand, SUEZ NWS, China Construction Eighth Engineering Division, Atlas Elektronik, and Thinkive.

Name

Norming Software

Legal name

Norming Software International Ltd.

Website

https://psacloud.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Norming Software builds Norming PSA, a cloud-based Professional Service Automation platform on Microsoft Azure that integrates CRM, project management, timesheets, expenses, purchasing, billing, and HR/payroll for project-based firms across six verticals including accountancy, architecture, engineering, and NGOs.

Ownership category

akta.pro rank

Product category

Professional Services Automation (PSA) Software

NAICS

Software Publishers (513210), Software Publishers (5132), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Professional services automation
• Project management software
• Cloud PSA platform
• Time and expense tracking
• Project billing software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Named User Licensing: Annual subscription-based pricing model charged per named user. Minimum 10 named users required. Additional charges for data storage (USD 300/year for 1000GB) and custom implementation services.
2. Implementation Services: Professional services for implementation, customization, and report development billed at USD 500/day suggested rate

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Norming Software sells Norming PSA, a cloud-based Professional Service Automation SaaS platform for project-based companies. The platform unifies CRM, project management, timesheet and expense tracking, purchasing, project billing, HRM/payroll, and a mobile app to manage the full customer-to-cash lifecycle. It is delivered as a per-named-user annual subscription hosted on Microsoft Azure.

Product overview

Norming Software offers Norming PSA (Professional Service Automation), a unified all-in-one cloud-based project management platform designed for project-based companies. The core Norming PSA platform integrates eight functional modules: CRM, Project Management, Time Tracking, Expense Management, Purchasing, Project Billing, HRM/Payroll, and a Mobile APP. These modules work together to manage the complete business lifecycle including sales opportunity and contract management, project planning and execution, time and expense tracking, procurement, and financial billing. The solution is available as a cloud subscription service deployed on Microsoft Azure.

Differentiator

Problem solved

Functional benefit

Products and services

• Norming PSA Cloud An all-in-one cloud-based Professional Service Automation (PSA) SaaS platform for project-based companies that integrates CRM, project management, time tracking, expense management, purchasing, project billing, HRM/payroll, and a mobile app to manage the full customer-to-cash lifecycle. Sold as an annual per-named-user subscription, hosted on Microsoft Azure, with implementation support from a worldwide partner network.

Quantifiable outcome

• Go-live in one week for small or mid-sized project-based companies using agile implementation methodology
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Sage SoftwarecoreStrategic or Co-development Partner · 1 January 1999Development partnership established in 1999 that enabled Norming Software to build a worldwide partner network capable of implementing and maintaining the Norming PSA Cloud service per client business needs.
• Microsoft AzurecoreTechnology or IntegrationNorming PSA is deployed on Microsoft Azure cloud platform. Azure data centers implement high-standard security measures including biometrics, perimeter fences, security guards, and security cameras. This partnership provides enterprise-grade security and scalability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Scoro: Scoro is a work management and PSA platform for professional service businesses combining project management, time tracking, billing, and CRM. It is a comparable PSA peer to Norming in the project-based services SMB segment, particularly in Europe and APAC.
• Productive.io: Productive is a fast-growing PSA platform for agencies, consultancies, and software houses, offering project management, time tracking, billing, and profitability analytics. It is a direct PSA peer targeting a similar project-based SMB/mid-market segment as Norming, with a more modern UI/UX.

Direct peers

• Certinia (formerly FinancialForce): Certinia is a cloud PSA platform built natively on Salesforce, serving professional services and accounting firms with project management, resource management, billing, and revenue recognition. It is the most direct PSA competitor to Norming PSA, particularly in the accountancy vertical where both compete for firms like RSM and Mazars.
• Replicon: Replicon provides cloud-based time tracking, project management, and PSA solutions for project-based enterprises. It is a direct competitor in the time tracking and project costing core of Norming PSA's value proposition.
• BigTime Software: BigTime is a PSA platform focused on professional services firms (accounting, engineering, IT, consulting), offering time tracking, project management, billing, and integrations. It is a direct SMB/mid-market PSA peer to Norming PSA with similar target verticals.
• Kantata: Kantata (formerly Mavenlink + Kimble) is a leading PSA platform for professional services organizations, offering project management, resource planning, time tracking, expense, and financial integration. It competes head-on with Norming PSA in the project-based services mid-market.

Broad incumbents

• Sage Group plc: Sage is Norming's strategic development partner since 1999 and provides Sage Intacct and other ERP/PSA-adjacent business management solutions. Sage's own cloud ERP/finance suite overlaps with the back-office modules of Norming PSA and represents both a partner and adjacent competitor.
• Microsoft Dynamics 365 Project Operations: Microsoft's PSA-capable ERP/CRM suite offers project management, resource planning, time/expense, and billing on the Dynamics 365 platform. As Norming is already an Azure-native ISV, Dynamics 365 Project Operations represents the most credible broad incumbent threat to Norming's enterprise pipeline.
• Oracle NetSuite PSA / OpenAir: NetSuite (now part of Oracle) and OpenAir provide PSA functionality for mid-market and enterprise services firms. It competes with Norming for larger, multi-module service organization deals, particularly at the upper end of Norming's enterprise customer set.
• Planview Adaptive (formerly Clarizen One): Planview's PSA/work management suite (incorporating Clarizen and Changepoint) serves professional services and project-based organizations with portfolio, project, resource, and financial management. It is a broader incumbent comparable to Norming's full-stack PSA offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norming Software