What RE-defined does

RE-defined is a UK flexible-workspace operator headquartered at 180 Great Portland Street, London, operating 16 managed office properties across London, Reading, and Manchester. The company delivers fully serviced workspace solutions ranging from individual hot desks and dedicated co-working stations to self-contained enterprise suites of up to 6,500 sq ft, alongside bookable meeting rooms, event venues, and specialist facilities such as podcast studios (EdCity), lecture theatres, and training rooms. Customers are primarily enterprise and growing businesses seeking flexible lease terms with operational simplicity, plus secondary segments in education (via EdCity) and creative industries (via Power Road Studios).

The business operates an asset-light, white-label model generating recurring subscription revenue from per-desk monthly licences (£115-£500) or per-square-foot billing (£115-£240) on all-inclusive packages covering rent, utilities, business rates, service charges, Wi-Fi, and amenities, supplemented by usage-based revenue from meeting room and podcast studio hire. The company has been part-owned by MAPP since 2022, drawing on MAPP's £30bn+ commercial real estate portfolio and 650+ specialists for institutional scale. Property access is secured through dedicated collection partnerships with The Portman Estate (Marylebone heritage buildings), Feldberg Capital (creative workspaces), and a mission-driven arrangement with Ark charity (EdCity).

Technology is operational rather than AI-driven: a proprietary digital booking platform handles real-time room and desk reservations, iLoq keycard systems deliver 24-hour secure access, and integrated AV equipment supports meetings and podcast recording. Go-to-market combines direct digital channels (website enquiry forms, 3D virtual tours, SEO-optimised property pages) with a dedicated enterprise sales team, a self-serve booking portal, and a referral scheme paying 2.5% of first-year rent. Distribution is exclusively B2B within the United Kingdom, with no international footprint and no public APIs, SDKs, or developer platform.

Name

RE-defined

Legal name

RE-DEFINED LLP

Website

https://re-defined.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RE-defined is a UK flexible-workspace operator managing 16 serviced office properties across London, Reading, and Manchester, offering enterprise suites, private offices, hot desking, meeting rooms, and specialist studios under partnerships with MAPP, The Portman Estate, and Feldberg Capital.

Ownership category

akta.pro rank

Product category

Flexible Workspaces / Serviced Offices

NAICS

Facilities Support Services (561210), Services to Buildings and Dwellings (5617)

SIC

Services-Facilities Support Management Services (8744), Services-Management Services (8741)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Flexible office space
• Managed workspaces
• Coworking solutions
• Serviced offices
• Meeting room hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Enterprise Suite Rental: Fully managed, self-contained office suites for larger businesses, typically sold on per-desk or per-sq-ft pricing with inclusive rates covering business rates, utilities, and service charges
2. Private Office Rental: Managed private office spaces for teams, offered on flexible lease terms with all-inclusive billing
3. Hot Desking and Dedicated Desks: Flexible coworking spaces available on daily, weekly, or monthly passes, or as dedicated desks with consistent base
4. Meeting Room and Event Space Hire: Bookable meeting rooms, event venues, and specialist spaces (podcast studios, lecture theatres, training rooms) charged by the hour or day

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RE-DEFINED is a white-label flexible workspace operator delivering managed office solutions across 16 UK properties in London, Reading, and Manchester. The core offering comprises enterprise suites (HQ-ready self-contained offices), private offices for growing teams, hot desking, bookable meeting rooms, event spaces, and specialist facilities including podcast studios, lecture theatres, and training rooms. Pricing is all-inclusive (rent, utilities, business rates, services) on flexible monthly or longer terms.

Product overview

RE-defined is a white-label flexible workspace operator delivering tailored and integrated flexible workspaces across the UK. The company operates a portfolio of managed office properties under two collections: Feldberg Capital and The Portman Estate partnerships. The core offering comprises Enterprise Suites (large, HQ-ready self-contained offices), Private Offices (team spaces), Hot Desking (flexible shared desks), Meeting Rooms, Event Spaces, and specialized spaces including Podcast Studios, Lecture Theatres, and Training Rooms (primarily at EdCity). The company also provides ancillary services including virtual property tours, an online booking system for day passes and meeting room reservations, and a referral scheme. Properties span London (including Fitzrovia, Marylebone, Covent Garden, South Bank, White City, Chiswick, and the City), Reading, and Manchester. RE-defined has been a MAPP company since 2022, providing institutional scale and operational expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Suites HQ-ready, fully managed self-contained office suites for established businesses typically ranging from 750 to 8,930 sq ft and accommodating 20-75 desks. Inclusive pricing covers business rates, utilities, service charges, WiFi, cleaning, and 24-hour access. Available on flexible monthly terms starting from approximately £115-£500 per desk or per-sq-ft at flagship London properties including South Bank Central, 180 Great Portland Street, Eagle House, and 3-5 Duke Street.
• Private Offices Dedicated, self-contained office suites for teams ranging from small groups (2-4 desks) to mid-sized businesses (up to 32 desks), offering privacy with the benefits of a managed building. Pricing starts from £400 per desk on all-inclusive monthly billing with flexible leases. Available across multiple London properties including Power Road Studios, 3 Fitzhardinge, and 29 Gloucester Place.
• Hot Desking Flexible shared desk options available on daily, weekly, or monthly passes across communal coworking areas at South Bank Central, EdCity, and select other properties. Online booking through the digital platform allows occupiers to work without a fixed desk assignment.
• Meeting Rooms Bookable meeting spaces available by the hour or day across RE-DEFINED properties, equipped with AV technology, interactive tools, video conferencing infrastructure, and high-speed connectivity for presentations, client meetings, and team workshops. Online booking system supports real-time availability and pricing.
• Event Spaces Venues for networking events, press launches, conferences, and corporate gatherings, available for hourly or daily booking. Spaces include The Hall at EdCity and other configurable event locations across the portfolio, with catering options available.
• Podcast Studio Professional-grade recording studio at EdCity available from £45 per hour, featuring 4K Ultra HD cameras, table-mounted microphones, flexible lighting, an editing suite, and virtual video director software for audio and video production. Targeted at content creators, marketers, and businesses producing podcasts or video content.
• Lecture Theatre A 42-seat venue at EdCity with cinema-style seating, streaming and recording capabilities, designed for presentations, screenings, and educational events. Targeted at education sector organisations, conferences, and corporate presentations.
• Training Rooms Flexible training spaces at EdCity accommodating 3 to 100 attendees, configurable for classroom, boardroom, or U-shape seating arrangements. Designed for corporate training, workshops, and educational programmes.

Quantifiable outcome

• All-inclusive pricing eliminates surprise costs
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Feldberg CapitalcoreStrategic or Co-development PartnerRE-DEFINED operates in partnership with Feldberg Capital on a collection of modern and bright flexible workspaces, including Power Road Studios in Chiswick. The partnership delivers contemporary workspace solutions under the Feldberg collection brand.
• The Portman EstatecoreStrategic or Co-development PartnerRE-DEFINED partners with The Portman Estate on a collection of exceptional flexible workspaces across London, including 3 Fitzhardinge Street, 3-5 Duke Street, and 29 Gloucester Place. Properties feature heritage architecture with contemporary workspace design in Marylebone.
• Ark (Charity)minorStrategic or Co-development PartnerEdCity was designed with a social mission - income generated from the building supports Ark, a charity that works to transform children's lives through education. RE-DEFINED provides operational expertise and facilities management for this mission-driven workspace.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Industrious: US-focused premium flexible workspace operator expanding globally with enterprise-grade managed offices. Comparable to RE-DEFINED's product mix (private offices, suites, meeting rooms) and enterprise customer focus, though with primarily North American footprint.

Broad incumbents

• WeWork: Global flexible workspace operator with significant London and UK presence. Comparable to RE-DEFINED in product category and target segments (enterprise, SMB), though with broader international scale and stronger brand recognition.
• IWG (Regus, Spaces, HQ): The world's largest flexible workspace operator with thousands of locations globally under brands including Regus, Spaces, and Signature. Directly comparable to RE-DEFINED as the dominant scale incumbent in the same product category, serving enterprise and SMB occupiers with managed flexible office space.

Direct peers

• Workspace Group: London-centric flexible workspace operator with over 60 locations, offering managed offices and studios. Directly comparable to RE-DEFINED in serving SME and enterprise occupiers across London, with similar product tiers (studios, managed offices) and pricing models.
• Runway East: UK-based flexible workspace and coworking operator focused on startups and scale-ups across London and Bristol. Comparable to RE-DEFINED in product category, though typically serving earlier-stage companies with community-focused positioning.
• Landmark Space: Premium flexible workspace provider in the City of London and prime UK locations. Closely comparable to RE-DEFINED's premium positioning, enterprise suite offerings, and managed services model targeting financial services and professional services firms.
• Work.Life: UK coworking and flexible workspace operator with locations in London and other UK cities. Directly comparable to RE-DEFINED's hot desking, private office, and managed workspace offerings, targeting similar freelancer, startup, and SME customer segments.
• The Office Group (TOG): UK-focused premium flexible workspace operator offering private offices, coworking, and meeting rooms in prime London and UK locations. Closely comparable to RE-DEFINED's product mix, customer segments, and premium positioning, with strong focus on design-led spaces and all-inclusive managed services.
• Servcorp: Global premium flexible workspace operator offering serviced offices, coworking, and virtual offices with receptionist services. Comparable to RE-DEFINED in product category and premium positioning, though with stronger virtual office and virtual receptionist offerings.

Others

• MAPP (Property Management) Limited: Parent company and strategic partner of RE-DEFINED, managing £30bn+ of UK commercial real estate. Relevant as the operational backbone and property sourcing partner that enables RE-DEFINED's portfolio, though operating at a different scale and broader scope as a CRE manager.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/re-defined

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE-defined