Oscar Calcados

What Oscar Calcados does

Oscar Calcados (legal name Oscar Calcados Comercio Eletronico LTDA) is a privately held Brazilian multi-brand footwear and apparel retailer operating for more than 35 years since its 1980 founding. The company runs an omnichannel business combining a VTEX-powered direct-to-consumer e-commerce platform at oscarcalcados.com.br with physical retail stores in the São José dos Campos region, offering buy-online-pickup-in-store (Retire na Loja) fulfillment. The catalog spans women's, men's, and children's footwear (athletic, casual, sandals, boots, soccer cleats), clothing (sportswear, casual wear, team fan merchandise), and accessories, distributed across 50+ brands including Nike, Adidas, Puma, Fila, New Balance, Umbro, Diadora, Olympikus, Under Armour, and Bull Terrier, with sizes ranging from 33 to 47.

The business model is straightforward unit-based direct-to-consumer retail in Brazilian Reais, with per-product pricing between roughly R$39.99 and R$649.99, a 5% PIX payment discount, credit card installments up to 10x interest-free, and the Festcard private-label credit card as an embedded financing option. Ancillary monetization layers include the Clube Oscar loyalty program, gift cards (Cartão Presente), and a dedicated Oscar mobile app. Marketing is executed through content (Blog Oscar), email/newsletter capture, organic social, SEO, and seasonal event-driven promotions such as Black Friday and Liquida clearance events, supplemented by a coupon program including a first-purchase code (CHEGUEI5).

Customer segments are horizontally diversified across female, male, and children's consumers in Brazil, with the firm serving the domestic market only. Trust signals are layered externally via Ebit certification, Reclame Aqui reputation profile, and TrustVox verified reviews; a Recicalce partnership addresses shoe recycling as a CSR initiative. The legal entity is registered in Brazil as a limitada (LTDA) under CNPJ 54.650.901/0001-58, with no disclosed parent company, institutional investors, funding rounds, or M&A activity.

Name

Oscar Calcados

Legal name

Oscar Calcados Comercio Eletronico LTDA

Website

https://oscarcalcados.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Footwear retail
• Multi-brand retail
• Sports apparel
• Omnichannel commerce
• Brazilian e-commerce

Headquarters

HQ city

São João

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Footwear, Apparel and Accessories: One-time retail sales of branded footwear, clothing and accessories. Revenue generated through direct consumer transactions with various payment options including installments, PIX discount (5%), and Festcard private label credit card.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Oscar Calcados is a multi-brand Brazilian footwear and apparel retailer that sells branded athletic, casual, and children's shoes, clothing, and accessories from brands such as Nike, Adidas, Puma, Fila, Olympikus, and Mizuno to individual consumers across Brazil. The retailer operates an omnichannel model combining a VTEX-powered e-commerce site, a mobile app, and physical Lojas Oscar stores, supported by a Clube Oscar loyalty program and Cartão Presente gift cards.

Product overview

Oscar Calcados is a Brazilian online footwear and clothing retailer offering a diverse portfolio of products organized by gender (Feminine, Masculine, Children's) and category (Footwear, Clothing, Accessories). The core product lines include footwear across all segments and clothing including sportswear, casual wear, and team fan merchandise. The platform operates as a multi-brand retailer featuring Nike, Adidas, Puma, Fila, New Balance, Diadora, Umbro, Olympikus, Bull Terrier, and Under Armour, among others. Additional services include the Clube Oscar loyalty program, gift cards, mobile app, in-store pickup, and an outlet section for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Calçados Femininos (Women's Footwear) Branded women's footwear assortment covering athletic, casual, and fashion styles from brands such as Nike, Adidas, Puma, Fila, Olympikus, and Mizuno, sold to female consumers in Brazil through e-commerce, mobile app, and physical stores.
• Calçados Masculinos (Men's Footwear) Branded men's footwear assortment covering athletic, casual, and lifestyle styles from brands such as Nike, Adidas, Puma, Vans, and Mizuno, sold to male consumers in Brazil through e-commerce, mobile app, and physical stores.
• Calçados Infantis (Children's Footwear) Branded children's footwear assortment covering athletic, school, and casual styles from brands such as Nike, Adidas, Puma, and Olympikus, sold to parents and guardians in Brazil through e-commerce, mobile app, and physical stores.
• Roupas (Apparel) Branded apparel assortment for men, women, and children, complementing the footwear offer and featuring brands such as Nike, Adidas, Puma, and Fila, sold to Brazilian consumers across e-commerce, mobile app, and physical stores.
• Acessórios (Accessories) Branded accessories assortment including bags, hats, socks, and related items from brands such as Nike, Adidas, and Puma, sold to Brazilian consumers as add-on purchases across all sales channels.
• Outlet Discounted outlet section offering end-of-line and overstock footwear, apparel, and accessories from the same multi-brand portfolio at reduced prices, targeted at price-sensitive Brazilian consumers.
• Clube Oscar (Loyalty Program) Free customer loyalty and benefits program offering members exclusive coupons, advance access to promotions, and other perks in exchange for registration on oscarcalcados.com.br.
• Cartão Presente Oscar (Oscar Gift Card) Oscar-branded gift card that can be purchased and redeemed for purchases across the e-commerce site, mobile app, and physical Lojas Oscar stores in Brazil.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• VTEXcoreTechnology or IntegrationE-commerce platform provider powering the online store with PCI-compliant infrastructure, product catalog management, checkout and order processing systems.
• FestcardcoreChannel Partner/ Reseller/ DistributorPrivate label credit card partner (Cartão Festcard) enabling installment payments and loyalty program. Festcard branded payment method accepted at checkout with separate customer service.
• Reclame AquiminorOthersCustomer review and reputation platform displaying company profile and ratings on e-commerce site footer.
• EbitminorOthersBrazilian e-commerce certification body providing verified seller seal indicating compliance with best practices.
• TrustVoxminorOthersVerified reviews certification platform displaying customer review ratings and certificates on the website.
• RecicalceminorOthersSocial responsibility partnership for shoe recycling and environmental sustainability. Displayed in footer as part of corporate social responsibility program.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Others

• Kalunga: Brazilian e-commerce and omnichannel retailer (office/school supplies with adjacent categories). Comparable to Oscar as a Brazilian VTEX-powered multi-category e-commerce operator using installments, PIX discounts, and BOPIS, though not directly competing in footwear.

Direct peers

• Authentic Feet: Brazilian multi-brand athletic and casual footwear retailer with stores across Brazil and an e-commerce platform. Closely comparable to Oscar in product mix (branded athletic sneakers, casual footwear) and customer segments (men, women, kids).
• World Tennis: Brazilian athletic footwear retailer focused on sneakers and sports apparel from brands like Nike, Adidas, Puma, and Olympikus. Highly comparable to Oscar's core sneaker-led assortment and target customer base.
• Centauro: Brazil's largest sporting goods retailer (owned by Grupo SBF), operating a multi-brand model across stores and e-commerce selling Nike, Adidas, Puma and similar brands. Directly competes with Oscar in athletic footwear and sports apparel, with significantly larger physical footprint and brand buying power.
• Netshoes: Leading Brazilian online sporting goods and athletic footwear retailer (acquired by Magazine Luiza). Specializes in the same Nike/Adidas/Puma multi-brand assortment and offers the same e-commerce plus BOPIS model that Oscar operates, competing head-to-head in online athletic footwear.
• Passarela Calçados: Brazilian multi-brand footwear and apparel retailer with both physical stores and e-commerce. Highly comparable product mix (footwear-led, family-oriented, branded assortment) and customer base to Oscar Calcados.
• Paqueta Esportes: Brazilian sporting goods and athletic footwear retailer operating stores and online channels. Sold under the Paqueta brand visible in Oscar's site navigation, indicating a close competitive/directory relationship in the same regional retail ecosystem.

Regional players

• Dumond: Brazilian footwear retailer offering branded and own-label casual and athletic footwear via its own e-commerce and stores. Compares to Oscar as a Brazilian footwear-led multi-brand player competing in similar categories.

Broad incumbents

• Decathlon Brasil: Global sporting goods giant with a major Brazilian presence (large-format stores plus e-commerce). Competes with Oscar across the full athletic and outdoor sports spectrum, but operates with a much broader assortment (in-house and partner brands) and own-branded strategy.
• Magazine Luiza: Major Brazilian general-merchandise e-commerce and omnichannel retailer (owner of Netshoes). Competes with Oscar on footwear and sports apparel within a much broader catalog, frequently using aggressive installments and PIX discounts as Oscar does.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oscar-calcados

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscar Calcados