What Public Safety Group does

Public Safety Group is a privately held, founder-led training company incorporated in 1994 and headquartered in Wake Forest, North Carolina, that develops and delivers specialized training products for 9-1-1 telecommunicators, police and fire dispatchers, and public safety communications training officers across the United States. Its core product portfolio comprises a cloud-based Learning Management System called Training on Demand (a 50+ topic subscription library with video, audio, and dynamic-question exams priced at $799-$2,850 per agency per year), the trademarked When Seconds Count® monthly in-service training program ($549/year per agency with optional certification add-ons), and a family of customizable reference manuals including a 40-hour Basic Telecommunicator Manual, an 80+ page Communications Training Officer Reference Manual, and a 100+ page Policy and Procedure Manual. The company also runs on-site seminars ranging from half-day to 40-hour formats and 3-to-6-week online instructor-led courses, delivered directly or via a partnership with PEI 9-1-1, and recently announced a platform integration with Eventide Communications to embed its curriculum within Eventide's AI analytics environment for PSAPs.

Public Safety Group's business model combines recurring annual subscriptions with per-seat seminar and course fees and one-time manual sales, targeting U.S. public safety agencies and Public Safety Answering Points (PSAPs) as its primary buyers. Go-to-market is sales-led via the company's e-commerce website, phone outreach, downloadable course catalogs, and client testimonials, supplemented by an on-site seminar hosting model in which the agency provides facilities while PSG handles instruction, registration, and billing. With 1-10 employees and no external funding, the company operates as a specialized, founder-anchored small business claiming to train more than 1,000 public safety professionals per month nationwide, relying on founder Tony Harrison's 25+ years of operational experience and brand recognition as its primary competitive anchors.

Name

Public Safety Group

Legal name

Public Safety Group

Website

https://publicsafetygroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Public Safety Group is a privately held, founder-led training company that provides online, in-person, and self-paced training products for 9-1-1 telecommunicators, dispatchers, and PSAPs across the United States, monetized through subscriptions, seminars, and manual sales.

Ownership category

akta.pro rank

Product category

Public Safety Training Services

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Safety Communications / 911 Telecommunicator Training (EDAOAMAH)

akta.pro secondary industries

Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM)

Keywords

• Public safety training
• 911 dispatcher training
• Telecommunicator education
• Emergency communications training
• Dispatcher certification

Headquarters

HQ city

Wake Forest

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. When Seconds Count® In-Service Training Program: Annual per-agency subscription model. Agencies pay $549/year to receive monthly training booklets by email or mail, which they copy and distribute to all dispatchers. Optional certification add-on priced by number of dispatchers (up to 25) ranging from $825 to $1,250 per year. Recurring annual revenue with land-and-expand potential as agencies add more certified dispatchers.
2. Training on Demand Annual Subscription: Annual per-agency subscription providing unlimited access to the Training on Demand library. Pricing tiers based on user count: $799 for up to 15 users, $999 for up to 50 users, $1,900 for up to 100 users, $2,850 for up to 150 users. One-time setup fee applies for 15+ users ($250–$750). Content is continuously updated. Recurring revenue model with upsell as agencies grow headcount.
3. Basic Telecommunicator Training Manual (One-Time Purchase): Individual manuals sold for $50 each, or $58 including $8 shipping and handling. Customization service available for as low as $250. Agencies can purchase in any quantity. One-time transaction revenue per manual sold.
4. CTO Training and Evaluation Program Reference Manual (One-Time Purchase): Sold as a printed three-ring binder plus flash drive for $189. Includes shipping and handling. Second edition with 80+ pages of CTO-based training content. One-time purchase with optional combo at $299.
5. Policy and Procedure Reference Manual (One-Time Purchase): Second edition with 100+ pages of policies and procedures for communications centers. Sold individually as part of the reference manual combo at $299 or standalone. One-time purchase revenue.
6. In-Person Seminar Registrations: On-site seminars charged per attendee or as a hosted seminar arrangement. Seminars range from half-day to 40-hour courses. Pricing varies by course length and format. Additional instructor resources (audio presentations, PowerPoint thumb drives) sold as add-on products at $60–$100.
7. Online Course Registrations: Online courses ranging from 3-week to 6-week durations. Partnered with PEI 9-1-1 for certain online courses. Fees charged per enrollment for the course duration. Includes courses such as Active Assailant, Basic Telecommunicator Training, Communications Center Liability, CTO, Crimes in Progress, Cultural Diversity, Customer Service, Domestic Violence, Stress Management, and Suicide Intervention.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Public Safety Group develops and delivers training products and services for 9-1-1 dispatchers, police dispatchers, and emergency communications telecommunicators. Its portfolio includes a cloud-based Learning Management System (Training on Demand), a monthly When Seconds Count® in-service training program with certification, on-site seminars (4-hour to 40-hour formats), online instructor-led courses (3-week to 6-week), and printed reference manuals covering Basic Telecommunicator Training, Communications Training Officer (CTO) programs, and Policy & Procedures.

Product overview

Public Safety Group provides a portfolio of training products for public safety communications professionals, including online learning platforms, printed training manuals, and reference guides. The core offerings include Training on Demand (a subscription-based online learning management system with videos and dynamic exams), the When Seconds Count® monthly in-service training program, and Basic Telecommunicator Training manuals with supporting audio and instructor materials. For agency management, they offer CTO Training and Policy & Procedure Reference Manuals, available individually or as a combo bundle. All products are designed for 9-1-1 telecommunicators, police dispatchers, and emergency communications personnel, with customization options for agency-specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Training on Demand Annual subscription-based online Learning Management System providing unlimited access to a library of 50+ training topics (video, audio, motivational sessions) with dynamic question exams for 9-1-1 call takers, police dispatchers, and public safety telecommunicators. Agencies assign training and build customized training plans.
• When Seconds Count® Dispatcher In-Service Training Program Annual per-agency subscription delivering monthly training booklets covering topics such as AI and the Dispatcher, Professionalism, Effective Call Taking, Officer & Responder Safety, Morale, Culture, Burnout, Missing and Exploited Children, Multitasking/Swatting/Pursuits, Sleep Hygiene, Mental Illness, and Suicide Intervention. Optional certification add-on available.
• Basic Telecommunicator Training Manual A 40-hour Basic Telecommunicator Training manual that agencies can customize to fit their specific needs by identifying areas requiring agency-specific additions and submitting electronic forms for integration. Customization service available from $250 with manuals at $50 each.
• Communications Training Officer (CTO) Training and Evaluation Program Reference Manual Second-edition 80+ page CTO-based training reference manual with numerous forms and reports, sold as a printed three-ring binder plus flash drive that allows agencies to cut, paste, and customize content.
• Policy and Procedure Reference Manual Second-edition reference manual with 100+ pages of policies and procedures for communications centers covering general policy, disciplinary actions, attendance, security, telephone and radio communications, and social media.
• Reference Manual Combo Bundle combining the CTO Training and Evaluation Program Reference Manual and the Policy and Procedure Reference Manual, including printed versions in three-ring binders and flash drives with all written material.
• In-Person Seminars On-site seminars for public safety communications professionals ranging from half-day (4-hour) and one-day formats to two-day and 40-hour Basic Telecommunicator courses. Host agency provides meeting room and A/V; PSG provides instructor, certificates, registration, and billing.
• Online Instructor-Led Courses Online instructor-led courses (3-week to 6-week durations) covering topics including Active Assailant, Basic Telecommunicator Training, Communications Center Liability, Crimes in Progress, Cultural Diversity, Customer Service, Domestic Violence, Stress Management, and Suicide Intervention.

Quantifiable outcome

• More than 1,000 public safety professionals trained per month
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Eventide CommunicationscoreTechnology or Integration · 12 February 2026Eventide Communications and The Public Safety Group announced a partnership to integrate their platforms to enhance training and quality assurance for public safety answering points (PSAPs). The collaboration combines Eventide's AI analytics with PSG's training curriculum to support onboarding, performance review, and workforce development. The partnership was announced on February 12, 2026, and positions PSG's training content within Eventide's AI-driven platform ecosystem for PSAP customers.
• PEI 9-1-1minorChannel Partner/ Reseller/ DistributorThe Public Safety Group has partnered with PEI 9-1-1 to offer even more online classes for Public Safety Communications Professionals. PEI 9-1-1 serves as a distribution channel partner enabling PSG to extend its course catalog reach through PEI's platform and customer relationships. PSG's Communications Training Officer – 4th Edition (Online) is offered as a Six-Week Online Course with PEI.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• APCO International: The Association of Public-Safety Communications Officials is the primary U.S. trade association for 9-1-1 communications professionals and operates its own training, certification, and conference programs that directly overlap with PSG's curriculum. Tony Harrison holds APCO life membership, underscoring the direct comparability.
• Fitch & Associates: Public safety consulting and training firm specializing in communications center management, supervisor development, and dispatcher training — overlapping with PSG's supervisor/leadership and CTO curriculum for PSAPs.
• PowerPhone: PowerPhone provides 9-1-1 call-taker and dispatcher training, including Total Response® and NG911 readiness programs, serving the same PSAP and law enforcement agency customers as PSG with similar online and instructor-led delivery formats.
• International Academies of Emergency Dispatch (IAED): IAED sets the standards for emergency dispatch (including the Medical, Fire, and Police Priority Dispatch Systems) and delivers accredited training and certification to 9-1-1 telecommunicators globally — directly competing with PSG's dispatcher certification programs.
• Priority Dispatch Corp. Provider of the ProQA® software and associated emergency dispatch training, certification, and quality assurance tools used by PSAPs worldwide. Comparable to PSG's training-plus-protocol offering for public safety communications centers.
• PEI 9-1-1: PSG's distribution partner for online 9-1-1 training courses and a peer training provider in its own right — overlapping audience of public safety communications professionals and overlapping course catalog including CTO programs.

Broad incumbents

• Eventide Communications: Provider of PSAP recording, analytics, and quality assurance software that now integrates PSG training content. Operates in the same PSAP customer base with an AI-enabled platform, representing both a partner and a potential broader-scope competitor.
• Rave Mobile Safety (a Motorola Solutions company): Provides emergency notification and PSAP-adjacent technology with embedded training resources for 9-1-1 call takers, competing with PSG's curriculum as part of a broader public safety software suite backed by Motorola Solutions' scale.

Emerging players

• Denise Amber Lee Foundation: Non-profit focused on improving 9-1-1 dispatcher training and standards through advocacy and education, competing for the same training dollars and audience of agencies seeking to upgrade dispatcher competency.
• 911 Training Institute: Focused on 9-1-1 dispatcher training and certification with an emphasis on mental health, wellness, and stress management — directly overlapping with several of PSG's When Seconds Count® topics and online course catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Safety Group