MySpa

What MySpa does

MySpa GmbH is a German private day spa operator founded in February 2020 and headquartered in Stuttgart. The company's core offering consists of bookable private spa rooms called "Wellzones" — equipped with Klafs Finnish sauna, massage whirlpool, wellness showers, water massage loungers, Spa Sunlight therapy, and crushed ice bowls — rented by time slot to adult guests (18+) who value privacy over the communal format of traditional thermal baths and wellness hotels. Four Wellzone tiers are operated (Classic, Premium, Exclusive, Exclusive Select), accommodating two to four persons per room, and the company runs six operational locations across Munich, Mainz, Hannover, Stuttgart, Mannheim, and Esslingen, with announced openings in Darmstadt, Frankfurt, Düsseldorf, and Berlin.

The proprietary technology stack underpins the concept: each guest receives an individually generated QR-code-based digital MySpa Card that serves as identity verification at check-in, locker access, and payment vehicle; an automated booking engine assigns wellzones based on location, category, date, and party size; smart touch panels in each wellzone enable on-demand ordering of food, drinks, and add-ons through discrete service hatches; and an automated water treatment system refills and cleans whirlpools between guests. The company has formalized a supplier partner ecosystem — Klafs (saunas), RivieraPool (pools), Grünbeck (water treatment), Wanzl (fixtures), Prija (amenities), StudioBrot (food), and Wellsystem (wellness equipment) — that supplies standardized equipment for both company-operated and franchised sites.

The revenue model combines time-based Wellzone bookings (with F&B, textile rentals, special-occasion packages, and the "You Never Know" cancellation-protection add-on sold on top) with a gift-voucher stream (digital print-at-home and postal Feelgood vouchers in €25/€50/€75/€100 denominations, valid three years) and franchise fees from MySpa franchising GmbH. Go-to-market is predominantly direct-to-consumer via the myspa.me booking platform and on-site tablets, supported by organic social presence on Instagram, TikTok, Facebook, YouTube, Spotify, and a WhatsApp newsletter; the franchise channel targets independent entrepreneurs with a multi-stage onboarding process. Customer segments are two consumer personas — individual adult wellness seekers and gift purchasers — and there are no disclosed B2B or enterprise customers. Headcount exceeds 200 across Germany.

Name

MySpa

Legal name

MySpa GmbH

Website

https://myspa.me

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MySpa GmbH is a German private day spa chain, founded in 2020 and headquartered in Stuttgart, operating bookable private spa rooms (Wellzones) across six German cities with franchise-driven national expansion underway, serving adult consumers seeking private wellness experiences.

Ownership category

akta.pro rank

Product category

Day Spa Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Private day spa
• Wellness spa services
• Sauna whirlpool
• Spa franchise model
• Wellness gift vouchers

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wellzone Time-Based Booking: Revenue from booking private spa areas (Wellzones) by time slot. Categories include Classic, Premium, and Exclusive with varying features and pricing.
2. Add-ons and Food & Beverage: Additional revenue from on-site purchases including food, drinks, towels, bathrobes, blankets, birthday specials, and the You Never Know cancellation protection option.
3. Gift Vouchers: Sale of gift vouchers in fixed amounts (25, 50, 75, 100 Euro) or custom amounts, valid for 3 years for wellzone bookings. Also includes Feelgood vouchers sent by post.
4. Franchise Fees: Revenue from franchise partners who operate MySpa locations under the brand using the proven business model and support from headquarters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MySpa operates private day spa facilities across Germany, each containing multiple individual "Wellzones" — fully equipped private spa rooms booked by hourly time slot. Each Wellzone includes a Finnish sauna (Klafs), massage whirlpool, wellness shower, and relaxation features, and is offered in tiers (Classic, Premium, Exclusive, Exclusive Select). Guests can order food, drinks, and add-ons directly to their Wellzone via a smart touch-panel system. The company also sells gift vouchers (digital print-at-home and postal) and runs a franchise program for independent operators.

Product overview

MySpa is a private day spa chain operating a platform-plus-modules product architecture centered on its proprietary Wellzones. The core offering consists of four Wellzone categories (Classic, Premium, Exclusive, Exclusive Select) — fully equipped private spa rooms booked by the hour that include Finnish sauna, whirlpool, showers, and relaxation features. The company generates revenue through time-based Wellzone bookings (via online booking system), food and beverage sales via its One-Touch Order System, add-on products (textile rentals, special occasion packages), and gift vouchers sold digitally or by post. A franchise model enables independent operators to open MySpa locations using the company's brand, processes, and partner supplier network.

Differentiator

Problem solved

Functional benefit

Products and services

• Exclusive Wellzone Top-tier private spa room featuring full equipment including sauna, massage whirlpool, relax lounge, water massage lounger, spa sunlight, wellness shower with Niagara and fog functions, and crushed ice bowl for intensive cooling. Accommodates up to 4 persons.
• Exclusive Select Wellzone Fully equipped private spa experience without a whirlpool, featuring a revitalizing hydro massage bed and soothing Spa Sunlight therapy. Available only in Darmstadt.
• Premium Wellzone Mid-tier private spa room with sauna, whirlpool, wellness shower with Niagara function, and crushed ice bowl. Features one-touch order system for snacks and drinks. Accommodates up to 3 persons.
• Classic Wellzone Entry-level private spa room with sauna, whirlpool, relax lounge, and wellness shower. Only available in Munich and Mainz. Accommodates up to 3 persons.
• You Never Know Cancellation Protection Optional add-on allowing 100% credit refund for bookings cancelled less than 48 hours before the appointment for valid reasons such as illness, work, or accidents.
• Basics Add-Ons Rental and purchase options for wellness textiles including blankets, towels, and robes for use during Wellzone visits.
• Specials Add-Ons Special occasion packages including Birthday Special and Romeo & Juliet romantic packages (available in sweet or salty variants).
• Soulfood & Drinks Food and beverage offerings including sweet snacks, salty snacks, hot bites, and salads/wraps, available for ordering via the One-Touch Order System during stays.
• Feelgood-Gutschein (Gift Voucher by Post) Physical gift voucher delivered by post in values of 25, 50, 75, 100 Euro or custom amount. Valid for 3 years from creation date for booking Wellzone appointments across all MySpa locations.
• Entspannungs-Gutschein (Print-at-Home Gift Voucher) Digital gift voucher sent by email for self-printing in customizable denomination. Valid for 3 years from creation date for booking Wellzone appointments across all MySpa locations.
• MySpa Franchise Program Franchise partnership program allowing independent entrepreneurs to open MySpa locations, including know-how transfer, established business model, training, marketing support, and access to the partner network (Klafs, Riviera Pool, Grünbeck, Wanzl, Prija, StudioBrot, Wellsystem).

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• KlafscoreTechnology or IntegrationKlafs is the sauna partner for MySpa wellzones. The Finnish sauna in each wellzone operates at up to 90 degrees with 10% humidity. Klafs is a leading manufacturer of sauna and wellness equipment.
• RivieraPoolcoreTechnology or IntegrationRivieraPool provides pool and wellness equipment for MySpa locations as part of the partner network supporting the franchise system.
• GrünbecksupportingTechnology or IntegrationGrünbeck provides water treatment and filtration systems, supporting MySpa's sustainable and hygienic water management in whirlpools and pools.
• WanzlsupportingTechnology or IntegrationWanzl provides commercial equipment and solutions for the wellzones and reception areas.
• PrijasupportingTechnology or IntegrationPrija provides skincare and bath products (liquid soap, shampoo, shower gel) available as add-ons in the wellzones.
• StudioBrotsupportingTechnology or IntegrationStudioBrot provides food products including bread and bakery items for the Soulfood & Drinks add-on offerings.
• WellsystemsupportingTechnology or IntegrationWellsystem provides wellness equipment and systems integrated into the wellzone experience.

Scale indicators3 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Therme Group: Operates Therme Erding (world's largest thermal bath) and other European wellness destinations. Comparable as a broader German wellness/spa operator with overlapping customer demand for premium wellness experiences, though its model is large-scale shared thermal facilities versus MySpa's private wellzones.
• Brenners Park-Hotel & Spa: Historic luxury hotel and spa in Baden-Baden, Germany with extensive wellness facilities. Comparable in the German premium wellness market targeting similar affluent adult wellness consumers, though operating a hotel-anchored spa rather than private-room rental.
• Six Senses Hotels Resorts Spas: Global luxury wellness resort brand with extensive spa programming at each property. Comparable at the premium wellness positioning tier and similar emphasis on integrated wellness experiences, though with a hospitality/lodging model rather than day-use private rooms.
• Aman Resorts: Ultra-luxury global hotel and resort brand renowned for its spa and wellness facilities. Comparable in premium positioning, exclusivity, and adult-oriented wellness ethos, though its model is destination resort rather than urban day-use private rooms.
• Bali Therme: German thermal bath in Bad Saulgau with sauna, spa, and wellness offerings. Comparable as an established German wellness operator addressing the same adult wellness segment, though with shared thermal facilities rather than MySpa's private wellzone rental.
• Kristall Palm Beach: German thermal spa and water park in Stein near Nuremberg. Comparable as a regional German wellness destination competing for similar wellness-spend consumers, though operating a larger shared facility model rather than private rooms.

Emerging players

• Urban Sports Club: German subscription-based platform providing access to fitness, wellness, and spa facilities across multiple operators. Comparable as an emerging wellness access layer in the German market that could either compete for or distribute MySpa visits depending on partnership structure.
• ClassPass: Global subscription platform offering credits redeemable at fitness studios, wellness centers, and spas. Comparable as an emerging wellness aggregator that shapes how consumers access spa experiences, potentially a distribution channel or competitive threat to MySpa's direct booking model.

Direct peers

• Massage Heights: Membership-based therapeutic massage and wellness franchise with multiple US and Canadian locations. Comparable as a multi-location, franchise-model spa/wellness brand targeting recurring adult wellness customers via a standardized offering.
• Hand & Stone Massage and Facial Spa: North American spa franchise chain offering massage, facial, and wellness services via a standardized, repeatable location model. Comparable as a franchise-driven spa chain with standardized unit economics, though US-focused and offering attended services rather than MySpa's unattended private-room rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@myspa-me
• Facebookfacebook.com/YourPersonalWellzone
• Instagraminstagram.com/myspa.me
• TikToktiktok.com/@myspa.me

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MySpa