Benzinger-IT

What Benzinger-IT does

Benzinger-IT GmbH is a family-owned IT services company headquartered in Singen, Germany, founded in 1993 by Günter and Lucilia Benzinger. The company specializes in ERP implementation (primarily SelectLine Software), custom software development, and managed IT services for small and medium-sized businesses in the Lake Constance region of southern Germany. Operations are run from two regional offices (Singen and Steißlingen) with a team of approximately five employees, primarily family members, and the company remains privately held with no external investors.

The core technology portfolio rests on the SelectLine ERP platform, which Benzinger-IT resells and implements as a Silver Partner (partnership dating to 1996). The SelectLine suite includes modules for inventory management (Warenwirtschaft), accounting (Rechnungswesen), production, CRM, POS, mobile data capture, shipping, Shopware e-commerce integration, DMS, and RMA. Complementing the third-party ERP, Benzinger-IT develops proprietary custom applications under the "BIT." brand—including BIT.Besuchsbericht (visit reports with Office 365 integration), BIT.Baustellenerfassung (construction site data capture), BIT.Lagerbuchung (warehouse booking with offline/online capability), and forthcoming BIT.Zeiterfassung. The company also holds Microsoft Silver Partner and Inoxision Gold Partner statuses, enabling Azure cloud, Office 365, and document archiving services.

Benzinger-IT's revenue model combines one-time software licenses, recurring subscriptions (time-limited licenses, support, maintenance, and remote monitoring), professional services (implementation, consulting, training, hardware repair), and hardware resale. Pricing is quote-based and not publicly disclosed, with a 30-day free trial for SelectLine. Distribution is sales-led through direct engagement in the German SMB market, supplemented by partner channels (SelectLine, Microsoft, Inoxision) and digital presence via website, Facebook, Instagram, and LinkedIn. The company targets German SMBs in manufacturing, healthcare, food service, and professional services, with a horizontal segmentation approach emphasizing process optimization and digital transformation of paper-based workflows.

Name

Benzinger-IT

Legal name

Benzinger-IT GmbH

Website

https://benzinger-it.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Benzinger-IT GmbH is a family-owned German IT services firm that resells, implements, and customizes SelectLine ERP and Microsoft Azure cloud solutions for small and medium-sized businesses in the Lake Constance region, complemented by proprietary BIT.* custom software applications.

Ownership category

akta.pro rank

Product category

ERP Software & IT Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industries

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), Service Desk & ITSM Outsourcing (BPAEAMAF)

Keywords

• Managed IT services
• ERP software implementation
• Cloud solutions
• Custom software development
• SelectLine partnership

Headquarters

HQ city

Singen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (Permanent): Benzinger-IT grants customers perpetual usage rights to SelectLine software modules including Warenwirtschaft, Rechnungswesen, SL.Mobile, CRM, Kostenrechnung, Plantafel, Reporting, Anlagenbuchhaltung, RMA, Kassensystem and Artikelmanager. Customers receive updates, upgrades and patches as part of separate maintenance contracts.
2. Software Licensing (Time-limited): Time-restricted usage of SelectLine software modules for specified number of users. Includes provision of updates, upgrades and patches for the current version.
3. Professional Services: IT services including software installation, updates/patches, hardware repair, training, consulting (on-site or telephone), configuration changes, server/workstation installation, and support. Billed according to current price list.
4. Hardware Sales: Sale of computer systems and IT accessories. Pricing determined by manufacturers and passed through to customers.
5. Monitoring Services: Remote monitoring of customer systems including domains, URLs, hostnames, websites and IP addresses. Additional services beyond monitoring are billed separately.
6. Maintenance Services: Hardware maintenance and repair services including remote support and on-site troubleshooting. Response times and service levels defined in service agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Benzinger-IT GmbH is a family-owned IT services company and SelectLine Silver Partner that delivers ERP software (SelectLine ERP and Rechnungswesen), resells third-party solutions (Inoxision DMS, TopKontor Zeiterfassung), and develops proprietary BIT. applications (BIT.Besuchsbericht, BIT.Baustellenerfassung, BIT.Lagerbuchung, BIT.DHL). The company provides Microsoft Azure cloud services, professional IT support, monitoring, maintenance, and tailored software development for German small and medium-sized businesses.

Product overview

Benzinger-IT operates as an IT services company and SelectLine Silver Partner offering a portfolio of both third-party ERP/software products and proprietary custom applications. The core offering centers on SelectLine ERP — a modular enterprise resource planning platform — along with its sister accounting module SelectLine Rechnungswesen (ReWe). SelectLine ERP includes 12 built-in modules: Warenwirtschaft, Rechnungswesensoftware, Produktion, BDE, CRM, Kassensoftware, Mobile, MDE, Versand, Shopware-Anbindung, DMS, and RMA. Benzinger-IT resells two additional third-party software products: Inoxision DMS (Gold Partner, for document and email archiving) and TopKontor Zeiterfassung (digital time tracking). In addition, Benzinger-IT develops and markets its own custom software solutions under the BIT. product line: BIT.Besuchsbericht (visit report app with Office 365 integration), BIT.Baustellenerfassung (construction site data capture), BIT.Lagerbuchung (warehouse booking, online/offline), BIT.Zeiterfassung (custom time tracking, forthcoming), and BIT.DHL (DHL shipping integration). Services include ERP implementation, individual software development, enterprise web development, cloud solutions (Microsoft Azure), and monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• SelectLine ERP A modular ERP software platform from SelectLine Software GmbH, delivered by Benzinger-IT as a Silver Partner. Supports warehouse management, accounting, production, CRM, POS, mobile access, MDE data capture, shipping, Shopware e-commerce integration, DMS document management, and RMA returns processing. Includes twelve modules: Warenwirtschaft, Rechnungswesen, Produktion, BDE, CRM, Kassensoftware, Mobile, MDE, Versand, Shopware-Anbindung, DMS, and RMA.
• SelectLine Rechnungswesen (ReWe) Comprehensive accounting suite with integrated modules for financial accounting (Finanzbuchhaltung), asset accounting (Anlagenbuchhaltung), and cost accounting (Kostenrechnung) on a shared data platform.
• Inoxision DMS Archiving software from Inoxision (delivered as Gold Partner) enabling central and audit-secure management of emails, digital documents, and paper documents with rapid direct access to all information.
• TopKontor Zeiterfassung Digital time tracking system (bluesolution topzeit) covering employee and project time tracking as well as access control, compliant with EuGH requirements for digital time recording.
• BIT.Besuchsbericht Custom visit report application enabling on-site capture of visit data including reports and media, usable offline or online, with Microsoft Office 365 integration for calendar entries and email dispatch.
• BIT.Baustellenerfassung Custom construction site data capture application for recording employees, tools, materials, and weather conditions, replacing paper-based note-taking with web or app-based data entry.
• BIT.Lagerbuchung Custom warehouse booking application covering all warehouse workflows including article management, inventory counts, and label printing. Runs connection-independently in both online and offline modes, fully responsive, and shareable via link or installable as a standalone app.

Quantifiable outcome

• Complete ERP system replacement completed without disruption to daily operations
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationBenzinger-IT is a Microsoft Silver Partner. The partnership enables the company to deliver Azure cloud solutions, Office 365 services, Teams integration, and other Microsoft technologies to their customers. Microsoft solutions are highlighted as part of Benzinger-IT's comprehensive IT service portfolio.
• SelectLine Software GmbHcoreChannel Partner/ Reseller/ DistributorBenzinger-IT is a SelectLine Silver Partner and longest-standing partner, celebrating 25 years of partnership in 2021. The company resells and implements SelectLine ERP software including all modules: Warenwirtschaft, Rechnungswesen, SL.Mobile, CRM, Kostenrechnung, Plantafel, Reporting, Anlagenbuchhaltung, RMA, Kassensystem and Artikelmanager. The partnership began in 1996.
• InoxisioncoreChannel Partner/ Reseller/ DistributorBenzinger-IT is an Inoxision Gold Partner. Inoxision ARCHIVE is an archiving software solution that enables centralized and audit-proof management of emails, digital documents, and paper documents. Benzinger-IT resells and implements this solution for customers requiring document management and digital archiving capabilities.
• medialesson GmbHminorStrategic or Co-development Partnermedialesson supports companies and organizations in digital transformation of their business models, products, and processes with consulting, strategy, design, software development, and training using current cutting-edge technology. Benzinger-IT partners with medialesson for software development and digital transformation projects.
• kaundvau GmbHminorGTM or Marketing Partnerkaundvau develops fresh, solution-oriented, and forward-looking advertising, communication, and design concepts that help companies, brands, and products present themselves successfully. Benzinger-IT partners with kaundvau for marketing and advertising services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Allgeier SE: German IT services group offering enterprise application services, ERP consulting, and managed services. Represents the scaled, multi-region version of the regional SMB ERP/services model that Benzinger-IT operates locally.
• Sage Group plc: Global SMB accounting and ERP vendor with a substantial German presence (Sage 50, Sage Business Cloud). Competes for the same SMB ERP budget that Benzinger-IT addresses via SelectLine.
• Microsoft Corporation (Dynamics 365 Business Central): Microsoft's mid-market ERP competes directly with SelectLine for SMB ERP deals, while Azure/Office 365 also form part of Benzinger-IT's own stack. Relevant both as competitive overlap and as technology ecosystem.
• Lexware (Haufe-Lexware GmbH & Co. KG): Major German SMB accounting and ERP software provider with broad market reach. Comparable to Benzinger-IT's SelectLine offerings (Rechnungswesen/Warenwirtschaft) but at much larger scale and with direct sales alongside partner channels.
• SAP SE (SAP Business One / Business ByDesign): SAP's SMB-tier ERP offerings compete for the same Mittelstand wallet as SelectLine. Larger and broader, but overlapping on German SMB digital-transformation projects that small regional partners like Benzinger-IT also pursue.

Direct peers

• Microtech GmbH: German SMB-focused ERP vendor with a partner/implementation network similar to SelectLine. Directly comparable as another German Mittelstand ERP provider that small IT services firms resell and customize.

Emerging players

• sevDesk GmbH: Cloud-native German SMB accounting/ERP platform targeting the same Mittelstand customer base. Represents the cloud-first competitive threat to on-premise SelectLine implementations that Benzinger-IT delivers.

Others

• TopKontor GmbH: Provider of TopKontor Zeiterfassung time-tracking software resold by Benzinger-IT. Supplier/partner in the same SMB software bundle rather than a direct competitor.
• SelectLine Software GmbH: Principal ERP vendor whose software Benzinger-IT resells and implements. Not a competitor but the platform supplier defining Benzinger-IT's core product offering and partner economics.
• Inoxision Software GmbH: Document management/archiving vendor whose software Benzinger-IT resells as Gold Partner. Partner rather than competitor, but indicative of the multi-vendor SMB IT services model Benzinger-IT operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BenzingerIT
• LinkedInlinkedin.com/company/benzinger-it-gmbh/?viewAsMember=true
• Instagraminstagram.com/benzinger.it
• Xx.com/benzingerit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benzinger-IT