What KATA does

KATA VINA Co., Ltd (operating as KATA) is a Vietnamese manufacturer and distributor of automotive accessories founded in 2014 and headquartered in Hanoi, with production facilities in Hanoi and Hung Yen province. The company is recognized by Asia Business Centre as Vietnam's leading floor mat brand and is the first Vietnamese floor mat manufacturer to export to the US market. KATA sells vehicle-specific car floor mats built around its proprietary DOTMatrix surface-pattern technology and TPE Tràn Viền full-edge construction, manufactured via CNC precision cutting to sub-millimeter fit accuracy across 499+ vehicle models. Beyond floor mats, the product portfolio includes 4K dual-camera dash cams (KATA DASH KD002, KD001 Pro), KATA ACC220 alcohol breath testers, monobloc no-weld battery protection plates for electric vehicles (notably VinFast VF3–VF9 and Limo Green), seat covers, and sun shades.

KATA serves two primary customer segments: individual car owners purchasing vehicle-specific accessories through retail and direct channels, and corporate / enterprise customers (including EVN, CMC Technology Group, Kim Lien Group, and OEM-aligned dealers such as Toyota My Dinh, Thaco Truong Hai, and Hyundai Thanh Cong) procuring accessories for vehicle fleets. The company monetizes through one-time hardware unit sales at price points ranging from VND 880,000 to VND 8,000,000 depending on vehicle type and material grade, supported by a 24-month warranty.

Distribution is multi-channel: a dealer and showroom network of 1,500+ outlets covering all 63 provinces of Vietnam, e-commerce listings on Lazada, Tiki, Shopee, Amazon, and Alibaba, direct B2B sales for fleet accounts, and international wholly-owned offices in Bangkok, Hong Kong, and Shenzhen with regional distributors in Malaysia, Laos, Cambodia, Indonesia, and the Philippines. Manufacturing operates under ISO 9001:2015 certification (2025–2028) with SGS-issued REACH and RoHS compliance for TPE materials. Leadership consists of founder Nghiem Khai as Chairman, CEO, and Founder; no institutional investors, parent companies, or funding rounds are disclosed.

Name

KATA

Legal name

Công ty TNHH Thương mại KATA Việt Nam

Website

https://katavina.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

KATA is a Vietnamese manufacturer and distributor of premium automotive accessories, specializing in vehicle-specific car floor mats using proprietary DOTMatrix and TPE technologies, alongside dash cams, EV battery protection plates, and seat covers. It serves individual vehicle owners and enterprises through 1,500+ dealers across Vietnam and regional offices in Thailand, Hong Kong, and Shenzhen.

Ownership category

akta.pro rank

Product category

Automotive Accessories Manufacturing

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Blind and Shade Manufacturing (33792)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

akta.pro secondary industries

Automotive & Transportation Technical Textiles (Interiors/Airbags/Seatbelts/Acoustic) (IMAOADAE), Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

Keywords

• Car floor mats
• Automotive accessories
• Dash cameras
• EV battery protection
• Vehicle seat covers

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Accessory Hardware Sales: One-time sale of physical automotive accessories (floor mats, dash cameras, seat covers, sunshades, battery protection plates) through dealer network, retail, and e-commerce channels. Revenue derived from per-unit product pricing with approximate annual revenue of USD 2 million as of the 2024 reference period.
2. Dealer/Partner Network Revenue: Revenue generated through distribution to 500+ dealers across 34 provinces who purchase KATA products wholesale and resell to end consumers at retail margins.
3. E-commerce Direct Sales: Direct consumer sales through online marketplaces (Lazada, Tiki, Shopee, Amazon, Alibaba) enabling direct-to-consumer revenue without dealer intermediary.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

KATA designs, manufactures, and distributes automotive accessories, with a core focus on vehicle-specific car floor mats produced from premium PVC and TPE materials using proprietary DOTMatrix technology. Its product portfolio extends to KATA-branded dash cameras, EV battery underbody protection plates, seat covers, sunshades, and certified alcohol breath testers, sold through a 1,500+ dealer network in Vietnam and through e-commerce and international distributor channels.

Product overview

KATA is a Vietnamese manufacturer and distributor of automotive accessories, operating two core product lines: (1) Car floor mats — including the flagship Thảm KATA Mini Pro line, Thảm sàn da 360, and Thảm KATA TPE Tràn Viền variants, all made from PVC or TPE materials with DOTMatrix technology and certified to SGS REACH and RoHS standards; and (2) Electronic auto accessories — including Camera hành trình KATA dash cameras (models KD002 4K and KD001 Pro 2K with GPS/WiFi), Tấm giáp bảo vệ pin EV protective plates, and the KATA ACC220 breathalyzer. Supporting products include Áo ghế ô tô seat covers, Rèm che nắng sun shades, and general auto accessories. The company also operates a sub-brand, IMATS, launched in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• Thảm KATA MATS: Premium car floor mat product line featuring DOTMatrix technology, made from high-quality PVC materials with durability of nearly 20 years.
• Kata Mats
• KATA DASH CAM
• Kata Dash cam
• KATA Master Tech 5.0
• IMATS

Products and services

• Car Floor Mats (KATA / KATA MATS) Vehicle-specific car floor mats manufactured from premium PVC and TPE materials with proprietary DOTMatrix surface pattern; available in 499+ model-specific variants and 9+ color options; backed by 24-month warranty and 10+ year durability.
• KATA DASH KD002 4K Dual-Camera Dash Cam Flagship 4K Ultra HD dual-lens (front + rear) dash camera with WiFi, GPS, and G-Sensor collision detection, designed for Vietnamese-language ease of use and rapid smartphone video downloads. Priced at VND 2,990,000.
• KATA DASH KD001 Pro 2K Dash Cam with GPS and WiFi Mid-range 2K dash camera with built-in GPS tracking and WiFi smartphone connectivity. Priced at VND 2,190,000.
• EV Battery Underbody Protection Plates (Giáp Bảo Vệ Pin) Monobloc no-weld steel underbody battery protection plates for electric vehicles, coated with electrostatic powder paint for corrosion resistance; VF5 variant priced at VND 2,590,000. Designed to safeguard EV battery packs from road impacts and flooding.
• KATA Car Seat Covers (Áo Ghế Ô Tô) Vehicle-specific seat covers available across 5-seater, 7-seater, VinFast, MG, and Toyota models, sold under the KATA brand as part of the interior accessory portfolio.
• KATA Car Sunshades (Rèm Che Nắng) Custom-fit car sunshades for windshield and side windows sold under the KATA brand to complement interior protection products.
• KATA ACC220 Alcohol Breath Tester Portable alcohol breathalyzer with certified calibration accuracy and replaceable non-rechargeable battery, designed for in-vehicle use. Priced at VND 1,290,000.
• Thảm Sàn Da 360 KATA (360° Leather Floor Mat) Premium 360-degree leather floor mat offering for full cabin floor coverage, sold under the KATA premium brand.
• KATA TPE Tràn Viền (Full-Edge TPE) Floor Mats Full-edge thermoplastic elastomer (TPE) floor mats with complete waterproof coverage from floor pan to side wall, SGS-certified to REACH and RoHS global standards for chemical safety.
• IMATS Sub-Brand Floor Mats Floor mat sub-brand launched in 2020 after years of research and development as an additional offering within the KATA family.
• Thảm KATA Mini Pro Floor Mats Updated version of KATA Mini Pro floor mats with improved thickness, dust-lock capability, and floor adhesion, built on DOTMatrix technology and promoted as the premium offering in the KATA mats line.

Quantifiable outcome

• Product durability exceeding 10 years (vs. 2-3 months for budget competitors)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered regional_hub, regional, core, major and supporting.

• KATA Thailand Co., Ltdregional_hubChannel Partner/ Reseller/ Distributor · 1 January 2023KATA established a formal subsidiary/branch in Thailand in 2023 as a Southeast Asian regional hub, serving Thailand, Laos, and neighboring markets.
• KATA CambodiaregionalChannel Partner/ Reseller/ Distributor · 1 January 2022Dealer partnership established in Cambodia in 2022 as part of Southeast Asian expansion.
• KATA IndonesiaregionalChannel Partner/ Reseller/ Distributor · 1 January 2022Dealer partnership established in Indonesia in 2022.
• KATA PhilippinesregionalChannel Partner/ Reseller/ Distributor · 1 January 2022Dealer partnership established in the Philippines in 2022.
• KATA LaosregionalChannel Partner/ Reseller/ Distributor · 1 January 2021Dealer partnership established in Laos as part of 2021 regional expansion alongside Hong Kong.
• KATA Hong KongregionalChannel Partner/ Reseller/ Distributor · 1 January 2021Dealer partnership established in Hong Kong in 2021.
• KATA Malaysia (First International Agent)regionalChannel Partner/ Reseller/ Distributor · 1 January 2016First foreign dealership opened in Malaysia in 2016, marking KATA's initial international expansion beyond Vietnam.
• VinFastcoreStrategic or Co-development PartnerVinFast is a key strategic partner for KATA, which manufactures vehicle-specific floor mats, seat covers, and battery protection plates for VinFast electric vehicle models including VF3, VF5, VF6, VF7, VF8, VF9, and Limo Green. KATA developed monobloc no-weld steel battery protection plates specifically for VinFast EVs, demonstrating deep product co-development.
• Thaco Trường HảicoreStrategic or Co-development PartnerThaco Truong Hai, Vietnam's leading automotive manufacturer and distributor, partners with KATA for accessory supply to their vehicle lineup. As a major OEM player, Thaco represents a significant channel for KATA products to reach vehicle buyers at point of sale.
• Hyundai Thành CôngcoreStrategic or Co-development PartnerHyundai Thanh Cong is a joint venture between Thanh Cong Group and Hyundai Motor Company, manufacturing and distributing Hyundai vehicles in Vietnam. KATA supplies accessories for Hyundai vehicle models.
• Toyota Mỹ ĐìnhmajorChannel Partner/ Reseller/ DistributorToyota My Dinh, a major Toyota dealership in Hanoi, is listed as a partner customer. KATA products are supplied to this dealership network for Toyota vehicle accessory needs.
• Tập đoàn điện lực Việt Nam (EVN)supportingOthersVietnam Electricity (EVN), Vietnam's state-owned power corporation, is listed as a KATA corporate customer, likely purchasing automotive accessories for their operational vehicle fleet.
• Tập Đoàn Công Nghệ CMCsupportingOthersCMC Technology Group, a major Vietnamese technology conglomerate, is listed as a KATA corporate customer, purchasing automotive accessories for their business operations.
• Kim Liên GroupsupportingOthersKim Lien Group, a Vietnamese conglomerate, is listed as a KATA corporate customer.

Scale indicators14 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• 3D MAXpider: Manufacturer of custom-fit TPE and all-weather car floor mats with proprietary KAGU-style edge designs. Closest product-level peer to KATA's TPE Tràn Viền line in terms of material technology and full-edge waterproofing.
• BlackVue: Premium dash camera manufacturer with 4K dual-lens models, WiFi, GPS, and cloud connectivity. Direct product peer to KATA's KD002 4K dash cam offering and similar premium-channel go-to-market.
• Husky Liners: US maker of custom-fit WeatherBeater floor mats, cargo liners, and seat covers. Comparable to KATA on vehicle-specific precision-fit floor mats, OEM/dealer channel distribution, and brand-led premium positioning.
• Nextbase: Leading European dash cam brand with 4K models, smartphone app integration, and broad retail distribution. Comparable to KATA's dash cam line on specifications (4K, WiFi, GPS) and target consumer use case.
• Tuffy Security Products: Manufacturer of vehicle security and interior protection accessories including custom-fit consoles and underbody protection. Comparable to KATA's EV battery protection plate product line on metal fabrication and vehicle-specific fit.
• WeatherTech: US-based premium manufacturer of custom-fit vehicle floor mats (WeatherTech FloorLiner) and interior protection accessories. Direct comparable to KATA on product category, vehicle-specific fit approach, and premium positioning, though at significantly larger scale.
• VIOFO: Dash cam manufacturer specializing in 4K/2K dual-channel cameras with WiFi and GPS. Direct product-level competitor to KATA's KD001 Pro and KD002 dash cams in the same mid-to-premium price band.

Regional players

• GFX Vietnam (local Vietnamese auto accessories brands): Vietnamese automotive accessories brand focused on floor mats and interior protection sold through similar dealer and e-commerce channels. Direct regional competitor to KATA in the Vietnamese aftermarket.

Broad incumbents

• Michelin (auto accessories division): Global tire and automotive brand with broader accessory offerings including floor mats. Comparable to KATA as a brand-driven, dealer-distributed automotive accessory manufacturer, though operating at vastly larger scale and brand recognition.
• Genuine Leather MFG (Generic aftermarket seat cover makers): Broader aftermarket automotive seat cover and interior accessory manufacturers. Comparable to KATA's seat cover product line (Áo ghế ô tô KATA) on custom-fit seat protection category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kata2069
• Facebookfacebook.com/KATAGlobal
• TikToktiktok.com/@katavina.official
• Xx.com/katavina2020
• LinkedInlinkedin.com/company/aviiavis

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KATA