Kata
Kata is a Colombia-based, free web and mobile platform that helps women catalog-sales entrepreneurs manage contacts, track sales history, automate client communication, and avoid financing customers with personal money.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Kata does
Kata is a Colombia-based business management platform designed for women entrepreneurs who sell via product catalogs. The single product — the Kata App, accessible at app.kata.com.co — provides a self-serve, web-based, mobile-first suite that combines contact management, automated client communication, credit control (to prevent users from financing customers with personal funds), network growth assistance, and historical sales visualization by customer. The technology stack is a standard web application with user registration, authentication, and password recovery flows, plus a user-feedback survey deployed via Google Forms; there is no disclosed use of AI/ML, no APIs, and no third-party integrations.
Kata's business model is freemium: registration and core feature access are free, and premium pricing has not been publicly disclosed, leaving monetization as a future-facing plan rather than a present revenue stream. The go-to-market motion is product-led growth, relying on community building and word-of-mouth among women catalog sellers in Colombia rather than paid sales channels. The company is privately held with no disclosed investors, no published headcount, no management team listed, no partnerships, no funding rounds, and no enterprise customer logos. The target customer segment is narrow and persona-defined — women seeking economic independence through catalog sales — and the distribution is entirely domestic to Colombia via the .co domain and Spanish-language interface.
Kata firmographics
Firmographics- Name
- Kata
- Legal name
- Kata
- Website
- https://kata.com.co
- Company type
- Private
- Operating status
- Operating
- Short description
- Kata is a Colombia-based, free web and mobile platform that helps women catalog-sales entrepreneurs manage contacts, track sales history, automate client communication, and avoid financing customers with personal money.
- Ownership category
- akta.pro rank
Kata business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Free Registration with Potential Premium Features: The platform currently offers free registration. The revenue model appears to be freemium-based, where basic features are free and premium features may be introduced in the future.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic management features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Kata product offering
Product offeringCore offering
Kata provides a web-based, mobile-first business management application (the Kata App) for individual catalog sales entrepreneurs, primarily women. The platform centralizes contact management, automates client communication, visualizes per-customer sales history, and includes credit control tooling to prevent users from financing customers with their own money. Users register for free via kata.com.co and access the platform at app.kata.com.co.
Product overview
Kata is a single unified product — a business management platform designed specifically for catalog sales entrepreneurs (predominantly women). The core Kata App (accessible at app.kata.com.co) provides an all-in-one solution combining contact management, automated client communication, financial tracking to prevent users from financing customers with their own money, network growth assistance, and historical sales visualization. The platform emphasizes community building among women entrepreneurs to achieve economic independence.
Differentiator
Problem solved
Functional benefit
Products and services
- Kata App A mobile/web application that serves as a technological co-worker for managing catalog sales businesses, enabling users to organize contacts, automate client communication, track finances and credit to avoid financing customers with personal money, grow their contact network, and visualize past sales per customer. Designed for individual catalog sales entrepreneurs, primarily women, in Spanish-speaking markets.
Companies that use Kata
Customer profileSegments1 record
Ideal customer profiles1 record
Kata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kata partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Kata competitors and assessment
Company assessmentDirect peers
- Conta Azul: Brazilian SaaS for SMB management (accounting, invoicing, sales). Directly comparable as a verticalized SMB management tool serving informal micro-entrepreneurs in LATAM with a similar self-serve, mobile-friendly approach.
- Vend (by Lightspeed): POS and retail management software for SMB sellers. Comparable on sales-management functionality (contacts, sales history, customer tracking), though targeting brick-and-mortar retailers rather than informal catalog sellers.
Broad incumbents
- HubSpot CRM: Major CRM platform with a free tier covering contact management, sales pipeline, and communication tools. Comparable as the broad SaaS alternative Kata competes against for SMB customer management workflows.
- Shopify: Major SMB commerce platform with built-in CRM, customer profiles, and order history. Comparable on customer/sales management functionality, though primarily e-commerce focused rather than informal catalog sales.
- Square (Block): POS and business management tools for small merchants, including contact and sales-history tracking. Comparable as a broad incumbent serving micro and small sellers with integrated payments and CRM.
- Bitrix24: Free CRM and collaboration suite for SMBs including contact management and basic sales automation. Comparable as a free general-purpose alternative that competes directly on Kata's free tier functionality.
- Pipedrive: Sales-focused CRM with pipeline and contact management for SMBs. Comparable on sales-history tracking and customer relationship workflows, though targeting more formal sales teams.
- Zoho CRM: Comprehensive CRM and business suite with affordable tiers for SMBs. Comparable as a broad incumbent offering contact management, sales tracking, and automation at price points accessible to small sellers.
Regional players
- Addi: LATAM fintech providing credit and payments solutions to consumers and SMBs. Comparable as a LATAM-focused digital tool serving informal micro-entrepreneurs, but addressing financial access rather than sales management.
- Nuvemshop (Tienda Nube): LATAM e-commerce platform enabling small merchants to sell online. Comparable as LATAM SMB tooling, but focused on online store creation rather than catalog-sales management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Kata social profiles
Digital presenceKata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kata leadership team
Management profileNumber of profiles
Kata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kata
What does Kata do?
Kata provides a web-based, mobile-first business management application (the Kata App) for individual catalog sales entrepreneurs, primarily women. The platform centralizes contact management, automates client communication, visualizes per-customer sales history, and includes credit control tooling to prevent users from financing customers with their own money. Users register for free via kata.com.co and access the platform at app.kata.com.co.
Is Kata a public or private company?
Kata is a private company. It is classified as unknown and is currently operating.
When was Kata founded?
Kata was founded in -1.
How does Kata make money?
One revenue line is on record: free Registration with Potential Premium Features.
Who are Kata's main competitors?
Direct peers on record are Conta Azul and Vend (by Lightspeed). Broad incumbents are HubSpot CRM, Shopify, Square (Block), Bitrix24, Pipedrive and Zoho CRM. Regional players are Addi and Nuvemshop (Tienda Nube).
Does Kata have an API?
No public API is recorded for Kata.